SJX Watches
Mermont’s La Parfaite Goes Platinum
Startup independent brand Mermont has just made its public debut with the heavyweight La Parfaite, translating as “perfect one” in French. Assembled and adjusted by independent watchmaker Nicolas Delaloye, La Parfaite is among the most affordable platinum watches on the market, despite its contemporary case size and upscale construction. Initial thoughts At first glance, Mermont’s debut watch could pass for a handsome, stainless steel Breguet Souscription homage, probably priced accordingly. However, La Parfaite is not stainless steel, it is (mostly) platinum – and surprisingly affordable. Sebastien Bey-Haut, a watch and photography enthusiast, founded the brand, enlisting none other than Nicolas Delaloye, a Genevan watchmaker and AHCI member, to bring it to life. Though less commercially successful than some of his peers, Mr Delaloye is a respected independent watchmaker who spent eight years with the Patek Philippe Museum. Mr Delaloye personally polishes the single hour hand, performs final adjustment, and cases up the watches. It’s unusual for an upstart brand to debut with a precious metal watch, but that’s exactly what Mermont has done. But that hasn’t stopped the brand from focusing on the value proposition, pricing the La Parfaite well below industry norms for a platinum watch, especially a full size mechanical watch. Priced at CHF10,998 before taxes, La Parfaite is a full 38 mm in diameter and certainly among the least expensive mechanical platinum wa...
