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Results for La Chaux-de-Fonds

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La Chaux-de-Fonds

Industrial capital of Swiss watchmaking. Birthplace of Omega and Girard-Perregaux, home of Greubel Forsey, the MIH, and UNESCO-listed with Le Locle.

SJX Podcast: Big Brands to Beat SJX Watches
Patek Philippe Aug 17, 2026

SJX Podcast: Big Brands to Beat

Episode 50 of the SJX Podcast rounds up recent reviews, including a review of a new book about Universal Genève chronographs, and the latest updates to long-running platforms from Breguet and Patek Philippe. The discussion also explores the intensifying competitive landscape in high-end watchmaking as big brands like Patek Philippe, Breguet, and A. Lange & Söhne close the gap with many artisanal independent brands. Listen now on Apple Podcasts, Spotify, and YouTube.  

Timex Automatic E Line Grows to 38mm With Three New Integrated-Bracelet Models WatchRider
Timex Automatic E Line Grows Aug 15, 2026

Timex Automatic E Line Grows to 38mm With Three New Integrated-Bracelet Models

Timex has introduced a larger 38mm version of the Automatic E Line, turning the compact design that returned in 2024 into a more substantial watch with an integrated-bracelet appearance. The new range includes the silver TW6A00500, the two-tone TW6A00600 and the teal TW6A00700. All three share the same case dimensions, Japanese automatic movement, horizontally textured dial and date display. The teal TW6A00700 brings the strongest colour to the new 38mm Automatic E Line. This is not the first modern E Line. Timex revived the design as the Automatic 1983 E Line Reissue with a 34mm rounded-square case. That watch followed the size and simple character of the original more closely. The 38mm models keep the familiar TV-shaped outline but move the collection in a more modern direction. They are larger, thicker and fitted with a conventional butterfly clasp instead of the tool-free expansion band used by the smaller version. A 1983 Timex design in a much larger case The E Line name reaches back to a Timex watch from 1983. Its rounded-square case became known as a TV dial shape. The E Line name was connected to New York’s E subway line, which carried commuters toward Manhattan’s business district. The modern 34mm reissue brought that idea back in November 2024 with a stainless-steel case, an acrylic crystal and a Japanese automatic movement. The new watch is better described as a larger update inspired by that reissue rather than a strict recreation. Its 38mm stainless-steel ...

The Petrolhead Corner - Singer and Louis Vuitton Go To Extremes With Two Bespoke Porsche 911s Monochrome
Louis Vuitton Go Aug 15, 2026

The Petrolhead Corner - Singer and Louis Vuitton Go To Extremes With Two Bespoke Porsche 911s

Collaborations between watch companies and other industries come in all shapes and sizes, and extend well beyond the usual realms of fashion and art. We’ve seen pretty much anything we’d say, but every now and then, one comes along that surprises us, regardless of how natural the connection might be in hindsight. One such collaboration […]

Alpinist to Astron: Seiko Celebrates 145 Years SJX Watches
Seiko Celebrates 145 Years Kintaro Aug 14, 2026

Alpinist to Astron: Seiko Celebrates 145 Years

Kintaro Hattori is considered the father of the Japanese watch and clock industry, having opened K. Hattori & Co. in Tokyo 145 years ago. Hattori’s humble store eventually evolved into an empire that made Seiko the largest watch manufacturer in the world during the 1980s. To mark the anniversary, Seiko has dressed six of its greatest hits in regal “Edo purple” livery. The standouts include the compass-bezel Alpinist ref. HBC006 built the take on the Japanese Alps, the luxe titanium-and-ceramic Astron Dual-Time Chronograph ref. HAB011, and the spacefaring Rotocall ref. HFL001. Seiko Prospex Alpinist HBC006 Last year, Seiko’s iconic green-and-gilt Alpinist turned 30; this year it turns purple. The Alpinist line dates back to 1959 but this case style launched in 1995, designed by Shigeo Sakai — the same designer responsible for the amusing inflatable Seiko Airpro. The green-and-gilt colourway inspired by Mr Sakai’s Mini Cooper became a sales success, defying conventional wisdom that green watches are niche products. I can’t predict if that will hold true for purple, but with 7,000 units Seiko seems to think it will. The colour is certainly eye-catching, which will help it stand out on social media and boost collectibility. The US$$900 price tag helps too, making it a good value considering its solid specifications. Upmarket details include a Diashield-protected stainless steel case, a sapphire crystal with sapphire date magnifier, an unexpected 200 m test depth,...

Swatch Marks Spain’s Total Solar Eclipse With a 24-Hour MoonSwatch Mission to the Sun Solar Eclipse SSX01J100-1 WatchRider
Swatch Aug 12, 2026

Swatch Marks Spain’s Total Solar Eclipse With a 24-Hour MoonSwatch Mission to the Sun Solar Eclipse SSX01J100-1

Swatch has created a new version of the Bioceramic MoonSwatch Mission to the Sun for Spain’s total solar eclipse on 12 August 2026. Called Mission to the Sun Solar Eclipse, reference SSX01J100-1, the watch is available only in Spain and only for 24 hours on the day of the eclipse. Online purchases are limited to three watches per person. The watch is reference SSX01J100-1 and was offered exclusively in Spain for 24 hours. Image: Swatch. A small change with a clear eclipse connection This is not a completely new MoonSwatch. It uses the familiar Mission to the Sun colour scheme with a bright yellow Bioceramic case, white tachymeter bezel and white rubber strap. The gold-coloured dial has a sun-brushed finish, while white hands and hour markers keep the display easy to read. Orange hands add contrast to the chronograph seconds and the three white subdials. The Solar Eclipse edition keeps the yellow and white Mission to the Sun colour scheme. Image: Swatch. The important new detail is the black chronograph pusher at two o’clock. The lower pusher remains yellow, so the dark upper button stands out immediately. It represents the Moon moving in front of the Sun during totality. Swatch has changed only one control, but that contrast gives the watch a direct link to the event without covering the dial in extra text or graphics. The black upper pusher represents the Moon covering the Sun during the total eclipse. Image: Swatch. The new moon appears on the back The other change i...

Seiko Turns Keisuke Takahashi’s Yellow RX-7 FD3S Into a Limited Initial D Chronograph WatchRider
Seiko Turns Keisuke Takahashi’s Yellow Aug 11, 2026

Seiko Turns Keisuke Takahashi’s Yellow RX-7 FD3S Into a Limited Initial D Chronograph

Seiko has returned to the world of Initial D with a new chronograph dedicated to Keisuke Takahashi and his yellow Mazda RX-7 FD3S. The model continues the manga’s 30th-anniversary celebrations after the earlier Takumi Fujiwara AE86 watch. Orders opened in Japan in early August 2026, while deliveries are scheduled to begin in late January 2027. Production is limited to 1,995 individually numbered watches, matching the year Initial D began serialization. The connection is immediately clear. This is not a standard Seiko with a small logo added to the dial. The complete colour scheme and several smaller details come from Keisuke’s car, while the official campaign artwork places the watch beside the driver and his RX-7. The Initial D collaboration links the Seiko chronograph directly to Keisuke Takahashi and his yellow RX-7 FD3S. Image: PREMICO. The yellow RX-7 on the wrist The bright yellow dial copies the most recognizable feature of Keisuke’s RX-7. A black tachymeter bezel provides strong contrast and gives the chronograph a clear motorsport look. Three black subdials use red markings inspired by the illuminated instruments inside the car. The RedSuns team name appears at three o’clock beside the Seiko logo, while the Initial D symbol is placed inside the lower subdial. The yellow dial, red instrument-style subdials and RedSuns logo refer to Keisuke’s RX-7. Image: PREMICO. One of the best details sits at 12 o’clock. Instead of a normal hour marker, Seiko uses a t...

First Look - The Watch Ho & Co. x Selten Yum Cha, A Heartfelt Tribute to Hong Kong’s Tea House Tradition Monochrome
Aug 11, 2026

First Look - The Watch Ho & Co. x Selten Yum Cha, A Heartfelt Tribute to Hong Kong’s Tea House Tradition

Since its launch, Watch Ho & Co(mmunity) has taken a very personal approach to collaborative watchmaking. Founder Jackie Ho has consistently built projects around stories and culture. Previous collaborations with Selten, such as the Jui series with hand-guilloché mother-of-pearl dials inspired by Hong Kong’s Bauhinia flower, demonstrated that approach well. To celebrate the community’s third anniversary, […]

Inside The Manufacture: Making A Tudor: A Behind-The-Scenes Look, From Raw Material To Finished Product [Video] Hodinkee
Tudor Aug 10, 2026

Inside The Manufacture: Making A Tudor: A Behind-The-Scenes Look, From Raw Material To Finished Product [Video]

Earlier this year, Tudor invited a small group of watch media into its Swiss manufacturing network to see what "Swiss Made" actually means in practice—not a one-stop visit in a single day, but the full process from start to finish over multiple days. I've been on plenty of manufacturer tours, and I've never had access like this. The result is one video, broken into three parts: cases and bracelets; hand-painted and hand-lumed dials; movements and assembly. Case and Bracelet We start by looking at cases and bracelets. I've had my Tudor Pelagos 39 on my wrist for a couple of years now, and until recently I'd never given much thought to what "Swiss Made" on the dial actually meant, beyond the concept and branding tied to those two words. So, using my own Pelagos as the starting point, this segment traces how a titanium dive watch's case and bracelet are actually made, moving through three Swiss companies closely linked to Tudor: Joseph Baume, Orolux, and Detech. Titanium case blanks are the start of the story.  The progressive evolution of Tudor cases at Joseph Baume.  Heat treating in a special furnace.  The case begins at Joseph Baume, an independent forge where steel components are cold-stamped through up to fifteen strikes, while titanium cases, like that employed by my Pelagos, undergo hot stamping instead, heated to nearly 950 degrees Celsius and pressed into shape by a robotic arm. It's a more physical, almost blacksmith-like process than I ever would have expecte...

Hands-On: The New TAG Heuer Monaco Returns To Its 1969 Roots WatchAdvice
TAG Heuer Monaco Returns Aug 7, 2026

Hands-On: The New TAG Heuer Monaco Returns To Its 1969 Roots

I take the new TAG Heuer Monaco Chronographs in blue and green for a hands-on review to see how this watchmaking icon has evolved for a new generation! What We Love: Improved ergonomics for slimmer wrists Distinctive dial colours with different personalities Substantially upgraded TH20-11 movement What We Don’t: Limited strap options Square case still wears large 13.9mm thickness remains noticeable Overall Rating: 8.7/10 Value for Money: 8.8/10 Wearability: 8.5/10 Design: 8.7/10 Build Quality: 8.7/10 Few watches in the world of horology are as instantly recognisable as the TAG Heuer Monaco. Even more than five decades after its introduction, the iconic timepiece’s square silhouette remains one of its most distinctive features. If you aren’t familiar with the story of the Monaco, it was first introduced in 1969—and it has quite the story behind it. The Monaco arrived during one of watchmaking’s most defining technical contests: the development of the first automatic chronograph. The birth of the Monaco was closely linked to the Calibre 11 movement, which was developed through a collaborative effort between Heuer, Breitling, Hamilton-Büren and chronograph specialist Dubois-Dépraz. The Calibre 11 was essentially part of a movement “race” against Zenith’s El Primero Calibre 3019 PHC and Seiko’s Calibre 6139. The new generation of TAG Heuer Monaco Chronographs presented in blue and green dials. Jack Heuer, who was one of the driving forces behind the Cal...

The Summer of Ana-Digi: a Helpful Guide to the Retro Format Worn & Wound
Casio silhouette Aug 7, 2026

The Summer of Ana-Digi: a Helpful Guide to the Retro Format

Analog and digital timepieces used to wage war on the wrists of horological enthusiasts. Nowadays, though, they’re more of a united front against the tide of smart watches and phones, offering wildly differing price points, use cases, and aesthetics. No longer is a digital calculator watch seen as “nerdy”, as celebrities and public figures like New York mayor Zohran Mamdani are frequently seen rocking the classic Casio silhouette. And despite their seemingly anachronistic focus on tactile functionality and focus, analog watches have never been more popular with young people looking to escape the crushing presence of their digital lives. That’s where the analog-digital (“ana-digi”) format comes in. A clever combination of the best features of both types of “old school” timekeeping, new iterations like the Autodromo Group C Turbo Sport are priced compellingly, and cast a wide net despite sometimes venturing outside of most design conventions. They can be a great introduction to the larger world of watches, and unique conversation pieces in their own right. So, let’s dive in and take a look at some notable ana-digi watches from watchmakers you already know and love, and what sets them apart from their more traditional stablemates.  G-SHOCK Starting with the undisputed king of digital watches, Casio’s G-SHOCK sub-brand has a frankly staggering amount of ana-digi options on hand. Their aptly-named Analog-Digital collection boasts over 100 models currently a...

Introducing - A Restored Valjoux 72 Chronograph to Power the New Singer Heritage V72 Monochrome
Singer Aug 6, 2026

Introducing - A Restored Valjoux 72 Chronograph to Power the New Singer Heritage V72

Singer Reimagined releases the Heritage V72, a handsome chronograph powered by a restored new-old-stock Valjoux 72 movement. Beyond an exercise in restoration, Singer pays tribute to the calibre’s iconic architecture, revealing its hidden attributes through elevated finishings that far surpass those of the original movement. Presented in a compact 38.8mm case with a glassbox caseback, […]

Seiko’s latest Asia-Pacific Prospex limited editions bring golden hour to the wrist Time+Tide
Seiko s latest Asia-Pacific Prospex Aug 6, 2026

Seiko’s latest Asia-Pacific Prospex limited editions bring golden hour to the wrist

The Seiko Prospex HBB003K and HBB004K are two new Asia-Pacific exclusive editions, limited to 2,500 pieces each. The sand-textured yellow and orange dials are inspired by the visual transition from golden sunsets to tranquil nights along Asian coastlines. Priced at A$995, both models are available for pre-order exclusively through Seiko Boutiques and Seiko Online. Seiko … Continued

Casio F-B100W Brings Bluetooth and Step Tracking to the F-91W Formula WatchRider
Casio F-B100W Brings Bluetooth Aug 4, 2026

Casio F-B100W Brings Bluetooth and Step Tracking to the F-91W Formula

Casio has listed the F-B100W, a three-watch family that adds Bluetooth and step tracking to its uncomplicated digital formula. Japanese retailers opened preorders at ¥8,800 including tax, with release scheduled for August 2026. Prices for Europe, the UK and the US remain unannounced; the passport stamps are still pending. The official campaign image makes the pitch clear: familiar Casio digital design, now with Smartphone Link, step tracking and an amber LED backlight. That is the whole idea in one image: a familiar rectangular Casio that can correct its time through a phone and count your steps. The F-B100W-1AJF makes the clearest introduction, with a black resin case, positive LCD and blue, red and gold labels. The small step indicator above the time is the clue that this is not simply another colour of an old watch. F-B100W-1A: black resin, positive display and familiar blue-and-red Casio accents. The F-91W connection is official Casio says the front and strap design inherit the look of the F-91W, introduced in 1989. The new case measures 41.9 × 38.1 × 8.8mm and weighs 26g. An F-91W is 38.2 × 35.2 × 8.5mm and 21g, so the newcomer is larger, but only just. At 8.8mm thick, the F-B100W keeps the old-school digital silhouette pleasingly slim. On my 6.5-inch wrist, the dimensions suggest an easy, compact fit, although I have not handled one yet. The resin case, resin glass and 145–215mm strap range keep the specification familiar. The main resin parts of the band use ...

Casio Adds Dark Blue and Grey to Its Bluetooth ABL-100 Vintage Line WatchRider
Casio Adds Dark Blue Aug 2, 2026

Casio Adds Dark Blue and Grey to Its Bluetooth ABL-100 Vintage Line

Casio has officially added two fresh colours to its connected ABL-100 Vintage line. The ABL-100WE-2A arrives with a dark-blue dial surround, while the ABL-100WE-7A takes the quieter route in grey. Casio’s European pages label the pair as August 2026 releases, and both are already available through the brand’s Spanish online shop. The important point is that the colours are new; the watch and its technology are familiar. New Colours, Familiar Hardware The dark-blue ABL-100WE-2A brings a little more contrast around the positive LCD display, but it remains restrained rather than loud. The grey ABL-100WE-7A blends more closely with the silver-tone case and bracelet. Neither version is trying to reinvent Casio’s rectangular digital formula. They simply make the connected ABL-100 easier to match with different clothes, which is often all a good colour update needs to do. The ABL-100WE-2A introduces a dark-blue dial surround. Image: Casio. The chrome-plated resin case measures 41.6 mm long, 37.9 mm wide and only 8.2 mm thick. Weight is 60 grams, including the stainless-steel multi-row bracelet and adjustable clasp. A resin crystal covers the display. Those compact proportions should sit easily on my 6.5-inch wrist, although I have not handled either watch. Casio describes the model simply as water resistant, without advertising a swimming depth, so this is one retro accessory I would not volunteer for pool duty. A Step Counter Wearing Vintage Clothes An accelerometer record...

eBay Finds: A Great Full Set From Hamilton, Plus Vintage Watches from Omega, Bulova, and More Worn & Wound
Hamilton Plus Vintage Watches from Jul 31, 2026

eBay Finds: A Great Full Set From Hamilton, Plus Vintage Watches from Omega, Bulova, and More

eBay Finds is back! This bi-weekly installment will feature a selection of watches currently listed on eBay that have caught the eye of editor Christoph McNeil (@vintagediver). If you come across any hidden gems on the ‘Bay drop us a note at info@wornandwound.com for potential inclusion. Vintage Omega   First up this week we have a nice vintage Omega presentation watch. The simple steel case is 35mm with slim, straight lugs that are crisp and unpolished. There is an award presentation engraving on the back for 25 years of service with the Dow Chemical Company, dated 1976. The dial is the classic Omega silver, with slim steel markers and hands and a day/date window at 3 o’clock. The dial is also signed with the Dow Chemical logo, which is not too common with Omegas. The crown is original and signed with the Omega symbol as it should. The Omega automatic caliber 1022 movement is clean and runs well per the seller. Really neat vintage Omega award watch. View auction here Vintage Hamilton Thin-O-Matic  Here’s another cool vintage award presentation watch, this time a Hamilton Thin-O-Matic Masterpiece from 1964. The 10k yellow gold fill case looks nice and unpolished, thin lugs. The back has an engraving for 25 years of service to the Nationwide Insurance company. The gold colored dial is clean and simple with applied gold markers and no date window. This gem comes complete with the inner and outer boxes and all the paperwork, including the instructions and guarantee pa...

Do New Dials And Colors For Hamilton’s Khaki Navy Scuba Lineup Do The Trick? Fratello
Hamilton s Khaki Navy Scuba Jul 31, 2026

Do New Dials And Colors For Hamilton’s Khaki Navy Scuba Lineup Do The Trick?

When I hear the name Hamilton, dive watches aren’t the first things that come to mind. The Swiss brand with American roots is mostly known for its great lineup of military field watches. On top of that, the classic Ventura and the Intra-Matic Chronograph are among its more famous offerings. That said, the Khaki Navy […] Visit Do New Dials And Colors For Hamilton’s Khaki Navy Scuba Lineup Do The Trick? to read the full article.

Hands-On: the Raymond Weil A.R.T. Collection Worn & Wound
Audemars Piguet Royal Oak both launching Jul 30, 2026

Hands-On: the Raymond Weil A.R.T. Collection

Raymond Weil celebrates its 50th anniversary this year, Weil founding his eponymous brand in 1976. And the brand’s first integrated-bracelet watch is a nod to the seventies era of experimentation: where, in the face of impending quartz dominance, watchmakers produced bold designs like they had nothing to lose. This was the era of the Patek Philippe Nautilus and Audemars Piguet Royal Oak, both launching the concept of the luxury sports watch—in essence, a classier and far pricier interpretation of the Go Anywhere, Do Anything ethos that once took its inspiration from military and field watches. Only this time, going anywhere is to Monaco or St. Moritz, and doing anything is jumping off the back of a yacht into the waters of Bali.  Fifty years later, the integrated bracelet watch has never been more popular. Perhaps it’s the trickle-down effect from the cachet of those two OGs, which have taken off so much that people are willing to snap up an anniversary Nautilus desk clock, or storm your nearest Swatch store for a plastic Royal Oak. Or it’s the promise of a certain inherent and integrated toughness, eschewing the notion that we won’t ever reach 1,000-ft deep-water depths and still make it back to the boardroom. In fact, skip the beach-to-boardroom mentality. This category is all upscale by comparison, and the A.R.T. series — which, according to Raymond Weil, stands for “art, refinement, and timekeeping,” with the latter perhaps seeming redundant — captur...

Bell & Ross BR-05 GMT Green Steel Adds a Sage Dial to Its Urban Travel Watch WatchRider
Bell & Ross BR-05 GMT Green Steel Jul 30, 2026

Bell & Ross BR-05 GMT Green Steel Adds a Sage Dial to Its Urban Travel Watch

Bell & Ross has introduced the BR-05 GMT Green Steel, bringing a layered sage-green dial to its square travel watch. Announced on 29 July 2026, the new model keeps the familiar 41mm steel case, automatic GMT movement and choice of integrated bracelet or rubber strap. The colour and dial finishing are the real news. This is not a limited edition. It joins the regular BR-05 GMT range and is identified by the reference BR05G-GN-ST, with the usual SST and SRB endings used for the steel-bracelet and rubber-strap versions. All images are courtesy of Bell & Ross. A new green for the BR-05 GMT Bell & Ross introduced the BR-05 collection in 2019 as the Urban branch of its range. It kept the brand’s well-known “circle within a square” design but softened the case and connected it directly to an integrated bracelet. The GMT model followed in 2021, adding a second time zone without changing the basic shape. The BR-05 GMT Green Steel on its matching green rubber strap. Image: Bell & Ross. The 2026 Green Steel is the first BR-05 GMT to use this sage colour. It is not a simple layer of green paint. Bell & Ross starts with a metal dial plate, gives it a sunray-brushed finish, applies a tinted green varnish and then adds a clear glossy varnish. The final layer protects the surface and adds depth. The result changes noticeably with the light. Some angles produce a brighter green, while others reveal softer grey and silver tones. It is more restrained than a bright emerald dial and wor...

Don’t Get A Seiko SKX - Buy This Classic Model Instead! Fratello
Seiko SKX — Buy Jul 30, 2026

Don’t Get A Seiko SKX - Buy This Classic Model Instead!

I was never a fan of the Seiko SKX. There, I said it. I know this will get me into trouble with a lot of watch lovers because the SKX’s legacy is grand. For many enthusiasts, the SKX007 or SKX009 was the gateway into the world of mechanical watches. As such, Seiko’s legendary diver was […] Visit Don’t Get A Seiko SKX — Buy This Classic Model Instead! to read the full article.

Conversations: American Watchmakers Jason Lu and Zach Smith of 1776 Atelier SJX Watches
Casio n 1776 Atelier released Jul 30, 2026

Conversations: American Watchmakers Jason Lu and Zach Smith of 1776 Atelier

The 250th anniversary of the founding of the United States did not escape notice from the nation’s fledgling watch industry. To mark the occasion, 1776 Atelier released the Liberty 250, a watch credibly claimed to be more than 90% US-made. The brand’s most American-made and technically ambitious watch to date, the Liberty 250 also illustrates the difficulty of building a complicated mechanical product without an established domestic supply chain. Its HP 917 movement is the product of extensive iterative development, incorporating newly manufactured components, a free-sprung balance and a markedly more elaborate finishing programme. We sat down with the brand’s co-founders, Jason Lu and Zach Smith, to unpack the 90% figure, discuss the challenges of manufacturing watches in the United States and understand what the Liberty 250 means for the future of the brand and American watchmaking more broadly. The Liberty 250 is the most American-made product yet from Atelier 1776. The interview was edited for length and clarity. Brandon Moore (BM): Why start a watch company in the United States, particularly given the limited domestic supplier network and the additional cost involved? Jason Lu (JL): Because this is where we live, and this is where we wanted to build it. The United States was founded on ingenuity, and American watchmaking has a remarkable history. The fact that much of the former infrastructure no longer exists does not mean it cannot be rebuilt in a new form. Th...

The Rolex Presidential: Everything you need to know and the Marilyn Monroe drama WatchRider
Rolex Presidential Everything you need Jul 30, 2026

The Rolex Presidential: Everything you need to know and the Marilyn Monroe drama

Few wristwatches in the world carry the immediate visual impact and prestige of the “Rolex Presidential.” If you’ve noticed a sudden surge in search traffic around this iconic timepiece, you aren’t alone. Driven by record-high precious metal values, celebrity endorsements, and a resurgence in classic luxury aesthetics, the world’s most famous status symbol is having a major moment online. First Things First: “Rolex Presidential” Isn’t Its Real Name Let’s start with a little horological trivia to impress your friends: Rolex has never officially sold a watch called the “Presidential.” The watch’s actual name is the Rolex Day-Date, introduced in 1956. It earned its famous nickname because: It came on a specific, three-piece semi-circular link bracelet that Rolex officially named the “President” bracelet. It quickly became the go-to accessory for the most powerful world leaders on the planet. Also, Rolex has a strict “no peasants allowed” rule for the Day-Date: it is made exclusively in 18k gold (yellow, white, or Everose) or 950 platinum. You cannot buy a stainless-steel Day-Date from Rolex. If someone tries to sell you a steel one in an alley, run. Why Is the Search Volume Skyrocketing? Exclusive Precious Metals:With gold market values reaching historic peaks, owning solid gold horology represents both a luxury flex and a tangible asset. Pop Culture Dominance: From executive boardrooms to sports stars and viral social media unboxings, ...