Teddy Baldassarre
The 20 Best Watches For Women In 2026
Over the past several years, the topic of women and watches, women in watches, and the best watches for women has become a much-debated topic, both by the enthusiast community and by watchmakers and brands themselves as they struggle to get on the pulse of what women consumers in theory want. After the angry mob raised their symbolic pitchforks across forums at the watchmaking world’s perceived lazy marketing strategy – distilled by the catchy term “pink it and shrink it,” which pointed to the industry's tendency to supply smaller, pink or mother-of-pearl-hued, quartz models in its designs, specifically marketed toward women – I think there is still a great scrambling by brands to pinpoint what women with their exponentially growing purchasing power really want, and will actually transform this demographic into a healthy and dependable consumer base. But I will concede that this is a great challenge indeed because, as we should all know by now, the tastes and stylistic ideals of the women consumer are as varied and complex as women themselves. As a woman in the watch world, I think we are simply looking for a watch landscape that more accurately reflects that, and one with the same consideration and attention to craft (especially in the mechanical department) that has been given to watches marketed towards men. Taking all of the above into consideration, I’ve put myself to the daunting task of rounding up what I think are the most compelling watches, both ...
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