Worn & Wound
Christopher Ward Introduces the Twelve X, One of their Most Ambitious Watches To Date
To say Christopher Ward has come a long way in the last 20 years would be a significant understatement. Their direct-to-consumer model and their maximum 3X mark-up has quite literally made them heroes among independent micro-brands. In fact, you can easily argue that they have thoroughly outgrown the micro-brand moniker, having been responsible for plenty of genuine innovations in the affordable sector. The hits just kept on coming, especially over the last decade. In 2014 Christopher Ward launched their very first commercially viable mechanical movement. This was a 50-year first from a British watch company and it ruffled quite a few feathers. One indignant CEO of a large Swiss luxury watch brand approached them and said, “What gives you the license to do that?”. Clearly, they were on the right track. Since then, they have dramatically refined their case finishing (via their “light catcher” cases), reinvented the compressor dive watch, improved their bracelets, and added alternative case sizes to many references for a variety of wrists. However, nothing could have prepared us for the release of the immensely popular Bel Canto in November of 2022. A piece that quite literally flipped the watch world upside down. How do you follow something like that? Leave it to Christopher Ward to figure it out, and properly figure it out they did. Just at the peak of integrated bracelet sport watch mania, they threw their hat in the ring with The Twelve. Available in multiple siz...
