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The Dirty Dozen

Twelve Swiss makers who supplied the 1944-45 British MoD W.W.W. specification: Buren, Cyma, Eterna, Grana, IWC, JLC, Lemania, Longines, Omega, Record, Timor, Vertex.

Business News: Independent Watch Retailer Collective Horology Sues Trump And Administration Over New Tariffs Hodinkee
Armin Strom Czapek Fears U.S.-based J.N Jul 29, 2026

Business News: Independent Watch Retailer Collective Horology Sues Trump And Administration Over New Tariffs

Independent watch retailer Collective Horology LLC filed legal action against President Donald Trump, U.S. Trade Representative Jamieson Greer, and a host of other government officials and departments, alleging the administration's new tariff duties are "unlawful," lack congressional approval, and harm American business. The Ventura, California company, in a lawsuit filed in the United States Court of International Trade on July 24, alleges Trump and his deputies, in imposing tariffs of 10% and 12.5% on goods imported into the U.S. under Section 301 of the Trade Act,  exceeded the President's authority to unilaterally levy such measures. The lawsuit represents the most aggressive response yet by the watch industry that has been financially kneecapped by the levies that have exacerbated an economically challenging environment that includes a strong Swiss franc against the U.S. dollar and record precious metals prices, a key input in luxury watchmaking. Many of the most high-profile watch brands raised prices in response, while retailers have taken a hit on margins. Collective Horology co-founder and CEO Asher Rapkin. Photo courtesy Collective Horology.  Founded in 2018, Collective sells independent watch brands including Armin Strom, Czapek, Fears, U.S.-based J.N. Shapiro and Ming, among others. The company has paid more than $160,000 in tariff duties under various schemes imposed by the Trump White House and U.S. Trade Representative Greer, says co-founder and Chief Exe...

Does Vacheron Constantin’s Overseas 34.5 Redefine Watch Sizing? (Hands-On) WatchAdvice
Vacheron Constantin s Overseas 34.5 Redefine Jul 25, 2026

Does Vacheron Constantin’s Overseas 34.5 Redefine Watch Sizing? (Hands-On)

Vacheron Constantin have bolstered their 34.5mm collection, but is ‘small’ the new ‘mid-size?’ Let’s find out! What We Love: A compact but unisex sizing Remarkable quality-of-life features Gorgeous red dial What We Don’t: A big ask for a small watch No Geneva Seal on the movement Can 34.5mm be considered midsize? Overall Rating: 9/10 Value for Money: 8.5/10 Wearability: 10/10 Design: 9/10 Build Quality: 8.5/10 The effects of a shrinking watch world have been felt across all brands. No, not ‘shrinking’ as in fewer watches, but rather the growing trend towards smaller case sizes. Everyone from the highest levels of luxury to the most obscure microbrands has shifted to accommodate the change, and, as a result, it has redefined what constitutes a ‘small’, ‘medium’, or ‘large’ watch. This isn’t an uncommon occurrence in the industry. In the past, even 40mm designs were often referred to as ‘jumbo’. As proportionality has become a greater priority for consumers, it has become just as important for watch brands. Vacheron Constantin, despite its age, has proven remarkably adept at responding to these shifts. In 2023, the brand introduced a new 34.5mm size to its flagship Overseas collection. Sitting between the significantly smaller 30mm models and the more traditionally masculine 41mm cases, the 34.5mm joins the collection as its ‘mid-size’ offering. It’s an unusual size for a watch, especially one positioned as the middle ground within...

Five High-End Watch Collaborations I’d Love To See Happen Fratello
Ulysse Nardin × Urwerk UR-Freak late Jul 24, 2026

Five High-End Watch Collaborations I’d Love To See Happen

When I went hands-on with the Ulysse Nardin × Urwerk UR-Freak late last year, I walked away genuinely surprised, and that doesn’t happen to me much anymore. I never saw that partnership coming. Ulysse Nardin had never made a collaboration watch in its modern history, and Urwerk has always felt like a creative universe of […] Visit Five High-End Watch Collaborations I’d Love To See Happen to read the full article.

Citizen Tsuyosa Shore Time Slip Limited Edition Goes Black and Gold WatchRider
Citizen Tsuyosa Shore Time Slip Jul 24, 2026

Citizen Tsuyosa Shore Time Slip Limited Edition Goes Black and Gold

Citizen has added a limited-edition chapter to the sportier side of the Tsuyosa family. Reference NJ0238-57E is officially called the Tsuyosa Shore, but its textured gradient-black dial, warm gold-coloured accents and steel bracelet give it a noticeably more vintage character than the bright colours usually associated with the collection. A darker Tsuyosa Shore The theme is “Time Slip,” Citizen’s description of a design intended to feel as though it has travelled back from another era. The black dial has a grainy surface rather than a flat glossy finish, while the gold-coloured hands, applied hour markers and bezel scale add warmth without using artificial patina. A cyclops magnifier sits over the date at three o’clock, and the broad markers keep the watch easy to read. This is not simply a standard Tsuyosa with a different dial. The 40 mm stainless-steel case carries a 120-click, unidirectional rotating bezel, making the Shore look closer to a compact retro sports watch. Citizen specifies a thickness of 12.5 mm and a weight of 149 grams. The three-link steel bracelet uses a push-button triple-fold clasp and fits wrists from 142 to 206 mm. Built for everyday water use A sapphire crystal protects the dial, and both the hands and hour markers are luminous. Water resistance is rated at 10 bar, or 100 metres, so swimming and normal water-side use are within its remit. It should not be mistaken for a professional ISO-certified dive watch, but the rotating bezel, strong ...

Ranking my CARTIER tank alternatives WatchRider
Cartier tank alternatives Few watch Jul 23, 2026

Ranking my CARTIER tank alternatives

Few watch designs in history carry the timeless, effortless elegance of the Cartier Tank. Ever since Louis Cartier introduced the rectangular silhouette in 1917, it has been the gold standard for dress watches. But you don’t need to drop thousands of dollars to get that iconic Art Deco aesthetic on your wrist.  There is a specific kind of magic in the rectangular watch silhouette. It is an aesthetic that feels timeless, refined, and effortlessly chic, a design language that speaks of old-world elegance without being loud.  While the legendary Cartier Tank remains the gold standard for many, I have found that my own journey into watch collecting has been defined by finding that same “Tank” spirit in pieces that tell their own stories. Over the years, I have carefully curated a collection of rectangular timepieces that have become constant companions in my daily rotation. They aren’t just accessories, they are long-term partners that have seen me through countless days. Here is how I rank my personal collection of “Tank” alternatives. The Undisputed Champion: Seiko V115-0BE0 (SUP250) When searching for the ultimate homage to the Tank style minus the steep price tag, the Seiko V115-0BE0 (SUP250) easily emerges as the winner. Having spent years putting this watch through its paces, its status as my top pick is unquestionable. Its exceptional craftsmanship, refined finishing, and brilliant light play make it the ultimate spiritual heir to that luxury holy grail w...

Hands On: TAG Heuer Monaco Chronograph TH20 SJX Watches
TAG Heuer Monaco Chronograph TH20 Earlier Jul 21, 2026

Hands On: TAG Heuer Monaco Chronograph TH20

Earlier this year, TAG Heuer unveiled the latest iteration of a longstanding model, the Monaco Chronograph TH20. It’s essentially a reissue of the Monaco ref. 1133 made famous by Steve McQueen, but not a one-for-one remake, and it’s the best to date. The Monaco TH20 retains the familiar dial design and case outline, but the case has been reworked in both design and material. The square case is sleeker and more lightweight, being in titanium instead of steel. And it gets upgraded with the TH20 movement, instead of the ETA 2894-2 found in many earlier generations of the model. Initial thoughts I’ve always liked the Monaco, especially the ref. 1133 B. It’s a distinctive and arguably iconic design that evokes the 1970s. And it’s different from more famous 1970s designs, which are mostly sports watches with integrated bracelets. Though the Monaco is not particularly ergonomic due to the size and shape, it is cool. The ref. 1133 remake has been in TAG Heuer’s catalogue for a long, long time with many, many iterations to date. Most earlier generations were powered by the ETA 2894 – an ETA 2892 with a module on top – that was a convenient solution for the left-hand crown. The new Monaco is an all-around upgrade with the in-house TH20 movement and titanium case. The TH20 is a competent calibre with solid specs, albeit still very industrial, but good enough for the price segment. The titanium case is a less obvious improvement in terms of design, but it improves the ...

Introducing: Breitling Top Time B01 Chronograph 41 Tribute To Aston Martin DB5 Hodinkee
Breitling Top Time B01 Chronograph Jul 20, 2026

Introducing: Breitling Top Time B01 Chronograph 41 Tribute To Aston Martin DB5

What We Know Breitling's Top Time has long been a unique outlier in the Swiss brand's line-up. A chronograph model with a square (ish) cushion case launched in 1964, it aimed to attract a new crop of younger consumers with its hipster design.  The Top Time soon made it onto the wrist of no less an icon than James Bond in the 1965 film adaptation of Ian Fleming's Thunderball, which saw Sean Connery's 007 sport the watch while driving an elegant and refined British sports car, the Aston Martin DB5.  The rest, as they say, is history. The U.K.-built Aston became synonymous with the U.K. secret agent. The Top Time? Not so much. While it thrived as a model line for Breitling, Bond moved on to a series of other watch brands in subsequent installments of the film series, from Rolex to Seiko, and these days, Omega, via a longstanding product placement deal.  Now Breitling, following the successful launch last year of the limited edition Top Time B01 'Racing' Series in 38mm, and the deal this year to hook up with Aston Martin as a sponsor of its F1 team and other motoring endeavors, is giving us its tribute to the DB5 in three limited edition models that aim to capture the refined elegance and power of the grand touring car on the wrist.  The new Top Time Chronograph B01 Tribute To Aston Martin DB5 case measures 41 millimeters by 47.9 millimeters and13.8 millimeters thick. The dial of each limited-edition model features a wood inlay rehaut, meant to evoke the wooden steering w...

Nodus and Raven Collaborate on their Fourth TrailTrekker Worn & Wound
Nodus Jul 16, 2026

Nodus and Raven Collaborate on their Fourth TrailTrekker

Nodus and Raven have collaborated once again for their fourth edition of their popular TrailTrekker watch, a sporty GMT with EDC design codes. This new release is perhaps the most EDC oriented yet, with the prominent use of forged carbon fiber front and center on the dial and bezel, as well as lots of decorative lume. It also represents the first time a TrailTrekker has crossed the thousand dollar mark, but this one feels like it’s a step up in terms of its ambition, and seeing all four on the Nodus website side by side, it’s clear the two brands are building out a product line that can be taken in a number of different directions going forward.  The new TrailTrekker Carbon maintains certain core design elements that Nodus and Raven have always adhered to with these watches. The basic principle is relatively simple: it combines the Nodus Contrail’s sporty case profile with Raven’s dial design (most notably in their Trekker series) that prioritizes legibility and functionality above all else. Each TrailTrekker, including the new Carbon version, also makes use of the Miyota 9075 GMT movement, an easy to operate “true” GMT that is a genuinely great option for travel.  A huge part of the appeal of the original TrailTrekker was its unique bead blasted “Clay” colored case finishing. This new edition appears to have a similar vibe, with a gray DLC treatment over the steel case and bracelet that is just a shade or two lighter than solid black. Nodus and Raven hav...

Revealed: Rolex’s Inclined Plane Clock SJX Watches
Vacheron Constantin s La Quête Du Jul 16, 2026

Revealed: Rolex’s Inclined Plane Clock

A recent design patent filing gives us a sneak peek at a mechanical clock from the most unexpected source, Rolex. Last year Rolex debuted the Submariner desk clock; the new clock is more ambitious, an inclined plane clock. In other words, a rolling Rolex. Notably, prototypes of this clock have already been produced: two were on show at the Rolex stand during Watches & Wonders 2026. One sat in the lobby on an upper floor, and another was in chief executive Jean-Frederic Dufour’s office. No photos were allowed of either, a rule strictly enforced by eagle-eyed security guards. The inclined plane clock, sometimes also known as a gravity clock, will be Rolex’s first in-house mechanical desk clock that’s commercially available, and its first skeletonised movement, in a minimalist, architectural package. While yet unnamed, Rolex filed a trademark application for “Haplos” within a few weeks of the design patent. Initial thoughts Twenty twenty-five was dominated by clocks, kicking off with a production version of Patek Philippe’s 31-day desk clock, crescendoing with Vacheron Constantin’s La Quête Du Temps. Even Rolex joined in unexpectedly, with a Submariner desk clock. The adorable Submariner-Date-inspired desk clock. Yes, the bezel is ceramic. No, it does not rotate. But Rolex seems to have more ambitious plans for its desk clock project, including a skeletonised inclined plane clock. A recently published Swiss design patent application gives us a clearer look at t...

Maurice de Mauriac Releases their Latest Tennis Themed Limited Edition Rallymaster Worn & Wound
Maurice de Mauriac Jul 13, 2026

Maurice de Mauriac Releases their Latest Tennis Themed Limited Edition Rallymaster

Maurice de Mauriac has released their latest in the ongoing Rallymaster series today. The Rallymaster has become a hit in recent years among the growing crowd of overlapping tennis and watch enthusiasts, with a string of limited editions tied to the Grand Slam tennis championships. These watches, designed by Carlton DeWoody, have a real charm to them, and honestly work better than they should given some of the more literal tennis influenced design elements. The watches have always worked though because of their whimsy and a clarity of vision that doesn’t take itself too seriously. DeWoody also has a real knack for color, and has always been able to figure out the right way to reference specific aspects of the sport without it all going completely over the top. In other words, they are just fun, nice looking watches.  The latest in the series, the Rallymaster Swiss Tennis, is perhaps a little more inside baseball for tennis fans (sorry to mix sports metaphors there). Revealed at the Swiss Open in Gstaad, the colorway is dominated by tones found in the Swiss flag, and the watch leans into Swiss tennis heritage and the country’s appreciation for the sport. Maurice de Mauriac is the official timekeeper of Swiss Tennis, the sport’s governing body in Switzerland.  The new Rallymaster features the same tennis net inspired graphic running across the center of the dial that we’ve seen in previous editions, here situated against a brushed silver dial surface. The dial is a...

Indies Only! Dreaming Up My Ideal Microbrand-Only Watch Collection Fratello
Ming Up My Ideal Microbrand-Only Jul 9, 2026

Indies Only! Dreaming Up My Ideal Microbrand-Only Watch Collection

I have a massive soft spot for small, independent brands. That doesn’t just apply to watches. I love it when people dare to stick their necks out and chase (probably naive) dreams in real life outside of the realm of big luxury groups. The results also tend to speak to me. These brands typically follow […] Visit Indies Only! Dreaming Up My Ideal Microbrand-Only Watch Collection to read the full article.

We’re So Back! A Pair Of Seiko 5 Sports × Wind Vintage × Rowing Blazers Divers Arrives Fratello
Seiko 5 Sports × Wind Jul 9, 2026

We’re So Back! A Pair Of Seiko 5 Sports × Wind Vintage × Rowing Blazers Divers Arrives

Today’s new watches are likely to please fans of fun, funky divers. That’s because Rowing Blazers is back with a brace of cool new Seiko 5 Sports Watches. Naturally, our friend Eric Wind of Wind Vintage has lent a hand in the design. Let’s have a look at these cool new numbers. It must be […] Visit We’re So Back! A Pair Of Seiko 5 Sports × Wind Vintage × Rowing Blazers Divers Arrives to read the full article.

Seiko, Rowing Blazers, and Eric Wind Reunite for their Fourth Limited Edition Collaboration Worn & Wound
Rolex Patek Jul 7, 2026

Seiko, Rowing Blazers, and Eric Wind Reunite for their Fourth Limited Edition Collaboration

Rowing Blazers and Seiko have partnered on their fourth limited edition collection, and they’ve once again teamed up with vintage watch dealer Eric Wind on the design. This partnership has produced a number of hits since the first collaboration appeared in 2021, and it all comes down to an obvious synergy between the participants. Rowing Blazers, Seiko, and Wind each occupy distinct areas of watch and style culture, but they overlap in such a way that these watches make a ton of sense in context.  The new limited edition consists of two watches, each limited to 2,500 pieces, and harkens a return to the Rally Diver format the partnership began with five years ago. Available in both 38mm and 42mm diameters, the new Rally Divers are based on a Seiko 5 design from the 1960s that Wind says was both his first vintage watch purchase and a reminder of his father’s chosen daily wear watches from Wind’s childhood. It underscores something anyone who has chatted with Eric Wind for even a moment likely understands pretty intuitively, which is that while he is known professionally for dealing in blue chip vintage watches from Rolex, Patek, and others, he’s no snob when it comes to the watches he personally enjoys. His love for Seiko and accessible vintage is genuine, and this collaborative relationship has never felt forced.  The Rally Diver is defined by its checkerboard “rally” bezel, an idiosyncratic choice for a dive watch that doesn’t have an obvious connection to ...

First Look - Chopard Releases Three New Mille Miglia Classic Chronographs in Historic Racing Colours Monochrome
Chopard Releases Three New Mille Jul 6, 2026

First Look - Chopard Releases Three New Mille Miglia Classic Chronographs in Historic Racing Colours

Chopard has been the World Sponsor and Official Timekeeper of the Mille Miglia since 1988, and the collection bearing the race’s name has evolved continuously since then. This year, Chopard returns to the compact Mille Miglia Classic Chronograph design introduced in 2023 with three country-exclusive editions inspired by historic national racing colours.  The use of […]

Our Favorite Watches of 2026 (So Far) Worn & Wound
Baltic Jul 3, 2026

Our Favorite Watches of 2026 (So Far)

With the first half of 2026 in the books (seriously, how is already July?) we thought it would be a good time to check in with our writers to see what watches spoke to them this year. It’s been a busy year in terms of new releases, with major new novelties from the big brands dotting the calendar on a weekly basis even well past trade show season. But as always, our team looks to smaller makers (and more obscure references from the big guns) when it comes to considering the very best.  As always, we want to know your favorites, so let us know in the comments what new 2026 releases were your favorites in the first six months of the year.  Zach Kazan It feels like this has been an exceptional year for watches. As Zach Weiss and I were preparing to record a podcast on this very topic earlier this week, my list of watches to discuss as highlights for the first half of 2026 ballooned to a point that I had to start thinking about what to cut rather than how to scramble for a few more watches to talk about. That’s a position we’ve all been in from time to time with these lists, and having a surplus of good watches to consider is a better situation by far.  That said, there’s one watch, to me, that’s a clear favorite, and that’s the collaboration between Baltic and SpaceOne, the Seconde Majeure. This is the best watch either brand has ever made, and a great example of the right way to do a collaboration. It doesn’t feel exactly like either brand, but a little like...

Business News: Breaking N3W5 - Former AP CEO Bennahmias Announces First New Watch Brand Hodinkee
Audemars Piguet Chief Executive François-Henri Bennahmias Jul 1, 2026

Business News: Breaking N3W5 - Former AP CEO Bennahmias Announces First New Watch Brand

Former Audemars Piguet Chief Executive François-Henri Bennahmias unveiled details of a new watch brand called N3W5 that will launch in late 2027 and draw on some significant names from the Swiss industry for the design, production, and craftsmanship.  Called 'N3W5' - an acronym for 'North, East, West, South' and pronounced 'NEWS,' the new marque will launch at Dubai Watch Week next year, the Honourable Merchants Group, the Bennahmias-led luxury brand constellation, said in a statement. Watch prices for the first models will start at about CHF 20,000, and production will commence at 'several thousand pieces' in the first year. A second collection will debut in 2028, according to the company's plans. François-Henri Bennahmias at an event in Crissier, Switzerland, introducing The Honourable Merchants Group. The news of N3W5 comes as pressure and speculation have mounted as to what Bennahmias, who led AP for more than a decade and oversaw a period of spectacular sales growth to more than CHF 2.3 billion for the family-owned brand, would do next in the watch world. At a flashy event near Lausanne last year, Bennahmias unveiled his vision for THMG, a new, multi-brand luxury brand group backed by private investors that promised a new philosophy of work, innovation, products, and sustainability in the luxury space. The charismatic executive said the new group would not be driven solely by profit and that at THMG, "we want to change the world of business. It is a mission," Be...

Hands On: Hermès Cape Cod Titanium SJX Watches
Hermes Jun 30, 2026

Hands On: Hermès Cape Cod Titanium

For those headed down the cape this summer, Hermès has unveiled an upscaled Cape Cod in brushed titanium. In some ways, it represents something of an ‘Offshore’ moment for the Cape Cod — a bolder, sportier version of one of the brand’s most emblematic models. While Henri d’Origny’s original 1991 design has evolved over the years to become more of a unisex concept, the latest execution is more overtly masculine than any prior variant in both size and finish. Initial thoughts Watches like the Cape Cod illustrate the strides taken by a handful of so-called ‘fashion brands’ that have successfully crossed over into watchmaking in the past few decades — Hermès is a poster child of this movement. The brand’s original designs — especially its emphasis on details like typography — and high-end movements have enabled it to make significant inroads with serious collectors, to say nothing of its broader success with its primary clientele. Despite the light weight of the 41 mm titanium case, the upscaled Cape Cod has substantial wrist presence on account of its design, which emphasises the lug-to-lug distance — perhaps a bit too much. But thanks in part to its monochromatic case and dial — the vivid orange seconds hand is the only pop of colour — the personality of the Cape Cod transforms easily with a strap change. Despite the strength of the Hermès brand and the obvious quality of the Cape Cod, the watch is priced well at US$7,900. That’s significan...

Hands-On With A. Lange & Sohne’s 1815 Rattrapante Perpetual Calendar Pink Gold WatchAdvice
A. Lange & Sohne s 1815 Rattrapante Perpetual Jun 29, 2026

Hands-On With A. Lange & Sohne’s 1815 Rattrapante Perpetual Calendar Pink Gold

A. Lange & Söhne’s 1815 Rattrapante Perpetual Calendar brings together high complications, vintage-inspired design and a stunning pink-gold dial in one deeply romantic expression of haute horlogerie! What We Love Traditional pocket watch inspired vintage case design Pink gold dial suits this model perfectly and captures it in the best light Two romantic high-complications of rattrapante and perpetual calendar are showcased beautifully What We Don’t No lume for low-light legibility The case thickness may be large for some This classic pocket-watch inspired design may not be practical for daily wear Overall Rating: 9.4 / 10 Value for Money: 9.5/10 Wearability: 9/10 Design: 9.5/10 Build Quality: 9.5/10 The A. Lange & Söhne 1815 Rattrapante Perpetual Calendar is one of those timepieces that immediately reminds you why the Saxon manufacture is held in such high regard. It brings together so much of what makes German watchmaking special, but does so in a way that leaves you genuinely in awe. I recently did a video on this watch, sharing my thoughts on what makes it so special, and my opinion still has not changed: this is easily one of my top three favourite models from the brand. But enough of me drooling over it, let’s get into what makes this timepiece so remarkable. The A. Lange & Söhne 1815 Rattrapante Perpetual Calendar was first introduced in 2013 as a milestone in Lange’s modern chronograph history. As the name suggests, the timepiece brings together a rat...

Introducing: Jaeger-LeCoultre Introduces A Smaller, 40mm Polaris Date Hodinkee
Jaeger-LeCoultre Introduces Jun 24, 2026

Introducing: Jaeger-LeCoultre Introduces A Smaller, 40mm Polaris Date

What We Know If the current generation of Jaeger-LeCoultre's Polaris didn't quite do it for you, namely in the 42mm case sizes across the board in the Polaris lineup, this new 40mm version of the Polaris Date might just be a more compelling option. The new 40mm steel case is not only smaller in diameter, but actually thinner too, measuring 12.9mm compared to 13.92mm with the 42mm casing. No, it doesn't make for a slim time-and-date watch, but it's still an improvement for the sporty case. The new diameter, paired with an already compact lug profile, means that this version of the Polaris should be quite wearable for an even smaller subset of wrists now. Dial-wise, this 40mm Polaris Date uses the same lacquered fumé blue dial as the 42mm version, with a dramatically gradient sunray-brushed center section surrounded by a snailed minutes track and an outer grained section for the applied markers and date window. The inner bezel, complete with orange accents, is controlled through the second crown at 4 o'clock and can be used to track elapsed time. But while the dial doesn't offer anything new in the way of color, there are actually two small details modified from the 42mm version that I think are major improvements.  First is the positioning of the Jaeger-LeCoultre logo, now placed in the center brushed section rather than crammed right underneath the "12" markers in the 42mm version. And thankfully, "Automatique" is now gone from the dial, leaving only "Swiss Made" at the ...

Introducing: Amida Digitrend OSII Black - Now With Lume (Live Pics) Hodinkee
Jun 23, 2026

Introducing: Amida Digitrend OSII Black - Now With Lume (Live Pics)

What We Know Amida keeps finding new ways to update and reinvent the classic Digitrend driving watch. When we last heard from the brand, they had fashioned a model inspired by the NASA space shuttle missions, a timepiece that demonstrated the range of design and development possibilities of the Digitrend format, which first debuted in the pre-shuttle era way back in 1976 at Basel.  Now, it seems, Amida has seen the light. Or rather, it's seen the way to add luminescence material to an open-worked version of the digital jump hour timepiece with the Digitrend OSII Black. Featuring an open sapphire hood showing the DLC-coated workings of the movement and Amida's in-house developed jump hour module, the new model uses an LRD or 'light reflecting display' utilizing prismatic technology that illuminates the digital numerals via Super-LumiNova, for the first time.  The Digitrend has never been a watch for everyone. It's quirky, and its time-reading display is unusual, to say the least. But the addition of lume certainly adds to its functionality and represents a welcome upgrade for this new edition that is limited to 150 pieces and goes on sale today on Amida's website.  The brand and co-founder Matthieu Allègre say the ongoing improvements, revisions, and tweaks to the Digitrend model line shouldn't be seen as merely more refined or robust versions of the original. Rather, they're designing and producing the model as it would have evolved had the original brand not been am...