Worn & Wound
Colorado’s Best Kept Secret: The 5280 Watch Company is Making Timepieces with Enamel Dials for Under $4,000
This summer, a new American watch company quietly launched in Denver, Colorado. Fittingly named 5280 after the Mile High City where the brand calls home, this watchmaker is tackling an artistic craft that’s particularly near and dear to my heart: vitreous enamel. 5280 is the brainchild of founder Rich Keel, a longtime watch collector. For him, timepieces have always been less about functionality and more about wearable art. In addition to being a lover of watches, Keel is a lover of art of all kinds. “I’ve always been a big fan of Impressionism and its vibrant colors, beauty, depth, and richness-really art from the late 19th and early 20th centuries is what I gravitate toward,” he shares. “Faberge eggs are another artform that’s always fascinated me. So, when I decided I wanted to bring my passion for watches and art together and create my own company, the goal was to put a Faberge egg on a watch face.” Despite his knowledge and appreciation for art, Keel admits he’s “utterly inept when it comes to being artistic,” so he knew he’d have to tap the right craftsman to execute his vision. Enter Bill Brinker, an expert in guilloche and enamel work and a true artist through and through. I’ve had the pleasure of interviewing and training with a number of masters in the arts of guilloche and enamel work throughout my career and in my personal pursuit of the crafts, but none have quite as unique and fascinating a story as Brinker. He hails from a tow...
