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Results for The Dirty Dozen

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The Dirty Dozen

Twelve Swiss makers who supplied the 1944-45 British MoD W.W.W. specification: Buren, Cyma, Eterna, Grana, IWC, JLC, Lemania, Longines, Omega, Record, Timor, Vertex.

Editorial – Why Boldness Matters, Explained By Virtue Of The Flamingo Blue Tudor Black Bay Chronograph Monochrome
Tudor Black Bay Chronograph Let Mar 5, 2025

Editorial – Why Boldness Matters, Explained By Virtue Of The Flamingo Blue Tudor Black Bay Chronograph

Let me state something that I know will spark some people; as a watch-loving community, we’ve become far too negative in our opinions. Especially when it comes to social media, it’s easy to discard something you don’t like or even ridicule or bash. It’s a fairly common thing to express one’s (negative) opinion in such […]

Hands-On with the 100% Swiss-Made Piccola & Jofrette PJ1 Worn & Wound
Casio nally Feb 25, 2025

Hands-On with the 100% Swiss-Made Piccola & Jofrette PJ1

It’s not entirely uncommon for my first encounter with a brand to be when they inquire about attending Windup Watch Fairs. There are a lot of brands out there, more every year, so it’s hard to keep up with every new launch. Conveniently, Windup is a great way for new brands to meet enthusiasts and potential customers (sorry, this wasn’t meant to be a Windup pitch), resulting in a natural amount of outreach. When new brands come in, whether to me or a colleague, we give them a quick review to see if they are a conceptual fit for the fair, which they are more often than not. Occasionally, a new brand will stand out, for one reason or another, and they’ll get the seal of approval and an immediate request for a sample to review. Such was the case with Piccola & Joffrete. What stood out wasn’t the watch’s design, though it is altogether pleasant if conservative; rather, it was what appeared to be a high level of finish and a dedication to Swiss manufacturing. Many watches say Swiss-made on them, the definition of which I’ll elaborate on below, but few say 100% Swiss-made like the Piccola & Joffretes. Typically, those that are 100% Swiss (which is also hard to tell as transparency isn’t a strength of the watch world) cost significantly more, likely starting in the five figures. So, the final aspect that made Piccola & Joffrete (PJ) stand out was their relatively reasonable price point, Swissness considered, of 2500 CHF. There are several criteria a watch must mee...