Deployant
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Deployant
Saying No to Tradition for the Sake of Tradition: Patek Philippe Advanced Research
If Patek Philippe Advanced Research is a symbol of things to come, it might actually herald a potential tourbillon-free future for high horology.
Deployant
New for GTE 2013: Antoine Martin Quantieme Perpetual Tourbillon
Continuing on small manufacturers showing at GTE, I met up with my old friend Martin Braun…now running and operating Antoine Martin. He showed me an incredible watch, with a gorgeous humongous balance wheel…but pictures and more details will have to wait, as he will show it at BaselWorld 2013. In the meantime, I will showRead More
Fratello
Bauhaus Meets The Atelier: How Nomos Turned Its Dials Into Art For The Twice Unique Collection
I still remember running from booth to booth during Watches and Wonders when an email from Nomos arrived in my inbox. It introduced the brand’s new Twice Unique collection and immediately looked like an eclectic new initiative. With this new collection, Nomos celebrates collaboration and creative freedom, allowing the brand to experiment. The dials in […] Visit Bauhaus Meets The Atelier: How Nomos Turned Its Dials Into Art For The Twice Unique Collection to read the full article.
Worn & Wound
Windup Watch Fair NYC 2026: The Biggest Watch Fair Around Just Got Bigger
The Windup Watch Fair is coming back to Manhattan, and this year promises to be our biggest NYC fair yet. We’re returning to Center415, right in the heart of Manhattan, for three days of watches, new releases, experiences, and community—and what has become the biggest watch fair around just got even bigger. Center415 on 5th Avenue Between 37th and 38th Streets (415 Fifth Ave) Friday, October 16: 12 PM–6 PM Saturday, October 17: 12 PM–6 PM Sunday, October 18: 12 PM–5 PM Free and open to everyone No registration necessary Thanks to the immense interest from brands around the world, we’ve now opened yet another hall at Center415 in the heart of NYC to house even more watches. The new additions complement our already outstanding lineup, including our incredible 2026 Lead Sponsors: Bremont, Brew, Bulova, Christopher Ward, and Oris. Together with more than 160 brands from around the globe, they’ll help make this year’s Windup NYC one of the most diverse and eclectic collections of watch brands ever assembled under one roof. And there’s going to be more newness than ever before. Tried-and-true brands will be unveiling fresh models, while entirely new brands will make their world debuts at Windup NYC—with some launching watches for the very first time. Here’s a glimpse at this amazing brand roster: We’ll also be livestreaming directly from Windup NYC, thanks to our Official Streaming Partner, eBay Live. These live broadcasts and auctions, featuring particip...
Video
Which Rolex Bracelet Would YOU Choose?!
At the time of recording, the exchange rate was 1 GBP = 1.33 USD. Please note that exchange rates fluctuate, so the conversion may differ when you view this video. Always check current exchange rates for the most accu...
Two Broke Watch Snobs
Affordable Dive Watches for Vacation: Picks We’d Pack for Stress-Free Travel
Discover the best dive watches for vacation, tested for pool days, beach trips, heat, low light, and long hours on the wrist. See which divers earn travel duty.
Worn & Wound
Hands-On: Vario’s Navi Collection Goes International
As I expand my knowledge of microbrands, I was super excited to receive a sample from Vario, a Singapore-based company that’s been going strong for a decade. The brand’s latest offering builds on its Navi collection, which first joined Vario’s catalog in 2021. The line holds firm to its nautical roots with its sleek and refined interpretation of a porthole throughout the case and dial along with its compass and anchor hands and sailor-cap crown. Over the past five years, the Navi has taken a few forms, from the inaugural jump-hour to special editions like the Popeye and Vario’s collaboration with Watch Enthusiasts India (WEI). In 2024, we saw the introduction of a single-hand version, offering a slow-time display with an Engine Order Telegraph (EOT) 12-section dial in which each of the 12 sections is broken down into 15-minute intervals for a general reading of the time rather than one to the exact minute. Now, Vario builds on this design with five new colorways and, for the first time, new languages. With this extension of the Navi collection, Vario is taking the line into international waters starting regionally with Chapter One: Europe. The foundation of the models remains the same as what we saw in the original and now sold-out single hand version. The case is rendered in 316L stainless steel and executed in highly wearable proportions at 38mm in diameter and 11mm in thickness. The lugs strike a good balance of geometry and curvature that allows the model to si...
Hodinkee
Happenings: Watch Week Aspen Returns For Its Third Year
If you need another reason to visit Aspen this summer, Watch Week Aspen is returning for its third edition, taking place from August 13 to August 16. The long weekend is packed with endless opportunities to hear from industry leaders and see some exciting (and new) watches—and, of course, get outside and explore the town's charming alpine scenery. Best of all, the entire event is free and open to the public. The program kicks off Thursday with cocktails at the Gerald Charles Lounge inside Oliver Smith Jeweler, the event's founder, where attendees can trace renowned watchmaker Gérald Genta's legacy. They'll then have the chance to preview Glashütte Original's latest watchmaking innovation, followed by a presentation of rare watches at M.S. Rau and an expert-led panel about the pre-owned watch market and emerging collecting trends, in partnership with SYYNCH. New to this year's lineup is a 3K run that will take place Friday morning, led by Emmanuel Bütler, the U.S. Brand President of NORQAIN, through downtown Aspen. After breaking a sweat, attendees can join a session examining Hermès' Le Temps Suspendu complication, stop by a NORQAIN ice cream truck, and enjoy presentations on the Omega Speedmaster's heritage and A. Lange Söhne's "Lumen" collection. That evening, Avi & Co. will showcase rare releases from independent watch brands, including F.P. Journe, Richard Mille, Patek Philippe, and Audemars Piguet. L. Leroy will host a happy hour at the same time, where it will...
Worn & Wound
All the Things to Do at Our Largest Windup Watch Fair Chicago Ever
Windup Watch Fair Chicago is almost here, and we’re excited to share everything happening throughout the weekend. Over the last four years, Chicago has become one of our fastest-growing events, so this year we’re moving into a brand-new venue with more space, more natural light, and more room to explore. Join us at Morgan MFG, a beautiful industrial venue just steps from Chicago’s vibrant Fulton Market district. Windup Watch Fair Chicago Friday, July 10 – Sunday, July 12, 2026 Morgan MFG 401 N Morgan St. Suite #100 Chicago, IL 60642 Free and open to everyone. No registration required. We’re also proud to welcome our Lead Sponsors for Windup Watch Fair Chicago 2026: Atelier Wen, Christopher Ward, Citizen, eBay Live, and Oris. Together with more than 70 exhibiting brands from around the world, they’ll help make this our biggest Chicago show yet. As you arrive, you’ll be welcomed by our friends at Omologato, who have partnered with Chip Ganassi Racing to bring something truly special to the show. Displayed in the main lobby all weekend will be the No. 10 IndyCar driven by Alex Palou to the 2025 IndyCar Championship—a must-see for racing fans and watch enthusiasts alike. Be sure to pick up your complimentary Windup Watch Fair guide along with the latest issue of WatchPro magazine, our inaugural Official Print Media Sponsor. While you’re there, scan our giveaway QR code for a chance to win prizes from our pals at Vostok Europe and Rumpl. Inside the venue, don...
Worn & Wound
Presenting the Lead Sponsors of Windup Watch Fair Chicago 2026 and More!
Summer means Windup Watch Fair returns to Chicago, and we’re thrilled to once again bring hundreds of watches, great conversations, and unforgettable experiences to our brand-new venue, Morgan MFG. Alongside more than 70 exhibiting brands, special events, and panel discussions, we’re proud to announce our Lead Sponsors for Windup Watch Fair Chicago 2026: Atelier Wen, Christopher Ward, Citizen, eBay Live, and Oris. First, here are the necessary details: Windup Watch Fair Chicago Friday, July 10 – Sunday, July 12, 2026 Morgan MFG 401 N Morgan St Suite #100 Chicago, IL 60642 Free and open to everyone. No registration necessary. Each of our Lead Sponsors is bringing exciting new products and experiences to Chicago that you won’t want to miss. Here’s a sneak peek at just a few of the highlights you’ll find during Windup weekend in the Windy City. Atelier Wen: Perception V3 Founded to celebrate the richness of Chinese craftsmanship through a modern lens, Atelier Wen has become one of the most compelling independent brands in contemporary watchmaking. Their latest release, the Perception V3, elevates the integrated sports watch with hand-turned guilloché dials and a beautifully finished French-made Pequignet movement, representing the fullest expression yet of the brand’s unique identity. With a hand-guilloché dial crafted by master artisan Cheng Yucai and a French-made Pequignet caliber featuring bespoke finishing inspired by Chinese motifs, the Perception V3 ...
Video
20 Pet Peeves: Why Most Watch Brands Suck, Seiko Homages Islander, Back AliExpress, YouTube Drama...
After a 2 year hiatus, the horological odd couple are back! And what better way for the #WatchTalk series to return than letting the hate flow through us and getting all our horological pet peeves out. From why half o...
SJX Watches
Get Ready for Patek Philippe Watch Art Grand Exhibition Milan 2026
Three years after the Tokyo event, the Patek Philippe Watch Art Grand Exhibition Milan 2026 is now open for registration. Starting on October 2 at CityOval, a newly revamped event hall, the upcoming instalment of the exhibition will include some 500 timepieces. One of the most important markets for Patek Philippe in the latter half of the 20th century, the Milan event marks the return of the Grand Exhibition to Europe, after Munich in 2013 and London in 2015. As with prior exhibitions, the array of timepieces will range from historical watches from the Patek Philippe Museum to the limited edition collection made specially for the Milan show, which will start with basic models and progress to grand complications and Rare Handcrafts. The showcase will also encompass exhibits dedicated to Patek Philippe’s innovations, demonstrations of watchmaking crafts as well as workshops. The Grand Exhibition 2017 in New York. Image – Patek Philippe The Grand Exhibition 2019 in Singapore The exhibition is within CityOval, about 10 minutes’ drive from the city iconic Duomo. Formerly known as Palazzo delle Scintille, the venue was built a century ago as a sports arena but has been transformed into a modern event space with a historic facade. The Grand Exhibition takes places October 2-18, 2026, at CityOval. Entry is free but complimentary tickets are required and available via online registration at Watchart2026.patek.com.
Worn & Wound
Windup Watch Fair Chicago Returns July 10th - 12th at an Exciting New Venue
We’re back in Chicago and we feel it! From July 10–12, Windup Watch Fair Chicago returns for its fifth year, bringing together over 70 watch brands, thousands of enthusiasts, and some of the best conversations in watch collecting. This year, we’re excited to welcome everyone to an all-new home: Morgan MFG, a stunning industrial event space located just steps from Chicago’s vibrant Fulton Market district. Windup Watch Fair Chicago Friday, June 10 – Sunday, June 12, 2026 Morgan MFG 401 N Morgan St Suite #100 Chicago, IL 60642 Free and open to everyone. No registration necessary. The move to Morgan MFG marks an exciting new chapter for Windup Chicago. The venue offers significantly more room to explore, gather, and discover, along with something every watch enthusiast appreciates: incredible natural light. Whether you’re photographing your latest find, evaluating a new release, or simply enjoying a weekend surrounded by fellow enthusiasts, Morgan MFG provides an ideal backdrop for what promises to be our biggest Chicago event yet. As always, admission is free and open to everyone, making Windup the perfect place for seasoned enthusiasts and newcomers alike to get hands-on with watches they may have only seen online. We’re also thrilled to announce our lead sponsors for Windup Watch Fair Chicago 2026: Atelier Wen, Christopher Ward, Citizen, eBay Live, and Oris. We’re so grateful to our returning Lead Sponsors with their enthusiast-tuned collections. Stay tuned ...
Hodinkee
Introducing: The Longines Master Collection Refreshed For 2026
What We Know When Longines launched the Master Collection in 2005, it established the line as the brand's flagship dress watch offering—a position the line has held for two decades. Today, the Saint-Imier-based brand is announcing a comprehensive rethinking of the collection, spanning 30mm, 34mm, 39mm, and 41mm cases across some twenty new references. It's the second significant collection update Longines has made in 2026, following the successful and much-in-demand Hydroconquest refresh announced in March. All twenty references share the same core design language. Cases are stainless steel throughout. The barleycorn dial texture runs across the line, though the 30mm and 34mm models offer silver barleycorn only, and offer a two-tone option with yellow or rose gold-capped bezels and matching crowns. While the 39mm and 41mm expand to include blue barleycorn options. The 41mm also adds a variant with Eastern Arabic numerals, which is not offered in any other size. All models display hours, minutes, and seconds centrally, with a date aperture at 3 o'clock. The 30mm references are powered by the Caliber L592.5, a self-winding movement with a silicon balance spring and a power reserve of up to 45 hours. The 34mm, 39mm, and 41mm models all use the Caliber L888.5—also self-winding, also silicon balance spring—with a power reserve of up to 72 hours. Both are exclusive Longines calibers. Across all sizes, watches are offered on stainless steel bracelets with newly designed sho...
Worn & Wound
The Three Watch Collection for $5,000: Reader Edition - Paul Pessagno
After a bit of a break, 3 for $5k is back! The reader edition of this series has always been a favorite, as it allows Worn & Wound’s audience to chime in on the watches they own, or would buy, with a hypothetical $5,000 budget. The fun with these is always in the approach, and today we have a unique spin from reader Paul Pessagno. His Instagram handle is @bigwristwatchguy, which should give you an idea of his perspective on collecting. With a nearly 9 inch wrist, Paul sought out watches for this exercise that look appropriate on a big wrist, but still represent a balanced collecting philosophy. Let us know what you think of Paul’s picks in the comments below, and stay tuned for future editions of The Three Watch Collection for $5,000: Reader Edition. The modern watch industry has a clear darling right now, the 38mm to 40mm “sweet spot.” Brands are downsizing across the board, digging into their archives, and championing historically accurate, compact proportions. But having an 8.85 inch wrist fundamentally changes how a timepiece wears. When you fall outside the industry average, those celebrated mid-century dimensions can easily end up looking less like a serious horological instrument and more like a vintage toy. View this post on Instagram A post shared by Paul Pessagno (@bigwristwatchguy) Building a versatile three watch rotation presents a unique challenge for the larger wristed collector. A great collection isn’t just about stubbornly picking the bi...
Worn & Wound
Windup Watch Fair San Francisco 2026 Recap: Our Biggest Bay Area Weekend Yet
If there was any doubt that Windup Watch Fair San Francisco had evolved into something far bigger than a traditional watch show, this past weekend erased it completely. Over three unforgettable days at Fort Mason’s Gateway Pavilion, over 7,000 enthusiasts, collectors, first-timers, industry veterans, and curious passersby packed the waterfront for what became our most ambitious and experiential Windup San Francisco to date. Watches were still the heart of it all, of course, but this year the Fair expanded in every direction imaginable: panels, parties, padel, live art, whisky tastings, DIY watchmaking, EV Broncos, giveaways, podcast recordings, and more all combined into a weekend that felt less like a trade show and more like a full-scale enthusiast festival. None of this would have been possible without the support of our incredible Lead Sponsors: Bremont, Brew, Christopher Ward, Frederique Constant, and Oris, all of whom helped bring new energy, new releases, and memorable experiences to this year’s Fair. From Bremont’s rugged space-watch presence to Christopher Ward’s endlessly crowd-drawing Bel Canto conversations, from Frederique Constant’s padel panel and activation to Brew’s playful industrial design language, and not to mention Oris celebrating 60 years of mechanical freedom—each Lead Sponsor helped define the personality of the weekend in a different way. The show floor itself was nonstop from open to close every day. Approximately 90 brands from ar...
Video
They Did It AGAIN! One of the Best Watches Under $1,000?
Welcome to the review of the WISE Adamascus AD8.1 Iron Tiger Eye diver watch. This timepiece offers a great value-for-money proposition and is perhaps one of the best diver watches under $1000 on the market. Enjoy the...
Worn & Wound
Introducing the Lead Sponsors of Windup Watch Fair San Francisco 2026 and So Much More!
Set against the breezy waterfront backdrop of Fort Mason Center for Arts & Culture, Windup Watch Fair San Francisco returns to the Gateway Pavilion. As always, it’s free, open to all, and once again poised to transform The Bay into a hub for horological discovery for the weekend. Windup invites seasoned collectors and first-time enthusiasts alike to engage directly with brands, handle watches up close, and immerse themselves in a weekend that blends craftsmanship, community, and culture in a way few events can match. Windup Watch Fair San Francisco Friday, May 1 – Sunday, May 3, 2026 Gateway Pavilion at Fort Mason Center for Arts & Culture San Francisco, CA Free and open to everyone. No registration necessary. With over 80 brands joining, we’d like to thank all of our sponsors, especially this year’s Lead Sponsors: Bremont, Brew, Christopher Ward, Frederique Constant, and Oris. Bremont After its introduction to Windup at last year’s NYC event, Bremont comes to San Francisco for the first time as a Lead Sponsor. Bremont brings a distinctly British sense of rugged precision with the Supernova 41mm Chronograph. Built with the brand’s aviation and military DNA in mind, the Supernova strikes a compelling balance between technical capability and refined design. Its compact 41mm case wears with versatility, while the chronograph functionality underscores Bremont’s commitment to utility-first watchmaking. Brew Brew has been a constant fixture at every Windup from d...
Fratello
A. Lange & Söhne Releases Two Distinct Calendar Watches For Watches And Wonders 2026
At Watches and Wonders 2026, A. Lange & Söhne presents two new calendar models that highlight very different sides of the brand. This year’s lineup features a highly expressive Lumen limited edition and a more understated Saxonia Annual Calendar. It is a familiar strategy. Lange often balances a shock-and-awe statement with something more wearable. This […] Visit A. Lange & Söhne Releases Two Distinct Calendar Watches For Watches And Wonders 2026 to read the full article.
Worn & Wound
Windup Watch Fair San Francisco 2026 Returns to the Waterfront
If there’s a more beautiful place to spend a weekend surrounded by watches, we haven’t found it. Windup Watch Fair San Francisco returns… and yes, it’s still the one with all the views. We’re talking sweeping sightlines of the Golden Gate Bridge, Alcatraz sitting quietly in the distance, salt air rolling through Fort Mason and, if last year was any indication, the very real possibility of whales breaching right off the pier while you’re mid-conversation about your next watch. Windup Watch Fair San Francisco Friday, May 1 – Sunday, May 3, 2026 Gateway Pavilion at Fort Mason Center for Arts & Culture San Francisco, CA Free and open to everyone. No registration necessary. Inside Gateway Pavilion, you’ll find our Lead Sponsor brands who you know and love: Bremont, Brew, Christopher Ward, Frederique Constant, and Oris. We are so grateful for their ongoing support of Windup and the whole enthusiast community. Each Lead Sponsor will be sharing and debuting watches that are well worth seeing in person. Alongside their new releases, go hands-on with over 80 brands’ products from around the world and experience their craftsmanship firsthand. Here’s a list of just some of the other amazing brands attending this year’s Windup Watch Fair San Francisco: This year, the EDC Expo returns, presented by GiantMouse. Everyone at GiantMouse have been staunch supporters of the Windup Watch Fairs for years and we’re honored that they’ve stepped up this year to really cha...
SJX Watches
SJX Podcast: A New Era for Independent Watchmaking
It’s been a promising year for independent watchmaking, and Watches & Wonders hasn’t even taken place yet. On episode 35 of the SJX Podcast, SJX and Brandon discuss Rexhep Rexhepi’s first in-house chronograph bearing his own name. What Mr Rexhepi does, others often imitate, so it’s worth thinking about how the launch of this traditional-yet-novel chronograph will shape the future of the category. The conversation also turns to Ressence, which has just unveiled the Type 11 with its own in-house movement, and has done so at a fair price. Russian AHCI-member Anton Suhanov also joins the ranks of indies with their own calibres, installing a 15+ mm luminous balance wheel in his third wristwatch. And that’s not the only Russian watch boasting unusual specs - Konstantin Chaykin revealed the series production version of his ThinKing, the thinnest watch ever at just 1.65 mm thick, complete with double ‘mystery’ displays. New names also made their debuts recently, including Stéphane Pierre and Mathieu Cleguer, who has come up with a novel double-wheel escapement of his own design. These makers are illustrative of a broader trend in independent watchmaking, namely the engineer-led brand. Listen now on Apple Podcasts, Spotify, and YouTube.
Worn & Wound
A Case for the Royal Oak and Other Hot Takes on Audemars Piguet’s First Semester Novelties
I’ve been a freelance journalist for 14 years, and while watches have been part of my repertoire since the beginning, I didn’t fully niche into the horological sphere until 2018. One of the assignments I consider to be a breakout story that really gave my career in the watch world momentum came a year later in 2019. At the time, I was writing for The Hour Glass, and I had the opportunity to cover the inauguration of the Gérald Genta Heritage Association. In my then seven-year journey ascending to full horological obsession, I had come to revere Genta as one of the most influential figures in the history of watchmaking, and, in particular, I was charmed by the story of how the Royal Oak came to be. Yes, I have since referenced, been told, and retold the tale dozens of times over, but for me, Genta and the creation of the Royal Oak – the moment that arguably gave his career in the watch world momentum – will never get old and forever hold a special place in my heart. With that said, I’m here to share my hands-on experience with Audemars Piguet’s first semester novelties thanks to a recent trip to AP House in downtown New York City. Among them are several new versions of the Royal Oak, and while none of these are the frontrunner of the lineup, they still bear recognition in my humble opinion. Yes, I will have to respectfully disagree with my Editorial Director Zach Kazan’s opinion piece defining the Royal Oak as “a pure flex.” Sure, like countless luxury ...
Video
Why do enthusiasts hate these watch brands?
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Worn & Wound
Windup Watch Fair Dallas: Everything You Need to Know
The countdown to Windup Watch Fair Dallas is on, and we’re excited to introduce you to the Lead Sponsors, and their featured watches, that are bringing this event to life. As the premier gathering for watch enthusiasts, collectors, and those new to the hobby, the Windup Watch Fair is the best way to go hands-on with unique watches from around the world. We’re thrilled to return to Dallas for the second year in a row. Here are the critical details: Hickory Street Annex 501 S Second Ave #200, Dallas, TX 75226 Friday, March 13: 12PM – 6PM Saturday, March 14: 12PM – 6PM Sunday, March 15: 12PM – 5PM Free and open to everyone No registration necessary Free parking available This year, we’re thrilled to welcome a fantastic lineup of presenting brands who share our passion for timepieces and support the watch community. The Windup Watch Fair wouldn’t be possible without the generous support of our valued Lead Sponsors, who help make the event a truly special experience: Christopher Ward Christopher Ward’s C63 Sealander Extreme GMT will be on full display in Dallas. Its indexes and hands are sculpted from Globolight® luminous ceramic for high-visibility timekeeping after dark, while GMT functionality is powered by the Sellita SW330-2 movement and protected by an ingenious anti-shock system. A textured matte dial, sandblasted ceramic bezel, and 41mm brushed steel case give the watch a rugged, purposeful look, making it the ultimate go-anywhere companion. It’s avai...
Worn & Wound
Windup Watch Fair Returns to Dallas for the Second Year in a Row
The Windup Watch Fair is heading back to Dallas, TX and this year, it’s getting even better. After an incredible turnout in 2025, our biggest year ever for Windup Watch Fairs, we’re returning to Dallas for the second year in a row and expanding from a two-day show into a full three-day weekend, March 13–15. Once again, we’ll be taking over the Hickory Street Annex, a beautifully restored 1921 Gulf Oil distribution center whose two-level industrial space blends historic character with modern finishes, creating the perfect backdrop for a celebration of watches and watch culture. Hickory Street Annex 501 S Second Ave #200, Dallas, TX 75226 Friday, March 13: 12PM – 6PM Saturday, March 14: 12PM – 6PM Sunday, March 15: 12PM – 5PM Free and open to everyone No registration necessary This year’s Dallas Fair will feature more than 40 brands, led by our headline sponsors Christopher Ward, Junghans, and Oris. Christopher Ward is known for blending modern British design with Swiss watchmaking precision, delivering high-quality mechanical watches that punch well above their price point. Junghans brings over a century of German watchmaking heritage to the fair, celebrated for its clean Bauhaus-inspired aesthetics and timeless minimalist design. Oris rounds out the trio as one of Switzerland’s leading independent watchmakers, respected for its purpose-driven mechanical watches and strong ties to aviation, diving, and motorsport. Each brand will be showcasing its lates...
Worn & Wound
Windup Watch Fair NYC 2025 Recap: Ten Years In and Still Breaking the Mold
Ten years in, and the Windup Watch Fair still feels like a completely new way to interact with the watch industry. For three days in midtown Manhattan, Center415 transformed from a sleek Fifth Avenue venue into the living, breathing heart of watch enthusiast culture. No velvet ropes, no VIP lists-just open doors, multiple halls full of watches, and a community that’s grown from a scrappy gathering of enthusiasts into one of the most important fixtures on the watch industry’s calendar, with over 11,000 attendees. This year marked the fair’s tenth anniversary, and we didn’t celebrate quietly. We expanded the layout to four full halls, bringing together more than 140 brands from 17 countries. We’d like to sincerely thank our Lead Sponsors: Bremont, Bulova, Christopher Ward, Oris, and Shinola. Without these strong anchors this experience wouldn’t be free and open to everyone. We’d also like to express our gratitude to each and every brand who participated, bringing some of the most interesting watches and products to the event and continuing to nudge the industry forward! When guests arrived, they entered through the EDC Expo, presented by Topo Designs-an energetic reception area filled with the gear, tools, and accessories that round out modern enthusiast life: knives, pens, packs, and all the small essentials that speak the same design language as the watches themselves. Beyond that, three additional halls awaited, each blending independent and enthusiast b...
Worn & Wound
The Complete Guide to Windup Watch Fair NYC 2025 - 10th Anniversary Edition
Ten years ago, a small but determined idea took shape: to bring the world of watches to everyone-not behind glass cases or velvet ropes, but right into the hands of collectors, creators, and the simply curious. A decade later, the Windup Watch Fair has become a cornerstone of the enthusiast calendar, connecting brands and fans through passion, discovery, and good conversation. This October, we return to Center415 in New York City for what promises to be our most ambitious edition yet-a 10th anniversary celebration not only of watches, but of the people, ideas, and stories that drive them forward. And this year, those stories are being told by some of the biggest names in horology. Center415 on 5th Avenue Between 37th and 38th Streets (415 Fifth Ave) Friday, October 17: 12PM – 6PM Saturday, October 18: 12PM – 6PM Sunday, October 19: 12PM – 5PM Free and open to everyone No registration necessary Industry Defining Conversations at Windup The programming lineup at Windup NYC 2025 reads like a who’s who of modern watchmaking. Each panel promises an intimate look behind the curtain-from design and engineering to the broader cultural forces shaping our industry. Things kick off Friday, October 17, with “Bremont: Behind the Rebrand”, a candid conversation between Bremont CEO Davide Cerrato (pictured above, left) and designer Sam Amis. Rebrands are no small feat-especially in a market as passionate as ours-and Cerrato’s firsthand account of redefining Bremon...
Worn & Wound
Looking Back on a Decade of Windup Watch Fair
Ten years ago, in a cab stuck in traffic somewhere in Manhattan, the decision was made to put together a watch fair for like-minded brands and watch collectors. Not a stuffy event, but rather one where all are welcome. An event where small, young brands can be in the same room as long-established brands on an equal footing. An event that is free and open to the public. An event called Windup Watch Fair. The first Windup Watch Fair Windup is for the children Windup OGs – Christopher Ward and Oris It was a weekend to remember With the confidence that only comes from not knowing precisely what you are getting yourself into, we moved ahead with renting a space, rallying brands, hiring production vendors, and more. On October 23rd, 2015, we opened the doors to a pleasant surprise: there was a line down the block. In the years since, we’ve expanded and refined the Windup Watch Fair many times over. First, we added San Francisco, then Chicago, and most recently, Dallas. Each show grew a little in size, but also in stature. Windup went from a simple fair to a cultural rallying point for watch enthusiasts. It became a format that has been replicated around the world. In 2024, we expanded Windup Watch Fair NYC to an international scale, attracting over 150 brands and seeing over 10,000 attendees. And now, we’re excited to host Windup NYC once again, honoring 10 years of hard work, enthusiasm, and great watches. But, more importantly, it marks 10 years of bringing e...
Video
We Took Our Friend to Buy His First REAL Watch! ⌚
There's something special about buying your first proper mechanical watch. And when you get to share that moment with your friends, it becomes a memory you'll keep for life.