Teddy Baldassarre
Mido Multifort TV Big Date Review
Of all the vintage-style watches that are all the rage today - and there are plenty of them - perhaps none are more charmingly retro in their appeal than watches with a soft-square “TV” case. Not only is the shape itself evocative of a bygone era in watch design, but even its descriptor is hopelessly dated. When was the last time, after all, that you encountered a TV set that actually had that shape? It’s similar to the way we still call our smart devices “phones,” even if we aren’t really making telephone calls on them much anymore. But I digress. The gist here is that Mido was one of the first watchmakers to lean into the “TV” shape for its timepieces, with its first one debuting all the way back in 1973 - that halcyon era when television screens were still square and families gathered around them to watch All in the Family, The Waltons, and Hawaii Five-O. In 2023, 50 years later and well into the modern era of flat-screens and video streaming, Mido brought back the TV case in an extension of its Multifort collection, first in all-steel versions and eventually in the rose-gold-PVD-coated steel model we showcase here. The Multifort TV Big Date represents the latest intriguing evolution of the Multifort series, which is actually one of the brand’s oldest product families, the first model having debuted as early as 1934 - long before most American homes even had television sets, in fact. In addition to its three-part case, which measures an alm...
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