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Longines HydroConquest Buyer's Guide Teddy Baldassarre
Longines Sep 16, 2022

Longines HydroConquest Buyer's Guide

The Longines HydroConquest features a boldly contemporary design and a sturdy, water-resistant construction that have made it one of the most popular dive watches in its sport-luxury price segment. Since its debut in 2007, the Longines HydroConquest has expanded into a versatile collection with an array of sizes, colorways, and materials to appeal to a wide audience of dive watch enthusiasts. Here are seven things to know if you're looking at adding a Longines HydroConquest watch to your collection. The Longines HydroConquest has its roots in Longines’ very first named collection from 1954. Longines, which derives its name from “les longines,” aka “the long meadows” that surround the Swiss village of Saint-Imier where it was founded, has been making timepieces since 1832. It wasn’t until 1954, however, that Longines began engaging in the modern marketing practice of introducing product families with distinctive names. “Conquest” was the first such name to be registered, on April 3, 1954, with the Swiss Register of Intellectual Property. The original Longines Conquest (reproduced above) was designed as one of the first generation of “modern” wristwatches, i.e., equipped with a highly accurate automatic movement and a water-resistant case that also protected the movement from magnetism and shocks.  Despite its utilitarian elements, the original Conquest was undeniably a dress watch, with a very modest 35mm case; a clean, minimalist dial; applied diamond...

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The SJX x Kudoke “Zodiac” Nominated for GPHG 2022 SJX Watches
Zodiac Nominated Jul 26, 2022

The SJX x Kudoke “Zodiac” Nominated for GPHG 2022

The preeminent – and perhaps only international – awards for watchmaking, Grand Prix d’Horlogerie de Genève (GPHG), has just announced the competing timepieces of 2022. We are please that one of own editions, the Kudoke 2 “Zodiac”, is competing in “Artistic Crafts”. Created last year for the 10th anniversary of SJX Watches, the Kudoke 2 “Zodiac” is a candidate alongside marques like Voutilainen and Hermes in a category that calls for “exceptional mastery of one or several artistic techniques such as enamelling, lacquering, engraving, guilloché (engine-turning), skeleton-working, etc.” The Zodiac is all about engraving – done by hand naturally – with both the front and back decorated in relief and textures. Both the dial and movement are fully engraved by the hands of the skilful artisans at Kudoke. The hand engraving is extensive and complete, with is nothing on the dial or movement that is engraved by machine – even the brand name on the dial is executed by hand. But the Zodiac is more than just artisanal technique. It is also an artistic creation: the hour symbols on the dial were commissioned especially for the watch and drawn by Canadian illustrator Lee Yuen-Rapati, who’s now the in-house designer at Fears. He cleverly combined both a sign of the zodiac and Roman numeral into each hour markers. The marker at ten, for instance, is Aquarius but also contains “X”, the Roman numeral for “10”. To echo the celestial theme on the fr...

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An Industry Insider’s Take on François-Henry Bennahmias’ Success at Audemars Piguet SJX Watches
Audemars Piguet Long rumoured Jun 16, 2022

An Industry Insider’s Take on François-Henry Bennahmias’ Success at Audemars Piguet

Long rumoured and now official, François-Henry Bennahmias will depart Audemars Piguet (AP) at the end of 2023 after an 11-year reign as chief executive. An iconoclast who dared to voice out loud what many people were thinking, he turbocharged a brand that had been coasting and was gradually being edged out by more aggressive competitors. Over the last ten years AP has more than doubled its turnover and operating margin, while maintaining its exclusivity thus enhancing its attraction for customers and collectors. Often criticised for its dependence on a single product family – the legendary Royal Oak contributes makes up over 90% of turnover and even more of profit – the Le Brassus brand has been able to reinvent its flagship product during François’ tenure, turning it into an icon in watchmaking. But Bennahmias’ marketing and business plan owes less to genius than to common sense and a unique ability to unite his team. Brands are crafted by people The path to success for the successful (re)launch of the horological icon is straightforward in hindsight but it is all related to human factors. I am a firm believer in the fact that brands are made by people and not spreadsheets. In a luxury brand, the personality of the chief executive (or creative director) is key to the promotion of its values. A strong personality with character traits suited to a pro boxer, Bennahmias has a strong charisma that allows him to motivate his troops and lead from the front. He has ...

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Ming’s 17-Series Takes a Final Bow SJX Watches
Ming Apr 12, 2021

Ming’s 17-Series Takes a Final Bow

When Ming made its debut, it started with the 17-series, which embodies the raison d’etre of Ming in many ways, offering interesting, thoughtful design that represents good value. After four eventful years – which included the 17.03 GMT and the 17.06 – Ming is closing the 17-series with one final model, the 17.09, a time-only wristwatch in blue or burgundy with an independently-adjustable hour hand. Initial thoughts I’ve always loved the 17-series, which always represented great bang-for-the-buck. Despite each model looking slightly different, the watches in the series all share the brand’s trademark aesthetic, despite being affordably priced. Between the two, my pick is the blue 17.09. It’s more striking, with the colour bringing out the guilloché better. I think the new 17.09 looks great, especially with the “floating” minute track previously only seen on Ming’s higher-end models. The dual-layer dial is attractive, though the clous de Paris guilloché in the center is less unique than the spiral motif found on the dials of the 17.06. All good things must come to an end, and Ming is closing its 17-series with a bang. At 1,950 Swiss francs, or about US$2,100, the 17.09 remains a value proposition and I’ll definitely be getting in line for one. My pick is the blue model A fitting farewell The 17.09 retains several aesthetic elements of the earlier 17-series models, namely the “0” marker at 12 o’clock, flared lugs, and a 38 mm case that’s p...

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Breaking News: Paul Newman’s Rolex Daytona 6263 “Big Red” Sells for US$5.48m SJX Watches
Rolex Daytona 6263 “Big Red” Dec 12, 2020

Breaking News: Paul Newman’s Rolex Daytona 6263 “Big Red” Sells for US$5.48m

The most expensive wristwatch ever sold when it achieved US$17.52m at Phillips, the Rolex “Paul Newman” Daytona once owned by the actor was a high watermark in vintage Rolex collecting when it sold in 2017. And now Phillips has sold another vintage Daytona owned by the late actor – a ref. 6263 “Big Red” – for US$5.48m including fees. Gifted by Newman to his daughter Clea in 2008, the ref. 6263 was originally given to Newman by his wife, engraved with a dedication on the back, just like the Daytona sold in 2017. Though selling for less than the 2017 example, the ref. 6263 becomes the third most valuable Rolex sold at auction, after the first Paul Newman Daytona and the ref. 6062 “Bao Dai” once owned by the last Emperor of Vietnam. Paul Newman pictured with the ref. 6263 in the 1980s The bidding for the Daytona opened at a little under US$1.00m, but dramatically jumped to US$2.00m with a bid by Paul Boutros of Phillips’ New York office. It progressed swiftly, with numerous bidders contesting the lot. But the winner was the bidder represented by Livia Russo of Phillips in Geneva, who clinched it with a US$4.50m bid, which totals US$5.48m with fees. Intriguingly, auctioneer Aurel Bacs commented during the bidding that if Ms Russo’s client won the watch, it would disappear into a private collection like the record-setting Daytona sold in 2017 – though he did not say it was the same client that that bought both watches.  

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Editorial: Marco Lang on Being a (Newly) Independent Watchmaker SJX Watches
Dec 20, 2019

Editorial: Marco Lang on Being a (Newly) Independent Watchmaker

The label “independent watchmaking” does not come from watchmakers themselves. Rather, it is an attempt by collectors, and also journalists, to distinguish smaller watch manufacturers from larger luxury companies. The phrase usually refers to brands or makers that share certain qualities: being niche as opposed to mainstream; having highly creative products made in small quantities; often founded by watchmakers with high horological competence, who are also rather non-commercial, while possessing the idealistic philosophy of an artist. From this, the important question arises for the watch collector – are resulting timepieces fundamentally more valuable, particularly when compared to watches from big brands that are produced by the thousands and boosted by heavy marketing? That can only be answered by the collector. The watchmaker, on the other hand, has to balance the pros and cons of being an independent. Marco Lang in his workshop, located within his home. Photo – Marco Lang Going independent Starting up an independent watch brand is quite different from building a more conventional watch company. A watchmaker probably starts with a good idea and from that, builds a very unusual watch. He would like the world to know about his idea, so scrapes together all his savings – maybe even he savings of friends and family – and then exhibits his creation at a fair. The more business-minded watchmakers might think of market studies or analyse the competition. But some...

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Highlights: Christie’s Hong Kong Watch Auction Fall 2019 SJX Watches
Audemars Piguet Jules Audemars Equation Nov 15, 2019

Highlights: Christie’s Hong Kong Watch Auction Fall 2019

After a record-setting auction weekend in Geneva, the action moves to Hong Kong in the last week of November. Chatter about the Hong Kong auctions this year are dominated by one watch, the Patek Philippe ref. 2523 twin-crown world time in pink gold with a blue enamel dial, because it carries the highest pre-sale estimate in watch auction history of 55m-110m Hong Kong dollars, or about US$7m-14m. Instead of being sold along with the rest of the watches on November 27, it will be the opening lot in the evening sale of 20th century and contemporary art on November 23. With the top lot in the evening sale – Five Nudes by Sanyu – having an estimate of HK$250m-550m dollars, or about US$32m-70m, the twin-crown world time hardly looks out of place. The Audemars Piguet Jules Audemars Equation of Time But the ref. 2523 aside, the rest of the Christie’s sale is made up of 239 more affordable timepieces, including an ultra-rare Patek Philippe ref. 3651 chronograph and a value-buy Audemars Piguet Jules Audemars Equation of Time in platinum. Here’s a look at highlights from the sale. And the full catalogue can be found here. Lot 2298 – Patek Philippe Nautilus ref. 3800/108G in white gold, with diamonds and emeralds  This is shameless 1990s bling – a Nautilus ref. 3800/108G. The suffix means it’s 18k white gold, fully set with brilliant-cut diamonds and having 11 baguette-cut emeralds for the hour markers. The watch feels weighty in the hand, though the case is compact. An...

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Highlights: Phillips Geneva Watch Auction X SJX Watches
Patek Philippe ref 1463 Nov 10, 2019

Highlights: Phillips Geneva Watch Auction X

With the Double Signed theme auction out of the way, here are a few highlights from Phillips’ Geneva watch auction, including a Lange Zeitwerk that might be a value buy, and a steel Rolex Day-Date prototype. Lot 145 – Lange Zeitwerk in rose gold The Zeitwerk is unquestionably a modern classic – notably, it is probably the most reliable digital display watch on the market – and is relatively good value on the secondary market, selling for a chunk off retail. This example is in rose gold, and is complete with all boxes and paperwork. It was first sold in 2011, and obviously wasn’t worn much sine then. The estimate is just 20,000-40,000 Swiss francs. Lot 179 – Patek Philippe ref. 1463 in steel One of the top lots in the sale, this is a ref. 1463 “Tasti Tondi”, an early water-resistant chronograph by Patek Philippe. But this is in steel, of which only 67 are known, with a two-tone dial, furthering reducing the number known to just 17. The watch is in excellent condition, with a sharply preserved case and original dial, although the dial might have been cleaned in the distant past. The estimate is 300,000-600,000 francs. Lot 209 – Patek Philippe ref. 1518 in yellow gold The ref. 1518 is a landmark, being the first serially produced chronograph with perpetual calendar. This is a good example of the ref. 1518, almost the quintessential version of the model with a yellow gold case. It is clean and in good condition, albeit showing a little bit of age on the dial,...

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Highlights from Jean-Claude Biver’s Collection on Show in Geneva SJX Watches
Audemars Piguet where he started his Nov 5, 2019

Highlights from Jean-Claude Biver’s Collection on Show in Geneva

Now the non-executive chairman of the watch division at LVMH, Jean-Claude Biver has enjoyed a remarkable career in the watch industry that has spanned some 45 years. That success has enabled him to build a timepiece collection that is both magnificent and diverse, ranging from vintage Patek Philippe to modern independent watchmaking. Now the entire collection will be on display for the first time at Phillips in Geneva, after which it will embark on a world tour. Bookends of Mr Biver’s career so far: a Royal Oak ref. 5402 ST by Audemars Piguet, where he started his career And a Hublot Big Bang Tourbillon Chronograph Titled Jean-Claude Biver: A Retrospective. Share, Respect, Forgive, the exhibition includes two dozen watches – including some lovely Patek Philippe pocket watches – that are amongst the best examples of 20th century watchmaking. Notably, the collection also includes several watches by prominent independent watchmakers, many of which were relatively recent purchases. They include a Philippe Dufour Simplicity in rose gold – the exact watch we featured several weeks ago in fact – and a fresh-off-the-press Akrivia Chronometre Contemporain in platinum. According to an inside source, Mr Biver’s late-in-life interest in independent watchmaking, and also the Rolex Daytona “Zenith”, is the result of counsel from his son, Pierre, who is a specialist at Phillips’ London office, showing that the love of watches can be hereditary. A Patek Philippe Ref. 15...

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Ep. #16 – The Swiss Watch Industry’s Archaic Marketing Practices, Roaches Wearing Rolexes, & More! Two Broke Watch Snobs
Rolex es & More! Apr 1, 2017

Ep. #16 – The Swiss Watch Industry’s Archaic Marketing Practices, Roaches Wearing Rolexes, & More!

This week the Two Broke Watch Snobs sit down and tuck in on discussing the past and potential future of the Swiss Watch Industries archaic marketing practices. Plus, market over-saturation, layoffs, the quartz crisis and a lot more. MIke also shares his experience field testing the Orion Field Standard - plus Kaz feels the need to bring up his dying, puking bird for some reason. Plus, you know - roaches wearing Rolexes... (#roacheswearingrolexes).

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Top Lots From Antiquorum’s Record Setting ONLY WATCH 2013 Benefit Revolution
Oct 3, 2013

Top Lots From Antiquorum’s Record Setting ONLY WATCH 2013 Benefit

From The Only Watch Preview, Antiquorum New York. This year marked the 5th edition of the ONLY WATCH benefit auction, a long-standing partnership between  the Association Monegasque Contre les Myopathies, Antiquorum Auctioneers and the Monaco Yacht Show.  ONLY WATCH benefits research into finding a successful treatment and cure for Duchenne muscular dystrophy, the most severe form […]

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Patek Philippe Marks 50th Years of The Nautilus with Two Hands and a Pocket Watch SJX Watches
Audemars Piguet stuck Apr 14, 2026

Patek Philippe Marks 50th Years of The Nautilus with Two Hands and a Pocket Watch

Patek Philippe celebrates the semicentennial of its coveted sports watch with the 50th Anniversary Nautilus Collection, a trio of two hand precious metal watches in white gold and platinum – and an unexpected pocket watch desk clock. The deletion of the seconds hand is a return to the line’s aesthetic roots, also demonstrated by a new 38 mm case size, very close to that of the original. But, it remains on the precious metal path Patek Philippe began in 2021 when it axed the steel ref. 5711. Initial Thoughts These anniversary editions are the truest to the original Nautilus that we’ve seen in recent memory. The sans seconds ref. 3700/1A, launched in 1976, was powered by the JLC 920-based cal. 28-355C, which the calibre 240 was meant to replace. While Audemars Piguet stuck to the two hands plug date format with the Royal Oak Jumbo, Patek Philippe migrated the Nautilus to its new sweep-seconds platform. I believe something was lost when Patek Philippe added a sweep seconds hand to the Nautilus, though understandable from a business perspective given that watches with seconds hands generally have broader appeal than those without. That is recovered here, and the deletion of the calendar sets it apart from the original enough to not be a “reissue”. A smaller 38 mm Nautilus, with better proportions than the existing Ladies models, in also appreciated. The 38 mm platinum ref. 5610/1P-001. It is a shame then that the return of a two hand Nautilus is to be a fleeting one,...

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Raymond Weil Marks 50 Years with 50 Year-Old Valjoux 23 SJX Watches
Patek Philippe ref 1436 “Tasti Tondi” Mar 31, 2026

Raymond Weil Marks 50 Years with 50 Year-Old Valjoux 23

Building on the success of its retro wristwatch, Raymond Weil is marking its 50th anniversary with the Millesime “The Fifty”. While it retains the familiar “sector” dial of the Millesime, the Fifty boasts upgraded mechanics in the form of a “new old stock” Valjoux 236 dating from 1976, the year of brand’s founding by the eponymous Raymond Weil. The Fifty combines the vintage movement with a thoughtful design that includes an appropriately sized 37 mm case – steel but with a white gold bezel no less – and novel texturing on the “sector” dial. Notably, the Fifty is also priced well at under CHF9,000. Initial thoughts The base model Millesime is good for what it is, combining an appealing design with an affordable price. The Fifty is more expensive, but arguably even better, because it still has an appealing aesthetic, but now with an excellent movement and a fair price. Watches powered by a vintage Valjoux 23 usually cost more – Singer Reimagined’s equivalent costs almost double – making the Fifty a good value proposition. And it certainly doesn’t hurt that it evokes the Patek Philippe ref. 1436 “Tasti Tondi”. But it’s more than just accessible; the design of the basic Millesime has been elaborated on in a concise and logical manner. The result is a watch that clearly resembles the standard model, but with finer details, including the linear patterning on the dial centre. I disagree with some minor details, like the luminous hands that don...

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