WatchRider
Discovering AndoAndoAndo at WARO: The Vinyl Record & LUCKYSHROOM Watches
Last weekend, I found myself walking through the halls of the WARO (Watching Romania) in Bucharest. Like most horology gatherings, the room was filled with traditional dials, polished steel cases, and familiar silhouettes. But amid the sea of classical designs, one booth immediately grabbed my attention: AndoAndoAndo. If you haven’t come across them yet, AndoAndoAndo is a microbrand that designs timepieces with an unmistakably playful, creative mindset. They don’t try to compete with heritage brands on traditional finishings; instead, they make watches that simply bring character and personality to the wrist. Falling for the Vinyl Design The standouts of their lineup are their Vinyl Record watches. Inspired by vintage turntables, the design is a quiet masterclass in translating music culture into horology. The dial recreates the grooves of a vinyl LP, complete with elements that subtly mirror the shape of a turntable tonearm. It feels clever without being gimmicky, a rare balance for concept-driven watches. The moment that sealed it for me was putting the black and gold version on my wrist, specifically, the Charlotte de Carle x Ando “Music is the Answer” Limited Edition. Created in collaboration with British DJ and presenter Charlotte de Carle, the contrast between the deep, grooved black dial, the 24k gold PVD case, and the frosty gold tonearm hand gives it an elevated retro feel. It catches the light in a way that feels organic rather than flashy. As soon as I ...
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