Oct 6, 2020
Bell & Ross Introduces the BR 05 Blue Gold
Conceived as an affordable entry into the world of the integrated-bracelet, luxury-sports watches, the BR 05 was first launched in steel, priced at a little under US$5,000. Now the brand has just taken the covers off the decidedly more lavish BR 05 Blue Gold, which is rendered in the trendy colour combination of a metallic blue dial with a rose gold case, and even a matching gold bracelet. Initial thoughts When it made its debut last year, I found the BR 05 to be as good looking as it was controversial. At a glance the design is redolent of the usual suspects in the luxury-sports watch genre. However, there’s originality to the design that is less noticeable, such as the bezel derived from the quintessential Bell & Ross (B&R) wristwatch, the square BR 01. And the case finishing on the steel BR 05 is well done; not overly complicated yet managing to have well defined edges. All of those qualities carry over to the rose-gold variant, which coupled with the blue, sunburst-brushed dial, results in a compelling watch. But the price is far from compelling. At US$32,500 on a bracelet (and US$11,000 less on a rubber strap), the BR 05 in gold is expensive, especially since the competition is very, very strong. It is cheaper than the Royal Oak or Overseas in solid gold, but the difference doesn’t seem like that much of a stretch at this level. The Overseas in gold, for instance, costs a little over US$46,000. A good look While the value proposition in terms of the movement an...
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