Inside the Patek Philippe Service Centre in Singapore
Patek Philippe is one of the most revered watch brands but an outlier amongst its peers in relying almost entirely on independent retailers to sell its watches. Of the hundreds of Patek Philippe points-of-sale around the world, the brand owns just three. But the converse is true for its after-sales service where the brand is almost entirely vertically integrated. Patek Philippe will soon own and operate ten service centres in key cities around the world, backed up with four of its own watchmaking institutes. The Geneva watchmaker does this to fulfil its pledge of being able to repair and maintain “all timepieces ever made by Patek Philippe since production began in 1839”. Consolidation and consistency In pursuit of a uniformly high standard of service across the world, Patek Philippe is in the process of consolidating its service network from a peak of 59 service centres worldwide, some of which were run by independent retailers, to just ten key locations. Amongst the regional centres are one each in Germany, France, and the United States, but most will be located in Asia – the brand’s biggest market – in China, Hong Kong, Japan, Taiwan, and Singapore. All of the ten will be run by Patek Philippe itself, or more specifically, its regional subsidiaries. The Singapore service centre, for instance, is run by Geneva Master Time (GMT), Patek Philippe’s subsidiary for Southeast Asia. GMT also has a smaller service centre in Bangkok, a necessity given that Thailand i...
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