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5 New Unisex Timepieces Presented At Watches & Wonders 2021 From Jaeger-LeCoultre, Nomos, Cartier, Chanel, And Vacheron Constantin Quill & Pad
Vacheron Constantin Unisex watches are Apr 13, 2021

5 New Unisex Timepieces Presented At Watches & Wonders 2021 From Jaeger-LeCoultre, Nomos, Cartier, Chanel, And Vacheron Constantin

Unisex watches are the future. As watches continue the trend to smaller sizes, unisex styles are a natural progression allowing brands to market their watches to more people. Martin Green highlights 5 sensibly sized watches from Watches & Wonders 2021 that he thinks will look good on the wrists of all genders.

Tiffany & Co. Reboots Men’s Watches with the Tiffany Timer SJX Watches
Louis Vuitton Jan 19, 2026

Tiffany & Co. Reboots Men’s Watches with the Tiffany Timer

Since taking over Tiffany & Co. in 2020, LVMH has gradually revamped the American jeweller, starting with its retail stores and jewellery. The reboot of its watchmaking division has proceeded more slowly, and with jewelled ladies’ watches first. Now Tiffany & Co. has finally turned to men’s watches with the Tiffany Timer, a chronograph powered by the Zenith El Primero 400 movement. With a dial lacquered in Tiffany’s trademark blue, the Tiffany Timer is easily recognisable. And on the back, the movement gets a hand-engraved, solid gold “Bird on a Rock” on the rotor. The Tiffany Timer is a promising start, but the jeweller clearly still has a long way to go to compete with its rivals, or even luxury marques like Louis Vuitton and Chanel. Initial thoughts The Tiffany Timer has a few things in its favour, but isn’t quite good enough. The design is classical and appealing, though a little generic. Granted, the dial might seem a bit much, but for a small-run edition it makes sense. The baguette diamond indices on the Tiffany Blue dial are a nice touch, as is the “Bird on the Rock” on the rotor; both add a touch of luxe to the watch. The El Primero adds horological credibility, but only up to a degree. The El Primero is a historical movement with many strengths, but the El Primero isn’t quite high-end enough for a watch of this price. It would make more sense in an affordable, steel version of the Tiffany Timer that is presumably in the works. All in all the Tif...

SJX Podcast: Indie Investments and Odysseus Face-Off SJX Watches
Vacheron Constantin s initiative Jan 16, 2026

SJX Podcast: Indie Investments and Odysseus Face-Off

The SJX Podcast kicks off 2026 with an analysis of the latest industry news, including Chanel’s 30% stake in Kross Manufacture and Vacheron Constantin’s initiative to apply the concours d’elegance format to watches. We also discuss the A. Lange & Söhne Odysseus in Honeygold ahead of an upcoming review, and compare its merits with its titanium sibling. Listen on Apple Podcasts, Spotify, and Youtube.  

LVMH Acquires Stake in Movement Maker La Joux-Perret SJX Watches
Louis Vuitton LVMH just announced Nov 12, 2025

LVMH Acquires Stake in Movement Maker La Joux-Perret

The world’s largest luxury group, Moët Hennessy Louis Vuitton (LVMH), just announced that it has taken a minority stake in Swiss movement manufacturer La Joux-Perret, an important supplier to the group’s watch brands as well as the industry at large. Owned by Citizen of Japan, La Joux-Perret also controls a few of its own brands, including Arnold & Son and Angelus, that will remain independent. The solar-powered TAG Heuer Formula 1 that relies on technology licensed from Citizen Initial thoughts LVMH’s investment in La Joux-Perret marks a logical next step in its long-term effort to consolidate movement production within the group. Such arrangements are becoming increasingly common - Hermès and Chanel, for instance, have taken similar minority stakes in movement makers Vaucher and Kenissi, respectively. LVMH, which owns TAG Heuer, Bulgari, Zenith, Hublot, and of course Louis Vuitton, had already hinted at this direction. Last year, Frédéric Arnault, son of Bernard Arnault and then the head of LVMH’s watch division, proposed expanding Zenith’s manufacture to supply movements to other group brands. That plan has been partly realised with Zenith now producing Bulgari’s Solotempo calibre. However, the idea of Zenith supplying a high-volume brand like TAG Heuer always seemed unlikely, which helps explain this latest move. La Joux-Perret’s solar technology for movements is particularly important to TAG Heuer, the most important watch brand in LVMH in terms o...

Audemars Piguet Joins Watches & Wonders 2026 SJX Watches
Audemars Piguet Joins Watches & Wonders Sep 23, 2025

Audemars Piguet Joins Watches & Wonders 2026

Having last exhibited in Geneva six years ago, Audemars Piguet (AP) will return next year as an exhibitor at Watches & Wonders 2026 (WWG). The brand had departed the predecessor of WWG, Salon International de la Haute Horlogerie (SIHH), in 2019 along with Richard Mille, opting instead to launch the latest products at its own events. AP’s return to the exhibition reflects the importance of WWG as the most important trade fair on the horological calendar. It also underlines the importance of exhibiting alongside respected peers. The central hall at WWG 2025 Alongside AP, another ten brands will be showing at the event, ranging from clockmaker L’Epée 1839 to Chinese watchmaker Behrens, as well as Credor (the sister brand of current exhibitor Grand Seiko), and Favre Leuba, a recently rebooted historical name. This brings the total exhibitor tally to 66, a number that includes giants like Rolex, Patek Philippe, Chanel, and Cartier. WWG will take place April 14-20, 2026, at Palexpo.  

Dubai Watch Week Returns in November 2025 SJX Watches
Audemars Piguet Van Cleef & Arpels May 15, 2025

Dubai Watch Week Returns in November 2025

Now a decade old and an established event in the annual horological calendar, Dubai Watch Week (DWW) will take place November 19-23, 2025. Most notably, DWW will move to a new venue, a 200,000 sq ft space next to Dubai Mall, departing its longtime home of the Dubai International Financial Centre (DIFC). The 2025 event will host over 90 brands, ranging from giants like Rolex to micro-brands such as Studio Underd0g. The biggest names will have standalone spaces, including Rolex and Tudor, Audemars Piguet, Van Cleef & Arpels, and Chanel. DWW traditionally took place at DIFC, pictured above But independents will still have a prominent role in the event, since DWW got its start as an indie-centric event. The 2025 edition will give independent brands room to breathe with a dedicated space. Exhiitors include leading independents like Rexhep Rexhepi, Voutilainen, and Roger W. Smith. DWW takes place from November 19-23, 2025 in Burj Park, the landscaped area surrounding the Burj Khalifa and adjacent to Dubai Mall. Entry is free but registration is required. For more, visit Dubaiwatchweek.com.  

Auction: Breguet 3218 Perpetual Calendar Retrograde Wristwatch at Christie’s SJX Watches
Vacheron Constantin Don Pancho” Oct 31, 2024

Auction: Breguet 3218 Perpetual Calendar Retrograde Wristwatch at Christie’s

One of the most intriguing and significant watches in Christie’s upcoming Geneva auction on November 11 is Breguet no. 3218, a tonneau-shaped wristwatch with a perpetual calendar and retrograde date sold in 1935. In all likelihood the first wristwatch ever with these complications, no. 3218 is also notable for its provenance: the original owner was Paul Iribe, Coco Chanel’s romantic partner. The watch is going under the hammer with a low estimate of CHF100,000 – modest considering its significance. According to Christie’s, there are only four known wristwatches with perpetual calendar and retrograde date made in the first half of the 20th century, regardless of brand, and this is one of them. Two others were also made by Breguet, while the final example is the unique Patek Philippe ref. 96 (no. 860’182) that is the classic round Calatrava case. This watch, no. 3218, is the earliest of the four, making it likely the first-ever perpetual calendar wristwatch with retrograde date. (Another wristwatch retrograde perpetual calendar and minute repeater is known, the Vacheron Constantin “Don Pancho” that is also tonneau-shaped.) The 18k white gold case remains well preserved Beyond its intrinsic features, no. 3218 is also historically interesting for its first owner. The watch was sold by Breguet in May 1935 – for a then-astronomical 10,000 francs – to Paul Iribe, a French designer who is perhaps most famous for being Coco Chanel’s lover. In September 1935, not...

Business News: LVMH Acquires Clockmaker L’Epée 1839 SJX Watches
Ulysse Nardin  will continue after Jun 26, 2024

Business News: LVMH Acquires Clockmaker L’Epée 1839

Known for its three-dimensional clocks ranging from the Batmobile to a Chanel sculpture, L’Epee 1839 has carved out a niche for itself as the clockmaker to leading watch and luxury brands. Now it becomes part of LVMH, the luxury conglomerate that owns Louis Vuitton, Bulgari, and TAG Heuer. The acquisition expands the portfolio of the LVMH Watches Division to encompass an entirely new product category that is small but lucrative and also high profile. Clocks are increasingly a must-have offering for major luxury brands. One of L’Epee’s most recent creations was the Louis Vuitton Montgolfière Aéro clock (pictured above). Another of L’Epee’s creations, the Tiffany Taxi. Image – Tiffany & Co. Business as usual LVMH has acquired the parent of L’Epee, Swiza, which also makes clocks under the Swiza and Matthew Norman brands. Arnaud Nicolas, who has been chief executive and creative director of L’Epee since 2009, will continue leading the company. Despite the change in ownership, the clockmaker’s work for other brands, which have included MB&F; and Ulysse Nardin, will continue after the acquisition. However, L’Epee will certainly work with more brands in the LVMH stable, having already created clocks for Louis Vuitton, Tiffany & Co., and Hublot. “L’Epée has initiated a number of watchmaking partnerships that we will maintain and develop with Arnaud Nicolas [chief executive and creative director of L’Epee],” says Frédéric Arnault, the chairman of LV...

News: Watches & Wonders 2025 Dates, with Additions to the WWG Board SJX Watches
Patek Philippe Jun 26, 2024

News: Watches & Wonders 2025 Dates, with Additions to the WWG Board

The world’s most important watch trade show, Watches & Wonders, has just announced the dates for next year: April 1-7, 2025. Practically all major luxury watch brands present their latest wares at Watches & Wonder (W&W;), including Rolex, Patek Philippe, and Cartier. The event also named additions to the board of the Watches and Wonders Geneva Foundation (WWGF), the governing body of the event. Chanel, Hermès and LVMH join Rolex, Richemont, Patek Philippe, and Cartier on the board, giving representation to the biggest brands or groups showing at the event. Alongside the enlarged board, the WWGF appointed Cartier chief executive Cyrille Vigneron chairman of the board, taking over from Rolex chief executive Jean-Frederic Dufour, who now becomes the organisation’s treasurer. Still a key man on the board, Jean-Frederic Dufour (second from left) Give and take The changes at WWGF reflect longstanding rivalry between the brands and groups that emerged when the Salon International de la Haute Horlogerie, better known as SIHH, evolved into W&W; after the demise of Baselworld. Previously dominated by Richemont and Cartier, SIHH transformed into an event that included giants like Rolex and LVMH. LVMH long believed it deserved a seat on the board, according to a senior executive of its watch division. It is possible that the elevation of Cartier’s boss to the chairmanship is a concession for the jewellery agreeing to the enlarged board. Interestingly, the two-year term of Mr Vign...

Dior Revives the Chiffre Rouge Chronograph SJX Watches
Louis Vuitton all Feb 15, 2024

Dior Revives the Chiffre Rouge Chronograph

In the midst of a resurgence that makes it both one of the biggest and fastest growing luxury brands, Dior nonetheless has a barely-there presence in the watch segment – particularly in mechanical watches – despite having offered watches since 1975. This contrasts with its peers like Chanel, Hermes, and Louis Vuitton, all of which have invested significant resources into making serious watches, particularly compilations and métiers d’art offerings. Now Dior is embarking on an overhaul of its mechanical watch offerings by returning to the Chiffre Rouge, a model first unveiled in 2004 that was distinguished by an asymmetrical case accentuated by a red crown or pusher at four. More streamlined and almost monochromatic, the Chiffre Rouge Black Ultra-Matte Chronograph has a black-coated, 41 mm case containing the Zenith El Primero movement. Initial thoughts The Chiffre Rouge stood out as a memorable design model from the 2000s, although its mechanics were rarely serious. The earlier chronograph models, for instance, relied on either ETA or quartz movements. Dior also never made a real effort to upgrade the model, so it was mostly perceived as a “fashion” watch. The redesign gives the Chiffre Rouge more appeal, as it retains the original, distinctive styling but with a definitely superior movement. That said, I would have done away with the date window at four for a clean geometric-patterned dial. The key feature of the new chronograph is the Zenith El Primero, which ...