Watch brandsWatch wikiWatch videosVariousWatch calendarSaved articles
PopularRolexOmegaPatek PhilippeAudemars PiguetTudorGrand SeikoCartierSeikoIWCTAG HeuerBreitlingJaeger-LeCoultreA. Lange & SohneZenith

Results for El Primero

488 articles · 16 videos found · page 7 of 17

Related pages

Icon · Guide
El Primero Zenith

The 1969 36,000 vph automatic chronograph saved from the quartz crisis by Charles Vermot.

Wiki · Guide
El Primero Zenith

Zenith's 1969 column-wheel automatic chronograph caliber at 36,000 vph, saved from quartz-era destruction by Charles Vermot in 1975 and supplied to the Rolex Daytona ref. 16520 (1988-2000).

First Look – A New Silver Dial for the Zenith Defy Extreme Diver (Incl. Video) Monochrome
Zenith Defy Extreme Diver Incl Nov 6, 2024

First Look – A New Silver Dial for the Zenith Defy Extreme Diver (Incl. Video)

Zenith stole the headlines in 1969 with the world’s first high-frequency automatic chronograph movement, aptly named ‘El Primero’. With less fanfare, Zenith also launched its heavy-duty Defy watch with an angular octagonal case, groovy orange bakelite bezel, and impressive water-resistance. Nicknamed the ‘vault’, the Defy Plongeur ref. 3648 was a monster of the abyss capable […]

Hands On: The First-Ever Rolex Daytona “Rainbow” 16599SAAEC SJX Watches
Zenith powered Daytona Nov 5, 2024

Hands On: The First-Ever Rolex Daytona “Rainbow” 16599SAAEC

One of the most valuable watches to go on the block this auction season is the Rolex Daytona “Rainbow” 16599SAAEC. Part of Phillips’ Reloaded auction taking place on November 8, 2024, the Zenith-powered Daytona is the original “Rainbow”, having been produced in 1994, some 18 years before the serially-produced Daytona “Rainbow” was introduced. Like all automatic Daytona models prior to 2000, this Daytona “Rainbow” is powered by the cal. 4030, which is a Zenith El Primero modified by Rolex. But this Daytona is unique in having a singular model reference of 16599 followed by the suffix “SAAEC”, short for saphir arc-en-ciel, French for “sapphire rainbow”. A rainbow history Though the Daytona “Rainbow” is perhaps the most famous gem-set Rolex model today, it took a while to catch on when it was introduced. It debuted as a regular production model in 2012 with the Daytona ref. 116598RBOW in yellow gold and ref. 116599RBOW in white gold. The Daytona ref. 116599RBOW in white gold At launch the Daytona “Rainbow” was not the object of frenzied desire as it is now, but by 2018 it was sought after. And that year Rolex debuted the Daytona ref. 116595RBOW in Everose gold that boasted the upgrade of baguette-cut rainbow indices. The facelift was also applied to the yellow and white gold versions, both of which now sport baguette-cut rainbow indices as well. As with the first generation model, variants with gem-set dials and bracelets also exist. The Day...

Zenith and Porter-Yoshida Pilot Watches in Green Ceramic SJX Watches
Zenith Oct 30, 2024

Zenith and Porter-Yoshida Pilot Watches in Green Ceramic

Porter, a Japanese cult brand famous for its functional nylon bags, has lent its signature colours to Zenith to create the Pilot Central Automatic Porter and the Pilot Big Date Flyback Chronograph Porter. The new Pilot duo retain the familiar aviation-inspired design, but in green with orange accents, including for the first time a case in khaki green ceramic. Both models are delivered with two straps: a conventional Cordura-effect rubber strap and a green nylon strap made by Porter. Initial thoughts While the Pilot Porter isn’t an iconic classic like Zenith’s El Primero, it is a unique take on the traditional aviator’s watch that is different but still functional, not unlike Porter bags that are popular for their no-frills quality. The green and orange livery is appealing and avoids the usual pilot’s watch look, but remains entirely legible and utilitarian. Priced at US$11,300 for the time-only variant and US$15,500 for the chronograph, the Pilot Porter is priced comparably to the equivalent regular-production Pilot models. Though both are more expensive than Zenith’s offerings in steel, they are priced reasonably enough considering the material and movement, as well as the competition. Khaki green Porter is the most famous label owned by Yoshida & Co., a Japanese maker of luggage and bags. Usually in dark-coloured nylon with contrast-colour lining, Porter bags are multi-pocketed and useful (and also quite pricey for nylon bags). The Pilot Porter models adopt th...

Zenith Chronomaster Revival Shadow Review Teddy Baldassarre
Zenith Oct 28, 2024

Zenith Chronomaster Revival Shadow Review

There are some watches that kind of stay with you. They may not be in your wheelhouse as far as taste is concerned (or at least what you think your taste is), but something about them just resonates. This is how I feel, and have felt, about the Zenith Chronomaster Revival Shadow, a watch that has been in production for some time, one that I have reviewed in the past, and one that I still do not own but which continues to take up valuable real estate in my brain.  The version of the watch that I got turned onto was the only one available until recently - a blasted-finish, black-coated titanium chronograph in the retro A384 case format that plays on the past but brings a decidedly modern design sensibility to the overall package. The dial is a matte, flat black and the text on it is well thought-out in terms of the vintage effect, down to the printing of the logos and numerals. It’s as if you’re looking at a museum artifact, except that it's packed with one of the best modern automatic chronograph movements in the game, Zenith's own El Primero, and at 37mm it fits perfectly on my 6.25-inch wrist. If you have been paying attention to Zenith over the past half-decade or so, you are sure to notice that the brand has done quite a job in balancing vintage revivals with innovative new releases. It’s the only brand I know that revives a watch and keeps everything true to form down to the clasp on a bracelet. I recall handling another Shadow model – the Defy Shadow ...

Zenith Introduces Defy Skyline Big Date Flyback Sincere Platinum Jubilee SJX Watches
Zenith Introduces Defy Skyline Big Oct 25, 2024

Zenith Introduces Defy Skyline Big Date Flyback Sincere Platinum Jubilee

For the Singapore retailer’s 70th anniversary, Zenith debuts the Defy Skyline Big Date Flyback Sincere Platinum Jubilee Edition. In a first for the model line, the limited edition combines a big date and flyback chronograph, while the case and integrated bracelet are in sandblasted titanium for a clean, monochromatic aesthetic. Initial thoughts Best known for the landmark El Primero high-frequency chronograph movement, Zenith also jumped on the fad for integrated-bracelet sports watches with the Defy Skyline. The angular case and polygonal bezel bring to mind other designs, but like other Zenith offerings, the Defy Skyline is appealing because it’s well priced and equipped with a solid movement. The Sincere Platinum Jubilee Edition is no exception. In fact, it’s one of the best looking iterations of the model with its all-grey look. Even though the colours are muted, this iteration of the Defy Skyline stands out. Priced at 22,200 Singapore dollars (about US$17,000), the Sincere edition is priced competitively for what you get, which includes an El Primero calibre with extra complications. El Primero The Sincere edition has the signature Defy Skyline design of a dodecagonal bezel, angular case with oversized pushers, and an integrated bracelet. The case and bracelet are sandblasted to a smooth matte finish, resulting in a striking, deep grey tone. The titanium case is 42 mm in diameter and 47.4 mm lug-to-lug. Despite the seemingly large case, the Defy Skyline is weara...

The Evergreens – The History of the ETA Unitas 6497 and 6498, the Ubiquitous and Robust Hand-Wound Calibre Monochrome
Sep 20, 2024

The Evergreens – The History of the ETA Unitas 6497 and 6498, the Ubiquitous and Robust Hand-Wound Calibre

How do a pair of manually wound, time-only, pocket watch-sized, potentially outdated movements introduced in the 1950s earn a place in our series on significant calibres, alongside the well-known El Primero and Valjoux 7750 chronograph calibre and the omnipresent automatic ETA 2824 and 2892? Several factors contribute to their importance. Despite seeming unusual today, the […]

Introducing – The New Zenith Defy Skyline Chronograph Boutique Edition Monochrome
Zenith Defy Skyline Chronograph Boutique Sep 11, 2024

Introducing – The New Zenith Defy Skyline Chronograph Boutique Edition

An important range for the brand, Zenith keeps enlarging its Defy collection. The name of the collection dates to Zenith’s 1902 line of robust pocket watches bearing the name ‘Defi’, which popped up again in 1969 to distinguish the toughest member of the first El Primero references known as the A3642. The Defy Skyline sub-collection appeared […]

Zenith Defy Revival A3648 Review Teddy Baldassarre
Zenith Jun 13, 2024

Zenith Defy Revival A3648 Review

There is no doubt that most enthusiasts think of the brand Zenith and picture, in their mind’s eye, a chronograph – a chronograph powered by the now storied El Primero automatic chronograph movement which debuted in 1969. Triple use of the word chronograph in one sentence notwithstanding, it punctuates the kind of watch associated with this powerhouse of a brand. And 1969 was a monumental year for automatic chronographs. But it was also the year Zenith introduced its punchy, ready for the 1970s, and decidedly orange dive watch: The Defy A3648. Yes, a Zenith diver was released the same year as the El Primero…and the latter clearly took off on a trajectory far different from that of its aquatic counterpart. Vintage Zenith A3648 from around the time of the watch's launch. Over the past decade or so, Zenith has proven itself to be unmatched in the watch game when it comes to revivals, homages, re-editions, whatever you like to call them (Zenith literally calls them “Revivals” so we will too). Some Zenith Revival models are modern riffs on vintage designs, with slight tweaks, while others are near 1:1 recreations. Think back to the Defy Revival models of the past two years, with both black and ruby dial options. Those were authentic recreations down to the vintage-style clasps (an under-looked component of homage, if you ask me!). At Watches & Wonders 2024, Zenith returned to the 1969 well and brought its spunky orange dive watch back to life in the form of the De...

Introducing – The Zenith Defy Revival A3648 Brings Back The 1969 Original Monochrome
Zenith Defy Revival A3648 Brings Apr 9, 2024

Introducing – The Zenith Defy Revival A3648 Brings Back The 1969 Original

1969 was a milestone year for Zenith watches with the brand’s launch of the world’s first high-frequency automatic chronograph movement. Although the El Primero stole the headlines, it was not the only model Zenith had up its sleeve. With slightly less fanfare, Zenith also launched its heavy-duty Defy family with its angular octagonal case, crazy […]

Zenith Introduces the Defy Skyline Chronograph SJX Watches
Zenith Introduces Apr 9, 2024

Zenith Introduces the Defy Skyline Chronograph

Amidst the plethora of sports watches with integrated bracelets, the Zenith Defy Skyline stands out for its uncluttered design and relative affordability. Now the lineup is joined by the Defy Skyline Chronograph. The chronograph maintains many of the signature features of the existing models, such as its octagonal case and star-patterned dial. Debuting in three dial colours, Defy chronograph is amongst Zenith’s sportier offerings. Like other recent launches, it is powered by the second-generation El Primero calibre. Initial thoughts The Defy Skyline Chronograph is another option for an enthusiasts seeking a sports chronograph with a contemporary design and integrated bracelet. There are admittedly many, many options in this category, but the Defy chronograph is one of the value-minded offerings. At CHF11,900, the Defy chronograph with its in-house movement is competitively priced compared to other offerings in the sports watch market. The brand has opted for a conservative design while retaining a modern edge. Though the overall design is familiar, it has incorporates a few unusual details, including a polygonal flange around the dial. The watch is being launched in only three colours, all simple, easy shades that are well suited to the design, though not exciting. With the limited colours in mind, some might want to wait for subsequent releases that may adopt the colours found in its time-only counterpart. Zenith’s latest addition The Defy chronograph joins Zenith’...

Zenith Introduces a Long Awaited Chronograph to the Defy Skyline Collection Worn & Wound
Zenith Introduces Apr 9, 2024

Zenith Introduces a Long Awaited Chronograph to the Defy Skyline Collection

Zenith returns to the Defy collection this year at Watches & Wonders with the introduction of a Defy Skyline Chronograph. This is a version of the next-gen Defy that Zenith fans have been anticipating since the collection’s debut, given the long line of chronographs that have populated Defy collections past and present. The new Defy Skyline Chronograph follows iterations of the Skyline that have played with materials and skeletonization, so it seems possible (even likely) that eventually the chronograph will get similar treatment. For now, we have a trio of references in stainless steel that feel like a logical extension of the Defy Skyline series.  The 42mm case is effectively unchanged from previous skylines, and is Zenith’s contemporary take on the original 8-sided Defy case first seen in the late 1960s. The Defy, as opposed to the Chronomaster and Pilot lines, has always been Zenith’s playground for the avant-garde and the unusual, and the highly sculptural case design of this watch, that traces a lineage back to the original, underscores the very nature of what the Defy is.  Dial options at launch include metallic black, blue, and silver, and feature the signature star pattern that has been present in the Skyline from the beginning. The subdials are oversized and overlap just slightly (perhaps not as much as on a Chronomaster) and are color matched to the main dial, but do not feature the Skyline stars. As with most other watches running on El Primero movement...

Hands-On: the Zenith Chronomaster Sport Titanium Worn & Wound
Grand Seiko s titanium finishing Mar 12, 2024

Hands-On: the Zenith Chronomaster Sport Titanium

Somehow, to this point, I’ve avoided taking a stand in the ongoing conversation in our ranks about the merits of titanium. Zach Weiss, our cofounder, is an unabashed fan, and confidently declares at every opportunity that all watches might as well be made of the stuff. Our friend Taylor Welden at Carryology takes it a step further, and said he’d happily eat little titanium chips if given the chance. No one’s titanium journey on this team has been more closely watched than Kat Shoulders’ though, who was first a skeptic, then an adopter, and now, well, her stance continues to evolve.  For my part, I guess I don’t have a strong opinion either way. I have nothing against titanium watches at all, and I’ve owned several, but it’s not, in general, a material I seek out. I think it’s because as a metal, it tends to not have the characteristics I like most. I like elaborate, complex case finishing, and a bit of weight. I tend to prefer steel’s glassy shine to titanium’s grays. There are exceptions, of course. Grand Seiko’s titanium finishing is notable in that it has many of the qualities of steel. And some watches just work better when they are feather light.  $11800 Hands-On: the Zenith Chronomaster Sport Titanium Case Titanium Movement El Primero 3600 Dial Gray Lume Yes Lens Sapphire Strap Titanium bracelet Water Resistance 10 ATM Dimensions 41 x 46.8mm Thickness 13.6mm Lug Width 20mm Crown Screw down Warranty Yes Price $11800 The new Chronomaster Sport f...

Hands-On: Zenith’s New Chronomaster Sport and Chronomaster Original Triple Calendar References Worn & Wound
Zenith s New Chronomaster Sport Feb 26, 2024

Hands-On: Zenith’s New Chronomaster Sport and Chronomaster Original Triple Calendar References

Earlier this month, Zenith introduced their first new watches of the year at LVMH Watch Week. The new releases fill out their core Chronomaster Sport and Chronomaster Original lines with new colorways and, for the Original, a classic complication reintroduced for the first time in a modern context. Kat Shoulders and Zach Kazan got to spend some time with the new watches recently, and their thoughts, and Kat’s photos, are below. Stay tuned for a more detailed look at the new titanium version of the Chronomaster Sport coming soon. Kat Shoulders  When the Zenith Chronomaster Sport came out a few years ago, it caused quite the stir in the watch community. I always felt the watch was under-appreciated with its constant comparisons to the Daytona. What Zenith has done with the technology of the El Primero movement, renowned for its accuracy and high frequency, is amazing and it’s a shame this chronograph gets so often overlooked.  It was no surprise that when this year’s new Zenith releases came out, I was immediately drawn to the Chronomaster Sport series. While there aren’t any technical changes (not that they were needed), the new case materials were pleasant updates that have swayed me to consider picking one up. The titanium version is absolutely stellar and as many of you know, I’m not the biggest fan of the material, so that should go to tell you how cool this watch really is. The matte finishing is honestly the perfect choice for this sporty chronograph and I...

Introducing – The Latest Zenith Defy Skyline Comes with a High-Frequency Tourbillon Monochrome
Zenith Defy Skyline Comes Feb 21, 2024

Introducing – The Latest Zenith Defy Skyline Comes with a High-Frequency Tourbillon

Zenith’s Defy family is represented by seven sub-collections, including the recent Defy Skyline range. The name of the collection dates to Zenith’s 1902 line of robust pocket watches bearing the name ‘Defi’ only to pop up again in 1969 to distinguish the toughest member of the first El Primero references. For the Defy Skyline collection, […]

Dior Revives the Chiffre Rouge Chronograph SJX Watches
Louis Vuitton all Feb 15, 2024

Dior Revives the Chiffre Rouge Chronograph

In the midst of a resurgence that makes it both one of the biggest and fastest growing luxury brands, Dior nonetheless has a barely-there presence in the watch segment – particularly in mechanical watches – despite having offered watches since 1975. This contrasts with its peers like Chanel, Hermes, and Louis Vuitton, all of which have invested significant resources into making serious watches, particularly compilations and métiers d’art offerings. Now Dior is embarking on an overhaul of its mechanical watch offerings by returning to the Chiffre Rouge, a model first unveiled in 2004 that was distinguished by an asymmetrical case accentuated by a red crown or pusher at four. More streamlined and almost monochromatic, the Chiffre Rouge Black Ultra-Matte Chronograph has a black-coated, 41 mm case containing the Zenith El Primero movement. Initial thoughts The Chiffre Rouge stood out as a memorable design model from the 2000s, although its mechanics were rarely serious. The earlier chronograph models, for instance, relied on either ETA or quartz movements. Dior also never made a real effort to upgrade the model, so it was mostly perceived as a “fashion” watch. The redesign gives the Chiffre Rouge more appeal, as it retains the original, distinctive styling but with a definitely superior movement. That said, I would have done away with the date window at four for a clean geometric-patterned dial. The key feature of the new chronograph is the Zenith El Primero, which ...

Zenith Introduces the Chronomaster Sport Titanium SJX Watches
Zenith Introduces Feb 12, 2024

Zenith Introduces the Chronomaster Sport Titanium

Zenith has just taken the covers off the Chronomaster Sport Titanium, essentially a lightweight variant of the bestselling sports chronograph. Entirely in brushed and polished titanium, the new Chronometer is powered by the El Primero 3600 and like most sports chronographs today, available with either a matching titanium bracelet or an integrated rubber strap. Initial thoughts The Chronomaster Sport Titanium doesn’t do anything new in terms of styling – the design still remains derivative of the Rolex Daytona – but it feels good in the lightweight alloy. The watch has the large size required of a sport chronograph, but is easily wearable thanks to the lightness. As an accessible alternative to the Daytona, the Chronomaster Sport is not particularly interesting in steel, but more appealing in titanium. Granted, it retains the same design, but the titanium case and bracelet give it a tangibly different feel. Of all the Chronomaster Sport iterations, this is the most appealing, particularly since it’s the only variant dressed in low-key, monochromatic colours. The grey hue of titanium complements the palette, with the tri-colour sub-dials in shades of grey being a clever touch. The Chronomaster Sport Titanium is priced at US$11,800 on a bracelet and a bit less on a strap. It’s priced comparable to other Zenith models with the same movement, and broadly speaking a good value proposition as far as sports chronographs go, with the Daytona being about 40% more expensive...

First Look – The Dazzling Gem-Set Zenith Chronomaster Sport Monochrome
Zenith Chronomaster Sport Any serious Feb 12, 2024

First Look – The Dazzling Gem-Set Zenith Chronomaster Sport

Any serious watch buff is familiar with the story of Zenith’s El Primero high-frequency automatic chronograph calibre of 1969. Fast-forward to the 21st century, and Zenith’s iconic movement ticks on thanks to upgrades and ever-higher frequencies to track elapsed times. A variant of the brand’s famous Zenith Chronomaster – itself a descendant of the iconic […]

Zenith Adds a Titanium Chronomaster Sport to the Collection Worn & Wound
Zenith Adds Feb 8, 2024

Zenith Adds a Titanium Chronomaster Sport to the Collection

The last two weeks have been big for Zenith’s El Primero line. First an El Primero Triple Calendar, then two new Chronomaster Sport references, one in green the other in rose gold with a gem set bezel. Now Zenith is dropping another entirely iteration, in a new metal: the Chronomaster Sport Titanium. The watch was announced as a part of Zenith’s partnership with famed tennis coach Patrick Mouratoglou’s Ultimate Tennis Showdown league, which kicks off its season this month. (Mouratoglou is well-known to tennis fans, but to give outsiders a sense of his stature, this guy coached Serena Williams for her last decade on tour, arguably her most dominant era.) Zenith has been the official timekeeper for the league since it launched in 2020, and the new Chronomaster Sport seems designed with that relationship and serious athletic activity in mind. The Chronomaster Sport Titanium features a 41mm grade 5 titanium case, bezel, and bracelet–though a strap option is also available for $500 less–making the watch 30% lighter than the steel models. (Surprisingly, the titanium model is also not that much more expensive than comparable steel models, coming in at $11,800 on the bracelet, versus $11,300 for a stainless steel Chronomaster Sport on the bracelet.) Titanium is also highly-resistant to corrosion, making it an ideal metal for a watch that’s meant to be worn in sweat-inducing environments. A signature of the Chronomaster Sport is its use of color, particularly on the thr...

Zenith Updates the Chronomaster Sport with Two New References, One of which Looks Familiar, the Other…Not So Much Worn & Wound
TAG Heuer Feb 1, 2024

Zenith Updates the Chronomaster Sport with Two New References, One of which Looks Familiar, the Other…Not So Much

It’s been a big week for Frédéric Arnault and LVMH Watches. Arnault took charge of LVMH Watches earlier this month, so this is his first LVMH Watch Week at the broader helm (he has spent the last few years as CEO of TAG Heuer), and I would say it has been a strong kickoff to his tenure. Wild Hublot Masterpieces, El Primero Triple Calendars from Zenith, and yellow gold Octo Finissimos are all worthy of celebration, but it wouldn’t be LVMH Watch Week without some new additions to the Chronomaster Sport lineup. The Chronomaster Sport was first introduced back in 2021, and initial reactions were very clear that it was built as a sort of “Daytona-killer.” In the now three years since, it has proven to be so much more. Built on more history than just about any chronograph on the market, the Chronomaster Sport has proven to be a fantastic modern interpretation of the longstanding El Primero. Zenith has trickled out new variants of the Chronomaster Sport since its introduction, and despite the signature multi-colored subdials that have been both a hallmark of El Primero watches across the decades and the Chronomaster Sport, these variants have been mostly sedate. Today that changes, and in a big way. Zenith has dropped two new iterations of the Chronomaster Sport, one steel, one decidedly not. Starting with the steel release, we have what essentially amounts to a steel Chronomaster Sport with a green ceramic bezel and matching dial. While the watch is striking, this isn...

First Look – The New Zenith Chronomaster Sport Green Monochrome
Zenith Chronomaster Sport Green Jan 30, 2024

First Look – The New Zenith Chronomaster Sport Green

In 2021, Zenith introduced the Chronomaster Sport, equipped with the innovative and seriously revised version of the El Primero, calibre 3600, incorporating modern materials and manufacturing techniques, elevating its functionality. Fast forward three years and the Chronomaster Sport has seamlessly integrated into Zenith’s catalogue. A contemporary and legit embodiment of vintage-inspired elegance, it stands out […]

Zenith Introduces Pilot Pair in Blue SJX Watches
Zenith Introduces Pilot Pair Jan 24, 2024

Zenith Introduces Pilot Pair in Blue

A year after revamping Pilot collection with fresh-faced aesthetics, Zenith releases a pair of boutique editions – the Pilot Automatic and Pilot Big Date Flyback. Both feature blue dials with a linear horizontal pattern inspired by stamped aluminium body panels of vintage aircraft. Initial thoughts Zenith is best known for El Primero of 1969, a high-frequency chronograph calibre now in its second generation, which is the movement found in both new Pilot models, although the former is not a chronograph. Both, however, share the same design that defines the current Pilot line-up. Unveiled last year, the Pilot has a friendlier, more modern face than most aviator’s watches that tend to be military-inspired. It has all of the hallmarks of a pilot’s watch, including large Arabic numerals and legibility, but manages to look distinct from all the other pilot’s watches on the market. Although blue is hardly a novel colour, the new patterned dials adds to the contemporary look, being even less military-esque than last year’s models in conventional black. The Pilot Automatic retails for US$7,500, while the Pilot Big Date Flyback retails for US$11,500. The time-and-date automatic is relatively pricey for a simple watch, although the high-beat, in-house movement helps justify the price somewhat. On the other hand, the chronograph is competitive against similar watches from rival brands, particularly since the calibre inside is the latest generation of the El Primero. Moreov...

Breaking Down The Brand Zenith: The Watch Brand That Could Have Been Bigger Than Rolex Fratello
Citizen s Jan 20, 2024

Breaking Down The Brand Zenith: The Watch Brand That Could Have Been Bigger Than Rolex

When you read the name Zenith, what comes to mind? Radios? Televisions? Well, at one point in its history, the watch brand Zenith was owned by the Zenith Radio Corporation of America, so that’s not completely weird, especially if you’re American. But for non-US citizens and, in particular, watch-focused ones, Zenith means El Primero - […] Visit Breaking Down The Brand Zenith: The Watch Brand That Could Have Been Bigger Than Rolex to read the full article.

Zenith Watches: A Brief History and Overview of the Modern Collection Teddy Baldassarre
Zenith Oct 13, 2023

Zenith Watches: A Brief History and Overview of the Modern Collection

Zenith SA, a Swiss watchmaker that traces its roots all the way back to 1865, is best known these days for its historic and hugely influential El Primero chronograph caliber, but the company can lay claim to many other horological milestones and accolades as well, some of which might be somewhat less than common knowledge. Did you know, for example, that Zenith has won more chronometry awards than any other watch brand? Or that it was once owned by an electronics company of the same name? Or that it is the only brand that’s allowed to put “Pilot” on a pilot’s watch dial? In this in-depth feature, I explore these and other aspects of Zenith’s fascinating history and also offer a primer on the manufacture’s modern watch collections. Georges-Favre-Jacot and Historic Integration Watchmaker Georges Favre-Jacot (above) was a mere 22 years of age when he founded the atelier that would become Zenith in Le Locle, Switzerland in 1865. Favre-Jacot, a contemporary of Swiss modern architecture pioneer Le Corbusier, embraced a similarly modern approach to making watches, taking his cues from the American firms Waltham and Elgin, which had found success by introducing mass production into the traditionally artisanal business. His company, originally called Georges Favre-Jacot & Co., was the first Swiss watch producer to bring the various disciplines of horology under one roof - as opposed to the more common établissage system that most watchmakers used at the time, which h...

Zenith Adds a Black Dial to the Chronomaster Original Family Worn & Wound
Zenith Adds Sep 12, 2023

Zenith Adds a Black Dial to the Chronomaster Original Family

It is perhaps a reflection of all the good work Zenith has done over the last few years that a new variant of the Chronomaster Original can arrive and it feels like a watch that has simply existed for years. The El Primero 3600 powered line of vintage influenced chronographs feel timeless in a way that only a small handful of watches can – those few that have been around for decades and gone through only incremental changes. Under the hood, the Chronomaster Original is about as tech forward as you can get when it comes to mass market chronos from a heritage Swiss brand, with its impressive 1/10th second counter. But the dial, on this new version, does the neat trick of creating something brand new to the line that seems both obvious and every bit as classic as the “original” Original.  When we think of the Chronomaster Original, it’s the tri-colored subdial arrangement that immediately comes to mind for most. That is the design characteristic of the dial that feels most essential. You could be forgiven for asking yourself the question: did this ever come in black? The answer, until now (and for this case size) was “no,” but here Zenith has unveiled a new Chronomaster Original that substitutes the cream white backdrop of the earlier version of the watch for a simple black. White and black as options are so ubiquitous in this segment that it’s genuinely surprising this watch was only just introduced as a secondary option. Zenith, of course, already makes this ...