Worn & Wound
A Studio Underd0g April Fool’s Joke Becomes a Reality, Proving that Everyone Loves a Pizza Party
What do Canned Unicorn Meat, a Tauntaun Sleeping Bag, an Apple Store Playmobil set with optional Line Pack, and the Studio Underd0g 01 SERIES Chronograph Pepper0ni have in common? All of these were introduced first as April Fool’s pranks before eventually transforming into real products (except the Apple Store Playmobil set - still a little mad at that one never making the leap). Back in the halcyon days of the internet, ThinkGeek specialized in this sort of April Fool’s nonsense. Today, Studio Underd0g is joining forces with Time+Tide to bring a little bit of that fun back. You may remember that back in April, Studio Underd0g founder Richard Benc (with some help from Time+Tide’s Andrew McUtchen) released a teaser video for another in the brand’s line of food-inspired watches. But where previous releases like the Watermel0n, Strawberries & Cream, or Pink Lem0nade have been mostly content to draw their bright color palettes from eponymous inspirations, the Pepper0ni promised a more… overt take on its namesake. While it quickly became apparent that the idea of a pizza-inspired 01SERIES Chronograph was meant as a one-off gag to celebrate the internet’s favorite holiday, apparently a huge number of you pizza/watch enthusiasts reached out asking after the watch. Now, nine months later, what was once a joke has become a reality - well, actually, two realities - because the real-life version of the Pizza Party chronograph comes in two distinct flavors: Pepper0n...
