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Hats-Off to Hugo Rittener’s Le Majordome SJX Watches
Mar 2, 2026

Hats-Off to Hugo Rittener’s Le Majordome

The niche market for modern automatons just a little less tiny with Hugo Rittener’s Le Majordome, a mechanical butler that pop ups and greet the onlooker on demand. In the tradition of historical automatons, Le Majordome is entirely mechanical and driven by complex clockwork, and made entirely by hand. Initial thoughts Hugo Rittener is a young automaton maker from the Vaud region of Switzerland. Having cut his teeth working with François Junod, one of the most celebrated talents in the field, Mr Rittener has now gone into business for himself. Against this backdrop, Le Majordome (“the butler” in English) represents a foundational release. Compared to the timepieces we sometimes call mechanical art, this tabletop automaton serves no actual utility; there’s no time-telling and no complication other than the bronze figure itself. In terms of pure mechanical art, this is as artful as it gets. Having taken over 1,000 hours of work, from design to finishing, the (Le) Majordome is a mechanical animation of a bronze-sculpted and gold-plated butler figure, which raises his top hat towards those who actuate the mechanism.   Mr Rittener poetically describes the Majordome as an automate d’accueil - meaning “welcoming automaton”. The mechanical butler does in fact greet its audience, so it could be used as an extravagant welcoming party trick. Hugo Rittener will make 10 pieces of the Majordome in total, over the course of some years. Given the highly artisanal process...

Seconde/Seconde/’s Cutting Take on the Citizen Tsuyosa SJX Watches
Citizen Tsuyosa Citizen one Feb 21, 2026

Seconde/Seconde/’s Cutting Take on the Citizen Tsuyosa

Citizen, one of the world’ largest watchmakers by numbers, teams up with niche Parisian watch customizer Romaric André for a surprisingly good collaboration with the Citizen Tsuyosa seconde/seconde/. Creative, quirky, and very affordable, the Tsuyosa collaboration depicts the aftermath of the minutes hand slicing through the applied hour markers. And it does it quite well: the artfully positioned hour markers really do look like they have been cut in half. Initial Thoughts Citizen’s latest Tsuyosa is interesting, clever, and affordable. In fact, it is only around US$20 more expensive than the entry level Tsuyosa, making it something of a no-brainer for someone who wants a well-priced watch with a sense of humour. Like Seiko’s “5KX”, the Tsuyosa is an ideal platform for this project, as the model has intrinsic appeal as an integrated bracelet sports-adjacent watch, while also being affordable enough to be an impulse buy based on a cool dial. Nitpickers might point out that a pixellated sword isn’t sharp enough. The pixel art “sword” minute hand may be seconde/seconde/’s best known motif, but it also requires suspension of belief that the hour markers have been cleaved in twain by the minutes hand. Which is unfortunate, as the effect is otherwise so well executed. Of course, without the 8-bit katana it wouldn’t be immediately recognisable as a seconde/seconde/ project, but that is true of many of the best Mr André’s best works, such as the Uncatchable...

Industry News – Morgan Stanley’s 2025 Top 50 Watch Brands Report: Rolex Leads Amid Rising Market Polarisation Monochrome
Rolex Leads Amid Rising Market Feb 18, 2026

Industry News – Morgan Stanley’s 2025 Top 50 Watch Brands Report: Rolex Leads Amid Rising Market Polarisation

Just a couple of days after the publication of Vontobel’s Luxury Goods report, listing the 10 largest watch brands for 2025, as well as analysing the watch industry’s evolution over the last 12 months, it’s now time for another eagerly awaited report to be published. We’re talking about the in-depth annual analysis produced by Morgan […]

Orient Star’s M34 F8 Skeleton is Space-Age Tech SJX Watches
Seiko Epson including Feb 18, 2026

Orient Star’s M34 F8 Skeleton is Space-Age Tech

Orient Star marks a milestone with the M34 F8 Skeleton Hand Winding 75th Anniversary, combining the brand’s technically adept, manually wound skeleton calibre with a novel, laser-engraved meteorite pattern in a maximalist open-worked package. The M34 F8 Skeleton also stands out for the tech inside the mechanical movement: proprietary silicon escape wheel with a novel, optimistic geometry that helps the M34 punch above its weight from a technical standpoint. Initial thoughts Last year, Orient Star launched the brand’s first manually wound moon phase – made of mother-of-pearl no less – for fans of understated, formal watches. Now celebrating its 75th anniversary, Orient Star has cast aside restraint to mark the occasion with something for a more maximalist breed of collector. The new skeleton has a blacked-out case and bracelet and an open-worked version of its top-of-the-line F8 movement. Notably, the movement plates are bridges, which are exposed front and back, are decorated with a laser-etched meteorite motif that is impressively detailed. This skeletonised anniversary limited edition also features the latest technology from its powerhouse parent company Seiko Epson, including a silicon escape wheel with an especially advantageous design. While silicon is increasingly common in the watch industry, it is used primarily for hairsprings. This puts Orient on the list of short brands with a proprietary silicon escape wheel that includes blue-chip names like Patek Phil...

Raketa’s 24-Hour Baikonur Takes Flight SJX Watches
Raketa Feb 17, 2026

Raketa’s 24-Hour Baikonur Takes Flight

Space-themed watches represent a sizable proportion of the luxury watch industry. In fact, there are so many that at times it seems like the Space Race itself might have been contrived solely as a marketing concept for luxury watches. But with a story this good, who can say no? Of course, it helps that the Raketa Baikonur is an appealing watch in its own right with convenient dual-time functionality and an attractive instrument-like 24-hour dial. Initial thoughts “They’ve got a man up there! It’s Gagarin!” Even though this imagined line was written for the 1983 film adaptation of Tom Wolfe’s The Right Stuff, it sums up the tension that underpinned the Space Race between the United States and the Soviet Union. The statement refers to Soviet Cosmonaut Yuri Gagarin, who became the first human in space in 1961, orbiting the Earth in 108 minutes. It’s a suitably dramatic event to commemorate with a wristwatch, especially from Raketa, a brand named in honour of Gagarin’s flight. Instrument-like dials can be boring, but the designers at Raketa did just enough to keep it interesting, referencing the brand’s emblematic Big Zero at noon and midnight, without taking it too far. An internal rotating flange offers an auxiliary 24-hour scale, adjustable by the second crown. This facilitates keeping track of two time zones with full AM/PM resolution, something that’s actually quite rare. The dial also positions noon at the traditional 12 o’clock position, which is wel...

Universal Genève Polerouter Review: The '50s Icon Returns Teddy Baldassarre
Universal Genève Feb 10, 2026

Universal Genève Polerouter Review: The '50s Icon Returns

The Universal Genève Polerouter is probably the most historically significant watch that enthusiasts of a certain age have never heard of. Okay, maybe that's overstating it, but the watch is certainly less, well, universal in its claim to icon status than several other, more well known models that debuted later. And yet, if it weren't for the Polerouter, which came out in the mid-1950s and which afforded an opportunity for a young, precocious watch designer to make his first mark on the industry, we may never have had the opportunity to experience some of those 1970s models that came later. Intrigued? Read on.  [toc-section heading="Universal Genève History (1894 - 1950s)"] Despite the “Genève” that has become attached to the company’s name, the firm originally known as Universal Watch traces its roots to a smaller Swiss city, the village of Le Locle (also home to Ulysse Nardin, Zenith, and Tissot), where it was established in 1894 by watchmakers Numa-Emile Descombes and Ulysse-Georges Perret. Descombes died a few years later, and Louis Berthoud, one of the company’s most talented watchmakers, rose from the ranks to become Perret’s partner in 1897. The pair moved operations to Geneva in 1919, forging the company's modern name and identity. The firm became known for chronographs, and eventually produced both pocket watches and trench watches (pocket watches converted to wristwatches for soldiers in the field) for armies on both sides of the two World Wars.  O...

Interview – Talking to Nirupesh B. Joshi, Co-Founder of Bangalore Watch Company, One of India’s Fastest-Growing Watch Brands Monochrome
Feb 10, 2026

Interview – Talking to Nirupesh B. Joshi, Co-Founder of Bangalore Watch Company, One of India’s Fastest-Growing Watch Brands

We’ve said it multiple times, but watchmaking isn’t limited to Switzerland or even Europe. Watchmaking is global, whether regarding the watch collecting community or the watchmaking industry. One of the fastest-growing markets, as we’ve discovered when talking to the country’s main watch retail company, is India, a country with somewhat unknown yet impressive manufacturing capacities and a collecting culture […]

Is The Baume & Mercier Clifton The Perfect Gentleman’s Watch? (Hands-On) WatchAdvice
Baume & Mercier Clifton Feb 6, 2026

Is The Baume & Mercier Clifton The Perfect Gentleman’s Watch? (Hands-On)

Though the aftershocks of news surrounding Baume & Mercier is still being felt, does their new Clifton keep the ball rolling? Let’s find out! What We Love: Elegant, slim case silhouette One of the comfiest bracelets I’ve ever worn Baumatic = Best value? What We Don’t: Fairly ordinary appearance, not for those wanting dramatic flair Bracelet finishing invites scratches and smudges Crown operation feels off Overall Rating: 8.75/10 Value for Money: 9/10 Wearability: 9/10 Design: 9/10 Build Quality: 8/10 Is the dress watch dead? Both Matt and I have attempted to answer this question on separate occasions. Matt argued that, in the contemporary space, the dress watch has fallen out of favour. I, on the other hand, believe dress watches remain prevalent and are thriving within the accessible segment of quartz timepieces. However, there are still a handful of brands that have committed themselves to collections defined by elegant aesthetics and attainable price points. One of these brands, Raymond Weil, is one we’ve discussed extensively, but they are far from the only player in this market. WATCH EDUCATION: An Introduction Into Baume & Mercier Founded in 1830, Baume & Mercier has maintained a notable presence within this relatively accessible tier of luxury watchmaking. A long-time subsidiary of the Richemont Group since 1988, the brand has used this period to develop watches that are balanced yet distinctive, both in design and mechanics. While the Riviera collection...

Who Was Raymond Weil? Fratello Talked To His Grandson To Learn More About The Brand’s Founder Fratello
Raymond Weil Jan 31, 2026

Who Was Raymond Weil? Fratello Talked To His Grandson To Learn More About The Brand’s Founder

He might not have been a watchmaker by training, but Raymond Weil (1926–2014) did start an eponymous watch brand. Remarkably, he did so at the age of 50 in 1976. The timing is defiant. Cheap quartz watches were already wreaking havoc on the Swiss watch industry, and a man in his 50s, especially back then, […] Visit Who Was Raymond Weil? Fratello Talked To His Grandson To Learn More About The Brand’s Founder to read the full article.

Mermont’s La Parfaite Goes Platinum SJX Watches
Patek Philippe Museum Mr Delaloye personally Jan 28, 2026

Mermont’s La Parfaite Goes Platinum

Startup independent brand Mermont has just made its public debut with the heavyweight La Parfaite, translating as “perfect one” in French. Assembled and adjusted by independent watchmaker Nicolas Delaloye, La Parfaite is among the most affordable platinum watches on the market, despite its contemporary case size and upscale construction. Initial thoughts At first glance, Mermont’s debut watch could pass for a handsome, stainless steel Breguet Souscription homage, probably priced accordingly. However, La Parfaite is not stainless steel, it is (mostly) platinum – and surprisingly affordable. Sebastien Bey-Haut, a watch and photography enthusiast, founded the brand, enlisting none other than Nicolas Delaloye, a Genevan watchmaker and AHCI member, to bring it to life. Though less commercially successful than some of his peers, Mr Delaloye is a respected independent watchmaker who spent eight years with the Patek Philippe Museum. Mr Delaloye personally polishes the single hour hand, performs final adjustment, and cases up the watches. It’s unusual for an upstart brand to debut with a precious metal watch, but that’s exactly what Mermont has done. But that hasn’t stopped the brand from focusing on the value proposition, pricing the La Parfaite well below industry norms for a platinum watch, especially a full size mechanical watch. Priced at CHF10,998 before taxes, La Parfaite is a full 38 mm in diameter and certainly among the least expensive mechanical platinum wa...

Industry News: Sellita Introduces the SW200-2 with 65 Hour Power Reserve Worn & Wound
Tissot as Jan 26, 2026

Industry News: Sellita Introduces the SW200-2 with 65 Hour Power Reserve

There’s a “don’t change it if it ain’t broke” mentality in Swiss watchmaking. Progress is slow, and it often seems that there’s a general distrust of change. An example of this is in the mechanical movements that power most of our watches. Chances are, you have at least one watch with an ETA 2824 or a movement based on the 2824 in your collection. If you’re like me, you have several. For Swiss-made watches of a certain price point, they are the standard. They are “workhorses” that, while not the most feature-rich, offer reliability and serviceability. And part of the reason for that is that the design has been around, largely unchanged, since the 1970s (the 2824-2, which is the current standard, was released in the 80s). That is, until 2013, when ETA launched 80-hour movements based on the 2824-2. First debuted in a Tissot as the Powermatic 80, ETA nearly doubled the 2824’s power reserve by slowing the escapement’s frequency from 28,800bph to 21,600bph, introducing synthetic components, and increasing the mainspring’s capacity. The biggest update to the 2824 format in a generation (though they no longer use that numbering), as ETA is part of Swatch, these movements gave the group’s catalog of brands under Omega an unexpected edge in the market, but were not available to third-party brands, thus limiting their overall impact. The ETA 2824 featured in a Sinn 556i In 2003, Sellita began supplying movements to third parties as a response to Swatch’s...

Tiffany & Co. Reboots Men’s Watches with the Tiffany Timer SJX Watches
Louis Vuitton Jan 19, 2026

Tiffany & Co. Reboots Men’s Watches with the Tiffany Timer

Since taking over Tiffany & Co. in 2020, LVMH has gradually revamped the American jeweller, starting with its retail stores and jewellery. The reboot of its watchmaking division has proceeded more slowly, and with jewelled ladies’ watches first. Now Tiffany & Co. has finally turned to men’s watches with the Tiffany Timer, a chronograph powered by the Zenith El Primero 400 movement. With a dial lacquered in Tiffany’s trademark blue, the Tiffany Timer is easily recognisable. And on the back, the movement gets a hand-engraved, solid gold “Bird on a Rock” on the rotor. The Tiffany Timer is a promising start, but the jeweller clearly still has a long way to go to compete with its rivals, or even luxury marques like Louis Vuitton and Chanel. Initial thoughts The Tiffany Timer has a few things in its favour, but isn’t quite good enough. The design is classical and appealing, though a little generic. Granted, the dial might seem a bit much, but for a small-run edition it makes sense. The baguette diamond indices on the Tiffany Blue dial are a nice touch, as is the “Bird on the Rock” on the rotor; both add a touch of luxe to the watch. The El Primero adds horological credibility, but only up to a degree. The El Primero is a historical movement with many strengths, but the El Primero isn’t quite high-end enough for a watch of this price. It would make more sense in an affordable, steel version of the Tiffany Timer that is presumably in the works. All in all the Tif...

Daniel Roth’s Revival Continues with the Extra Plat Rose Gold Skeleton SJX Watches
Bulgari Jan 19, 2026

Daniel Roth’s Revival Continues with the Extra Plat Rose Gold Skeleton

The resurrected Daniel Roth is keeping up the pace with new launches. At LVMH Watch Week 2026, the brand has finally unveiled an all-new model, one that is not based on a historical watch: the Extra Plat Rose Gold Skeleton. Though mechanically similar to last year’s Extra Plat, the skeleton version features a new movement boasting solid gold bridges that are hand finished, resulting in a movement that is visibly high quality in its execution. While the case is the familiar double-ellipse form that’s the Daniel Roth signature, the skeletonised movement is a new calibre with a modern style that gives this a fresh feel compared to the brand’s recent models that are firmly grounded in the 1990s Daniel Roth aesthetic. Initial thoughts The Extra Plat Rose Gold Skeleton is a good looking watch that’s instantly recognisable as a Daniel Roth, but importantly it will never be confused with a Daniel Roth watch from the 1990s like its siblings in the catalogue that are essentially remakes. This makes it the first genuinely new model in today’s Daniel Roth line-up. The Extra Plat Skeleton marks a new direction for today’s Daniel Roth, but ironically it calls to mind a skeleton model made by Daniel Roth when it was run by Bulgari. That’s not a bad thing; that particular Bulgari-Daniel Roth was one of the best watches produced by the brand during that period. Beyond its novelty, the watch is intrinsically appealing because it is clearly made to high standards. This is appar...

Jacob & Co.’s God of Time is the World’s Fastest Tourbillon SJX Watches
Jacob & Co. Jan 14, 2026

Jacob & Co.’s God of Time is the World’s Fastest Tourbillon

To celebrate founder Jacob Arabo’s 60th birthday, Jacob & Co. has upped the ante for the tourbillon with the God of Time that’s styled on the Greek myth of time, but more importantly features the world’s fastest turning tourbillon that completes one revolution every four seconds – making it 15 times quicker than a conventional one-minute tourbillon. Initial thoughts The God of Time watch is a true showpiece of modern, extravagant high horology, blending both striking visual decoration and engineering prowess. The theme of time and its associated deity is built around the record setting tourbillon, the fastest of its kind. While we’re familiar with the perpetual quest for the thinnest watch, apparently the race towards the fastest tourbillon is also a thing. Much like most Jacob & Co. watches, the God of Time is loud and a large 44.5 mm in diameter. The leitmotif of Greek mythology is present in the thick case as well, which is modelled on an Ionic pillar. The size is a consequence of the movement, which is enormous – inside are four mainsprings – due to the energy requirements of the tourbillon. The hand-crafted figure of Chronos is remarkably detailed - truly in the spirit of ancient Greek statues. The dial is interesting, as the eye is drawn to both the Chronos figure and the unusually fast tourbillon, but falls short in legibility, though that’s clearly not the point here. The God of Time is one of those watches where time-telling is less important tha...

What We Want to See From the Watch Industry in 2026 Worn & Wound
Tudor give Jan 8, 2026

What We Want to See From the Watch Industry in 2026

As our collective holiday hangovers begin to finally wear off, we look ahead to a 2026 that, like any year, could bring any number of surprises. We thought it would be fun to check in with our Slack community, Worn & Wound+, to see what members were hoping to see from brands, the industry, and the community in 2026.  Their responses ranged from the predictable (yes, we all want micro-adjust clasps on our bracelets) to the pointed (there is some very specific heat thrown at some very specific targets). As always, the responses reflect the broad interests of our community. The responses below have been lightly edited for clarity, and attributed to the username handles used on Slack. Let us know in the comments what you would like to see in 2026 across the watch industry. Whether it’s a specific watch, a piece of content from Worn & Wound, or something more business or industry related, we’d love to hear about it.  KILO I’d like to see innovation in movement design. Specifically for off-the-shelf movements that wind their way into micros, indies, and even in legacy ‘big-watch’ manufacture. Example: the Miyota 9075 was a game-changer for the democratization of GMT watch design and manufacture. It’s time for more offerings for chronos (especially now that the ST19 is so hard for most manufacturers to source), small seconds, etc. IAN EHRENWALD I don’t know about market viability, but I’d absolutely love to see Tudor give the North Flag another chance.  I’d l...

A Year In Review - 2025 Saw A Slow Market But Surprisingly Good Watches Fratello
Casio ns Dec 31, 2025

A Year In Review - 2025 Saw A Slow Market But Surprisingly Good Watches

Another year has gone by, so it’s time for this yearly ritual of looking back at the past 12 months and mentioning the noteworthy occasions and events. It always takes me a few days to collect and curate my thoughts on the year here at Fratello and in the watch industry. The number of watch […] Visit A Year In Review - 2025 Saw A Slow Market But Surprisingly Good Watches to read the full article.

Fratello Favorites: The Best Watches Of 2025 - Nacho’s Picks From Nomos, Sinn, Tudor, And More Fratello
Tudor Dec 19, 2025

Fratello Favorites: The Best Watches Of 2025 - Nacho’s Picks From Nomos, Sinn, Tudor, And More

All right, everyone, it’s my turn to tell you about my favorite watches of 2025. With the calendar winding down, it’s remarkable how close the end of the year suddenly feels. The past few weeks have slipped by at an almost unfair pace, but stepping back for a moment makes one thing obvious: it’s been […] Visit Fratello Favorites: The Best Watches Of 2025 - Nacho’s Picks From Nomos, Sinn, Tudor, And More to read the full article.

Albishorn’s Type 10 Officer Takes Flight SJX Watches
Dec 15, 2025

Albishorn’s Type 10 Officer Takes Flight

The Albishorn Type 10 Officer is the latest expression of the brand’s “imaginary vintage” philosophy, reworking the familiar codes of the mid-century military chronograph through the lens of a hypothetical Type 20 predecessor. Conceived by founder Dr Sébastien Chaulmontet, the cream-dialled Officer pairs its distinctive, parchment-like textured dial with a proprietary monopusher movement derived from a re-engineered Valjoux 7750 architecture, combining COSC-certified performance with thoughtful ergonomic and aesthetic refinements at a price that undercuts many conventional aviation-inspired chronographs. Initial thoughts Military aviation-inspired watches are a cornerstone of the luxury watch market, but most pay homage to specific historical references like the famed Type 20 of the 1950s. In contrast, the Albishorn Type 10 proposes to ‘recreate’ a hypothetical Type 20 predecessor. The cream-dialled Officer takes this idea further, suggesting a “missing link” is the aesthetic development of the military chronograph, with a lighter-coloured dial for open-air usage away from the front lines. When the Type 10 debuted with black and green dials, I was a bit skeptical of the texture, which reminded me of asphalt. The Officer’s dial features a similar texture, but the off-white colour transforms the look. To my eye, the new dial looks like vintage German etching paper, which is an appealing texture that suits the theme of the watch. Inside, the Officer is as com...

Watches, Stories, & Gear: Spielberg’s Mysterious New Film, PlayStation Watches, and More Worn & Wound
Dec 13, 2025

Watches, Stories, & Gear: Spielberg’s Mysterious New Film, PlayStation Watches, and More

“Watches, Stories, and Gear” is a roundup of our favorite content, watch or otherwise, from around the internet. Here, we support other creators, explore interesting content that inspires us, and put a spotlight on causes we believe in. Oh, and any gear we happen to be digging on this week. We love gear. Spielberg’s Mysterious Sci-Fi Film   View this post on Instagram   A post shared by Amblin Entertainment (@amblin) Steven Spielberg has a new, still untitled, original UFO movie coming out next year, and we aren’t talking about it nearly enough. A new sci-fi film from the director of ET, Close Encounters, AI, Minority Report, etc should be a very big deal, and it still might be once people start wrestling with the idea of Spielberg returning to this genre. Very little is known about the movie – the plot has been kept completely under wraps. But it stars Emily Blunt, filmed in New Jersey and the Hudson Valley, was written by David Koepp (a frequent Spielberg collaborator), and this week, the first bit of marketing started to hit. In a handful of cities, large billboards with the June 12 release date, an evocative image, and the words “all will be disclosed” began to appear. We love a mysterious campaign, and the idea that a new, and apparently quite major, Spielberg movie is 6 months away and we know nothing about it is tantalizing.  The Year’s Best in GPS Watches The watch world is full of little niches, and rabbit holes within rabbit holes. Smart watche...

Francis Ford Coppola’s F.P. Journe FFC Breaks US$10 Million SJX Watches
F.P. Journe FFC Breaks US$10 Million Dec 6, 2025

Francis Ford Coppola’s F.P. Journe FFC Breaks US$10 Million

Francis Ford Coppola’s personal F.P. Journe FFC prototype shattered expectations at Phillips’ New York watch auction today when it achieved price of US$10.8 million including fees. One of the most talked-about lots this auction season, FFC’s FFC is the most expensive watch sold in 2025, and now the most valuable example of independent watchmaking by some margin. Big result in the Big Apple Despite chilly weather in New York, the action in the saleroom quickly turned hot. Auctioneer Aurel Bacs opened at US$1 million, but the bid instantly jumped to US$2 million. Several bidders then piled on, but the contest condensed to just four phone bidders past the US$4 million mark, including bidders represented by Tadzio Nuno and Paul Boutros, of Phillips’ Geneva and New York offices respectively. The action then settled into a head-to-head between bidders represented by Alex Ghotbi and Isabella Proia, once again of Geneva and New York respectively. Mr Ghotbi emerged the winner with a US$9 million bid, which brought the total to US$10.755 million with fees. The bidding was notable for being entirely on the phone – though one bidder was in the room but bidding on the phone – and also for being driven by clients outside of Asia. A record The result makes Mr Coppola’s prototype - one of only two made, and the only one in private hands - the most valuable wristwatch from an independent watchmaker ever sold at auction, exceeding the US$8.36 million achieved by the landm...

Piaget Polo Review: How The '80s Luxury Watch Icon Holds Up Teddy Baldassarre
Piaget Dec 1, 2025

Piaget Polo Review: How The '80s Luxury Watch Icon Holds Up

While it’s more widely known for its jewelry these days, Piaget, founded in the small Swiss village of La Cote-aux-Fées by Georges Piaget in 1874, has been a watchmaker from the beginning. Its original trade, in fact, was making movements, and the company began making complete watches in In the 20th century. Before getting into the Piaget Polo, it's worth it to get into the brand's history in thin watchmaking. Since 1957, when Piaget created the historic 2mm-thick Caliber 9P, the company has been world renowned for the elegant thinness of its watches and movements. The world’s thinnest self-winding mechanical movement, Caliber 12P, followed Caliber 9P just three years later, in 1960, and Piaget has building upon these foundations ever since. Its most recent triumph in this area was the Altiplano Ultimate Concept, which debuted in 2018 as a prototype and hit the market in 2020; the entire watch, case and movement, is just 2mm thick, matching the wafer thinness of the original Caliber 9P. Along with Bulgari, another watchmaker known more for its jewelry, Piaget continues to embody the ne plus ultra of what ultra-thin watchmaking can accomplish.  [toc-section heading="The Integrated Bracelet Era Begins"] However, while “thin and elegant” remains the calling card of the Piaget watch brand overall, the market was looking for something a little different - a little bolder, perhaps - in the 1970s. Audemars Piguet had introduced its groundbreaking Royal Oak “Jumbo...

WU25 Panel: How Culture Shapes Shinola’s Design Process Worn & Wound
Shinola Nov 27, 2025

WU25 Panel: How Culture Shapes Shinola’s Design Process

Shinola is a thoroughbred American brand that has connected with its customers through storytelling for well over a decade. In this Windup Watch Fair panel, we learned more about how culture and community inform Shinola’s creative process from Marketing Director Dana Mosha-Basa, Senior Designer Molly Wang, and Director of Watch Design, Greg Verras. Watch the full video or read along below. The following conversation has been lightly edited for brevity and clarity. Kyle Snarr Hi, my name is Kyle Snarr. I’m the head of partnerships here at Worn and Wound. Thank you for coming to the last day of the Wind-Up Watch Fair. Give yourself a hand for being here. We’re so excited to have you here. We’re also very excited to have one of our lead sponsors joining us here on stage today. The team from Shinola. And I’m going to have each of you quickly introduce yourselves. Tell us just a little bit about how you came to Shinola and what watch you’re wearing. Dana Mosa-Basha Yes. Hello, everybody. Thanks for joining us. My name is Dana. I’m the director of marketing at Shinola. I’ve been with the brand for almost a year and a half now. So I’m probably the rookie of the group. Not probably. I am the rookie of the group. I am born and bred in Detroit. But I left for the last about 10 years. And I remember when Shinola started. I had been working at Nordstrom at the jewelry and watch. And we couldn’t keep a Shinola watch in stock. It just was like the hottest brand aroun...

First Look – The Ferdinand Berthoud Chronometre FB 3SPC for Seddiqi’s 75th Anniversary Monochrome
Ferdinand Berthoud Nov 22, 2025

First Look – The Ferdinand Berthoud Chronometre FB 3SPC for Seddiqi’s 75th Anniversary

Chronométrie Ferdinand Berthoud marks a significant moment in its modern history, with the release of the Chronomètre FB 3SPC Seddiqi 75th Anniversary. A three-piece platinum edition created for the 75th anniversary of Ahmed Seddiqi & Sons, the influential Dubai retailer and one of the manufacture’s first partners when the brand was revived in 2015. The […]

Viridian Starfall: Orient Star’s M34 F8 Date SJX Watches
Seiko Epson Nov 17, 2025

Viridian Starfall: Orient Star’s M34 F8 Date

Among Japan’s best-kept secrets, Orient Star occupies an intriguing middle ground between tradition and technology. Its latest creation, the Orient Star M34 F8 Date Green, captures that duality perfectly by combining an old-school movement with state-of-the-art dial and escapement components drawn from the vast capabilities of its parent company, Seiko Epson. The result is a watch that feels distinctly Japanese in both spirit and execution. The M34’s new green dial is embossed with a hand-engraved stamp and coated with an optical multi-layer film that creates shifting hues without a trace of pigment - an effect more often associated with much costlier watches. Beneath its shimmering surface lies Orient Star’s enduring in-house F8 movement, which continues a lineage that dates back to 1971.   Initial thoughts The dial of the M34 immediately distinguishes it within its segment. Its engraved texture, embossed from a hand-engraved die, gives the surface a natural radiance, while the iridescent green tone - created through a PVD-applied optical multi-layer film - shifts fluidly under changing light. It’s a distinctly upmarket look that signals the depth of the Epson manufacturing ecosystem behind it. The case reflects that same industrial prowess, made entirely in-house within Seiko Epson’s facilities, using 316L stainless steel finished with Sallaz (more commonly known as ‘Zaratsu’) polishing to achieve distortion-free mirrored bevels. The 40 mm size and ...

Everything You Need to Know About this Year’s Vortic Military Edition Releases Worn & Wound
Hamilton Nov 4, 2025

Everything You Need to Know About this Year’s Vortic Military Edition Releases

Next week is Veterans Day, which for the last several years has marked an important moment for Vortic, the Colorado based watch brand specializing in repurposing vintage pocket watch movements and dials into wrist worn cases that serve as special tributes to America’s watchmaking past. Each year on Veterans Day, Vortic releases their Military Edition, a special series of watches that incorporate movements and dials sourced from watches commissioned by the United States military. The watches have been a big hit for Vortic since their introduction, usually selling out within minutes of going on sale. They draw not only watch collectors, but of course have a natural appeal to history lovers and collectors of military odds and ends – they really thread the needle perfectly across multiple bands of enthusiasm. This year’s release has some additional special significance as a total of three distinct options will be available when these watches launch, including the first ever Vortic watches running on a vintage Swiss movement.  A quick recap of what the Military Edition actually consists of as a watch is probably the best place to start. Watches in the Military Edition are sourced from the AN5740-1 pocket watch, also known as the “Master Navigational Watch”, built to the specs of the Army Air Corp during World War II by Elgin, Waltham, and Hamilton. As with other historic watches built to military specs, the dials were standardized across all manufacturers, and each M...