SJX Watches
The First Overseas Stop for Grand Seiko “Alive in Time Through the Five Senses”
In its first stop outside of Japan, Alive in Time Through the Five Senses just concluded in Singapore, with other cities possibly being on the cards. Conceived to present the spirit of the brand by engaging all five senses, the exhibition was made up of five sections: sight, sound, touch, taste, and smell. The exhibition began with sight, where guests were greeted by watchmakers Satoshi Hiraga and Ikukiyo Komatsu, representing the Grand Seiko Studio Shizukuishi and Shinshu Watch Studio respectively. The former specialises in mechanical movements, while the latter is responsible for Spring Drive, so each watchmaker demonstrated his speciality: Mr Hiraga worked on a 9S automatic calibre while Mr Komatsu on a 9R Spring Drive movement. Also on display was the third Grand Seiko movement family, the 9F Quartz. The visual transitioned to the aural in the sound section where visitors were treated to an immersive film experience depicting the 340 parts of the Kodo Constant-Force Tourbillon. Despite the impressive mechanical complexity of the Kodo, one of the distinguishing elements of the movement is its 16-beat rhythm resulting from the overlapping ticks and tocks of both the escapement and the remontoir. The exhibition continued in the area dedicated to touch simulating a precisely prepared Zen garden. Guests could try various Grand Seiko models – and take the obligatory wrist shot against the tranquil beauty of the garden. The taste and smell area concluded the experience with...
