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Saint-Imier watchmaker who founded Heuer (now TAG Heuer) in 1860; patented the oscillating pinion 1887.
TAG Heuer (1999), Zenith (1999), Hublot (2008), Bulgari (2011), plus Louis Vuitton in-house and Tiffany & Co. Bernard Arnault\'s Paris-based group.
Light blue and marigold on a full-titanium case, with carbon and a limited-edition badge. TAG Heuer's Gulf collab just got very serious.
The 1969 Heuer square chronograph. Worn by Steve McQueen in Le Mans.
Monochrome
The TAG Heuer Carrera Date 36mm is designed to captivate both men and women, all thanks to its versatile unisex diameter. Within the collection, however, some models naturally lean towards a more traditionally feminine appeal, enhanced using soft colours and diamond-adorned dials. The two latest additions to the colourful lineup, featuring delicate powdery pink and […]
WatchAdvice
TAG Heuer’s Carrera Chronograph Tourbillon in stunning purple is the perfect blend of performance and precision! What We Love Sunburst purple dial steals the show Tourbillon cage stands out more on this model compared to other versions. Polished finishing on the case and dial makes this watch look stunning on the wrist What We Don’t Sub-dials could potentially have looked better by matching dial colour and finish. For the price point, the movement could have more finishing A tachymeter scale instead of a minute track would’ve looked fantastic too! Overall Score: 8.75 / 10 Value for Money: 9/10 Wearability: 8.5/10 Design: 8.5/10 Build Quality: 9/10 The TAG Heuer Carrera is one of the most iconic collections in the world of luxury watchmaking. As we know, the Carrera was first introduced in 1963 by Jack Heuer and was named after the infamous Carrera Panamericana, a high-octane race that stood for innovation and daring. Over the decades, the TAG Heuer Carrera has evolved; however, it still remains true to its original concept of precision, elegance and a design that brings together a perfect balance of form and function. The TAG Heuer Carrera is undoubtedly one of the most iconic watches in the world, known for its design language of clean lines and chronograph functionality. The watch is a timeless symbol of TAG Heuer’s ability to push the boundaries whilst still keeping the core identity of the watch intact. Presenting the TAG Heuer Carrera Chronograph Tourbillo...
Monochrome
TAG Heuer’s Carrera has been basking in the limelight for 62 years now, a timeless racing-inspired chronograph designed by Jack Heuer in 1963, named after the Carrera Panamericana Road race. Celebrating its 60th anniversary in 2023, TAG Heuer introduced a compact 39mm edition of the Carrera with a pronounced domed sapphire crystal, imitating the look […]
Fratello
In 2023, at Watches and Wonders Geneva, TAG Heuer proudly presented the new Carrera Chronograph Glassbox. We were immediately swept away by its 39mm size and the sexy curves on the edge of the dial. One year before, TAG Heuer released a limited-edition Monaco with a purple fumé dial inspired by some very early Heuer […] Visit Introducing: The 39mm TAG Heuer Carrera Chronograph Glassbox In Smoky Purple to read the full article.
Worn & Wound
Was there ever any doubt that this was where this year was headed? Ever since it was announced that LVMH, and specifically TAG Heuer, would be taking over Formula 1 timekeeping responsibilities from Rolex as part of a broader 10-year partnership between the two, it was clear that 2025 would (for TAG Heuer) be all about racing. We just didn’t know what that would look like, at least when it came to the watches. Now we do, and surprise, surprise, TAG Heuer is kicking it off with a brand new generation of (what else?) The Formula 1 Chronograph. Motorsport and TAG Heuer have long been linked (something Zach recently explored), and one obvious example of this is the Formula 1. TAG Heuer launched the first generation of the Formula 1 way back in the ‘80s, and the simple, colorful, quartz watch helped to clearly establish a new sensibility for the brand. Since then, the Formula 1 has evolved, eschewing the almost toy-like quality of the earliest releases to bear the name and moving upmarket while still acting as the clear entry point into the brand’s chronograph offering - a quartz Formula 1 can still be had for under $2000, an almost shocking price tag in the context of the modern market. These new Formula 1s are a decided step up from those watches but still come in under the price of the latest generation of Carrera chronographs. The watches themselves are bold and clearly represent a step into a new generation of design language for the Formula 1 - a refreshing chan...
Monochrome
Among the many partnerships between automotive brands and watchmakers, the collaboration between TAG Heuer and Porsche stands out as one of the most seamless and authentic despite being recent – since 2021. This synergy has given rise to special edition timepieces that captivate enthusiasts well beyond the racing world – the Carrera Porsche Chronograph, then […]
Hodinkee
A new design to mark the new era of TAG and Formula 1.
Fratello
TAG Heuer and Porsche are well-known names in motorsport. In 2023, the two teamed up for a pair of special TAG Heuer Carrera models to celebrate the original Porsche 911. The Carrera Chronosprint × Porsche now gets two more additions to the lineup. These watches celebrate the Porsche 911’s first rally success at the 1965 […] Visit Introducing: The TAG Heuer Carrera Chronosprint × Porsche Rallye Editions to read the full article.
Teddy Baldassarre
When TAG Heuer released the Carrera “Glassbox” in 2023 it was immediately received as one of the better vintage reinterpretations of the post-pandemic era. Why exactly is it so beloved? Well, first off, it was the first non-limited production or limited edition ‘Glassbox’ Carrera since the line was introduced all the way back in 2015 with the Calibre 18 Telemeter. Then came notable limited editions like the Skipper reissue and 160th anniversary edition. Secondly, the 39mm-wide case with that personality-packed, domed sapphire crystal (aka "Glassbox") struck a good balance between modern manufacturing/finishing and vintage-inspired design. Now as LVMH Watch Week 2025 kicks off, TAG Heuer has released a new Carrera Chronograph "Glassbox" in a striking purple dial that is borrowed from a limited-edition Monaco from 2022. We haven’t seen too many purple-dial watches so far, so it’s savvy for TAG to get in on the ground floor of what could (or just as easily could not) be the next big color at the top of 2025. Personally, I think it looks great and could very well be the most attractive iteration of the Glassbox so far. While I love and admire TAG’s consistent dedication to its vintage-racing-inspired history, it’s so nice to see something that isn’t really steeped in any legacy story but rather just looks cool and stands on its own in the moment. The 39mm wide and 13.86mm-thick case of the Carrera Glassbox (with 100 meters of water resistance) has a 46mm lug-...
Monochrome
For 2025, TAG Heuer feels it’s time for a massive overhaul of its racing-inspired Formula 1 collection, and here we are. Plus, it’s a timely refresh as well, as it has been just announced that TAG Heuer, as part of the LVMH Group, is the official timekeeper for the FIA Formula 1 World Championship again! […]
Hodinkee
If your mind has been swirling with confusion over "glassbox" options, I think you better close it and let me guide you to the purple rain.
Time+Tide
This quirky chronograph pays homage to the success of Porsche and TAG Heuer's predecessor, Heuer, at the 1965 Monte Carlo Rally.The post TAG Heuer & Porsche race back onto the scene with the Carrera Chronograph x Chronosprint Rallye appeared first on Time+Tide Watches.
Worn & Wound
LVMH Watch Week has quickly become a yearly staple on the release calendar for watch enthusiasts since its inaugural year in 2020. A mix of novelties and staple collections have graced the headlines acting as a special kickoff to the new year and this year is no different. What immediately caught my eye though was a pair of Carrera Chronographs sporting a new-to-the-model dial color. Enter the TAG Heuer Carrera Chronograph and Tourbillon in purple. Equipped with a smoky black-to-purple gradient backdrop, the Glassbox design family continues to grow. Following the release of the TAG Heuer Monaco Purple Dial in 2022, I had assumed that we would see this color trend carried throughout the rest of the catalog. With that model being discontinued and somewhat hard to come by, it is not surprising that the tourbillon model was also slapped with the LE designation. What is a surprise though is that the standard Carrera Chronograph is not limited and is entering standard production. This will hopefully give those lusting to add an excellent pop of purple into their collection the opportunity as these begin to trickle out to authorized retailers, though I do suspect that they will still be a bit hard to come by immediately. By far the standout feature of the watch is its appearance. Appearing almost black in medium to low light conditions, the purple breaks through in direct light playing with its sunray-brushed surface. The effect lends dimensionality and versatility to the design ...
Revolution
SJX Watches
Arguably TAG Heuer’s most interesting affordable chronograph, the Carrera Chronosprint features a unique variable-speed chronograph seconds that accelerates for the first 15 seconds of every elapsed minute, before slowing to complete the remainder of the 60 seconds. Now TAG Heuer has introduced a new pair of variants in partnership with Porsche: the Carrera Chronosprint x Porsche Rallye that’s available in either steel or yellow gold. The new model sports a black dial modelled on the dash of the 1965 Porsche 911 that bears the traditional “Carrera” emblem at 12 o’clock. Initial thoughts The Carrera Chronosprint x Porsche Rallye demonstrates TAG Heuer’s strength in affordable chronographs. In technical terms, it’s the brand’s best chronograph in this price segment. The case is little large for my preference, but that’s typical of the current Carrera due to the thickness of the TH20 in-house movement. Although I am typically indifferent to brand partnerships - they are more often than not simply for marketing buzz - this particular collaboration makes sense given TAG Heuer’s historical presence in motorsports, which it has just returned to starting with the 2025 Formula 1 season. Retailing at US$10,250 in steel and US$24,600 in yellow gold, the Carrera Chronosprint x Porsche Rallye is pricier than the base-model Carrera “Glassbox” by a margin of about 50%. While that might seem a lot, the uncharge US$3,000 or so is worth it given the TH20-08 “...
Worn & Wound
Highlighting the various sponsorships that watch brands engage in is not something we normally cover as news here on Worn & Wound. That’s partly because these kinds of commercial ventures rarely have much to do with what we think of watch enthusiasm, given that they’re executed by enormous corporations who historically have little regard for the hobbyist and enthusiast segment of the market. It’s also because there are so many, it would become hard to draw a line in the sand to determine what is and is not newsworthy. Virtually every watch brand sponsors something, it’s one of the most time tested marketing tactics available to a watch brand. And the very nature of watchmaking means that there are natural relationships to be formed between brands and companies in a myriad of other disciplines. Few of those disciplines match motorsport when it comes to overlap in the proverbial Venn Diagram of the two interests, and F1 in particular has a higher than average profile. So when a storied watch brand announced a return to F1 sponsorship recently, we thought it was worth discussing. TAG Heuer announced recently that they’ll be returning as the official F1 timekeeper when the new season gets underway in March. TAG Heuer has an association with motorsport that is nearly unmatched among watch brands, so you can expect the brand to be making a pretty big deal out of the new partnership in the 75th anniversary F1 season. This is not the first time TAG Heuer has joined f...
Worn & Wound
Editor’s Note: We pause on reader submissions to the Three Watch Collection for $5,000 series temporarily this week to make room for Devin Pennypacker, Worn & Wound’s Media Manager. Devin is a watch industry veteran with a penchant for tool watches, but that doesn’t mean he won’t class the place up a little from time to time, as you’ll see in his three picks below. When Zach Kazan throws down the “pick three for $5,000” challenge gauntlet, you take it up. As a watch enthusiast and collector who has never felt the need to round out a collection but rather trusts a gut instinct, I figured this would be a fun opportunity to boil down what I would look for given the hypothetical. For my picks, I tried to think about what type of watch I wore the most and what those picks said about me. Looking primarily at the manufacturer’s price, I struggled to come up with a variety that spoke to me within the pricing restraints, often wandering too far above the line. So, I will admit that one of these picks is a pre-owned option. With my shame out in the open but integrity intact, let’s take a look at the picks. TAG Heuer Aquaracer Professional 200 Solargraph A bit of an odd pick heavily overshadowed by its titanium, and above this budget, sibling. Despite some contention, there can be no denying that the TAG Heuer Aquaracer collection is an iconic one. Instantly recognizable with a badge well known, the Aquaracer Professional can easily find itself serving as an adve...
Fratello
In the year that Formula 1 celebrates its 75th anniversary, TAG Heuer will return to the sport as its Official Timekeeper. It’s a combination that’s as natural as peanut butter and jelly. With the watch brand’s rich history in racing and its sponsorship of the leading F1 team, this new partnership feels like coming home. […] Visit TAG Heuer Returns As The Official Timekeeper For Formula 1 In 2025 to read the full article.
Revolution
SJX Watches
On the back of the hefty, 10-year LVMH-Formula 1 sponsorship deal signed last year, TAG Heuer now returns as the official timekeeper of Formula 1, just in time for the sport’s 75th anniversary in 2025. This is a homecoming of sorts of TAG Heuer, which was official timekeeper for F1 for a decade from 1992. In fact, the brand’s roots in motorsports go back several decades - Heuer was the first luxury watch brand to display its logo on a Formula 1 car in 1969, and the first to sponsor a team in 1971 when it partnered with Scuderia Ferrari. And TAG Heuer famously signed Ayrton Senna as an ambassador in 1988, just before he became a champion driver. Jack Heuer (centre, in blue) at Ferrari in Maranello In fact, the brand name itself references F1: well before TAG Group acquired Heuer in 1985, the Saudi-owned group was already shareholder in McLaren and only sold its stake in the automaker and racing team last year. TAG Heuer’s return to F1 comes at an opportune time, with the sport having evolved into a global entertainment franchise under the ownership of Liberty Media. According to F1, it now boasts an audience of 750 million fans, many of whom are drawn into the sport by the hit Netflix series, and also an upcoming film starring Brad Pitt.
Monochrome
In an unexpected move and with great noise, LVMH officialised a partnership that was rumoured to be closed for several weeks in October last year. Indeed, LVMH, the world’s largest luxury conglomerate, officially signed on as a Global Partner of Formula 1 in a groundbreaking 10-year deal, with what was certainly one of the most […]
Time+Tide
2024 saw TAG Heuer revive multiple fan-favourite designs, collaborate with tastemakers (including us!), continue to iterate on the popular Carrera Glassbox and even dabble in haute horlogerie.The post Our favourite TAG Heuer watches of 2024 appeared first on Time+Tide Watches.
Time+Tide
After Rolex gave way to LVMH for Formula 1 title sponsorship, it was only a matter of time before TAG Heuer swooped in.The post TAG Heuer is back in Formula 1 as official timekeeper appeared first on Time+Tide Watches.
Time+Tide
Zach's 3 most worn watches of 2024 are a Breguet, TAG Heuer, and Credor, but you will have to watch the video to find out the exact models.The post The three watches Zach wore most in 2024 are… appeared first on Time+Tide Watches.
Fratello
TAG Heuer has partnered with Oracle Red Bull racing since 2017, and there have been seven watches commemorating their alliance. Now, to celebrate the team’s 20th anniversary, a new Formula 1 Chronograph joins the collection. As expected, this watch blends the team colors and a highly technical look to create a sporty timepiece. The Oracle […] Visit Hot Take: TAG Heuer Formula 1 Chronograph × Oracle Red Bull Racing to read the full article.
Time+Tide
Decked out in Red Bull livery colours, this limited edition marks Red Bull Racing's 20th season in Formula 1.The post TAG Heuer’s latest Formula 1 Chronograph celebrates Red Bull’s 20 years of F1 dominance appeared first on Time+Tide Watches.
Teddy Baldassarre
Casio's G-Shock brand is celebrating a big birthday this year. And much like many industries, it is taking its 40th anniversary as a chance to look to the past, to get nostalgic, to wax digital. The thing is, while a brand like TAG Heuer can make a statement with the launch of the KITH F1 watches in near ‘80-faithful form, or even one like Timex can reissue the IronMan in a 1:1 configuration (JDM only; sorry, USA), Casio is in a bit of tough spot…for a good reason. I think of the G-Shock like the affordable, digital version of the Omega Speedmaster "Moonwatch," a watch whose design has been altered but, in many ways, has effectively been in uninterrupted production since the 1960s – and we love it for that reason. Similarly, through models like the modern DW-5600, Casio has been producing some manner of the original G-Shock since, um, the birth of G-Shock four decades ago. And again, we love that. I mean, people really love that. I even own a DW-5600 and I’m not what you might call a G-Shock guy, or a G-shocker, or whatever it is you call it (to be honest, people probably don’t call it anything). This has been a deeply circuitous route to saying that the brand has released a throwback G-Shock to celebrate its own birthday which is essentially a reissue of the very first G-Shock. And all of my preamble is to illustrate that, at first blush, you probably don’t notice anything massive here. But like any release worthy of watch nerdery, the devil is in the resin...
Time+Tide
The Heuer Monaco is still the watch world's ultimate square deal. And if it's good enough for Steve McQueen...The post Why the TAG Heuer Monaco is still the watch world’s ultimate square deal appeared first on Time+Tide Watches.
Worn & Wound
The eagle-eyed watch enthusiast may have noticed a theme shift on the Circula website very recently. A new layout, new graphics, even a new logo. No, this is not some quarterly refresh, but rather a sign of things to come. Enter the Facet. A new flagship model from the brand positioned as an elevated everyday or dress watch following in the integrated bracelet sport watch wave that has swept throughout the industry. Now, the Facet may not technically have an integrated bracelet (it’s available on a strap as well), though it certainly leans into a similar look and feel. While this might be an introductory piece for a portion of this audience, Circula is a brand that has been on my radar for a while now with the Protrail Field watch making its way into my collection. I can honestly say too that I was a fan of the former direction of the brand, aiming to provide good value in the roughly $1,000 sports watch segment of the market. So, does this departure from the previous trend towards another signal my exit from the bandwagon or blow a signal for full steam ahead? Let’s face it, the landscape of the watch industry has changed creating a more crowded and competitive market than we have ever seen before. In an effort to stand out, Cornelius Huber, the current caretaker of Circula and 3rd generation at the helm, has partnered with designer Guy Bove, previously of TAG Heuer amongst others, in designing the Facet to stand out in the pack. Utilizing new finishing techniques, a ...
Revolution
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