302 articles · 118 videos found · page 6 of 14
How Nicolas Hayek\'s ASUAG/SSIH merger (1983) and Swatch brand launch (March 1983) rescued Swiss watchmaking from the quartz crisis.
Largest Swiss watch employer (~17,000 staff). 18 brands from Breguet/Blancpain at the top to Swatch at entry. ETA SA + Nivarox-FAR. Hayek family controls.
Ref. SSX01B700: solid 18K Moonshine gold dial, gold crown and pushers, 11 grams of the good stuff, and CHF 500 because Swatch decided to charge 1969 gold prices. Only 1969 pieces. ESTA lottery is live.
Swatch's plastic Royal Oak needs an actual strap the moment you get it home. Here are the four makers doing colour-matched integrated-lug Royal Pop straps in leather, rubber, canvas and everything else. Prices, colour ranges, quality, and which to buy per watch reference.
Quill & Pad
Swatch stands as a testament to innovation, resilience, and creativity within the watch industry. Born out of the ashes of the Quartz Crisis, Swatch both saved the Swiss watch industry from obsolescence and revolutionized it through its groundbreaking approach to design, manufacturing, and marketing.
Fratello
I know quite a few people who can’t wait for the return of the Swatch Neon collection, and the 1992 Grand Prix SCJ101 is the most famous of them all. Nacho is a big fan, has a few, and still wants more. RJ is also a fan but has never found one in good condition. […] Visit It’s A Bright Monday Morning With Six New Swatch Neon Watches to read the full article.
Fratello
It has already been just over two years since the Omega × Swatch Speedmaster MoonSwatch came out. At the time, the lines in front of the Swatch boutiques were unheard of in the watch world. Although the hype isn’t as huge anymore, new versions, like the recently introduced Snoopies, keep the Bioceramic phenomenon alive and […] Visit Sunday Morning Showdown: TAG Heuer Formula 1 × Kith Vs. Omega × Swatch Speedmaster MoonSwatch to read the full article.
Fratello
Hello, and welcome to an on-location episode of Fratello Talks. Today, Nacho, Daan, and Lex are coming to you from the Watch Valley event in Utrecht, where Swatch Group novelties for the first half of 2024 were unveiled. They’ll run through some of their favorites and give opinions on the different brand’s new watches and […] Visit Fratello Talks: Swatch Group Novelties From The Watch Valley Event In Utrecht to read the full article.
Worn & Wound
Well, here we go again. Just a few weeks after the launch of the Swatch x Omega Mission to Moonphase, which saw Snoopy appearing on a pure white MoonSwatch, we’ve got an entirely new creation featuring our beagle friend. By entirely new of course what I really mean is: another color. The Mission to Moonphase New Moon is an all black rendering of the Mission to Moonphase concept. Swatch has been teasing this release over the past several days on social media, so it’s not exactly a surprise, unless you think about the very existence of these watches in the first place, and the conversation that develops around them whenever a new one drops, which is, on its face, surprising. The new Mission to Moonphase New Moon arrives just before April’s new moon, which is also the date of the total solar eclipse that will be visible to millions of Americans in the eastern part of the country (and many more will see a partial eclipse, which is still quite a thing). One wonders why Omega and Swatch didn’t come up with an eclipse themed watch for the occasion. There are all kinds of ways to play with the idea of blotting out the sun. A Bioceramic rendition of the sun’s corona could have been a pretty cool thing. I shouldn’t say “could have been,” of course. It could well be in the works. Quantum physics has proven that if enough time passes, every possible rendition of the MoonSwatch will eventually come to fruition. Back to the Mission to Moonphase at hand. The New Moon re...
Video
Are we heading into ANOTHER Rolex bubble, or is the market simply finding its new level?
Fratello
What better way for a watch brand to mark a significant anniversary than to present the result of a project that is equally challenging, ambitious, and just a little bit mad? Swatch introduced its revolutionary Sistem51 mechanical movement in 2013. It did so to mark 30 years since the brand’s inception. The challenge Mr. Nick […] Visit A Behind-The-Scenes Look At The Swatch Sistem51 - Including A Tour Of ETA In Boncourt to read the full article.
Fratello
The Swatch × Tate collection debuted on March 20th at London’s Tate Modern gallery, home to over 76,000 art pieces. The reason for that is the latest Swatch art collaboration with Tate. There are seven new Swatch × Tate models, each representing a specific artwork - Turner’s Scarlet Sunset, Chagall’s Blue Circus, Miró’s Women and […] Visit Swatch Art Journey 2024 - Meet The Swatch × Tate Gallery Collection to read the full article.
Worn & Wound
eBay Finds is back! This bi-monthly installment will feature a selection of watches currently listed on eBay that have caught the eye of editor Christoph McNeil (@vintagediver). If you come across any hidden gems on the ‘Bay drop us a note at info@wornandwound.com for potential inclusion! Vintage Omega Constellation Vintage Omega Constellations are highly sought after, especially the classic pie-pan dial with dog leg lugs like this sweet 1966 example. The steel case is in great shape, even though it’s likely felt the touch of a polishing wheel. The dog leg lugs still show their chamfers and the observatory medallion on the back is nice and clear. The silver pie-pan dial looks original and is in excellent condition. The caliber 561 Chronometer movement is clean and runs well per the seller. It comes on an original Omega beads of rice bracelet, but I don’t think it is original to this watch. Overall very clean example of a very desirable vintage Omega. View auction here Squale Sigel Diver Next up is a rare vintage Squale Medium diver. This example is a Squale Sigel, with black dial and two-tone acrylic bezel insert. This Medium Squale case is 34mm wide, with a slightly asymmetrical shape. The case shows some honest wear, but nothing bad. The black dial has some patina on the lume and hands, as well as on the two-tone acrylic bezel insert. That said, vintage Squale divers are hard to find and always in demand by collectors. This one even has the correct ‘Von’ si...
Time+Tide
We got ahead of the line at the Melbourne Swatch boutique to take a closer look at the new Snoopy MoonSwatch.The post Live on the ground for the Snoopy Swatch x Omega MoonSwatch Mission to Moonphase sales launch (Live Pics, Video) appeared first on Time+Tide Watches.
Fratello
Although Swatch had been teasing the new MoonSwatch Mission to the Moonphase, or “Snoopy,” for quite a while, weirdly enough, the official announcement came on March 21st while the Swatch × Tate event was happening in London. Today, March 26th, 2024, exactly two years after introducing the first 11 MoonSwatch models, Swatch makes its new […] Visit Hands-On With The New Omega × Swatch Speedmaster MoonSwatch Misson To The Moonphase to read the full article.
Video
What happens when you replace a traditional coiled balance spring with a 14-micron-wide silicon blade? Girard-Perregaux set out to answer that question with the Neo Constant Escapement.
Time+Tide
The Snoopy MoonSwatch was not the only cool release this past week: there were also hot debuts from independents and a resized icon.The post New releases from Swatch x Omega, MB&F;, Renaud Tixier and more appeared first on Time+Tide Watches.
Hodinkee
MoonSwatch madness continues into 2024 as celebrate the two-year anniversary with a Snoopy moonphase.
SJX Watches
Swatch and Omega are once again dropping another collaboration that is bound to be a hit, the MoonSwatch Mission to the Moonphase. Inspired by the Omega Speedmaster Moonwatch “Snoopy”, the new MoonSwatch features a moon phase along with an all-white Bioceramic case and matching white strap. Snoopy resides on the moon phase display at two o’clock, which features a hidden quote printed in Super-Luminova, “I can’t sleep without a night light!”, that is invisible except in the dark or when exposed to UV light. The Mission to the Moonphase is not a limited edition and instead part of the permanent collection. Initial thoughts Although the MoonSwatch has been a massive hit in terms of units sold – the total sold to date is in the low millions – recent iterations of the model haven’t been particularly exciting, with most of them simply having the addition of a gold-plated seconds hand. With the MoonSwatch Mission to the Moonphase, however, Swatch is bringing something more interesting to the table. While it certainly isn’t imaginative, the appeal of the watch is obvious. For one, it builds on the capitalises on the desirability of the actual Speedmaster “Snoopy”. At the same time, the all-white livery sets it apart from the other MoonSwatch iterations. Like the other versions of the MoonSwatch, the new Snoopy edition offers decent value at US$310. It is inexpensive, though it does feel inexpensive since the case is essentially plastic mixed with ceramic. B...
Two Broke Watch Snobs
Swatch has finally unveiled its highly anticipated Snoopy-themed MoonSwatch Mission to the Moonphase. Get release details, specs, and more
Fratello
Exactly two years after the successful launch of the MoonSwatch, Swatch introduces the Mission to the Moonphase. It’s a MoonSwatch Snoopy, in short, as NASA’s “watchdog” is positioned in the upper-right sub-dial. On the battery cover on the case back, there is also Snoopy’s footprint on the Moon. Clever! Omega × Swatch MoonSwatch Mission to […] Visit Introducing: The MoonSwatch Snoopy - Mission To The Moonphase to read the full article.
Video
No Other Brand Can Make a Watch Like this - 300m GMT Swiss Crafted NOT Swiss Made Independent Brand
Worn & Wound
In a move that would seem to indicate that no, they really never will stop with these things, Swatch has unveiled a new Bioceramic MoonSwatch featuring, you guessed it: Snoopy. This release has been teased for several weeks now, so it’s not exactly a shock, but it just kind of landing on a Wednesday night is, I have to admit, a little unexpected. What we have here is an all white Bioceramic MoonSwatch case (inspired by the full moon, according to Swatch), a form factor that at this point is nearly as familiar as a Seiko SKX007 or a Cartier Tank. The “Mission to the MoonPhase” at first glance looks like a typical MoonSwatch, but in a stark white treatment. I can’t be the only one for whom it immediately conjured the Guilty Remnant, right? If there’s a watch better suited to that particular, fictional, doomsday cult, I’ve never seen it. Anyway, this is most certainly not a normal MoonSwatch. No, this one not only features everyone’s favorite cartoon beagle in the subdial at the 2:00 position, but it’s a moonphase (yes, that’s Snoopy, apparently representing all of us, just trying to get some sleep in the moonphase indicator). I’m sometimes hard on the MoonSwatch, but Swatch has done something genuinely cool with the lume treatment here, adding a “secret” line of text that will only be visible under UV light. It’s charming, fitting with the Snoopy theme, and feels like the right way to execute something that could be perceived as gimmick. This kind...
Time+Tide
The landmark shopping street gets a little more whimsical, courtesy of the Swiss giantsThe post Swatch opens the biggest Australian store on Melbourne’s Collins Street appeared first on Time+Tide Watches.
Hodinkee
In our pilot episode return, we talk about some of the biggest stories of 2024 so far. Then, we give out some collecting advice.
Hodinkee
It's the first time that these watches will be sold as a complete set, and 100% of the proceeds will go to charity.
Time+Tide
Is the MoonSwatch about to become exciting again? Plus be quick to nab our Baltic.The post Swatch teases new Snoopy MoonSwatch + Baltic x T+T pre-order open now! appeared first on Time+Tide Watches.
Video
Two watches should be enough, at least in theory. If you had no budget limitations and could own only two watches, which would you choose? The challenge isn't simply to pick two favorites. With only two spots availabl...
Monochrome
Following the announcement in July 2023 of its half-year results showing an impressive growth of 18% in sales, Swatch Group has just issued its key figures for the entire year 2023. The Biel-based conglomerate, owner of brands such as Omega, Longines, Tissot or Breguet, reports sales up by 12.6% at constant exchange rates, or 5.2% […]
SJX Watches
Just days a week into the new year, Blancpain and Swatch announce an all-black variation of the Scuba Fifty Fathoms, their affordable collaboration introduced last year. The Ocean of Storms retains all the distinctive features of the model, namely a 42.3 mm Bioceramic case containing the Sistem51 automatic movement fitted with a rotor bearing a nudibranch (a shell-less mollusc for those unfamiliar with esoteric marine creatures). Priced at US$400 as before, it will be available at select Swatch boutiques starting January 11, 2024. Initial thoughts When Swatch started teasing this new variant on social media, it seemed to be yet another one-off limited edition available for one day, like the MoonSwatch “Mission to Moonshine Gold” releases last year. However, as more details emerged, it became apparent that this was not the case as this will be part of the permanent collection, bringing the number of Scuba Fifty Fathoms models to an even six. At first glance, the Ocean of Storms bears a striking resemblance to last year’s Fifty Fathoms 70th Anniversary “Act 1”, a high-end watch that is an actual Blancpain, particularly with the date window and notched bezel. Nevertheless, adjustments to the design set it apart from its pricier cousins as well as its siblings in the Scuba line. It is clearly the most monochromatic and low-key of the range. Priced at US$400, the Ocean of Storms is priced the same as the other variants, retaining its fun and affordable appeal. However...
Monochrome
A couple of months ago, Blancpain & Swatch caused quite a storm by presenting their collaboration based on the iconic Blancpain Fifty Fathoms. Following the success of the Moonswatch with Omega, the Scuba Fifty Fathoms captured the spirit of the legendary dive watch in bioceramic, a lightweight material that came in five different colours. Now, […]
Revolution
Deployant
Swatch and Blancpain has done it again. Yet another collaboration Swatch bioceramic interpretation of the Blancpain Fifty Fathoms.. The two sister brands releases a new non-limited ocean black model inspired by the new moon to join the five watches. Introducing the new Ocean of Storms collection. Press Release information with commentary in italics. New: SwatchRead More
Video
Germany versus Switzerland: five watch battles at five different price points — and I'm deciding every round myself.I compare five German watches against five Swiss watches, from under £1,000 to around £30,000, lo...
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