How do I avoid being targeted by watch robbers?

Treat your watch like jewellery: don't flash it in known hot spots (London W1, Paris 8th/16th, Marbella, Cannes, Monaco, Mallorca), keep it under a cuff in transit, lose it in restaurants and Ubers, and get a written valuation + specialist insurance (Hodinkee Insurance, Chubb, AXA Art) before the loss happens. If confronted, hand it over immediately , no resistance, no eye contact, no chase. Report to police within 24 hours and to The Watch Register within a week so the serial blocks resale through brand service centres.

How to Avoid Watch Robbery: Hot Spots, Prevention, and

The threat picture

Luxury-watch robbery has scaled significantly post-2018. London Met Police recorded 11,000+ watch thefts in 2022 (per Watchfinder analysis); Paris, Madrid, Barcelona, Mallorca, Marbella, Cannes, and Milan all report similar patterns. The defining method is the moped or motorbike rider with pillion passenger: the rider stops next to a target, the passenger takes the watch (sometimes with a knife or hammer), they ride off. A second pattern is the follow-home: the watch is spotted in a Mayfair restaurant or Mallorca beach club, the wearer is followed home or to the hotel, the robbery happens at the address. Both patterns target watches above ~CHF 15,000, with Rolex sports models, AP Royal Oak, and Patek Nautilus the most-targeted references.

Hot-spot awareness

Specific high-risk zones in 2024-2025: London (Mayfair, Knightsbridge, Sloane Street, Park Lane, Selfridges area); Paris (8th around Avenue Montaigne, 16th around Trocadéro, the Champs-Élysées hotels); Spain (Marbella Old Town and Puerto Banús, Mallorca Magaluf and Palma marina, Ibiza San Antonio); South of France (Cannes, Monaco, Saint-Tropez during high season); Italy (Milan Quadrilatero della Moda, Naples). Outside the hot spots, ambient risk is much lower; in central London a Submariner is a real risk, in suburban London it is largely fine.

Practical prevention

A few habits cut the risk substantially. Cuff-cover: in transit and on the street, the watch is under a long cuff. Beater rotation: in serious hot spots, leave the Patek in the safe and wear a Tudor, a vintage Seiko, or a G-Shock. Restaurant discipline: when paying or being photographed, the watch is on the wrist that's away from the public side of the table. Uber and taxi awareness: drivers are sometimes the source of follow-home intel; don't talk about the watch on the phone in the cab. Photographs: tagged Instagram posts geolocated to your home or daily routine help robbers select targets.

What to do if confronted

The consensus across security professionals, watchmakers, and police is identical: comply immediately. The watch is replaceable, the medical bill is large, and most robbery escalations to assault or stabbing happen because the victim resisted, chased, or made eye contact. Hand the watch over, look at the ground, do not run, do not pursue. Once the assailants leave, call emergency services for the police report and any medical attention, then call your insurer.

Insurance and recovery

Specialist watch insurance covers loss outside the home (most contents policies don't, or cap at ~CHF 5,000). Hodinkee Insurance (US/UK), Chubb, AXA Art, and Hiscox all offer worldwide coverage with named-piece schedules. Premium is typically 0.5-1.5% of insured value per year; payout requires a recent professional valuation, original purchase paperwork (or a replacement valuation), and a police report filed within 24-72 hours of the loss. The Watch Register (international stolen-watch database, ~1.5M registered serials) lets you flag the serial; brand service centres, major auction houses, and many pre-owned dealers check the register and refuse stolen pieces. In-home storage against burglary is a separate consideration: a UL TL-15 safe bolted to the floor is the standard.

Comments 2

L. Pereira May 16, 2026 at 5:31 PM

Good advice on treating the watch like jewelry. One thing missing though: in many countries, especially developing markets, grey-market pieces are significantly cheaper but come with customs risks if you're traveling. I picked up a Sub in Miami for way less than São Paulo pricing, but had to be careful bringing it back through customs. The article's point about not flaunting is even more critical when you own something that looks expensive but cost you half the official price.
1. Margaret R. replying to L. Pereira Jun 3, 2026 at 3:40 AM
  
  You've touched on something my late husband used to worry about. He'd say the real risk isn't just the watch itself, but the story behind it. A grey market piece that looks like a $10,000 watch but cost you $5,000 can actually draw more unwanted attention because thieves can't always tell the difference. He was careful about wearing his Omega overseas for exactly that reason. Your point about discretion being even more important with a bargain find really resonates with me. It's a side of watch collecting people don't always think through.