Breaking News: Rolex To Sell Four Unique Daytonas At Auction Later This Month To Benefit The Federer Foundation And Re:wild
There was a whisper going around Watches & Wonders this year that Rolex had created a set of Daytonas inspired by each of the four seasons – precious metal, gem-set, and, what none of us could really believe, just one of each in the world. In other words, Rolex had made a unique set of watches. And as most of you likely know, Rolex is not in the business of creating one of anything, really. But they'd done it here, and the story goes that they'd asked each of their retailers to submit names and profiles of those who might be a worthy owner of this box set of "Four Seasons" Daytonas. The price? Roughly CHF 4million. Platinum and lapis! Yellow gold and mookaite and chrysoprase! And despite the few details shared, interest in the set was simply overwhelming. Rumor had it that over 1,000 names were submitted for the multi-million-dollar set before the show ended. The names included some of the most famous people in the world. And yet, Rolex, by their own admission, wasn't quite sure how they would decide who would get it. They'd never expected such interest. Well as of this morning, now we know. For the first time that I can remember, Rolex will hold a charity auction and sell off these four unique Daytonas to the highest bidder. It will take place on September 28 of this year in London, in conjunction with Phillips auction house. All proceeds will go to two charities helmed by arguably Rolex's most famous and influential testimonies, Roger Federer's Federer Foundation and...
Time+Tide
