Ulysse Nardin Introduces the Freak ONE, a Mesmerizing Tribute to the Original Freak
There seem to be two strategies for product presentations at Watches & Wonders. The first, and more common, is to barrage members of the press with watch, after watch, after watch. Too many, sometimes, to even begin to comprehend the releases that really stand out. The other strategy, which is less common but might be growing in popularity, is to focus on a single watch, and really dive into it in great detail. That’s the approach taken by Ulysse Nardin this year with the Freak ONE, a new entry into the Freak ecosystem that sits somewhere between the Freak X, made for the most casual possible Freak-curious customer (I mean, it has a crown, it’s practically a normal watch), and the absolutely ludicrous Freak S, the pinnacle of Freak design and the most complicated watch Ulysse Nardin has made on the platform in its 20+ year history. History is at the center of the conversation with respect to the new Freak ONE. It’s a tribute, in some subtle ways, to the very first Freak, which Ulysee Nardin had on hand at the fair for the sake of comparison. Accents of gold in the Freak ONE are the most obvious connection besides general layout, common to all Freaks. But the gold here is perhaps more than just an “accent,” as we get not just a gold bezel (used for setting the time) but a solid gold movement on display at the center of the piece. The visible movement is very much the key to Freak, as it rotates around the dial (which isn’t really a “dial” in the traditiona...
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