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Results for Quartz Crisis

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Quartz Crisis

1969-1985 industry collapse triggered by the Seiko Astron. Cost Swiss watchmaking two-thirds of its workforce; rebounded via Swatch Group consolidation and Biver's Blancpain.

RECOMMENDED READING: History of the Must de Cartier Tank Time+Tide
Cartier Tank Editor’s note I Oct 8, 2019

RECOMMENDED READING: History of the Must de Cartier Tank

Editor’s note: I think most people reading this fully appreciate just how dire things were in the 1970s as a result of the notorious “quartz crisis”. Myriad Swiss watchmakers seemed to just disappear overnight, succumbing to a battery-powered onslaught led by Seiko, who inundated the wristwatch market with inexpensive, accurate timepieces. It was an interesting … ContinuedThe post RECOMMENDED READING: History of the Must de Cartier Tank appeared first on Time+Tide Watches.

Alpina Introduces the Startimer Pilot Heritage Chronograph SJX Watches
Frederique Constant which was itself then Sep 26, 2019

Alpina Introduces the Startimer Pilot Heritage Chronograph

Having created a number of appealing and accessibly priced “tool” watches over the years including the Seastrong Diver Heritage and the KM-710, Alpina now unveils the Startimer Pilot Heritage Chronograph, powered by a single-button chronograph movement supplied by its sister company, La Joux-Perret. The Startimer Pilot Heritage Chronograph is the second mechanical chronograph in the Alpina catalogue; the first was the Alpiner 4 Manufacture Flyback, which had a Valjoux 7750, likewise modified by La Joux-Perret to include a flyback function. The brand Alpina was actually founded over 130 years ago but fell victim to the quartz crisis in the 1970s. Then in 2002, it was acquired by Frederique Constant, which was itself then acquired by Citizen of Japan in 2016. Now, like its sister company Frederique Constant, it specialises in accessibly priced watches, made possible in part by the movement making expertise of La Joux-Perret. As with most Alpina watches, the Startimer Pilot Heritage chronograph combines retro design with modern dimensions and build. Its styling is recognisably 1970s, and evokes the experimental spirit of the era without being overtly flashy or eccentric. Measuring 42mm by 40.7mm, the Startimer Pilot Heritage Chronograph features a cushion case with the chronograph pusher located at two o’clock. Like all cushion-cased watches of the 1970s, it has a radially brushed top surface and case band that are separated by a wide polished bevel, which enha...

Events: Zenith “A Star Through Time” Exhibition in Singapore SJX Watches
Zenith A Star Through Time” Aug 5, 2019

Events: Zenith “A Star Through Time” Exhibition in Singapore

Created to celebrate the 50th anniversary of the automatic chronograph movement that’s synonymous with Zenith, A Star Through Time embarks on world tour that starts in August, with the first stop being Singapore. Happening during the exhibition is a panel discussion that includes our founder, Su Jiaxian, as well as several watchmaking classes – details on how to attend are at the bottom. The exhibition The key attraction of A Star Through Time is an interactive, virtual tour of Zenith’s manufacture in Le Locle. It’s modelled on Le Monde Étoilé de Zenith, a collaboration between the watchmaker and Neuchâtel’s local tourism authority. Conceived to boost knowledge of watchmaking in the area, the project created a interactive, 360° experience that allows guests to go behind-the-scenes at the manufacture. Walking through the exhibition is akin to a stroll through a scaled down version of the Le Locle manufacture, including a virtual visit to the famous attic where, during the Quartz Crisis, watchmaker Charles Vermot hid the tools and plans to produce the El Primero, keeping them out of the hands of American managers who wanted to eliminate production of mechanical watches. The 400m2 exhibition also traces the evolution of the El Primero, illustrated by significant El Primero-powered watches, including the landmark early examples like the A386 in steel and G381 in 18k gold. Though dedicated to the El Primero, arguably the first ever sel...

IN-DEPTH: The Raymond Weil Freelancer Chronograph Time+Tide
Raymond Weil Freelancer Chronograph Mar 14, 2018

IN-DEPTH: The Raymond Weil Freelancer Chronograph

The story in a second: A value-packed chrono from one of the few remaining family-owned watch companies. It wasn’t all doom and gloom during the quartz crisis of the mid ’70s. While brands and manufacturers were disappearing left, right and centre, never to be seen again, others like Raymond Weil were only just starting out, … ContinuedThe post IN-DEPTH: The Raymond Weil Freelancer Chronograph appeared first on Time+Tide Watches.

Ep. #16 - The Swiss Watch Industry’s Archaic Marketing Practices, Roaches Wearing Rolexes, & More! Two Broke Watch Snobs
Rolex es & More! Apr 1, 2017

Ep. #16 - The Swiss Watch Industry’s Archaic Marketing Practices, Roaches Wearing Rolexes, & More!

This week the Two Broke Watch Snobs sit down and tuck in on discussing the past and potential future of the Swiss Watch Industries archaic marketing practices. Plus, market over-saturation, layoffs, the quartz crisis and a lot more. MIke also shares his experience field testing the Orion Field Standard - plus Kaz feels the need to bring up his dying, puking bird for some reason. Plus, you know - roaches wearing Rolexes... (#roacheswearingrolexes).

Ladies And Gentlemen, The Hamilton Jazzmaster Quartz Octet! A One, And A Two, And A One, Two, Three, Four Fratello
Hamilton Jazzmaster Quartz Octet! Mar 12, 2026

Ladies And Gentlemen, The Hamilton Jazzmaster Quartz Octet! A One, And A Two, And A One, Two, Three, Four

Tell me, do you prefer bebop over cool jazz, fusion over hard bop, or are you more the swing type? No matter the answer, the top artists in any of these genres can be considered jazz masters. Now, please welcome to the stage the Hamilton Jazzmaster Quartz Octet! Eight watches in two sizes with six […] Visit Ladies And Gentlemen, The Hamilton Jazzmaster Quartz Octet! A One, And A Two, And A One, Two, Three, Four to read the full article.

Grand Seiko’s Smallest High-End Quartz Models Yet SJX Watches
Grand Seiko s Smallest High-End Quartz Feb 12, 2026

Grand Seiko’s Smallest High-End Quartz Models Yet

Grand Seiko has installed its high-end quartz calibre 9F in a 33 mm stainless steel case with fan-favourite textured dials, making one of the most advanced analogue quartz movements available in the smallest and slimmest format to date. The compact proportions of the Grand Seiko Heritage Collection Quartz 33mm “Snowflake” SBGX359 and “Skyflake” SBGX361 are possible thanks to a new member of the 9F family: the cal. 9F51. Though smaller, the new calibre retains all the technical bells and whistles of this class-leading quartz platform. Ref. SBGX359 (Snowflake). Initial thoughts While Grand Seiko’s quartz models are generally known as good value propositions, with the cal. 9F in particular representing a lot of movement for the money, that has generally been less true of the brand’s smaller models. These maintain the brand’s standout case and dial work but with relatively pedestrian cal. 4J movements. Though above average in terms of quality and technology, the cal. 4J lacks the torque necessary to accommodate the exceptionally large and refined hands found on most Grand Seikos. Ref. SBGX361 (Skyflake). Given the brand’s recent emphasis on Spring Drive technology, seemingly at the expense of battery-powered quartz movements, that seemed unlikely to change. In this context, this duo is a pleasant surprise, with more likely to follow, and offers a no-compromise Grand Seiko experience in a smaller size without the high price tags of the ladies automatic line. A ...

Citizen’s Cutting-Edge Quartz Shines in Recrystallised Titanium SJX Watches
Citizen s Cutting-Edge Quartz Shines Oct 29, 2025

Citizen’s Cutting-Edge Quartz Shines in Recrystallised Titanium

The new Citizen Attesa Platinum Shine collection leans into the brand’s two greatest strengths: cutting-edge quartz technology and mastery of titanium. With three limited edition references in a new platinum-coloured hue, Citizen demonstrates why it’s still the leader in titanium watches, 55 years after making the first one. Thanks to a decadent recrystallised titanium bracelet and nearly scratch-proof Duratect coating, the new Attesa proves that quartz can still feel luxurious. Ref. CB0284-66A. Initial thoughts Almost as soon as quartz timekeeping technology began to mature and prices began to fall in the 1980s, makers of quartz watches began to cede the luxury end of market to brands that focused on mechanical watches. But that never stopped a few brands, Citizen and Seiko chief among them, from pursuing the development of ever-better quartz technology and bringing it to market in a premium format. The ultimate expression of this focus is probably the Citizen cal. 0100, the most accurate wristwatch in the world. The Citizen 0100 – the world’s most accurate wristwatch. But quartz is just one part of the equation for Citizen, which has also achieved a leading market position in two specific fields. The first is solar power. Light-powered watches is nothing new, dating back to 1972, but it was Citizen’s advances in the late 1970s that propelled this technology forward. In 1995, the brand debuted Eco-Drive, which remains the leading light in solar-powered timekeep...

Hands-On With The Tissot PRC 100 Solar Quartz 34mm Fratello
Tissot PRC 100 Solar Quartz Aug 6, 2025

Hands-On With The Tissot PRC 100 Solar Quartz 34mm

Last month, we introduced the new Tissot PRC 100 Solar Quartz in 39mm. The watch was met with near-resounding praise for its design, approachable pricing, and ease of use. For those of us with smaller wrists, though, the size was on the edge of wearability. That’s where the new 34mm version comes into play. My […] Visit Hands-On With The Tissot PRC 100 Solar Quartz 34mm to read the full article.

Sunday Morning Showdown: Tissot PRX Quartz Vs. Tissot PRC 100 Solar Quartz Fratello
Tissot PRX Quartz Vs Tissot Jul 13, 2025

Sunday Morning Showdown: Tissot PRX Quartz Vs. Tissot PRC 100 Solar Quartz

Last week, we organized a sophisticated confrontation between two platinum dress watches. This week, we decided to keep it a little more low-key. Recently, Tissot introduced its new PRC 100 Solar Quartz with the state-of-the-art Lightmaster technology integrated into the watch’s crystal. The demand for this new watch is already higher than the supply, so […] Visit Sunday Morning Showdown: Tissot PRX Quartz Vs. Tissot PRC 100 Solar Quartz to read the full article.

Bulova Marine Star Heritage: Quartz Precision with a Smooth Sweep Two Broke Watch Snobs
Bulova Marine Star Heritage Quartz Apr 22, 2025

Bulova Marine Star Heritage: Quartz Precision with a Smooth Sweep

Quartz movements get a bad rap from mechanical purists-and I'll never get it. The ticking second hand can apparently leave you feeling cold, especially when you’re used to the smooth sweep of an automatic. But for me, that’s always been a bit unfair. The real question isn’t whether quartz can match mechanicals-it's whether it should have to. Bulova’s HPQ (High-Performance Quartz) Precisionist movement is out to prove that quartz doesn’t just get the job done.

Introducing: Bright Red Sunburst Dials For The Tissot PRX Quartz Fratello
Tissot PRX Quartz It’s no Apr 9, 2025

Introducing: Bright Red Sunburst Dials For The Tissot PRX Quartz

It’s no secret that we are fans of the Tissot PRX here at Fratello. Multiple team members, including yours truly, own a PRX Powermatic 80, so we meet any new addition to the lineup with great interest. The latest expansion of the extensive PRX collection is a pair of red-dial versions of the PRX Quartz […] Visit Introducing: Bright Red Sunburst Dials For The Tissot PRX Quartz to read the full article.

Reunited With My Grand Seiko Tough Quartz SBGX341 - Back From A Long-Overdue Watch “Onsen” Session Fratello
Grand Seiko Tough Quartz SBGX341 - Dec 23, 2024

Reunited With My Grand Seiko Tough Quartz SBGX341 - Back From A Long-Overdue Watch “Onsen” Session

Sometimes the little chores in life feel like herculean tasks, don’t they? I’m not just talking about lubricating that squeaky hinge on the front door; I’m also referring to taking your beloved watch to a watchmaker for some love and attention. I know what I’m talking about. Not only does the hinge of my front […] Visit Reunited With My Grand Seiko Tough Quartz SBGX341 - Back From A Long-Overdue Watch “Onsen” Session to read the full article.

Quick Look at the Hamilton Khaki Field Quartz Worn & Wound
Hamilton Khaki Field Quartz Hamilton’s Oct 4, 2024

Quick Look at the Hamilton Khaki Field Quartz

Hamilton’s Khaki line of field watches traces its lineage through the brand’s rich history of producing watches for the American and British militaries. Originally launched in the 1980s, the Khaki line has expanded to a dizzying array of references - all with a unique twist on Hamilton’s heritage.   The new Khaki Field Quartz utilizes a similar dial layout to a watch Hamilton produced for government and non-military personnel of the British armed forces in the ‘60s and ‘70s. Reinterpreted with a quartz movement in both 33mm and 38mm cases and that iconic “Khaki” text on the three dial colors, the Khaki Field Quartz may just be one of the best buys in the Khaki collection.   As always, the Windup Watch Team is available via consultation to answer any questions you have. In addition, all of these products are eligible for free domestic shipping across the US. Hamilton’s Khaki line of field watches traces its lineage through the brand’s rich history of producing watches for the American and British militaries. Originally launched in the 1980s, the Khaki line has expanded to a dizzying array of references - all with a unique twist on Hamilton’s heritage.   The new Khaki Field Quartz utilizes a similar dial layout to a watch Hamilton produced for government and non-military personnel of the British armed forces in the ‘60s and ‘70s. Reinterpreted with a quartz movement in both 33mm and 38mm cases and that iconic “Khaki” text on the three dial ...

Hands-On With The New And Fun Hamilton Khaki Field Quartz In 33mm And 38mm Sizes Fratello
Hamilton Khaki Field Quartz Sep 14, 2024

Hands-On With The New And Fun Hamilton Khaki Field Quartz In 33mm And 38mm Sizes

Hamilton’s Khaki Field collection is a true classic among watch enthusiasts, especially novices. There’s something for everyone, including watches with hand-wound, automatic, and quartz movements. Also, with prices ranging from €400 to €2,000, affordable options abound. Today, we’ll look at some new additions to the lower end of the collection’s price spectrum. The new Hamilton […] Visit Hands-On With The New And Fun Hamilton Khaki Field Quartz In 33mm And 38mm Sizes to read the full article.

Pre-Owned Spotlight: Grand Seiko Quartz Value Is Unbeatable Fratello
Grand Seiko Quartz Value Feb 27, 2024

Pre-Owned Spotlight: Grand Seiko Quartz Value Is Unbeatable

Pre-owned Grand Seiko quartz watches come with Rollie-beating Zaratsu-polished greatness at no extra cost. So, where’s the catch? There is none. I know many of you are still on the fence about even considering quartz for your collection, and I understand you. I was there myself for years until the charm of budget-winning meca-quartz got […] Visit Pre-Owned Spotlight: Grand Seiko Quartz Value Is Unbeatable to read the full article.

Introducing: The Grand Seiko SBGX355 “Snowflake Quartz” Fratello
Grand Seiko SBGX355 “Snowflake Quartz” Quartz Feb 1, 2024

Introducing: The Grand Seiko SBGX355 “Snowflake Quartz”

Quartz is having something of a quiet comeback. After decades of scorn and contempt, many have come to appreciate the ease of use that quartz provides. Furthermore, not all quartz watches are the same. Today’s new Grand Seiko SBGX355, already nicknamed “Snowflake Quartz,” uses the brand’s famed 9F62 movement and comes in a highly wearable […] Visit Introducing: The Grand Seiko SBGX355 “Snowflake Quartz” to read the full article.