SJX Watches
Hands-On: Avantist La Majesté Tourbillon
Now four years old, Avantist was founded by Bruneian entrepreneur Keeran Janin and probably most famous for its tennis watches that incorporate string taken from the racquet used by Martina Navratilova when she won Wimbledon 1987. The brand has since diversified into other memorabilia timepieces, including one that contains strings from one of John Mayer’s guitars and another featuring threads from the national flag flown on the day of the Sultan of Brunei’s coronation. But Avantist’s most notable timepieces are the series of skeleton tourbillon watches that are entirely customisable, the La Majesté Tourbillon. These custom watches have so far been created for notable personalities, including sportsmen and heads of state; the first example – the model name translates as “His Majesty” – was conceived for the Sultan of Brunei. Powered by a hand-wound, skeleton movement from complications specialist Concepto, the La Majeste is customisable in its entirety, from the case and movement material to the design of the barrel ratchet wheel. Though the La Majeste is yet another watch in the sporty-skeleton-tourbillon genre, it manages to be a different take on a familiar look. At the same time, it combines an interesting movement with a surprisingly light and tactile feel in the hand. Thoughtfully detailed From design to production, the La Majeste Tourbillon is the work of leading names in Swiss watchmaking, most notably with Concepto supplying the movement. Best kno...
