WatchAdvice
The New Rolex Oyster Perpetual: Is Less More? (Hands-On)
In a roster packed to the rafters with hype-laden icons, the Rolex Oyster Perpetual is deceptively simple. Or is it too simple? Let’s find out! What We Love: Simplistic, no-nonsense design and colour Solid, unobtrusive wearability A true GADA (Go Anywhere, Do Anything) watch What We Don’t: Overshadowed by other Rolex models Lacks modern quality-of-life updates Date or no date? Overall Rating: 8.5/10 Value for Money: 8/10 Wearability: 9/10 Design: 8/10 Build Quality: 9/10 Consistency is a hard thing to come by in the watch industry. Very few brands have managed to achieve it, and even fewer watches can truly be called consistent hits. Off the top of my head, I can probably name only a handful of brands and models that have managed to not only succeed but hold that sweet spot. Longines, Vacheron Constantin, and even Panerai all come to mind — but if you want to talk about longevity, you have to talk about the Crown. Since their founding in 1905, Rolex has been one of the most consistent brands in history. The numbers speak for themselves: the company has held the number one spot for revenue in the luxury Swiss watch industry since at least 2017, according to the Morgan Stanley LuxeConsult reports. But the evidence also lies in their catalogue. Much of Rolex’s mainline collection has become inseparable from the brand’s identity, thanks to timeless, slow-changing designs, robust functionality, and uncompromising craftsmanship. Their watches have changed so little...
