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The Swatch Group

Largest Swiss watch employer (~17,000 staff). 18 brands from Breguet/Blancpain at the top to Swatch at entry. ETA SA + Nivarox-FAR. Hayek family controls.

SIHH2011: A. Lange & Sohne Zeitwerk Striking Time Deployant
A. Lange & Sohne Zeitwerk Striking Time DEPLOYANT Jan 24, 2011

SIHH2011: A. Lange & Sohne Zeitwerk Striking Time

Lange had a bumper crop this year…in addition to the Richard Lange Pour le Merite Tourbillon announced last month…see this, they announced the Zeitwerk Striking Time, the new Saxonia Thin handwound, Saxonia World Time, and a refreshed Saxonia. And stay tuned for yet another big announcement slated for mid-year. But let’s go through the novelties…firstRead More

Breguet Quartet for Tourbillon 225th Anniversary SJX Watches
Breguet Quartet 21h ago

Breguet Quartet for Tourbillon 225th Anniversary

Enjoying a new lease of life under chief executive Gregory Kissling, Breguet is continuing with the revamp and revival of its product range, this time marking the 225th anniversary of Abraham-Louis Breguet invention of the tourbillon. Breguet is rolling out a quartet of models for the occasion, starting with the compact and enthusiast-oriented Classique Tourbillon ref. 7357 that’s an old school 35 mm in diameter. That’s followed by variants of existing models. The Classique Tourbillon Sidéral ref. 7255PT takes things up a notch with a “mysterious” flying tourbillon and aventurine enamel dial, while the Tradition Tourbillon ref. 7047PT is a new look for the long-tenured model featuring a chain-and-fusee transmission. Lastly the Marine Tourbillon Équation Marchante ref. 5887PT gains a translucent, luminous grand feu enamel dial. The enamel dial of the Marine Tourbillon Équation Marchante ref. 5887PT features a Super-Luminova star chart Initial thoughts Breguet has steadily refreshed its current line up since Mr Kissling took over, while releasing a handful of all new models, like the innovative Experimentale 1. The new tourbillons mostly fall into the former category; all are based on existing models to varying degrees. Ironically, of the four new models, it’s the entry-level piece that’s arguably the most novel. The Classique Tourbillon 7357 is clearly based on the ref. 3350 of 1989, but it has a new case and dial (but retaining the small case size). The mov...

Fratello’s Top 5 Recent Jaeger-LeCoultre Releases Fratello
Jaeger-LeCoultre Releases Another Friday another Yesterday

Fratello’s Top 5 Recent Jaeger-LeCoultre Releases

Another Friday, another list! This week, we will take a look at the five best releases from one of the most talked-about brands in the past few years. Jaeger-LeCoultre made quite a few waves with its releases in 2025 and did so again at Watches and Wonders 2026. But the many great timepieces were not […] Visit Fratello’s Top 5 Recent Jaeger-LeCoultre Releases to read the full article.

Hands On: Tudor Black Bay Chrono 39 “Bumblebee” SJX Watches
Tudor Black Bay Chrono 39 Yesterday

Hands On: Tudor Black Bay Chrono 39 “Bumblebee”

Tudor surprised with an off-season launch in the form of the Black Bay Chrono 39 “Bumblebee”. Coming just two months after Watches & Wonders 2026, the Bumblebee is one of the brand’s outstanding debuts for the year (so far), alongside the atypical Monarch. The Bumblebee is essentially a scaled-down version of the original Black Bay Chrono, which was excellent but half a size too large. Now it’s almost just right, but unquestionably good enough, especially since the downsized chronograph still retains the same high-spec movement and affordable price tag. Initial thoughts I’m a fan of the Black Bay Chrono; I own two earlier iterations of the model. Tudor got everything right with those, except for the size, which was a little too big for the design. The Black Bay Chrono 39 scales it down noticeably, enough that the watch is just right. The case is still a little thick (inevitably due to the movement), but the overall package has been refined to a point where it’s difficult to improve it much more, especially with the constraints of price and the MT5813 movement. The MT5813 is probably the top movement in this price range in terms of features and construction, but it is relatively thick. Still, the thickness is forgivable given the quality of the movement and the price. I certainly hope Tudor rolls out new variants of this chronograph as yellow is not for me, but I rate this highly in terms of proportions, wearability, and of course value. At US$6,725, the Black B...

Baltic Launches a New and Improved Scalegraph Collection Worn & Wound
Baltic Launches Yesterday

Baltic Launches a New and Improved Scalegraph Collection

Baltic expands their Scalegraph collection today with the launch of a pair of new sporty chronographs that the brand says will be part of their permanent collection. First introduced a year ago as a limited edition, this new iteration of the Scalegraph has a number of improvements that should add up to a more refined package overall. It’s also something of a return to the brand’s roots as a maker of vintage inspired sports watches, after getting more press as of late for dabbling in affordable haute horlogerie and watches defined by the blinding bling of lab grown diamonds. As a sports chrono, the aesthetic of the Scalegraph is about as classic as you can get. It has a traditional three register layout with a tachymeter bezel, beads of rice style bracelet, and screwdown pushers. It’s heavily racing inspired, and has the simple, classic case lines of many a familiar vintage sports watch. The stainless steel case is the same 39.5mm diameter as the original Scalegraph, but Baltic says the lugs are now wider, which should give the watch some additional presence on the wrist. Baltic has also replaced circular finishing on the top of the lugs with vertical brushing, which is certainly more reminiscent of the historic chronographs manufactured by Rolex, Universal Geneve, and others, that the Scalegraph is clearly emulating, at least somewhat.   The Scalegraph is available in three new colorways: Champagne, Blue, and Grey. All have tan colored contrasting subdials at 3, 6,...

Don’t Sleep On These Cushions — Hands-On With Three Fears Brunswick Models Fratello
Fears Yesterday

Don’t Sleep On These Cushions — Hands-On With Three Fears Brunswick Models

Sometimes, as a watch enthusiast, you just connect with a brand. Fears is such a brand for me. I find this revived English indie watch company a prime example of how to establish yourself in a slightly higher segment than most. As much as I appreciate the company from a distance, I had spent little […] Visit Don’t Sleep On These Cushions — Hands-On With Three Fears Brunswick Models to read the full article.

Grand Seiko’s Evolution 9 Refresh Arrives – with Tapered Quick-Adjust Bracelets SJX Watches
Grand Seiko s Evolution 9 Refresh 2 days ago

Grand Seiko’s Evolution 9 Refresh Arrives – with Tapered Quick-Adjust Bracelets

The much-anticipated refresh of Grand Seiko’s Evolution 9 line has arrived with new bracelets for six existing dials, as well as a newcomer and a mid-sized version of the fan favorite Lake Suwa. This brings much improved bracelets to Grand Seiko’s upmarket (and very successful) Evolution 9 line, fueling Seiko’s global ambitions for its flagship luxury brand. Moonlit Lake Suwa (SLGB007) Initial thoughts If the UFA Ushio Diver launched earlier this year proved anything, it’s that Grand Seiko is listening to its customers, and those customers want slim watches, case back power reserve indicators, better bracelets, and a tool-less quick adjust clasp. The Evolution 9 line, launched six years ago in 2020, met half of these requirements, being let down by only the bracelet. With this refresh, the Evolution 9 becomes an even more competitive, and compelling, collection. Grand Seiko’s in-house quick-adjust clasp. Image – Seiko Watch Corporation Unfortunately, the changes also come with a significant movement downgrade for the Spring Drive models, replacing the extended power reserve cal. 9RA2 with the simplified cal. 9RB2. That said, the UFA designation will be seen as a significant upgrade to all but the nerdiest collectors, making it a coup for Grand Seiko as the new movement adds value for the customer while presumably being less expensive to manufacture. Cal, 9RB2. Image – Seiko Watch Corporation But before you run out to buy one of the five-day Spring Drive watch...

Hands On: Sylvain Pinaud Tourbillon SJX Watches
2 days ago

Hands On: Sylvain Pinaud Tourbillon

Independent watchmaker Sylvain Pinaud has introduced the Tourbillon, a watch that looks a lot like the brand’s sophomore Origine, but is in fact entirely different. The apparent similarity conceals an all-new calibre, which features a lively 30-second tourbillon front and centre. Mr Pinaud’s most ambitious project yet will be made in three 10-piece limited editions: one in titanium, and two in platinum. Initial thoughts Sylvain Pinaud is one of the few contemporary independent watchmakers who launched his eponymous brand with a complication before going back to basics with a time-only model. Launched in 2022, the Origine was well-suited to the prevailing taste for well-finished time-only watches. With Origine production in the rearview, Mr Pinaud has moved back in the direction of additional complexity with his first tourbillon. For fans of Sylvain Pinaud — and artisanal watchmaking in general — the well-executed Tourbillon leaves little room for complaint. That said, it’s liable to be criticised for the simple fast that it looks a lot like the Origine. Indeed, the two watches could hardly look more similar — a fact that limits the Tourbillon’s ‘shock and awe’ factor. At launch, I noted that the Tourbillon costs more than double that of the time-only Origine. That’s arguably a big ask relative to the additional complexity of the tourbillon regulator, but the cost basis is probably a moot point given collector appetite for independent watchmaking and the...

Hamilton’s America 250 Roadshow NYC Recap: A Fitting Salute to Military Roots Worn & Wound
Hamilton s America 250 Roadshow 2 days ago

Hamilton’s America 250 Roadshow NYC Recap: A Fitting Salute to Military Roots

Hamilton recently kicked off its America 250 Roadshow in Charleston, South Carolina, but this past weekend it brought its traveling pop-up experience to Hudson Yards in NYC. This gathering brought together watch enthusiasts, curious passersby, and a healthy dose of military-inspired history. The traveling activation celebrates the upcoming 250th anniversary of the United States while spotlighting one of Hamilton’s most enduring collections: the Khaki Field. Born in Lancaster, Pennsylvania in 1892, Hamilton’s story is deeply intertwined with American history. From keeping the nation’s railroads running on time to supplying over one million timepieces and marine chronometers to Allied forces during World War II, the brand’s reputation has long been built on precision and reliability. That heritage lives on today in the Khaki Field collection, which served as the centerpiece of this weekend’s Hudson Yards experience. Visitors were able to explore displays tracing the history of the Khaki Field line while getting hands-on with the new Khaki Field Mechanical 36mm America 250 Edition. Produced in a limited run of 1,776 pieces, the anniversary watch pays tribute to Hamilton’s military roots with vintage-inspired proportions and styling. Beyond the watches themselves, the pop-up offered plenty of opportunities to explore. A Hamilton watchmaker was on hand throughout the weekend, giving attendees an up-close look at the movements powering the brand’s mechanical watche...

Introducing – Union Glashütte Belisar Chronograph Limited Edition Silvretta Classic 2026 Monochrome
Union Glashütte 2 days ago

Introducing – Union Glashütte Belisar Chronograph Limited Edition Silvretta Classic 2026

Every summer, hundreds of classic cars take to the Alpine roads of Austria’s Montafon region for the Silvretta Classic. This rally has become a regular fixture in Union Glashütte‘s calendar too, with the German brand releasing a dedicated limited edition almost every year. The Viro Chronograph Silvretta Classic 2023, with its bicompax layout, was followed […]

Auctions: French Soccer Legend Zinédine Zidane Talks Watches And Why He's Offering His First Cartier To A Special Charity Sale Hodinkee
Cartier 2 days ago

Auctions: French Soccer Legend Zinédine Zidane Talks Watches And Why He's Offering His First Cartier To A Special Charity Sale

Zinédine Zidane is football (soccer) royalty in France. Having played for his home country in the World Cup three times, he led Les Bleus to victory in 1998 and made the final in 2006, winning the Golden Ball as the tournament's best player.  Photo credit: Alex Teuscher Before becoming a manager coach at Real Madrid, Zidane, known as 'Zizou', also had a prestigious career in professional soccer as an attacking midfielder at a host of European clubs, including Juventus. Widely regarded as one of the best players in history, he rose to prominence early in his career in the French Ligue 1 at FC Girondins de Bordeaux. And it was in Bordeaux that Zidane bought his first proper watch, a Cartier Pasha. Now that watch will be sold at a charity auction for ELA International as part of the Watches For ELA auction by Christie's on November 9 in Geneva. Zidane has been a supporter of ELA International - the European Leukodystrophies Association - for a quarter century. The non-profit organization is dedicated to defeating leukodystrophies—rare, genetic diseases that destroy the central nervous system. They fund medical research, support affected families, raise public awareness, and advocate for universal newborn screening. With the 2026 World Cup in full swing and on North American soil, we asked Zidane about his passion for watches, his support for ELA International, and why this Cartier has special meaning for the French soccer legend.   Zidane's Cartier Pasha.Photo credit: Al...

Introducing: Jaeger-LeCoultre Introduces A Smaller, 40mm Polaris Date Hodinkee
Jaeger-LeCoultre Introduces 2 days ago

Introducing: Jaeger-LeCoultre Introduces A Smaller, 40mm Polaris Date

What We Know If the current generation of Jaeger-LeCoultre's Polaris didn't quite do it for you, namely in the 42mm case sizes across the board in the Polaris lineup, this new 40mm version of the Polaris Date might just be a more compelling option. The new 40mm steel case is not only smaller in diameter, but actually thinner too, measuring 12.9mm compared to 13.92mm with the 42mm casing. No, it doesn't make for a slim time-and-date watch, but it's still an improvement for the sporty case. The new diameter, paired with an already compact lug profile, means that this version of the Polaris should be quite wearable for an even smaller subset of wrists now. Dial-wise, this 40mm Polaris Date uses the same lacquered fumé blue dial as the 42mm version, with a dramatically gradient sunray-brushed center section surrounded by a snailed minutes track and an outer grained section for the applied markers and date window. The inner bezel, complete with orange accents, is controlled through the second crown at 4 o'clock and can be used to track elapsed time. But while the dial doesn't offer anything new in the way of color, there are actually two small details modified from the 42mm version that I think are major improvements.  First is the positioning of the Jaeger-LeCoultre logo, now placed in the center brushed section rather than crammed right underneath the "12" markers in the 42mm version. And thankfully, "Automatique" is now gone from the dial, leaving only "Swiss Made" at the ...

First Look – Grand Seiko Updates its Classic Evo9 Collection Models with Spring Drive UFA Calibre and a New Bracelet Monochrome
Grand Seiko Updates 3 days ago

First Look – Grand Seiko Updates its Classic Evo9 Collection Models with Spring Drive UFA Calibre and a New Bracelet

Just a couple of hours ago, we introduced one of Grand Seiko‘s new models for 2026, the Spring Drive UFA 40mm Lake Suwa SLGB007. And yes, we decided to give this model its own dedicated article, being a new reference in the Evolution 9 collection. However, there is more coming from Japan… Grand Seiko has […]

Is There A Cosmic Connection? Three Awake Sơn Mài Guilloché Main Watches Land At Fratello HQ Fratello
3 days ago

Is There A Cosmic Connection? Three Awake Sơn Mài Guilloché Main Watches Land At Fratello HQ

You just can’t take your eyes off the dial, can you? I couldn’t. The three Awake Sơn Mài Guilloché Main Sunset, Alba, and Borealis watches do have a mesmerizing effect. That’s what a handmade, space-inspired guilloché dial combined with more unusual and, dare I say, exotic sơn mài lacquer does. But what you don’t notice […] Visit Is There A Cosmic Connection? Three Awake Sơn Mài Guilloché Main Watches Land At Fratello HQ to read the full article.

Hands On: Girard-Perregaux Laureato Three Gold Bridges SJX Watches
Girard-Perregaux Laureato Three Gold Bridges 3 days ago

Hands On: Girard-Perregaux Laureato Three Gold Bridges

Girard-Perregaux (GP) closed out the Laureato’s 50th anniversary last year by launching the Laureato Three Gold Bridges, 18 years after the ‘three gold bridges’ format was first applied to the brand’s signature sports watch. Available with our without a diamond-set bezel, the Laureato Three Gold Bridges signals the brands emergent ambitions. Initial thoughts Few brands can lay claim to their own distinctive movement architecture, and GP is right to make the ‘three gold bridges’ format a pillar of the brand’s resurgence. While the brand did not have a monopoly of this format in the pocket watch era, the appealing architecture has been synonymous with GP since the formula was first applied to a wristwatch in the 1990s. To look at the Laureato Three Gold Bridges is to understand how a mechanical watch works, and that’s a key aspect of its appeal. The layout clearly separates the major functions, with the power source, the going train, and the regulating organ supported by dedicated bridges front and back. The sporty Laureato case and sturdy H-link bracelet are secondary to the spectacular movement, but the hard-wearing stainless steel construction does a good job of making the haute horlogerie calibre wearable on a daily basis, even if the 30 m water resistance rating trails competitors. The gem-set model illustrated is priced at CHF219,000, while the unadorned variant with a simpler white gold bezel retails for CHF162,000. This pricing slightly undercuts tha...