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Latest watch news · Page 881

Page 881

44,529 articles  ·  Page 881 of 1670
Happy Birthday, Swatch Worn & Wound
Swatch Mar 3, 2023

Happy Birthday, Swatch

Swatch, the brand that is just about everyone’s first watch, celebrated their 40th birthday this week. On March 1, 1983, Swatch unveiled its first collection of plastic cased, battery powered watches, and it’s not an exaggeration to say that it just might have saved the Swiss watch industry. After a long period of dominance in the mass production of watches, quartz watches made by Japanese companies at a massive scale radically changed the watchmaking landscape, putting the traditional mechanical watchmaking industry into something of a tailspin. The massive success of Swatch through the 80s and into the 90s injected cash and enthusiasm into Swiss watchmaking that the industry still benefits from to this day.  We write about anniversaries all the time in these pages. As we’re all fond of saying, “Every year is an anniversary year.” But in the coverage of the big Swatch 4-0 that I’ve seen this week, I’ve much more commonly heard it referred to as a “birthday,” and I think that’s important. Anniversaries can be joyous occasions, but the word implies a certain seriousness that isn’t right for Swatch. A birthday is different. It’s fun, there’s cake, and hopefully some color. That’s how I think of Swatch (minus the cake).  Swatch and I are just about the same age. I turned 40 in October of last year, and it’s interesting to think about the brand approaching middle age, as I, much to my dismay, seem to be doing as well. Does Swatch also have naggi...

Chopard L.U.C and the challenges of outgrowing a household name Time+Tide
Chopard L.U.C Mar 3, 2023

Chopard L.U.C and the challenges of outgrowing a household name

If I asked you what attributes are necessary for a brand to be elevated to the echelons occupied by the likes of the holy trinity, I’m sure the answer would contain some, if not all, of the following: rich heritage, exceptional attention to detail, and unique, highly-involved complications. I needn’t name all the names that … ContinuedThe post Chopard L.U.C and the challenges of outgrowing a household name appeared first on Time+Tide Watches.

FRIDAY WIND DOWN: TAG Heuer boutique opens in Adelaide, Cartier pop-up exhibition in Sydney, JLC celebrations in Melbourne Time+Tide
TAG Heuer boutique opens Mar 3, 2023

FRIDAY WIND DOWN: TAG Heuer boutique opens in Adelaide, Cartier pop-up exhibition in Sydney, JLC celebrations in Melbourne

It’s proved to be a busy week for Australian watch enthusiasts from around the country. Firstly, TAG Heuer celebrated the opening of their seventh stand-alone boutique in Australia – a number warranted by the fact that Australia is the brand’s fourth-largest market worldwide. The stars of the evening were the TAG Heuer Monaco, and its … ContinuedThe post FRIDAY WIND DOWN: TAG Heuer boutique opens in Adelaide, Cartier pop-up exhibition in Sydney, JLC celebrations in Melbourne appeared first on Time+Tide Watches.

HANDS-ON: Form follows function in the Sternglas Hamburg Automatik Time+Tide
Mar 3, 2023

HANDS-ON: Form follows function in the Sternglas Hamburg Automatik

Minimalism can often be used as an excuse by cheap watch brands to get away with lazy design, but the discerning eye will always be able to tell when a corner is being cut. Bauhaus is one of the arts of using minimalism to its maximum effectiveness, where design and function both inform each other … ContinuedThe post HANDS-ON: Form follows function in the Sternglas Hamburg Automatik appeared first on Time+Tide Watches.