Mar 20, 2020
Ikepod Introduces the Megapod Automatic
After the successful launch of its debut line of quartz watches in 2018, the resurrected Ikepod has now unveiled the Megapod, a remake of the quintessential Ikepod design, but now with an automatic movement. As with its earlier quartz offerings, the Megapod is an affordable, crowdfunded project. Originally founded by Swiss businessman Oliver Ike and legendary industrial designer Marc Newson in 1994, Ikepod gained a cult following for its incredibly distinctive, organic-UFO design. But hindered by high prices and artsy marketing, the brand’s watches never really sold widely, leading it to struggle financially. Ikepod folded in 2006, before being revived shortly after and then going under again in 2012, when Mr Newson finally parted ways with the brand. The Megapod M001 with a blue, sunray-brushed dial In contrast, today’s Ikepod is all about the same signature aesthetic, but matched with affordability. Led by a three-man investor group that includes Christian-Louis Col, an old hand in the luxury goods business who was most recently sales director at glassmaker Lalique. Recognising that the main draw of Ikepod’s watches lay in the inimitable design, and not finishing or movements, the brand now relies on low-cost production: it assembles the watches in Hong Kong, using dials and hands from Taiwan and cases made in China. As with the initial quartz-powered models, the Megapod has a stainless-steel case in the original Ikepod shape. It is a tad larger than the quartz mo...
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