Watch Videos

Tudor have just re-released the North Flag. There have been some BIG meaningful updates made. Here's everything you need to know: what's good, what's bad with the 2026 Tudor North Flag

Is the Rolex Explorer 36 the best everyday Rolex, or is it simply too boring for the price?

I bought a Hublot—but probably not the Hublot you’re expecting.

Is the NOMOS Tetra 27 one of the most underrated square watches you can buy? In this review, I take a closer look at two of the newest NOMOS Tetra models—and explain why they might be the perfect expression of NOMOS...

The luxury watch industry has a hype problem.

Why are some watch collectors turning away from Rolex? Rolex remains the most commercially dominant Swiss watch brand in the world, but its image has changed—from rugged professional tool watches to luxury status sy...

OMEGA watches deserve more respect. From the Co-Axial escapement and METAS Master Chronometer certification to the value of the OMEGA Seamaster Diver 300M, there are some genuinely important things this brand gets right.

We also dive into how I evaluate microbrand watches, whether buying your first Rolex changes your opinion of Tudor, if OMEGA has become too reliant on the Co-Axial escapement, why the Tudor Royal deserves more attenti...

Looking for the best dive watches in 2026? In this guide, I'm covering the best dive watches at every budget, from affordable divers under $1,000 all the way to luxury icons over $10,000. Whether you're buying your fi...

It is time for the mid-year check in of the watch industry. What were the best releases so far? Which ones were a bit meh? Brands I am actually worried about and more.

HOW TO GET IN TOUCH WITH ME:

For years, Longines sat quietly in the background of the Swiss watch industry. Today, it has become one of the most respected brands among watch enthusiasts.

The new IWC Ingenieur Automatic 35 in Pool Blue might just be my favourite Ingenieur yet. In this hands-on review, I take a closer look at IWC's latest integrated bracelet sports watch and explain why a simple dial ch...

Watch regrets are the worst. Soooo, don't have them. ;) If you've ever regretted buying a watch, chances are it wasn't because it was a bad watch. More often than not, it was exciting for a while—but didn't stand th...

A candid take on the state of the Swiss luxury market, where the value really lives, and what is happening behind the headlines at the major maisons.