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Cosmograph Daytona Rolex

The Rolex chronograph born on the racetrack. History, references and specs.

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Datejust Rolex

The first self-winding waterproof wristwatch with a date window - and the reference Rolex.

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Submariner Rolex

The 1953 Rolex diver. James Bond's watch and the template every dive watch copies.

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Hans Wilsdorf

Founder of Rolex (1905) and Tudor (1946). Invented the Oyster case and the Perpetual rotor.

Best of 2025: Surprises and Unexpected Developments SJX Watches
Rolex Land-Dweller Dec 23, 2025

Best of 2025: Surprises and Unexpected Developments

From one-off artistic creations to new escapement technologies, 2025 delivered more than its share of surprises and unexpected developments. Brands with institutional research and development departments led the way with unexpected material breakthroughs, while Geneva’s oldest watchmaker surprised (and delighted) with a clock of astronomical proportions. Rolex Land-Dweller and Dynapulse Escapement - SJX Given its institutional nature, Rolex rarely surprises, but when it does, the brand does so in a big way. The Land-Dweller was unquestionably one of the biggest debuts from Rolex in a long time. The integrated bracelet design is certainly a departure from the prevailing house style, but the Land-Dweller is a landmark mainly for the movement inside, the cal. 7135 that boasts the Dynapulse escapement. While Rolex movements have enjoyed largely incremental improvements for years, the cal. 7135 in the Land-Dweller is a radical break because it’s an all-new movement with an all-new escapement. The Dynapulse escapement is one of the most forward-thinking inventions by Rolex, arguably ever. A double-wheel, detached and indirect-tangential impulse escapement, the Dynapulse is arguably among the most advanced escapements on the market today – and the cal. 7135 is probably the most precise self-winding movement on the market. More crucially, it is being produced at scale. A new escapement is an achievement, but a new escapement manufactured in large numbers is a bona fide fea...

Best Rolex Watches For Women: From Ladies To Unisex Teddy Baldassarre
Rolex Watches Dec 21, 2025

Best Rolex Watches For Women: From Ladies To Unisex

The Crown has a rich history of watchmaking for women dating back to Rolex’s infancy. After all, it was women who first began wearing watches on their wrists in the late 18th century, while men still preferred pocket watches before the convenience and utility of military field watches began to proliferate. Rolex’s first high-profile endorsement of its revolutionary waterproof Oyster case was worn by a female athlete, slung around the neck of British swimmer Mercedes Gleitze as she attempted to swim across the English Channel. Gleitz might not have made it all the way across on that try, but the watch came out unscathed after 10 hours in the cold water, ticking the time away accurately, making for amazing marketing fodder.  Here in the 21st century, Rolex still offers a catalog with extensive sizing options and decorations on its most popular models. Of course, anyone can wear any watch they like, but there are several pieces that, as a woman myself, I find uniquely more compelling than others. So, we’re gathered here today to go on a journey through what I find to be the best Rolex watches for women available today, rounded up into a digestible guide for your reading pleasure.   [toc-section heading="Lady-Datejust"]  It only feels right to begin with the only Rolex model family that directly references a female consumer in its naming conventions. I get the argument that some think the name “Lady-Datejust” feels a bit dated, maybe even gauche (even bringing to...

A Close Look At The Rolex Submariner Date Desk Clock Ref. 909010LN Fratello
Rolex Submariner Date Desk Clock Dec 17, 2025

A Close Look At The Rolex Submariner Date Desk Clock Ref. 909010LN

Not too long ago, Rolex added a surprise Submariner Date desk clock to its collection. If you are familiar with the brand’s accessories, you know that a variety of cufflinks are available to match your Rolex timepiece. But with the introduction of the new Rolex Submariner Date desk clock, the ultimate accessory is now an […] Visit A Close Look At The Rolex Submariner Date Desk Clock Ref. 909010LN to read the full article.

The Best Watches Of 2025 - RJ’s Picks From Breguet, Chopard, Rolex, And More Fratello
Breguet Chopard Rolex Dec 13, 2025

The Best Watches Of 2025 - RJ’s Picks From Breguet, Chopard, Rolex, And More

We’ve almost reached the end of 2025, and what a year it was for horology! First of all, I have the feeling it really flew by. It started with a bang when LVMH hosted its watch week last January, and just last week, I returned to Paris for Breguet’s 250th-anniversary celebration. My picks for the […] Visit The Best Watches Of 2025 - RJ’s Picks From Breguet, Chopard, Rolex, And More to read the full article.

Rolex Kermit Review: The First Green Submariner Teddy Baldassarre
Rolex Kermit Review Dec 11, 2025

Rolex Kermit Review: The First Green Submariner

The watch enthusiast community has a way with nicknames, especially when it comes to Rolex. While the Crown has never embraced the proliferation of highly specified pet-names for its most popular models outright, it is a helpful shorthand for quickly differentiating between references. Especially if you, like me, have difficulty pulling reference numbers off the top of your head. We’ve already covered some of the other mean green makes from the Crown in depth, like the Rolex Hulk and the Submariner Starbucks. Today, we’re going to be wading into the weeds of the Submariner, nicknamed after the world’s most famous frog, and getting into the nitty-gritty of how it came to be, and how to differentiate it from other similar-hued Rolex watches.  [toc-section heading="Context and History"]  Image: Bonhams While the history of Rolex’s most iconic can be traced back to the early 1950s, the story of the “Submariner” Kermit is a much more contemporary one. If you’re in the mood for a more in-depth historical lesson, I will refer you now to our complete guide to the Submariner here. This leg of our journey starts in 2003, a major anniversary year for the Rolex Sub. As watchmakers are wont to do, the Crown decided to celebrate the 50th birthday of the Submariner with a special anniversary edition. In a playful move that polarized the purist collectors, Rolex debuted the Submariner reference 16610LV, which was differentiated most obviously by its bright green bezel. Th...

Do Rolex Watches Tick? It's All In The Beat Teddy Baldassarre
Rolex Watches Tick? It's All Dec 8, 2025

Do Rolex Watches Tick? It's All In The Beat

“Do Rolex watches tick?”  This is, apparently, a frequent question and a common concern of newbie Rolex owners, but the premise of the question is actually driven by a misconception. Virtually all Rolex watches - in fact, all watches equipped, as most Rolexes are, with a mechanical movement - are  indeed ticking while they are running. If your ear is not perceiving it, that is only because the ticking is so rapid - nowadays, at least eight times per second - that the watch’s seconds hand appears to be moving in a smooth, sweeping motion. This can be quite noticeable if you have experienced only the much more visible, (and easily perceptible) one-tick-per-second movement common to the seconds hand of a quartz watch. In fact, if your Rolex watch is ticking once per second, it might be worth taking a moment to authenticate whether or not it is real or counterfeit. Allow us to explain. [toc-section heading="The Difference Between Mechanical and Quartz Movements"] A mechanical movement is the oldest type of movement in horology. It uses a coiled metal spring, called a mainspring, that releases energy as it uncoils through a series of gears to drive a weighted, oscillating wheel called a balance wheel. The balance wheel’s oscillations are linked to an escapement, which periodically releases the gear train to move the hands forward to record the passing of hours, minutes, and seconds. Originally, the mainspring needed to be wound periodically by hand, first by a...

Most Popular Rolex Watches: The Models That Take The Crown Teddy Baldassarre
Rolex Watches Dec 5, 2025

Most Popular Rolex Watches: The Models That Take The Crown

If you’ve somehow made it this far in life without hearing the name Rolex, congratulations. You may be the last living human to do so. Rolex sits at the very center of the horological universe. The brand is so vast and culturally omnipresent that calling it “successful” is a little like describing the Louvre as “a building with some pretty paintings in it” - technically correct but hopelessly inadequate. Here we will take a look at some of the most popular Rolex watch models, spanning the current production catalog as well as past models with staying power. Though we have seen the demand for luxury watches rise, dip, and plateau over the last few years, the desirability to own a Rolex watch remains exceptionally high. Factors such as scarcity, brand provenance, and consistent appreciation in the resale market drive this remarkable demand. All of these influences are compounded by waitlists, which have elevated desire into near-mythic obsession. However, if you’re entirely new to Rolex, consider this your gentle initiation. In fact, even if you own several Rolex watches and want to learn more about the brand and its most popular references, this deep dive is going to provide you with more information than many people will acquire in a lifetime. First, let’s kick things off with a historical overview of this timekeeping titan.  [toc-section heading="Crown and Legacy: A Brief History of Rolex"] It might surprise you to learn that Rolex’s history didn’t j...

Fratello’s Top 5 GMT Watches Of 2025 - Featuring Nomos, Tudor, Rolex, And More Fratello
Tudor Rolex Dec 5, 2025

Fratello’s Top 5 GMT Watches Of 2025 - Featuring Nomos, Tudor, Rolex, And More

Another Friday, another list! This week, we continue the series of our favorite watches of 2025. This week, we’re focusing on our favorite GMT watches released in the past 12 months. After last week’s list of dive watches, GMT watches are an easy second category. Just like last week, we picked our five favorites from […] Visit Fratello’s Top 5 GMT Watches Of 2025 - Featuring Nomos, Tudor, Rolex, And More to read the full article.

Rolex Yacht-Master Titanium Review: Their Most Underrated Sport Watch? Teddy Baldassarre
Rolex Yacht-Master Titanium Review Their Dec 4, 2025

Rolex Yacht-Master Titanium Review: Their Most Underrated Sport Watch?

Before getting into the Rolex Yacht-Master Titanium here, we have to address the collection as a whole. The Rolex Yacht-Master is one of the most unsung in the brand’s catalog, with owners who either opted to be left-of-center relative to their other Crown-loving friends, or those who wandered into a watch store one day and said “I want a Rolex, and I’ll take what you got!” While the latter manifests itself on a daily basis and also accounts for the lion’s share of Sky-Dweller and two-tone Daytona purchases, the former has made the Yacht-Master something of a cult classic for those who don’t necessarily need to be submerged in water and would rather just be chilling beside it (with a lunch prepared below deck and a glass of dealers choice in hand). One doesn’t need to be a literal yacht master to own a Yacht-Master. Heck, you don’t need to own a yacht or have a friend that owns one. Instead – at least traditionally – the Yacht-Master was for the ones who took things less seriously, who wanted a watch that toes the line between tool watch and…um, fancier tool watch. It was and still remains – also – for the one that burst through the boutique door without a clue what they're after so long as that coronet is on the dial.  But the Yacht-Master has changed. In 2023, Rolex took what had typically been an at least partially precious watch and turned the toolish knobs way up. This is how we ended up with the Yacht-Master Titanium, 42mm of sports wit...

Rolex 1908 Review: The Dress Watch For A New Generation Teddy Baldassarre
Rolex 1908 Review Dec 4, 2025

Rolex 1908 Review: The Dress Watch For A New Generation

It’s easy to see Rolex exclusively as a sport watch brand, if even a luxury oriented one, thanks to collections that have helped to define their respective genres, such as the Submariner, the GMT-Master, the Explorer, and the Daytona. While they undoubtedly are just that, Rolex has another dimension to be discovered in more formal territory, and it’s a side we probably don’t see as often as we should, at least if their latest 1908 collection is anything to go by. Following the discontinuation of the Cellini collection in 2023, Rolex revealed its replacement in the 1908, sporting a familiar yet novel design language, and an entirely new movement in the caliber 7140. It was an immediate breath of fresh air, and a rare truly new release from the brand.  [toc-section heading="Some Rolex Design History"] Rolex has more than a century’s worth of design language to draw upon, and it would do exactly that with the design of the 1908. From the shape of the case, to the details of the bezel, and even the design of the hour numerals, the 1908 feels like a love letter to the history of Rolex. As a result, it’s a design that doesn’t feel entirely formal in nature, landing in a more versatile space than you might imagine, especially in the right spec. This is a watch that feels appropriate in a wide range of uses, from dressed to the nines in a suit and tie, all the way down to t-shirt and jeans affairs, this is a truly dynamic platform.  From the first oyster style cases ...

Insight: Shaping the Rolex Identity with a Century of Strategic Positioning SJX Watches
Rolex Identity Dec 2, 2025

Insight: Shaping the Rolex Identity with a Century of Strategic Positioning

The marketing history of Rolex shows a brand building its public face step by step through symbols, carefully chosen moments, and tightly controlled messages. From its beginnings in 1905, Rolex shaped a clear, recognisable image, with a strong emphasis on visibility, control and consistency. The company spent real effort defining what the name Rolex should evoke and how that image would appear in print, in shop windows and on people’s wrists. Where many watchmakers leaned on language around heritage and handcraft, Rolex developed a communication style rooted in achievement, trust and broad recognition. The brand favoured association: with pilots, swimmers, climbers, tennis players, orchestras, laboratories and prize-giving institutions. Sponsorships, endorsements and even model names formed a linked pattern, presenting the Rolex watch as the natural companion of records, frontiers and public success. Hans Wilsdorf, the founder, treated promotion and product as parts of the same task. He saw that a claim about performance gained weight when tied to a visible test or public event, and that reputation could grow through displays of endurance, accuracy and elegance under pressure. The waterproof Oyster case, observatory trials, Channel swims, aviation flights and Himalayan expeditions all served as stages on which the watch and the story moved together. Across the decades this approach produced one of the most coherent brand stories in modern watchmaking. Through long-standi...

Jewels in the Desert: Visiting the Seddiqi Rolex CPO Boutique SJX Watches
Rolex CPO Boutique Dubai has Nov 28, 2025

Jewels in the Desert: Visiting the Seddiqi Rolex CPO Boutique

Dubai has become one of the world’s most important meeting points for collectors. Its role as a crossroads is hardly new - the city sits at the intersection of historic trade routes, benefits from a strategic position between East and West, and is anchored by one of the world’s most connected airports. Within this landscape, Ahmed Seddiqi stands as a long-established pillar of the region’s horological landscape and remains a destination for collectors from around the world. Even after the conclusion of Dubai Watch Week (DWW), the city retains a sense of momentum. Within this landscape, one destination stands out for its significance and ambition: the Ahmed Seddiqi Rolex Certified Pre-Owned boutique. During DWW, we had the opportunity to visit the boutique and view some of the extraordinary pieces currently available. Understanding CPO Rolex launched its CPO programme in late 2022 and it remains one of the most strategically important evolutions in modern watch retail. The secondary market has been growing in importance for both collectors and industry leaders, but until recently it existed largely outside the brand’s official mandate. Since the launch of the programme nearly three years ago, there are now 148 participating retailers around the world, according to WatchCharts, a data provider that tracks Rolex CPO pricing and volume. As of late 2025, these retailers carry a total inventory of about 9,000 CPO Rolex watches. That’s either a lot of watches or not t...