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Cosmograph Daytona Rolex

The Rolex chronograph born on the racetrack. History, references and specs.

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Datejust Rolex

The first self-winding waterproof wristwatch with a date window - and the reference Rolex.

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Submariner Rolex

The 1953 Rolex diver. James Bond's watch and the template every dive watch copies.

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Hans Wilsdorf

Founder of Rolex (1905) and Tudor (1946). Invented the Oyster case and the Perpetual rotor.

Traska Introduces their First Chronograph Worn & Wound
Rolex Feb 3, 2026

Traska Introduces their First Chronograph

While the news today is dominated by big releases from Holy Trinity brands that will be nearly impossible for mere mortals to see in person, let alone buy, Traska has what feels like an antidote, or at least a cleansing breath when it feels we’re being flooded with watches that fall into the dreaded “hype” category. Their first new watch in nearly four years is also their first chronograph (conveniently named, the Traska Chronograph) and it applies much of the brand’s ethos into a platform that we’re honestly surprised they hadn’t pursued to this point.  If you need a refresher on Traska, we invite you to read up on Venturer GMT, which Griffin reviewed recently here. While this is a look at one specific watch, Griffin gets to something about how we understand Traska, which is that they produce watches that are part of a long lineage of purpose built tools. The word “Rolex” is invoked multiple times in that Venturer review not because Traska has a connection to that brand’s current status as the most well known luxury object in the world, but to a previous state when watches were prized for their simplicity and usefulness. Rolex made great leaps from the middle of the last century onward simply by standardizing a design language for sports watches that has become definitional to the category at this point, and I think what Traska is doing with a commitment to using steel hardening treatments and offering other points of value in every watch while adhering...

The Petrolhead Corner - Three-in-a-Row For Porsche, As The Penske Factory Team Wins The Rolex 24 At Daytona 2026 Monochrome
Rolex 24 Jan 31, 2026

The Petrolhead Corner - Three-in-a-Row For Porsche, As The Penske Factory Team Wins The Rolex 24 At Daytona 2026

It seems like a trend that endurance races are won with only seconds between the podium finishers. We’ve seen it in this year’s Dakar, where Luciano Benavides won the Bikes class with just two seconds difference over second-place man Ricky Brabec. We’ve seen it in last year’s Rolex 24 at Daytona, where the entire podium […]

Atelier Wen Introduces a New Perception with a Rare Natural Pietersite Dial Worn & Wound
Rolex makes watches Jan 28, 2026

Atelier Wen Introduces a New Perception with a Rare Natural Pietersite Dial

Last year, Atelier Wen released one of my favorite watches of the year in the Inflection, a bold and ambitious integrated bracelet sports watch in tantalum. The reaction to that watch, to my mind, was puzzling. While there were certainly many supporters and admirers of the Inflection, there was also a vocal contingent of enthusiasts on Instagram and various watch blog comment sections (who, to be fair, were probably not customers for this particular watch anyway) griping about the price, and the fact that a brand centered on value and approachability would even make a watch like this (the retail price is just shy of $30,000).  I’ve never cared much for the notion that a brand that makes affordable watches can’t also make watches that are very, very expensive. It’s all relative anyway, right? Rolex makes watches that are considered entry points to the brand at right around $10,000, but they also have watches in their catalog that sail into the six figures. That’s a pretty big delta, certainly larger than the one between Atelier Wen’s entry level pieces and the Inflection. But that’s a topic for another day. Today, we’re focusing on Atelier Wen returning their bread and butter, the Perception, an integrated bracelet sports watch they’ve been iterating on for several years now, this one in steel with a natural pietersite dial.  It’s tempting to say that this watch represents Atelier Wen jumping on the stone dial trend, but the pietersite of it all changes ...

Sunday Morning Showdown: Thomas’s Rolex Datejust Ref. 1601 Vs. Daan’s Cartier Santos Galbée XL Fratello
Cartier Santos Galbée XL Welcome Jan 25, 2026

Sunday Morning Showdown: Thomas’s Rolex Datejust Ref. 1601 Vs. Daan’s Cartier Santos Galbée XL

Welcome to another Sunday Morning Showdown, dear Fratelli! This week’s battle is a bit different. Our fearless leader, RJ, served up a provocative proposition during our last editorial meeting: “Why don’t we do a battle between two editors’ personal watches for a change?” Okay, RJ, we hear you. We’re ready and prepared. Let’s get personal! […] Visit Sunday Morning Showdown: Thomas’s Rolex Datejust Ref. 1601 Vs. Daan’s Cartier Santos Galbée XL to read the full article.

The Rolex 24 At Daytona Endurance Race Returns Today - With Rolex Daytonas Awaiting The Winners Fratello
Rolex 24 Jan 24, 2026

The Rolex 24 At Daytona Endurance Race Returns Today - With Rolex Daytonas Awaiting The Winners

A few hours from now, when a Rolex clock strikes 1:40 PM GMT-5, we’ll hear the roar of engines on Daytona International Speedway - a polyphonic roar made up of 60 engines across four categories. We’ll hear the raw howl of the GTD and GTD Pro categories, familiar supercar sounds. Bee-like, buzzing overtones, emanating from […] Visit The Rolex 24 At Daytona Endurance Race Returns Today - With Rolex Daytonas Awaiting The Winners to read the full article.

Rolex Reveals Daytona for Winner of 24 Hours of Daytona SJX Watches
Rolex Reveals Daytona Jan 23, 2026

Rolex Reveals Daytona for Winner of 24 Hours of Daytona

Many collectors wait months, or even years, to get ‘the call’ to come pick up their Rolex Daytona. But in Daytona Beach, Florida on Sunday, one lucky individual will take delivery after waiting just 24 hours. Of course, there’s a catch: they must win one of the most grueling endurance races in all of motor sport: The Rolex 24 at Daytona. In other words, it’s not exactly a day at the beach. A day before the green flag is set to fly, Rolex has taken the wraps off this year’s trophy. Curiously, it’s not a ‘Le Mans’ edition, which features a cleverly constructed 24-hour elapsed time sub-dial, but rather a standard two-tone Cosmograph Daytona ref. 126503 with a one-of-a-kind engraving on the case back - a configuration that’s been awarded to the race champion going back to at least 2017. The ‘Daytona’ Daytona Rolex has been associated with a 4.2-mile stretch of hard-packed sand on the Atlantic ocean for nearly a century. The unique conditions of Daytona Beach made it the home of speed in the early 20th century, where several land speed records were broken. The brand’s first testimonee from the world of motor sport, Sir Malcom Campbell, was arguably the king of Daytona Beach, setting a record of 438 kmh in 1933 while wearing a Rolex Oyster. Rolex’s first motor sport testimonee Sir Malcolm Campbell on Daytona Beach in 1935. Image © Bettmann/CORBIS Rolex deepened its association with Daytona in 1963 by naming its chronograph collection after the famous...

Sunday Morning Showdown: Omega Speedmaster Moonwatch “Reverse Panda” Vs. Rolex Cosmograph Daytona “Le Mans” Fratello
Omega Speedmaster Moonwatch “Reverse Panda” Jan 18, 2026

Sunday Morning Showdown: Omega Speedmaster Moonwatch “Reverse Panda” Vs. Rolex Cosmograph Daytona “Le Mans”

It’s Sunday, which means it’s time to wake up with a nice cup of coffee and another Sunday Morning Showdown. This week, Mike and Jorg will go up against each other in a matchup that you could see coming a mile away. They picked two gold heavy hitters and natural rivals from Omega and Rolex. […] Visit Sunday Morning Showdown: Omega Speedmaster Moonwatch “Reverse Panda” Vs. Rolex Cosmograph Daytona “Le Mans” to read the full article.

New Year, Higher Prices: Rolex Hikes Watch Prices By Nearly 6% Fratello
Rolex Hikes Watch Prices Jan 7, 2026

New Year, Higher Prices: Rolex Hikes Watch Prices By Nearly 6%

Ski jumping in Garmisch-Partenkirchen, the Vienna Philharmonic playing Strauss waltzes at the Musikverein, a hangover… This is a random selection of traditional events happening on January 1st. In the world of watches, there’s another unescapable tradition - Rolex price increases. As of January 2026, Rolex raised its prices by almost 6% on some watches. Since […] Visit New Year, Higher Prices: Rolex Hikes Watch Prices By Nearly 6% to read the full article.

The ABCs of Time - Watches Designed to Withstand the Most Extreme Conditions, From the Deepest Oceans to Outer Space Monochrome
Rolex Submariner or any 300m Jan 3, 2026

The ABCs of Time - Watches Designed to Withstand the Most Extreme Conditions, From the Deepest Oceans to Outer Space

Let’s be honest, virtually no one who buys a Rolex Submariner or any 300m dive watch actually dives below 50 metres. In fact, the majority of dive watch owners today rarely, if ever, engage in diving. Most serious scuba divers use wrist computers, so traditional dive watches are often fashion statements as watch enthusiasts like […]