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It’s been a wild 24 hours. From an unexpected invitation to appear on NBC's Today Show to discuss the highly controversial new AP x Swatch collaboration, to hunting for vintage Americana at a local estate sale, and...

The watch industry is finally healing. For years since the pandemic, watch collecting devolved into a toxic, clout-chasing game of who could get an allocation for a Rolex Daytona, Patek Philippe Nautilus, or Audemars...

The Rolex Submariner is supposed to be the ultimate, rugged tool watch, a piece of engineering meant to dive to the bottom of the ocean and take a beating. So why does the two-tone Rolex Submariner Serti with sapphire...

If you want the best piece of watch collecting advice I can possibly give you, here it is: Stop treating your watches like investments, get out of your comfort zone, and start making actual memories with them.

Tudor's 2026 releases are here, and honestly? They are incredibly underwhelming. From the ambiguous Tudor Monarch to the new Black Bay Blue that looks like a cheap "mall watch," I am not impressed.

Rolex officially discontinued the Pepsi GMT, and the market has completely lost its mind. With stainless steel models now trading at $30,000, it is officially time to call out the insanity.

Liquor Run is officially back. Join us in Sonoma, California, for an incredibly special trip celebrating my dad's 60th birthday with fine wine, great watches, and our closest friends and family.

Tag a GMT owner😂😂😂

PSA : Watches are fun and you don’t have to own any really expensive ones to enjoy the hobby!

Sorry suckas!😂😂😂😂 Jokes aside, if you want a GMT at retail price, look on the secondary market for models from the 90s. They’re incredible!!!

Watches & Wonders 2026 was an absolute movie. From running into Nico Leonard on Day 1 to spotting Patek Philippe's Thierry Stern at an underground club, this is the unfiltered, brutal truth about the biggest watch sho...

I have a confession: I was struggling to make content about watches. The industry is flooded with hype, "mediocre product," and brands acting like a new dial color is groundbreaking news. My disenchantment has been no...

Is Watches & Wonders just a total "douche fest"?

Watches are officially getting smaller at Watches & Wonders 2026, and I have some strong opinions on the new releases from Bulgari and A. Lange & Söhne.

I just walked out of the Rolex booth at Watches and Wonders, and I have some serious thoughts.