The watch industry is finally healing. For years since the pandemic, watch collecting devolved into a toxic, clout-chasing game of who could get an allocation for a Rolex Daytona, Patek Philippe Nautilus, or Audemars...

The Rolex Submariner is supposed to be the ultimate, rugged tool watch, a piece of engineering meant to dive to the bottom of the ocean and take a beating. So why does the two-tone Rolex Submariner Serti with sapphire...

Rolex officially discontinued the Pepsi GMT, and the market has completely lost its mind. With stainless steel models now trading at $30,000, it is officially time to call out the insanity.

I just walked out of the Rolex booth at Watches and Wonders, and I have some serious thoughts.

Liquor Run is officially back. Join us in Sonoma, California, for an incredibly special trip celebrating my dad's 60th birthday with fine wine, great watches, and our closest friends and family.

Tag a GMT owner😂😂😂

Sorry suckas!😂😂😂😂 Jokes aside, if you want a GMT at retail price, look on the secondary market for models from the 90s. They’re incredible!!!