What is Kollokium? The Mysterious Details Behind the Projekt 01
If you frequent certain corners of Watch Instagram, you likely came across a new and somewhat mysterious project last week called Kollokium. They appeared almost out of nowhere with minimal teasing, and presented a watch that you can’t yet buy that is certainly unique. The real story, though, is in the ethos of the brand itself. Part of that ethos is that they don’t actually consider themselves a brand at all, but a “project based platform” that exists to explore alternatives to traditional watchmaking. It might help to start with the people behind the platform. Kollokium was founded in 2020 by three watch industry veterans: Manuel Emch, Barth Nussbaumer, and Amr Sindi. Emch is perhaps the most well known of the three, and has been leading Louis Erard since 2020, overseeing the brand’s incredible turnaround from through the smart execution of desirable limited editions with interesting collaborators. Nussbaumer is a watch designer who over the years has worked with Louis Erard, Petermann Bedat, and other brands (you can follow him on Instagram here). And Amr Sindi will be more familiar by his Instagram handle, @thehorophile. You might recall that Sindi collaborated on a limited edition release with Louis Erard earlier this year, and you’ll begin to see how these three individuals are all tied together, and the collaboration begins to make a bit more sense as a creative outlet that can exist apart from their respective day jobs. OK, so, the watch itself. The...
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