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Results for The Swatch Group

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The Swatch Group

Largest Swiss watch employer (~17,000 staff). 18 brands from Breguet/Blancpain at the top to Swatch at entry. ETA SA + Nivarox-FAR. Hayek family controls.

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Worn & Wound
Citizen Promaster Aqualand JP2007-09W – Feb 12, 2024

The Citizen Promaster Aqualand JP2007-09W – Available Now at the Windup Watch Shop

The Citizen Promaster Aqualand JP2007-09W is now available in the Worn & Wound Shop Twenty meters down, I slowed my descent by squirting a puff of air into my buoyancy wing. I hovered just under the overhanging edge of the massive wreck. In contrast to the bright tropical sun streaming down from far above, the maw inside this upturned ship was in deep shadow. To venture inside was to go from day to night, and despite years of exploring shipwrecks, it always gave me pause to penetrate the bowels of one. There’s nothing particularly dangerous about the Hilma Hooker, and indeed it sees hundreds of divers a year, due to its proximity to shore, warm water, and relatively accessible depth. The wreck rests at the bottom of a lush coral reef, hard on the sand at just over 30 meters. Most divers are content to kick along its hull, snap some hero shots near the propeller, and marvel at the huge tarpon and barracuda that spend the daylight hours hovering in the shadows. But somehow, the yawning darkness inside beckons-hollowed-out cargo holds and engine room, long empty compartments that once purportedly held contraband drugs before the ship was seized, abandoned, and then mysteriously sunk. I hesitated, then switched on my powerful dive torch and swam into the darkness. Truth be told, I wasn’t really penetrating the Hilma Hooker to search for sunken treasure. I’d been inside this wreck many times before, in over a dozen trips to Bonaire. I had a different, more quixotic goal...

The Three Watch Collection for $5,000: Reader Edition – Varun Jindal Worn & Wound
Bremont Airco Mach 3 $2,000 Feb 9, 2024

The Three Watch Collection for $5,000: Reader Edition – Varun Jindal

Editor’s Note: In this 3 Watch Collection for $5,000, reader Varun Jindal, @vkj622 on Instagram picks three watches that cover just about every base imaginable. He has a varied collection, but left to three watches at this price point he went with two that lean heavily to the sporty end of the spectrum, and a third for those times when he needs to dress a bit more formally. You can make your submission to the Three Watch Collection – Reader Edition by filling out the form right here. If you were ever compelled to track my journey as a watch enthusiast and collector looking for a pattern, you’d pull your hair out. I’ll save everyone some time. There isn’t one! My humble roster comprises multiple Xetum watches, a Bulova diver I address below, and a Seiko “Pepsi” SKX from the Middle East. Spoiler Alert: It’s not the 009! As a modern-day ad man my personal style leans toward smart casual and formalwear only makes an appearance at weddings. To that note, if I ever catch anybody wearing an Apple Watch with a suit, I’ll immediately refer to them as Spy Kid (loudly and publicly). The Apple Watch is not a watch and that’s a hill I’m willing to die on! You know better. You read Worn and Wound. The timing of this feature couldn’t be better as I step into a second decade in marketing and firmly plant both feet in my mid-thirties. So without further ado, please find my handpicked triple threat around 5k below. Bremont Airco Mach 3: $2,000 Bremont first came on m...

Building A Watch Brand Episode 13: The Logistics Of Bringing A Watch To Market Fratello
VPC Type 37H I have Feb 9, 2024

Building A Watch Brand Episode 13: The Logistics Of Bringing A Watch To Market

After well over a year, we are finally approaching the moment I can launch my VPC Type 37H. I have published many articles about the development of the watch itself, but today, I want to get into the logistics and commercial side of launching my debut watch. It is another side of the project that […] Visit Building A Watch Brand Episode 13: The Logistics Of Bringing A Watch To Market to read the full article.

Hands-On With The New Schofield Light - A Thoroughly Modern Field Watch Fratello
Schofield Feb 8, 2024

Hands-On With The New Schofield Light - A Thoroughly Modern Field Watch

Many brands have a certain style or genre, while some get stuck in a favorite period, like the ’60s. But in a time when even smaller brands are diversifying and offering different takes on horology, the pure focus of Schofield’s Giles Ellis is brave. He has stuck to the big case design, clean lines, and […] Visit Hands-On With The New Schofield Light - A Thoroughly Modern Field Watch to read the full article.

GMT Italia: The Beauty of Italian Watch Collecting | Revolution Top Retailers | EP 1 Revolution
Jaeger-LeCoultre Feb 7, 2024

GMT Italia: The Beauty of Italian Watch Collecting | Revolution Top Retailers | EP 1

Great Masters of Time (GMT) Italia – Revolution Top Retailers 2024 GMT Italia has established a strong and enduring presence in the luxury watch industry, with its roots dating back to the 1950s. The company was founded by Giorgio Corvo, who opened a watch distribution company representing prestigious brands like Jaeger-LeCoultre. Over the years, GMT […]

The Schofield Watch Company Introduces a New Case Shape and Size with their Field GMT Worn & Wound
Seiko NH34 GMT They also Feb 5, 2024

The Schofield Watch Company Introduces a New Case Shape and Size with their Field GMT

For the past 15 years, UK based Schofield Watch Company has been making watches using the same case shape and dimensions, with various color and finishing details. For 2024 they are launching a brand-new case and size, as well as a new complication. Introducing the Light, a field watch with a GMT function, which retains Schofield’s design esthetics, but at a size that should appeal to today’s sensibilities.  There are two models within the Light collection. Both feature a two-piece 40mm media-blasted case with a vertically brushed bezel, and the movement powering them is the relatively new Seiko NH34 GMT. They also have domed box sapphire crystals and case backs that feature lighthouse artwork printed on a mineral glass, through which you can see parts of the movement.   The aptly named The Light One, has a light gray step dial that features a cream outer ring with black printed numerals. The hour and minute hands are painted dark for contrast, with a light colored 24hr GMT lollipop hand turning within the inner stepped portion. The Dark One, in contrast, has a darker gray center dial, with a black stepped ring and white numerals. The main hands are light gray, the lollipop GMT hand is dark gray, and the case is entirely coated in black PVD. The text, branding and logo on the dials are very discreetly printed and there is no 24hr track, which makes reading the second time zone a little challenging. Therefore, a little commitment to understanding how to read the GMT ...

An Owner’s Review: Two Months With The Second-Generation Apple Watch SE Fratello
Feb 4, 2024

An Owner’s Review: Two Months With The Second-Generation Apple Watch SE

The subject of this article has become utterly ubiquitous. As a lover of traditional watches, however, I am shocked that one is currently on my wrist. Through some matter of “luck” and a Black Friday Christmas sale, I am now the owner of a second-generation Apple Watch SE. I have put it through its paces […] Visit An Owner’s Review: Two Months With The Second-Generation Apple Watch SE to read the full article.

Khanjar and Qaboos Rolexes: Are they the Vintage Watch Industry’s Blood Diamonds? (Updated with New Information) – Reprise Quill & Pad
Rolex es Are they Feb 4, 2024

Khanjar and Qaboos Rolexes: Are they the Vintage Watch Industry’s Blood Diamonds? (Updated with New Information) – Reprise

Increasing demand for timepieces, especially Rolexes, with the Omani emblem is understandable given the high quality, good condition, demonstrable provenance, and rarity of most of these watches, combined with the fact that they had often been presented to their first owners in the 1970s by Sultan Qaboos in person as a token of gratitude for services rendered. Colin Alexander Smith takes a very close look at the meaning behind these rare timepieces and in this updated version of the article debunks one theory behind the dial symbol.