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Eric Giroud

Architect-trained Geneva designer behind MB&F\'s entire HM and LM series, plus Bovet, Manufacture Royale, Greubel Forsey commissions.

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MB&F HM12 The Guardian: The Robot Watch That Actually Transforms

MB&F's twelfth Horological Machine is a flying-tourbillon wristwatch that docks inside a 15 kg, nearly 400 mm tall transforming robot companion, and only 36 will ever exist

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The M.A.D.3 Vincent Calabrese Is MB&F's Most Historically Grounded M.A.D. Edition Yet

A jumping hour complication rooted in real independent watchmaking history, wrapped in the M.A.D.Editions formula

Chronomètre Artisans Subscription Edition by Simon Brette: Sensational, Superlative, and Simply Sublime Independent Watchmaking at its Very Best Quill & Pad
MB&F; Apr 12, 2023

Chronomètre Artisans Subscription Edition by Simon Brette: Sensational, Superlative, and Simply Sublime Independent Watchmaking at its Very Best

Simon Brette is a young movement designer with a history of working with Jean-François Mojon’s Chronode, MCT, and MB&F;, who has now begun his own adventure of pushing the boundaries of traditional haute horlogerie. Brette launches his eponymous brand with the Chronomètre Artisans Subscription Edition, which sold out long before launch.

The new MB&F; LM Perpetual has a salmon dial in a steel case - super rare for the brand yet not a limited edition! Time+Tide
Patek Philippe typically … ContinuedThe post Mar 21, 2023

The new MB&F; LM Perpetual has a salmon dial in a steel case - super rare for the brand yet not a limited edition!

The MB&F; LM Perpetual Steel is their second ever creation to have a salmon dial Stainless steel is very rarely used by MB&F; for cases, upping the rarity factor even more Not a limited edition, but it will be limited in production each year When you look at higher end brands like Patek Philippe, typically … ContinuedThe post The new MB&F; LM Perpetual has a salmon dial in a steel case – super rare for the brand yet not a limited edition! appeared first on Time+Tide Watches.

Agenhor, and the many movements of the Genevan complication masters (Part 3, Finale) Time+Tide
MB&F; Feb 9, 2023

Agenhor, and the many movements of the Genevan complication masters (Part 3, Finale)

In the final instalment of this LOTR-rivalling three-part epic, we cover even more movements and complication modules developed by Jean-Marc and Catherine Wiederrecht’s Agenhor. Old faces like Harry Winston and MB&F; feature again, with the likes of Chaumet and Romain Jerome the newcomers. You can check out part 1 and part 2 here, should you … ContinuedThe post Agenhor, and the many movements of the Genevan complication masters (Part 3, Finale) appeared first on Time+Tide Watches.

INTRODUCING: MB&F; LM2 Palladium celebrates its 10-year anniversary Time+Tide
MB&F; Feb 7, 2023

INTRODUCING: MB&F; LM2 Palladium celebrates its 10-year anniversary

A decade after its first release, the MB&F; LM2 is back in a special palladium case Symmetrically opposed balance wheels connected by a planetary differential Movement developed by Jean-François Mojon of Chronode and finished by Kari Voutilainen By this point, it should be no surprise that whatever comes out of the fun factory in the … ContinuedThe post INTRODUCING: MB&F; LM2 Palladium celebrates its 10-year anniversary appeared first on Time+Tide Watches.

The MB&F; Legacy Machine is a jaw-on-the-floor original Time+Tide
MB&F; Dec 29, 2022

The MB&F; Legacy Machine is a jaw-on-the-floor original

Maximilian Büsser is a dreamer. His is a tale of audacity, swirled with a healthy pour of unfettered creativity. After all, his company, MB&F; (Max Büsser & Friends) has a slogan: “A creative adult is a child who survived”, meaning his own sense of wonder never left him. As a result, his virtuoso horological expressions … ContinuedThe post The MB&F; Legacy Machine is a jaw-on-the-floor original appeared first on Time+Tide Watches.

MB&F; Introduces the M.A.D. 1 “GMT Milano” SJX Watches
MB&F; Dec 15, 2022

MB&F; Introduces the M.A.D. 1 “GMT Milano”

Designed and assembled by MB&F;, the M.A.D. 1 was initially conceived as a limited-edition thank-you for the brand’s longstanding collectors known as the “Tribe” and its suppliers. It then became a standard production model, allowing the wider public access to the most affordable creation ever released by the independent watchmaker. Now MB&F; has created a limited edition for GMT Italia, the retailer owned by the Corvo family, the M.A.D. 1 “GMT Milano”. Initial thoughts MB&F; embodies independent watchmaking, in my opinion, because it creates a whimsical yet alluring timepiece with authentic design and ingenuity. But its creations, typically priced in the six figures, are out of reach for the average collector. That’s where the M.A.D. 1 comes in. The M.A.D.1 “GMT Milano” costs the same as the regular production model, making it an appealing proposition for something with the flavour of avant-garde independent watchmaking without breaking the bank. With only 30 pieces, it will no doubt sell out immediately, but lucky 30 buyers will definitely have an uncommon M.A.D. 1 edition that stands out from its peers. More broadly, the M.A.D. 1 is avant-garde in terms of design and certainly looks like an MB&F; creation – but it is executed in a very economical manner. While the design is striking, one reservation I have with the M.A.D. 1 is the case construction, which relies on glue to secure all the parts together. But again, for what it retails for, that is accept...

MB&F; Sequential EVO takes home the “Aiguille d’Or” Grand Prix prize at 2022 GPHG Awards Time+Tide
MB&F; Nov 12, 2022

MB&F; Sequential EVO takes home the “Aiguille d’Or” Grand Prix prize at 2022 GPHG Awards

Editor’s Note: Yesterday, the 2022 Grand Prix d’Horlogerie de Genève (GPHG) was held. For those who don’t know, it is basically the Oscars of watchmaking. But while there are many prizes to win, one stands above the rest: the “Aiguille d’Or” Grand Prix prize. And this year’s winner is the MB&F;, Legacy Machine Sequential EVO. So … ContinuedThe post MB&F; Sequential EVO takes home the “Aiguille d’Or” Grand Prix prize at 2022 GPHG Awards appeared first on Time+Tide Watches.

Book Review: MB&F; - The First Fifteen Years SJX Watches
MB&F; Sep 19, 2022

Book Review: MB&F; - The First Fifteen Years

MB&F; – The First Fifteen Years. By Suzanne Wong and William Massena. La Martinière/Abrams; CHF198 for M.A.D. Gallery edition; US$170 for standard edition. To celebrate its 15 years – from 2005 to 2020 – of making extraordinary watches, MB&F; commissioned a 312-page book, MB&F; – The First Fifteen Years. In its short foreword, MB&F; founder Maximilian Büsser states he did not want a biography since they are “only written at the end of a journey”. Instead, he puts forward the rhetorical question: developing 18 calibres for over 160 products over the period “deserves to be documented, right?” He adds “hundreds of artisans, engineers and watchmakers” came along for the ride and “this is the story I love to tell”. He describes the tome as a catalogue raisonné, adding that it is something “never been done for a watch brand; a world first in the watchmaking industry!” Defined by the New York Public Library, a catalogue raisonné in the visual arts serves as an important tool not just to establish an artist’s oeuvre, and thus record history, but also to aid in authentication by cataloguing all the known works of an artist. The New York Public Library also adds “Essay(s) on the artist” and “Critical assessments and remarks” as desirable content in such a publication. All the watches and all the friends The main part of the book is such a catalogue of 254 pages, divided into three sections: “Horological Machines”, “Legacy Machines”, ...