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The Swatch Group

Largest Swiss watch employer (~17,000 staff). 18 brands from Breguet/Blancpain at the top to Swatch at entry. ETA SA + Nivarox-FAR. Hayek family controls.

The New Field Chronometer From Serica is Full of Subtle Upgrades to the Watch that Put the Brand on the Map Worn & Wound
Serica Oct 20, 2023

The New Field Chronometer From Serica is Full of Subtle Upgrades to the Watch that Put the Brand on the Map

Just in time for the Windup Watch Fair, Serica has announced their latest release, an update to the original field watch that brought them to the attention of so many collectors just a few short years ago. The new 6190 Field Chronometer gives away a key update in the very name of the watch (bringing it up to spec with the rest of the collection), but there are a host of other refinements that speak to the continued improvements Serica have made with each release. We’ve seen a number of brands putting contemporary spins on the classic field watch recently, and the new release from Serica serves almost as a counterpoint. An example of a more traditional field watch, but seen through a modern lens.  The case of the new 6190 Field Chronometer has been overhauled with slightly more complex geometry and a thinner profile that should please owners. The case height is now just 10.4mm, and Serica has maintained the impressive 200 meter water resistance rating even with the more slender dimensions. The diameter is just under 38mm, and the lug to lug span is 46.5mm, which equates to a watch that should wear much like the vintage watches that inspired it. The flat, brushed bezel is also now slightly wider, and the twisted lugs have a new polished chamfer along their outer edge.  In addition to the case updates, Serica is offering the 6190 Field Chronometer in three new dial variants. The Denali is Serica’s first fully lumed 3-6-9 dial, with hour markers that have been moved inwa...

Studio Underd0g Unveils their Second Collection, a Contemporary Take on the Field Watch (with Plenty of Lume) Worn & Wound
Studio Underd0g Oct 17, 2023

Studio Underd0g Unveils their Second Collection, a Contemporary Take on the Field Watch (with Plenty of Lume)

Studio Underd0g has been charming watch enthusiasts with their colorful chronographs for the last few years, and at long last they’ve announced their follow up effort. This is a somewhat tall order – their chronos were hits in the collector community like few other watches can claim to be, largely a result of their total originality and the brand’s commitment to fully exploring their own design language. Their “Watermelon” chronograph is perhaps their most well known watch, but they’ve released many other equally colorful and exciting chronos, most of which are similarly inspired by the vivid colors of our favorite foods. “Mint Chocolate Chip” and “Strawberries and Cream” immediately come to mind, but their chronograph has been available in a rainbow of appetizing colors since its inception. With their new collection, Studio Underd0g is approaching color in a different way, and via a different platform, that’s simultaneously a little more traditional and also, in some ways, more transgressive.  The 02Series Field Collection from Studio Underd0g is their take on a classic field watch, with the hypothetical design brief being that the British Ministry of Defense has asked Studio Underd0g to create a reliable watch for the armed forces fighting in World War II. This, of course, is a familiar idea, and it’s a strange coincidence that this seems to be the season of contemporary British brands providing their own unique twist on something that’s existe...

MICROMILSPEC is Back with a Watch Made in Collaboration with the Norwegian Air Force Worn & Wound
Oct 17, 2023

MICROMILSPEC is Back with a Watch Made in Collaboration with the Norwegian Air Force

While not necessarily a household name, MICROMILSPEC is well-known in military and law enforcement circles across Norway, the United States, and soon Canada. A Scandinavian brand that’s dedicated to creating performance-tested, long-lasting timepieces built for the specific needs of its customers, MICROMILSPEC’s brand ethos isn’t to sell volume – it’s to become an invaluable tool on the field or during active duty. Because of this, many of MICROMILSPEC’s watches have been bespoke one-off designs for the commissioner’s specific purpose; not necessarily for commercial sale. Crafting these highly specialized pieces has always been the backbone of the brand, but MICROMILSPEC has since started to catch the eye of collectors who want to own one of their watches without, for example, risking their lives or working for an intelligence agency. Because of this, MICROMILSPEC has opened some of their designs to the general public for a limited-edition release. One such watch is the new HERCULES. Built in partnership with the Norwegian Air Force’s 335 Squadron, the HERCULES is dedicated to the aircraft that shares its name. To build a watch that has as much ingenuity and power as the esteemed aircraft, the Norwegian watchmaker worked in conjunction with the Squadron for over a year to exacting specifications. The result is a 100-piece limited edition that’s as technically precise as it is wearable. Every inch of the HERCULES has an intentional – and functional – q...

The Three Watch Collection for $5,000: Reader Edition – Alec Dent Worn & Wound
Blancpain doesn’t have heritage Oct 13, 2023

The Three Watch Collection for $5,000: Reader Edition – Alec Dent

Editor’s note: In this 3 Watch Collection for $5,000, reader Alec Dent brings us a trio of amazing and historic tool watches, each with a story to tell. This is a selection with loads of character and a surprising amount of flexibility. You can make your submission to the Three Watch Collection – Reader Edition by filling out the form right here. In putting together the perfect three watch collection, I’m looking for diversity. Who wants a collection where each watch is competing against the others? A well-rounded trio gets you more bang for your buck and can provide some assurance that each watch will get a decent amount of wrist time. With only three watches it’s hard to make sure you’ve got a watch for every occasion-like measuring radioactivity, keeping highly-accurate time for a thousand years, or calculating your rate of martini consumption-but I feel confident I’ve covered most of the important bases. Zodiac Super Sea Wolf – $1,500 Every watch collection needs a dive watch. (Or, as many in the watch community seem to think, two or three or four or five or…) There is no better value proposition than the Zodiac Super Sea Wolf. 200 meters of water resistance with a screw down crown? Check. Heritage? I don’t know how you could argue a 141-year-old Swiss made brand that launched one of the first true dive watches alongside Rolex and Blancpain doesn’t have heritage. And unlike those other two brands, which have seen their prices balloon exorbitant...

Equine Artisanal Craft with the Hermès Masan Masan Pocket Watch SJX Watches
Hermes Oct 13, 2023

Equine Artisanal Craft with the Hermès Masan Masan Pocket Watch

Hermès’ pocket watches consistently demonstrate the brand’s limitless creativity across a spectrum of artisanal crafts. Bringing forth a delightful blend of surprise and anticipation, the Slim d’Hermès Masan Masan Pocket Watch is decorated with horsehair marquetry, a weave technique that forms a finely textured motif. The one-off creation stands as a remarkable achievement, underscoring Hermès’ exceptional talent transforming the distinctive designs drawn from its scarves into works of art for the wrist or pocket. Initial thoughts Hermès’ creativity appears boundless, characterised by an impeccable sense of understated aesthetics that sets it apart from the more extravagant approaches taken by many other manufacturers. Even when Hermès endeavours to go over the top, the outcome remains remarkably restrained, aligning seamlessly with the company’s approach to other product lines. Its collection of exceptional watches always demands a second look to truly appreciate the craftsmanship required to achieve these results, as they often showcase techniques and skills seldom employed by more renowned watchmakers. This is evident in the unique Masan Masan pocket watch, where the artistic craft of marquetry, typically executed with small pieces of various kinds of wood, takes an unexpected turn with the use of woven horsehair, resulting in a beautiful outcome. Applied to the dial of this white gold timepiece, this technique creates a brownish oblique texture, agains...

The craziest watches from Geneva Watch Days 2023 Time+Tide
Girard-Perregaux all make Oct 13, 2023

The craziest watches from Geneva Watch Days 2023

During our visit to Geneva Watch Days 2023, we got to experience some of the craziest watches of the year. Carbon cases, constant force escapements, fluid displays and more from brands like Bulgari, Czapek and Girard-Perregaux all make the list, serving as a total opposite to the numerous stealth wealth pieces that featured during the … ContinuedThe post The craziest watches from Geneva Watch Days 2023 appeared first on Time+Tide Watches.

Christopher Ward Introduces the Twelve Halo, a Gold Accented and Minimal Take on their Integrated Bracelet Sports Watch Worn & Wound
Christopher Ward Introduces Oct 12, 2023

Christopher Ward Introduces the Twelve Halo, a Gold Accented and Minimal Take on their Integrated Bracelet Sports Watch

Christopher Ward seems to have gotten some divine intervention with the latest release of theirs, the Twelve Halo. Based on the sporty series that boasts a dodecagonal (that’s 12-sided for those of you who failed geometry, like me) case, the Halo has a luxurious update with a ring of gold around the dial. The gold itself is the perfect accent against the otherwise plain appearance of the watch, showing that simple is sometimes the best. Contrasting against the brushed steel case, the 18-karat gold is a bit of mixed-metal done right. While the choice of either a silver or black dial only adds to the simplicity of the overall offering, meaning nothing is detracting from the Halo’s minimalism. Whether one is picking the silver or black dial, you’re treated to small, intentional design features which tie the whole thing together. Gone is a distracting day-date, indices, or numbers and what you’re left with is a lumed handset and a rose gold logo. While I shudder at the term, one can’t deny that this restraint is quiet luxury in its truest form. Coming in at just 36mm, the Twelve Halo is suitable for both men and women. The exhibition back lets one see the Sellita SW 200-1 automatic movement in action. Both models are available on an integrated steel bracelet with a price tag of $2,555. The Twelve Halo is available now via the Christopher Ward website, with delivery expected in December. Christopher Ward Images from this post: The post Christopher Ward Introduces the ...

Dubai Watch Week 16-20 November, 2023: The World’s Greatest Watch for Collectors Fair Bar None Quill & Pad
Oct 12, 2023

Dubai Watch Week 16-20 November, 2023: The World’s Greatest Watch for Collectors Fair Bar None

Baselworld is no more, Watches & Wonders, while open to the public, is focused on press and retailers, and Geneva Watch Days (GWD), while growing, is still relatively small. In less than 10 years, Dubai Watch Week (DWW) has developed from relatively modest beginnings into the world’s greatest watch fair for collectors bar none. No other fair comes anywhere close in terms of access to brands, watchmakers, and fellow watch aficionados.

Are You Coming to the Largest Windup Watch Fair to Date? Our Lead Sponsors are Bringing the Goods! Worn & Wound
Bulova Since Oct 10, 2023

Are You Coming to the Largest Windup Watch Fair to Date? Our Lead Sponsors are Bringing the Goods!

If you’ve already come to a Windup Watch Fair in the past, plan to be pleasantly surprised when we open the doors on October 20th through the 22nd in NYC. If you haven’t been to one before, you’re going to be blown away by the sheer scope of the fair we’ve built out this year. As a reminder, here are the key event details: The Altman Building on 18th Street between 6th and 7th avenues (135 W 18th St) Friday, October 20: 12PM – 6PM Saturday, October 21: 12PM – 6PM Sunday, October 22: 12PM – 5PM Free and open to the public We have over 80 brands showcasing their watches and goods on two floors! This includes a handful of never-before-seen-in-the-metal watches and the introduction of “EDC Alley” to NYC, which was successfully piloted in both San Francisco and Chicago earlier this year. But look no further than our five Lead Sponsors to find some new releases that are sure to make any watch enthusiast jump for joy. Our Lead Sponsors Bulova Since its inception in 1875, Bulova has been synonymous with quality, precision, and innovation in the world of timekeeping. With a rich heritage and a commitment to exceptional craftsmanship, Bulova continues to create watches that blend classic elegance with cutting-edge technology. From the iconic Archive Series to the celebrated CURV and proprietary Precisionist movement, Bulova remains a symbol of excellence in the art of watchmaking. Be sure to check out their collection of classic field watches which will be paired w...

Grail Watches: The Holy Trinity (Patek Philippe, Audemars Piguet, and Vacheron Constantin) – And What is a ‘Grail Watch’ Anyway? – Reprise Quill & Pad
Vacheron Constantin Oct 10, 2023

Grail Watches: The Holy Trinity (Patek Philippe, Audemars Piguet, and Vacheron Constantin) – And What is a ‘Grail Watch’ Anyway? – Reprise

“The Holy Trinity,” as any watch nerd knows, refers to the triumvirate of Patek Philippe, Audemars Piguet, and Vacheron Constantin. Colin Smith takes a look at what we mean – or think we mean - when we describe PP, AP, and VC as the “Holy Trinity” of watchmaking and when we describe a timepiece as our “grail watch.”

The future of luxury watch marketing is 3D Time+Tide
Oct 7, 2023

The future of luxury watch marketing is 3D

Watches are big business, and despite periodic highs and lows, the industry is estimated to wind up 2023 at nearly US$100 billion. Naturally, competition is fierce, and brands are always looking for new ways to stand out from the crowd. Of course, this can happen when you release a great product, but getting consumers’ attention … ContinuedThe post The future of luxury watch marketing is 3D appeared first on Time+Tide Watches.

IWC Revives the Big Pilot’s Watch Markus Bühler with a Tourbillon SJX Watches
IWC Revives Oct 2, 2023

IWC Revives the Big Pilot’s Watch Markus Bühler with a Tourbillon

One of the least known but perhaps most interesting iterations of IWC’s trademark oversized pilot’s watch is making a comeback, but with an upgraded movement and precious metal case. The Big Pilot’s Watch 43 Tourbillon Markus Bühler retains the key elements of its namesake 2008 original, but with a self-winding tourbillon movement inside a platinum case. The tourbillon is flying, while its cage takes the form of a turbine blade. A simple concept that played to the Big Pilot’s historical roots, the original model was conceived by a young Markus Bühler as part of a contest for IWC apprentices, but appealing enough that IWC made a dozen as a limited edition. Mr Bühler naturally won the contest and now oversees the entire assembly process at Manufakturzentrum, the IWC facility where both production of parts and assembly of in-house movements is done. Powered by the in-house cal. 82905, the Tourbillon Markus Bühler will naturally be put together at the Manufakturzentrum. Markus Bühler, now the Associate Director of Watch & Movement Assembly at Manufakturzentrum Initial thoughts The original Markus Bühler was interesting and appealing because it captured the spirit of a pilot’s watch in a novel manner while still retaining the functional aesthetics expected of such a watch. The turbine seconds was a simple modification that worked perfectly, both visually and conceptually. Now the idea has been brought back, but in a fancier package. The new Markus Bühler sti...