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The Swatch Group

Largest Swiss watch employer (~17,000 staff). 18 brands from Breguet/Blancpain at the top to Swatch at entry. ETA SA + Nivarox-FAR. Hayek family controls.

Business News: Richemont Reports Flat Watch Sales and Losses Online SJX Watches
Vacheron Constantin as enjoying Nov 8, 2019

Business News: Richemont Reports Flat Watch Sales and Losses Online

Having just announced its six-month results to the end of September, luxury conglomerate Richemont eked out a rise in sales driven by its jewellery division, with its online business staying in the red and watchmakers showing no growth. Sales rose 9% increase to €7.397 billion, with a stable net profit of €869 million, based on actual exchange rates. The group reported double-digit sales growth in China, Korea, Japan, the US and the United Kingdom. But overall sales in Asia Pacific, which accounts for 37% of the group’s sales, has been subdued, mostly due to the political unrest in Hong Kong, which accounts for around 10% of the group’s revenue. The city saw sales drop by double digits. Richemont’s jewellery brands, namely Cartier and Van Cleef & Arpels, though it just added Buccellati to its portfolio, reported an 8% rise in sales. Notably, it was led by a higher increase in watch sales than jewellery. Prospects for the group’s watch brands, which include IWC and Panerai, have been muted due to the slump in its biggest market, Hong Kong. Richemont singled out Panerai, A. Lange & Söhne and Vacheron Constantin as enjoying the highest growth within the watch division, which is notable for the fact that these brands are not usually the drivers of growth, at least in recent years. The A. Lange & Söhne Odysseus, launched too late to help sales but its maker did well anyway In terms of sales channels, retail sales at Richemont’s own stores were up by 4%, but who...

Throwback Sundays: Six Stealth Wealth watches that could fool a seasoned watch collector Deployant
Rolex Sep 15, 2019

Throwback Sundays: Six Stealth Wealth watches that could fool a seasoned watch collector

Most seasoned watch collectors will easily recognize the usual culprits, the Pateks, Rolexes, APs, Richemont/Swatch/LVMH brands from a distance. In order to make this list of watches that qualify as stealth wealth, we have chosen timepieces that are 'unexpectedly' expensive, yet not instantly recognizable. They look simple on the dial side, yet have hidden complications and/or 'insane' finishing.

Seiko Launches a New Crop of Astrons for a Big Anniversary Worn & Wound
Seiko Launches Mar 26, 2024

Seiko Launches a New Crop of Astrons for a Big Anniversary

This year marks the 100th anniversary of the Seiko brand. Now I know, you’re saying, “Hey Griffin, didn’t Seiko celebrate its 110th anniversary last year?” Well, yes. And no. It’s complicated, okay? Alright, it’s not that complicated. The brand that would become Seiko was founded in 1881 by Kintarō Hattori. They released their first pocket watch - the Timekeeper - in 1895 and they followed that up with their first wristwatch - the Laurel - in 1913. Last year’s celebrations marked the 110th anniversary of that watch. This year’s centenary celebration commemorates the first time the name Seiko was used on a watch dial, something which didn’t happen until 1924, and Seiko has promised nine limited edition watches as part of that celebration. True to that effort, we’ve already seen a recreation of the 1924 Seiko watch released as part of the Presage lineup, alongside special editions of the 62MAS-inspired Marinemaster and Prospex divers, and a new version of the Speedtimer. Now Seiko is bringing the Astron to the party and releasing a brand new model with a never-before-seen combination of features and complications. Leading the pack is the aforementioned SSH156 Astron GPS Solar Kintarō Hattori Limited Edition, a bold black and gold-tone titanium multi-time zone chronograph with an integrated bracelet and full Astron Solar capability. The watch is powered by the all-new Caliber 5X83 movement, the first Seiko Astron movement to include a subdial at ...

Hands On: Omega Constellation Observatory SJX Watches
Omega Constellation Observatory Mar 30, 2026

Hands On: Omega Constellation Observatory

At long last, Omega has unveiled the spiritual successor to the beloved ‘Pie Pan’ Constellation, complete with its signature domed dial, observatory medallion, and ‘dog leg’ lugs, the Constellation Observatory. First teased on the wrist of actor Delroy Lindo at the Academy Awards, the Observatory debuts in an expansive range of case materials and dial treatments. The collection also marks the commercial debut of Swatch Group’s Laboratoire de Précision, which has developed a new chronometer testing process capable of certifying two-handed watches. As a result, the Observatory carries the unexpected distinction of being the first Master Chronometer that displays only the hours and minutes. The Observatory in 18k Sedna gold, the brand’s trade name for its proprietary rose gold alloy. Initial thoughts The Observatory embodies Omega’s strengths, capitalising on the brand’s historical pedigree and proprietary materials and technologies, including its own durable alloys and the co-axial escapement. The Observatory in steel. On the other hand, the Observatory suffers somewhat on account of its thickness, relying on a movement platform developed at a time when the trend toward large watches appeared to have no end in sight. That said, the case design does a decent job of reducing the perceived thickness, and it looks and feels thinner than many other watches that share its dimensions on paper. It also demonstrates the immense capabilities of the broader Swatch Grou...

New releases from Credor, Krayon, Nomos and more Time+Tide
Nomos Mar 28, 2026

New releases from Credor, Krayon, Nomos and more

With Watches and Wonders happening next month, participating (big box) brands have to wait before being able to release any novelties. However, the past seven days have been extremely busy for the independents and Swatch Group brands! We have Credor debuting a new ceramic dial time-only watch, Krayon playing on the Pac Man anniversary, and … ContinuedThe post New releases from Credor, Krayon, Nomos and more appeared first on Time+Tide Watches.

Top 21 Best Watch Brands Of All Time Teddy Baldassarre
Nov 14, 2025

Top 21 Best Watch Brands Of All Time

Watchmaking is a centuries-old craft, and as such, there are brands operating today with no shortage of heritage, not only stewarding the industry as a whole, but also fostering its continued cultural relevancy. Modern relevancy is vital to a crop of young brands looking to make their own mark on history. The complexity of the industry, and the purpose that watchmakers serve in a modern society, may have shifted, but their importance, and indeed their existence, says something deep about the value that humanity places on these things. Today, we find a vast landscape of watch brands and watchmakers operating, providing the most diverse range of watch offerings available to the public than any other time in history. This also begs the question: which are the best? Settling on the best watch brands operating today is no small task, and of course involves a heavy measure of subjectivity. That said, we can bring some structure to the table in an attempt to qualify the very best by an assortment of metrics, from industry leaders, to gateway brands, and even some wild cards that have the potential to shake things up. But what makes a watch brand great? Is it a consistent history of growth and innovation? Annual sales volume? Number of horological contributions made over time? Wholly verticalized manufacturing? Or is it something a little more amorphous, like public sentiment and goodwill, or risks being taken that net a positive influence on the industry as a whole? As with most ...

First Look – Certina Adds a Chronograph to its Integrated Sporty DS-7 Collection Monochrome
Certina Adds Sep 27, 2024

First Look – Certina Adds a Chronograph to its Integrated Sporty DS-7 Collection

Last year, Certina ventured into the popular 1970s-inspired integrated-bracelet sports watch category. In this space, fellow Swatch Group brand Tissot has made waves with its highly successful and accessible PRX series. While the 2023 Certina DS-7 Powermatic 80 models offer a simple time-and-date functionality, they bring a more contemporary, slimmer, and less angular design, setting […]

Bravur Adds a New Cycling Inspired Watch to their Growing Collection Worn & Wound
Bravur May 15, 2024

Bravur Adds a New Cycling Inspired Watch to their Growing Collection

Pink is everywhere you look these days. Whether at the movies with Barbie and Mean Girls or on the pitch and track with Inter-Miami and Alpine, pink is undoubtedly experiencing a moment. If you need further proof of this, look no further than Pantone, which has named a shade of pink its ‘Color of the Year’ for not only 2024, but did so for 2023 as well. So it’s no small wonder that we’re seeing pink crop up in watches of all stripes recently. One brand that has made great use of pink over the last few years is Bravur, a Swedish micro-brand making excellent watches inspired by cycling. I finally got to see their collection in person at WindUp Watch Fair in San Francisco recently, and I can attest that they are one of those brands whose watches got stuck in the corners of your mind, persistently refusing to give up space. This latest release from the brand is the Grand Tour La Corsa Rosa IV, a chronograph inspired by the Giro D’Italia (think an Italian version of the Tour de France). Now, I am not the person to dive into the intricacies of international competitive cycling, but I can tell you that, similar to the Tour de France’s yellow jersey, each day’s leader in the Giro D’Italia wears a pink jersey, and that it was this jersey which inspired the black and pink chronograph’s colorway. As the Roman numeral in the name would indicate, this is the fourth release in the Grand Tour La Corsa Rosa line of watches. While the most obvious nod to the race are the ...

Introducing – Rado Goes Blue, with New Skeleton Captain Cook and True Square Models in Navy Blue Ceramic Monochrome
Rado Goes Blue May 15, 2024

Introducing – Rado Goes Blue, with New Skeleton Captain Cook and True Square Models in Navy Blue Ceramic

By now, it shouldn’t come as a surprise to you that Rado, a Swatch Group brand, has gained (well, self-attributed, but justified) the title of The Master of Materials, being one of the leading representatives of the ceramic watch – thanks to sister company ComaDur. Ceramic has multiple qualities – it is durable, scratch-resistant, light, […]

So You Want To Change Your Watch Strap? Here’s what you’ll need Worn & Wound
Aug 13, 2023

So You Want To Change Your Watch Strap? Here’s what you’ll need

One of us! One of us! One of the first forays into watch enthusiasm is changing out the stock strap to something a little bit more your style. Sure, the OEM straps are fine, but there’s a whole world of aftermarket offerings that can totally switch up the look and feel of your watch. The best part? It’s quick and easy to do, and you only need a few key tools to get the job done right. Whether you’re popping your new dive watch off the bracelet and onto a nato, or switching over that field watch from the cheapy faux-leather strap to something more premium, swapping straps is a fun way to get even more out of your current collection of watches. This guide breaks down some of the essentials you’ll need to get started, so let’s jump in. One of us! One of us! One of the first forays into watch enthusiasm is changing out the stock strap to something a little bit more your style. Sure, the OEM straps are fine, but there’s a whole world of aftermarket offerings that can totally switch up the look and feel of your watch. The best part? It’s quick and easy to do, and you only need a few key tools to get the job done right. Whether you’re popping your new dive watch off the bracelet and onto a nato, or switching over that field watch from the cheapy faux-leather strap to something more premium, swapping straps is a fun way to get even more out of your current collection of watches. This guide breaks down some of the essentials you’ll need to get started, so let’s ...

Up Close: Blancpain Villeret Tourbillon Heure Sautante Minutes Rétrograde SJX Watches
Blancpain Villeret Tourbillon Heure Sautante Dec 15, 2022

Up Close: Blancpain Villeret Tourbillon Heure Sautante Minutes Rétrograde

While Blancpain is best known for its retro dive watches and triple calendars, the brand’s catalogue includes a surprisingly broad range of complications, especially for a brand of its scale (but the fact that the brand is part of Swatch Group clearly helps). One of its most interesting recent complications is the Villeret Tourbillon Heure Sautante Minutes Rétrograde, the first Blancpain watch with either a jumping hours or retrograde display. Despite the lengthy name, the Tourbillon Heure Sautante Minutes Rétrograde, from now on simply THSMR, is a simple watch on its face, but one executed in an elaborate manner with details that speak to its quality. The dial is champlevé enamel with a symmetrical time display and “floating” flying tourbillon, while the movement has a six-day power reserve and bridges finished with guilloche. Initial thoughts Unlike most of Blancpain’s complications that formal and busy, the THSMR is an elegant watch with an almost minimalist design. The fired enamel dial has a figure-of-eight display that gives it almost perfect symmetry, except for the charmingly quirky hour window that is off-centre but just right. And up close the tourbillon appears to be “floating” thanks to a clear sapphire lower bridge. It is a fairly large watch as most Blancpain watches now are, though it’s not too thick at just over 11 mm high. But the size is grounded in its mechanics: the cal. 260MR is a sizeable movement with an impressive six-day power r...

VIDEO: Certina watches speed dating – a selection of sporty and elegant references Time+Tide
Certina watches speed dating – Sep 30, 2022

VIDEO: Certina watches speed dating – a selection of sporty and elegant references

Certina are the definition of an underdog brand, with many of their Swatch Group relatives outshining them in marketing and general fanbase adoration. But, with a closer look, Certina have really carved out their own corner of the affordable Swiss market. A melding of slick style and vintage inspirations allows them to weave their way … ContinuedThe post VIDEO: Certina watches speed dating – a selection of sporty and elegant references appeared first on Time+Tide Watches.

Up Close: Jaquet Droz Magic Lotus Automaton SJX Watches
Longines Mar 10, 2020

Up Close: Jaquet Droz Magic Lotus Automaton

Even though Jaquet Droz is a part of Switzerland’s largest watchmaking conglomerate – its parent Swatch Group also owns more mainstream names like Omega and Longines – the brand has consistently demonstrated an independence of thought with its impressive range of automata wristwatches – the latest being the Magic Lotus Automaton. Combining artisanal decoration with miniature automata – complex mechanical devices that typically imitate humans or nature – these watches continue a lineage that began with the brand’s founder: Pierre Jaquet-Droz (1721–1790). Jaquet-Droz built automata that were shockingly lifelike for the period, with his greatest invention being The Writer. A seated figure capable of writing a pre-programmed sentence up to 40 characters long, The Writer was such a feat that during the Spanish Inquisition, its maker was suspected of using witchcraft to create the uncanny contraption. Over two centuries later, Jaquet Droz has developed several modern-day interpretations of its allegedly supernatural devices, often wristwatches that combine an automaton with a minute repeater – and even in monumental pocket-watch format. The recent Magic Lotus Automaton, on the other hand, is much simpler, but one of the most unusual and intriguing. It is not a minute repeater, but manages to be brilliantly conceived and effective. Garden of wonders Despite not having a repeater, the Magic Lotus Automaton is still a mechanical bombshell – so it is massive,...

Crime or Sublime: Wearing a SUPER colourful watch Time+Tide
Mar 5, 2020

Crime or Sublime: Wearing a SUPER colourful watch

Some colourful watches are so loud they threaten to leave you with tinnitus. But is a brightly hued timepiece just a harmless switch-up that offers a bit of fun and welcome variety? Or is a super colourful watch an unforgivably gaudy choice that’s designed for look-at-me narcissists and the stylistically insane? Luke Benedictus and Nick … ContinuedThe post Crime or Sublime: Wearing a SUPER colourful watch appeared first on Time+Tide Watches.

Business News: Stefanie Ng Appointed CEO of Audemars Piguet SE Asia SJX Watches
Audemars Piguet SE Asia Audemars Piguet Dec 7, 2019

Business News: Stefanie Ng Appointed CEO of Audemars Piguet SE Asia

Audemars Piguet (AP) recently named Stefanie Ng to lead its operations in Southeast Asia, India and Australia. She succeeds Jonathan King, who departed the brand in April 2019. Having started her career at Swatch Group, Ms Ng joined AP in 2012 as marketing manager for the region, where she helped execute projects like the Royal Oak 40th anniversary exhibition and a giant floral clock at Gardens by the Bay. The past two years have been formative for the brand, both in Asia and the wider world, as it has steadily trimmed its third-party distribution while growing sales within its own stores, making the marketing efforts of Ms Ng and her team vital, particularly with the launch of the all-new Code 11.59 collection earlier this year. As chief executive, Ms Ng will work alongside two board members of AP, which is unusual amongst Swiss watchmakers in having shareholders resident in Singapore: Oliviero Bottinelli, whose family inherited its stake from former AP chief executive Georges Golay (1921-1987), and Sunil Amarasuriya, who was once the distributor for AP in the region and acquired a minority stake in 1990. The Audemars Piguet Code 11.59 tourbillon made for Only Watch, which sold for a record 1m Swiss francs at the charity auction in November Though the watch industry in the region, like that back home in Switzerland, is dominated by men, it’s noteworthy that two of the most important brands – coincidentally both family owned – are now run by women. The Patek Philipp...

Breaking News: Seiko Exits Baselworld 2020 SJX Watches
Citizen has been relegated Nov 7, 2019

Breaking News: Seiko Exits Baselworld 2020

Switzerland’s biggest watch and jewellery fair will see one of its biggest exhibitors, Seiko, depart next year reports Yasuhito Shibuya of Chronos Japan. A Baselworld exhibitor since 1986, the Japanese watchmaker joins the stream of brands that have been departing the event since industry giant Swatch Group’s shock exit last year. According to Mr Shibuya, Seiko’s official reason for leaving is “because the opening time of Baselworld in 2020 is later than usual”, happening in May instead of the traditional March. Mr Shibuya also adds: “The fair happens a month later, coinciding with the Golden Week in Japan – a period with four consecutive national holidays within seven days. This is a particularly disappointing time for Japanese watchmakers.” “From the location of the booth to the floor plan of the fair [with Seiko’s booth on the second level], I do not think that Seiko has received equal treatment [as compared to Swiss brands]” noted Mr Shibuya. Despite its importance, both commercially and culturally, Seiko, along with fellow Japanese brands Casio and Citizen, has been relegated to the upper floor of the main exhibition hall since the venue’s lavish redesign in 2013. The loss of Seiko is no doubt a major blow to Baselworld, which has historically been a cash cow for exhibition organiser MCH Group, which also owns the Art Basel franchise. Instead of Baselworld, Seiko will launch its new products earlier in the year. However, according to a Seiko...

Breaking News: SIHH Will Now Become Watches & Wonders Geneva SJX Watches
Breitling also decided Oct 16, 2019

Breaking News: SIHH Will Now Become Watches & Wonders Geneva

From 2020 onwards, the Salon International de la Haute Horlogerie (SIHH) will be known as Watches & Wonders Geneva, adopting the name of an event that first started in Hong Kong before migrating to Miami in the wake of the slowdown in the Chinese territory. Last year’s shock announcement by industry giant Swatch Group that it would depart Baselworld permanently set up off chain of events: a botched response that led to the resignation of the chief executive of the fair’s organiser MCH Group, and then a full-year loss for MCH. Some prominent brands like Breitling also decided to leave Baselworld, though the giants, like LVMH and Rolex, have opted to stay. Since then Baselworld’s new management has announced a flurry of new initiatives and programmes, starting with Baselworld announcing it would unite with SIHH after a decade’s separation. It’s also revealed an unimpressive hotel deal and more recently, a concierge service for visitors. All of that seems to have compelled the Fondation de la Haute Horlogerie (FHH), the organiser of SIHH – a watch fair in healthy condition compared to Baselworld – to do something as well. And so they have, with the goal of making the event more consumer centric. Rebranded but pretty much unchanged Palexpo forever Despite the name change, the format of the event appears pretty much the same. The Salon with its 30 exhibiting brands will take place as it always has, at the Palexpo conventional hall beside Geneva airport, loca...

5 Instagram watch cliches that need to be cancelled, right now Time+Tide
Jul 15, 2019

5 Instagram watch cliches that need to be cancelled, right now

Ah, Instagram. That platform that sucks, according to my phone’s digital wellbeing section; well over an hour a day of my life into its colourful void. It’s a social media platform that might as well be made for watches - highly visual, and the wristshot is perfectly framed in that square crop. I’ve made some … ContinuedThe post 5 Instagram watch cliches that need to be cancelled, right now appeared first on Time+Tide Watches.

A fistful of tourbillons and a fancy fish – 3 high-end standouts from Time to Move Time+Tide
May 20, 2019

A fistful of tourbillons and a fancy fish – 3 high-end standouts from Time to Move

Time to Move, which took place last week in Switzerland, is the higher end Swatch Group brands’ alternative to Baselworld. And because they’re the prestige brands, it’s only fitting to expect some prestigious watches. We were not disappointed. Here are three watches that are less about telling the time and more about showing the world … ContinuedThe post A fistful of tourbillons and a fancy fish – 3 high-end standouts from Time to Move appeared first on Time+Tide Watches.

LIST: 6 things I want (and hope) to see at Baselworld 2019 Time+Tide
Feb 15, 2019

LIST: 6 things I want (and hope) to see at Baselworld 2019

I don’t want to sound too hyperbolic, but Baselworld 2019 will be make or break. The once grand fair has been navigating turbulent waters for a while now, and last year’s mass exodus by Swatch Group brands ripped a hole in the hull that almost sunk it. This year’s fair will be smaller again, and … ContinuedThe post LIST: 6 things I want (and hope) to see at Baselworld 2019 appeared first on Time+Tide Watches.

EDITOR’S PICK: How to be a watch spotter, not a watch stalker Time+Tide
Tudor GMT - without looking Jun 5, 2018

EDITOR’S PICK: How to be a watch spotter, not a watch stalker

Editor’s note: Today we revisit a golden oldie from Andrew that’s as relevant today as the day it was penned: how to casually work out if someone’s wearing the new Tudor GMT - without looking like a massive creep. We can all learn something here, so read on … Watch spotting. Don’t be shy, we … ContinuedThe post EDITOR’S PICK: How to be a watch spotter, not a watch stalker appeared first on Time+Tide Watches.