SJX Watches
The Affordable Custom Watchmaking of Maxim Sushkov
Russian independent watchmaker Maxim Sushkov specialises in affordable custom timepieces, and has just unveiled his latest. Created for an Austrian client, the Watch Creative is a dress watch with classical elements like teardrop lugs and Breguet numerals, as well as a few striking, original details, such as the unusual, droplet-shaped hands. Initial thoughts While still niche, independent watchmaking has gained increasing traction in recent years. Its rising popularity has been accompanied with rising prices, both in the secondary market and at retail. A few watchmakers, however, continue to offer accessibly priced, original work. One such example is Mr Sushkov, who provides a channel for enthusiasts to commission one-off timepieces, appealing to collectors who fancy something unique but affordable. The Watch Creative illustrates Mr Sushkov’s work well. From the case with soldered lugs to the guilloche dial, it’s made up of a mix of stock and custom parts – with a good deal of work done by hand – resulting in a simple watch with interesting details. In fact, the custom execution make it a good value proposition at around US$4,200. This has little competition at the US$4,000 mark in a similar vein of customised watches, except for fellow Russian watchmakers like HoD (though it occasionally works with Mr Sushkov). An alternative similar priced but the complete opposite in concept is the Ophion Velos, a watch that is more polished and refined, but made by machine i...
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