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Results for The Swatch Group

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The Swatch Group

Largest Swiss watch employer (~17,000 staff). 18 brands from Breguet/Blancpain at the top to Swatch at entry. ETA SA + Nivarox-FAR. Hayek family controls.
Cartier Watchmaking Prize Winners Announced SJX Watches
Louis Vuitton Watch Prize 4 days ago

Cartier Watchmaking Prize Winners Announced

The 28th edition of the Cartier Prize for Watchmaking Talents of Tomorrow has announced the winners of the annual competition, which seeks to recognise and nurture promising young watchmakers and technicians. In total, six prizes were awarded to students from France and Belgium. Aymeric Peters won first prize in the Apprentice Watchmakers category for “Silence Choisi” Understanding the Cartier Prize The watchmaking industry faces a well-known shortage of young talent, and awards like the Cartier Prize, the F.P. Journe Young Talent Competition, and the Louis Vuitton Watch Prize for Independent Creatives enhance the appeal and visibility of the profession in a meaningful way. The theme of the 28th edition of the Cartier Prize was “Shifting the Balance: Reading and Perceiving Time Differently”. This theme explains why almost all entries featured heavily abstracted time displays. Layla Sluysmans tied for second prize in the Apprentice Watchmakers category with her creation “Nymphéa” The format of the Cartier Prize differs from that of other similar awards. Finalists were chosen based on sketches and presentations, and were given just 80 hours (over three months) to complete their creations with the help of dedicated mentors. To ensure a level playing field, each candidate is provided with a Cartier cal. 012 alarm clock movement and a CHF500 budget cap. Eléonor Picciotto presided over the ceremony, and the prizes were awarded by a jury comprised of Roy Davidoff, P...

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Bell & Ross Introduces the BR-05 36MM Blue Diamond Eagle Diamond Worn & Wound
Bell & Ross Introduces Jun 11, 2026

Bell & Ross Introduces the BR-05 36MM Blue Diamond Eagle Diamond

Lately, no matter where I turn, I feel that I’m confronted with small watches, with exotic dials, and, with increasing frequency, set with diamonds or precious stones of some kind. It’s a well established trend at this point across both very high end luxury brands and more accessible fare, so it should never really be a surprise when a watchmaker takes a stab at something small and blingy. What is sometimes interesting to clock, however, is how a brand positions a watch like this, because there are multiple clear strategies and I think it’s interesting to consider what it says about the brand depending on the route they take. Watches in this category, or watches that bump against this category, tend to be watches that can traditionally be marketed toward women exclusively. If they’re relatively small and set with diamonds, they can be seen as inherently feminine, almost across the board. Some brands, however, lean into the current moment that is seeing men and women appreciate watches in this category.  Bell & Ross, who have just released the BR–05 36MM Blue Diamond Eagle Diamond (yes, that’s the actual name of the watch) have taken the former approach. The watch “asserts a femininity that is both timeless and contemporary,” according to their press release. The Blue Diamond Eagle Diamond (let’s go with BDED from here on out, an acronym that will almost certainly never be repeated in these pages) is a new take on the just released (in March) BR-05 36 mm ...

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