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Deployant · Page 54

New Release: De Bethune DB25 Perpetual Calendar Deployant
De Bethune DB25 Perpetual Calendar DEPLOYANT Sep 3, 2022

New Release: De Bethune DB25 Perpetual Calendar

This new perpetual calendar is fitted with a leather strap secured by a polished titanium buckle and accompanied by a second grey fabric strap. Vividly illustrating the technical and aesthetic expertise of the Manufacture, this new Reference DB25sQP marks its entry into the perpetual calendar collection and will be limited to a single production run of 15 units per year.

New: Kurono Calendrier Type 1 is already sold out! We explore why. Deployant
Kurono Tokyo s latest drop Aug 13, 2022

New: Kurono Calendrier Type 1 is already sold out! We explore why.

The new release marks Kurono's success once again in textbook execution of a product launch. It begins with a great design, good pricing and finishes with great marketing. Riding on Hajime's popularity, the brand story benefits from the watchmaker's credibility. The design is classic and accessible, with finishing that is a bar above most in its segment. It also benefits from finding a niche in the USD1-4k segment, in a non-mass production vertical. Its limited production possibly limited by assembly and manufacturing capacity works ironically in its favor, to create scarcity.

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