Oak & Oscar Introduces the Humboldt GMT SAR Edition
On a new release calendar that’s full of limited edition collaborations that don’t always make a ton of logical sense, it’s refreshing to see one come across our desks that feels like a genuine meeting of the minds. Oak & Oscar is a longtime fixture in the micro/independent brand space, and at this point it’s fair to say that they’ve carved out a pretty recognizable niche for themselves. When you think of Oak & Oscar, you probably immediately think of the brand’s midwest roots, a love of the outdoors, and, of course, bourbon. Their latest release, a 50 piece limited collaboration with the St. Louis County Rescue Squad, combines at least two of these ideas, and the result is a handsome, sporty GMT that first right in Oak & Oscar’s wheelhouse. For context, the St. Louis County Rescue Squad is made up of volunteers who provide lifesaving services to outdoor enthusiasts visiting northern Minnesota’s Boundary Waters Canoe Area (BWCA). As Oak & Oscar explains, the BWCA is an “outdoor-lover’s dream,” featuring hiking trails, camping, canoeing, and more. Oak & Oscar became a member of the Boundary Waters Business Coalition in 2021, a sign of their commitment to the preservation of the BWCA. To that end, the new Humboldt GMT SAR Edition serves as a reminder of that commitment, as well as a means to help fund the efforts of the St. Louis County Rescue Squad (a portion of the proceeds from the sale of these watches will be donated to the Squad). This new lim...
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