Hodinkee
Introducing: Swatch Keeps It On The Home Planet With The MoonSwatch Mission To EarthPhase
There's a new function on this MoonSwatch - and love it or hate it, MoonSwatch is here (on Earth) to stay.
302 articles · 118 videos found · page 5 of 14
How Nicolas Hayek\'s ASUAG/SSIH merger (1983) and Swatch brand launch (March 1983) rescued Swiss watchmaking from the quartz crisis.
Largest Swiss watch employer (~17,000 staff). 18 brands from Breguet/Blancpain at the top to Swatch at entry. ETA SA + Nivarox-FAR. Hayek family controls.
Ref. SSX01B700: solid 18K Moonshine gold dial, gold crown and pushers, 11 grams of the good stuff, and CHF 500 because Swatch decided to charge 1969 gold prices. Only 1969 pieces. ESTA lottery is live.
Swatch's plastic Royal Oak needs an actual strap the moment you get it home. Here are the four makers doing colour-matched integrated-lug Royal Pop straps in leather, rubber, canvas and everything else. Prices, colour ranges, quality, and which to buy per watch reference.
Hodinkee
There's a new function on this MoonSwatch - and love it or hate it, MoonSwatch is here (on Earth) to stay.
Fratello
The next chapter in the MoonSwatch collection shifts perspectives and brings something new to the table. Is it enough to get you excited? Swatch has just announced a new model within the highly successful MoonSwatch collection. Yes, it’s yet another one, and yes, the line is highly successful. Even though the days of never-ending queues […] Visit Swatch Shifts Perspectives And Introduces The MoonSwatch Mission To Earthphase to read the full article.
Time+Tide
This latest Swatch x Omega collab is the most complicated MoonSwatch yet.The post Swatch’s latest MoonSwatch, the Mission to Earthphase, offers a romantic new complication appeared first on Time+Tide Watches.
Hodinkee
A historical re-release, with a clever twist.
SJX Watches
Christie’s has just announced Watches for ELA, a thematic auction of 11 watches, mostly one-of-a-kind, to benefit the European Leukodystrophy Association (ELA), which supports research into the disorder. The brands that have created watches for the sale include Bovet, Konstantin Chaykin, Girard-Perregaux, Swatch, and most crucially from a value perspective, Richard Mille. While Christie’s is best known for staging Only Watch, a biennial charity auction, the ELA auction is notable for being the brainchild of François-Henri Pinault, the chief executive of French luxury conglomerate Kering, which owns brands like Gucci and Balenciaga. Mr Pinault is on the board of ELA, while Christie’s is owned privately by the Pinault family. Each timepiece in the ELA auction is offered without reserve, with all proceeds going to ELA. The sale takes place on November 11, 2024 as part of Christie’s customary Rare Watches auction. The catalogue and online bidding will be available at end October. Richard Mille RM 65-01 Automatic Split-Seconds Chronograph Dark Yellow Quartz TPT The flagship offering in the sale, and the only watch with a six figure estimate, the RM 65-01 is one of the most complicated Richard Mille watches, the RM 65-01 is powered by a high-frequency, self-winding rattrapante chronograph movement made by Vaucher. This example is part of a 120-piece limited edition that’s the latest iteration of the RM 65-01. It sports yellow Quartz TPT carbon composite case and is th...
Video
Here, I'm unboxing Montblanc’s 1858 Geosphere 0 Oxygen, the ultimate adventure watch. This specific example, a 1,990-piece limited edition inspired by the South Pole explorations on the Antarctic continent, features...
Fratello
In 1984, Swatch hosted the World Breakdance Championship in New York City. One of the jury members was artist Keith Haring, who was known for his graffiti art. For this event, he created the artwork shown below. Swatch and Keith Haring Haring (1958–1990) was an artist who participated in the New York art scene in […] Visit Introducing: The Swatch Break Free Collection - With Two Featuring Keith Haring Artwork to read the full article.
Time+Tide
Helping raise money for charity, the one millionth Omega x Swatch MoonSwatch to be made is heading to auction.The post The one millionth MoonSwatch is heading to auction appeared first on Time+Tide Watches.
Hodinkee
Now boarding: everyone's favorite Swatch collab is now more widely available than ever before with online retail in the U.S. and China.
Time+Tide
The MoonSwatch is finally available online for purchase. Well... At least four models are, and exclusively in the USA and China.The post Swatch is finally selling the MoonSwatch on its website, but… appeared first on Time+Tide Watches.
Fratello
Surprise, surprise! Swatch will offer the Omega × Swatch Speedmaster MoonSwatch for sale online in the United States and China starting today. Most likely, the brand chose these countries because they have huge areas without any Swatch boutiques nearby. But while they are the first, with some luck, they won’t be the last. The online […] Visit The Omega × Swatch MoonSwatch - Now Available For Purchase Online! to read the full article.
Video
A special thank you to all the channel members:
Fratello
I have just returned from my summer holidays (in Austria), where I brought a handful of watches to wear. Typically, I travel as light as possible. Especially when leaving the EU, I try to bring one watch to prevent problems with customs. This time, staying within the EU, I brought four watches with me: the […] Visit Fratello Favorites: The Best Summer Watches At Three Different Price Points - RJ’s Picks From Swatch, Rolex, And Blancpain to read the full article.
Worn & Wound
eBay Finds is back! This bi-monthly installment will feature a selection of watches currently listed on eBay that have caught the eye of editor Christoph McNeil (@vintagediver). If you come across any hidden gems on the ‘Bay drop us a note at info@wornandwound.com for potential inclusion! Vintage Omega Seamaster Going to start off this week with a nice vintage Omega Seamaster with the classic ‘fat lugs’ case. The seller states the case is 38mm, but that must include the original clover leaf Omega signed crown, making the case about 35mm, which sounds right. The whole watch exhibits some wabi sabi, but this survivor looks original and genuine to me. There is some patina on the two-tone bullseye dial and the steel dauphine hands, but if you’re a fan of that look this might just be for you. So often Seamasters like this are polished and redialed, which is such a shame. This one has a caliber 354 bumper automatic that looks clean and the seller states it runs. Really a nice, genuine and unmolested example of the classic 1950’s Seamaster. View auction here Swatch “Lancelot” Vintage Swatches must be making a comeback because I keep seeing them for sale! What a fantastic piece of 1980’s nostalgia they are. This model is the Lancelot from 1986, and it’s in great original condition. Complete with the original band and box. Seller states it has a new battery and runs well. If you’re a Gen X’er like me, these bring back so many memories! Neon clothes, spiky ...
Revolution
Time+Tide
We'd joke that releases like this are once in a blue moon, but it seems the opposite is true: Swatch just can't stop releasing new MoonSwatches.The post Swatch’s latest MoonSwatch keeps the moonphase, ditches Snoopy & goes for a blue panda look appeared first on Time+Tide Watches.
Revolution
Video
Are we expecting too much from watch brands, or should watch brands be held to a higher standard?
SJX Watches
The owner of brands like Omega and Longines, the Swatch Group just announced its results for the first half of 2024. The half-year numbers crystallised a slowdown that the watch industry has felt since late 2023. Revenue was down 14.3% to CHF3.44 billion, while operating profit plunged 70% to just CHF204 million, giving the group an operating margin of just 5.9%, compared to 17.1% from a year earlier. According to Swatch, the fall in revenue was “triggered by the sharp drop in demand for luxury goods in China (including Hong Kong SAR and Macau SAR)”. At the same time, wholesale sales fell over 10%, indicating that third-party retailers are ordering less watches from the group’s brands, which in turn indicates the retailers’ pessimism for the short- and medium term. Swatch also explained the poor results by noting the group did not “make any redundancies… [and] maintaining all production capacities and not laying off qualified staff”. This was done so that “the Group [will] recover more quickly and benefit more significantly from the next upswing.” The progressively weakening positions of each of the group’s brands relative to the competition – marques like Breguet and Blancpain stand out in this regard – imply this might be overoptimistic. Notably, Swatch stated “the Swatch brand bucked the negative trend” thanks to the bestselling MoonSwatch, but this was not (and will not) be sufficient to help the rest of the group given the low value of Swat...
Monochrome
At CHF 3,445 million, the sales of the Swatch Group, the Swiss powerhouse owner of Omega, Longines or Tissot, are down 14.3% at constant exchange rates and 10.7% at constant rates. The declining sales strongly impact the operating profit at CHF 204 million against CHF 686 million for the previous year. Swatch Group advises that […]
Time+Tide
Imagine a Swatch Skin collection with Taylor Swift album covers printed on the dials.The post If Taylor Swift and Swatch ever collaborated it could be MoonSwatch massive appeared first on Time+Tide Watches.
Deployant
Swatch welcomes more colors to the Bioceramic Scuba Fifty Fathoms Collection. Created more than 70 years ago by a passionate scuba diver, this iconic model revolutionized watchmaking by becoming the first true diver’s watch. The new designs are namely fitted on the Indian Ocean and Pacific Ocean models.
Fratello
White-out designs and stealthy black go in and out of fashion, but seeing a resurgence of stealthy cool this year underlines that black is black. And sometimes that is just right. Whether you want literal stealth wealth to go with your fave black suit or are employed as a secret operative, that’s your business. But […] Visit Black Is The New Black! Five Pieces Of 2024 Stealth From Breitling, Swatch, Seiko, And More to read the full article.
Video
On this channel, we review watches that are available for purchase on TeddyBaldassarre.com
Worn & Wound
There are only a few certainties in life: death, taxes, and new MoonSwatches being released every five or six months. Yes, as you’ve undoubtedly heard by now, Swatch and Omega have once again taken over your Instagram feed, knocking out three new versions of the MoonSwatch. This release follows a pair of Snoopy themed MoonSwatch moonphases, and of course the Blancpain x Swatch “Scuba” Fifty Fathoms. These new MoonSwatches hew closer to the original idea of the watch, but each is just a little extra, like guacamole on a burrito, which one of them kind of looks like if you squint. The three watches seen here make up the MoonSwatch “Mission on Earth” series, and as the name would suggest are inspired by earthbound phenomena. The “Desert” variant has a tan BioCeramic case and taupe dial, with an aesthetic inspired by, well, the desert. Slightly more adventurous is the “Lava” MoonSwatch, with a bright red case and an orange chronograph seconds hand that pays homage to the Omega “Ultraman” Speedmaster. The third watch, and the best of the three in my opinion, is the “Polar Lights,” which features a turquoise case and a dial inspired by the aesthetic of aventurine. As many readers will surely recall, I’m not the biggest fan of the MoonSwatch. What was once a charming idea and perhaps a way to get new enthusiasts into the hobby quickly became something of a money grab. A predictable result, no doubt. But now that there’s a regular cadence to these...
Time+Tide
New Swatch x Omega MoonSwatch Mission on Earth models have arrived, but is this what the collection needed in the face of waning momentum?The post Does the new Swatch x Omega MoonSwatch Mission on Earth solve the fatigue surrounding the collection? appeared first on Time+Tide Watches.
Time+Tide
Swatch has once again fired up the watch community with two teasers suggesting a new collaboration with Omega is coming June 2024.The post Swatch drops teasers for June 2024 Omega collaboration. These were your predictions appeared first on Time+Tide Watches.
Hodinkee
Grab your chronographs and Kool-aid bursts and get ready for some '90s nostalgia.
Worn & Wound
eBay Finds is back! This bi-monthly installment will feature a selection of watches currently listed on eBay that have caught the eye of editor Christoph McNeil (@vintagediver). If you come across any hidden gems on the ‘Bay drop us a note at info@wornandwound.com for potential inclusion! Vintage 1987 Swatch First up this week is a cool vintage Swatch. I love how these 1980’s gems are back in style! Now, this “X” model is one I didn’t know was a thing, but apparently the X-rated, or Straight Edge or even Gen-X thing this watch represents is quite popular! This particular model goes for quite the premium over other Swatch models I’ve seen. Anyway, this example is in excellent original condition and hails from 1987, and comes on the original plastic strap. If you’re in the market for the coveted “X” Swatch, here’s your chance for one at auction rather than an exorbitant ‘buy it now’ price. View auction here 1970s Vintage Bulova Here’s an unusual vintage Bulova Sea King with the neat whale logo. The dark blue dial has really unique faceted cross markers in applied steel, along with bold steel stick hands. The dial also has the classic Sea King whale logo which I’ve always liked. The 32mm steel case is unpolished with sharp edges on the thin lugs. No movement picture but the seller states the watch runs and keeps time. The bracelet is a nice period-correct steel band that suits the watch perfectly, even though it is not Bulova branded. Nice vint...
Video
Welcome to the watch releases update for the third week of August 2026. We have new watches from Tissot, Blancpain, Glashütte Original and more. Enjoy the video:)
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