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Edouard Heuer

Saint-Imier watchmaker who founded Heuer (now TAG Heuer) in 1860; patented the oscillating pinion 1887.

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LVMH Watches

TAG Heuer (1999), Zenith (1999), Hublot (2008), Bulgari (2011), plus Louis Vuitton in-house and Tiffany & Co. Bernard Arnault\'s Paris-based group.

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TAG Heuer Formula 1 Automatic Chronograph x Gulf: Titanium, Carbon, and the Most Iconic Livery in Motorsport

Light blue and marigold on a full-titanium case, with carbon and a limited-edition badge. TAG Heuer's Gulf collab just got very serious.

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Monaco TAG Heuer

The 1969 Heuer square chronograph. Worn by Steve McQueen in Le Mans.

The Most Audacious TAG Heuer Releases from LVMH Watch Week Worn & Wound
TAG Heuer Releases from LVMH Watch Feb 5, 2024

The Most Audacious TAG Heuer Releases from LVMH Watch Week

TAG Heuer marked LVMH Watch Week with some high-end experimental pieces. With fancy watch complications and highly scientific lasers and lab work, the watches represent impressive steps forward in technology in general. They’re also just really cool to look at. The TAG Heuer Carrera Chronograph Tourbillon Glassbox uses the same circular brushed finish as the Carrera Chronograph we told you about last week, and the same eye-catching teal green, which TAG Heuer says is meant to pay tribute to vintage racing colors. But the rest of its dial’s details diverge radically from that of the Chronograph. Two registers, one at the 9 o’clock and the other at the 3 o’clock, and an aperture at the 6 o’clock that lets you look into the tourbillon give the watch a very balanced and maximalist look. TAG Heuer knows they’ve got something with the Glassbox crystal design and decided not to mess with a good thing. The Carrera Chronograph Tourbillon has the same domed sapphire crystal that TAG fans have loved in other releases since this form factor debuted a year ago. The exhibition caseback is also sapphire, giving you a good look at the Heuer 02–TH20-09 movement inside. Tourbillon movements are incredibly complex, with a rotating cage surrounding the movement that offsets the effect of gravity on the accuracy of the watch. As a result, the movement is a bit bigger than the TAG Heuer Carrera Chronograph’s automatic movement, necessitating a 42mm dial with a 48.6mm lug to lug ...

TAG Heuer Introduces a Smaller Aquaracer Solargraph Worn & Wound
TAG Heuer Introduces Feb 2, 2024

TAG Heuer Introduces a Smaller Aquaracer Solargraph

Two years ago, TAG Heuer introduced a solar powered version of their ever-popular Aquaracer dive watch called the Solargraph. It was quite a hit and last year they brought out a version in media-blasted titanium, which knocked Kat Shoulders’ socks off at LVMH Watch Week 2023. It just so happens to be LVMH Watch Week 2024 and TAG Heuer is introducing 5 new Solargraph models, but they might not be what you’d think. Instead of new case materials (these are all stainless steel) what they have done is shrunk the diameter down to 34mm. Making these new Aquaracer Solargraphs a mid-size watch that will fit just about everyone, but will be particularly appealing to anyone with smaller wrists who might feel ignored by “small” divers starting at 38mm and ballooning from there. They have also brought back a design feature which was removed from the Aquaracer line when they redesigned them some years ago: the venerable rider tabs. They’ve been executed quite tastefully here, with their scalloped trapezoidal shape on a completely polished bezel.  There are 5 different configurations of the new smaller Solargraph, all of which come on a bracelet, with a solid twin-trigger clasp. The first features a green dial (above), with an attractive circular texture and printing that seems to float above it. TAG Heuer calls this polar blue-themed. Even the applied indices appear to be hovering above the dial. Next up are three models with mother-of-pearl dials. One with a diamond bezel, o...

Zenith Updates the Chronomaster Sport with Two New References, One of which Looks Familiar, the Other…Not So Much Worn & Wound
TAG Heuer Feb 1, 2024

Zenith Updates the Chronomaster Sport with Two New References, One of which Looks Familiar, the Other…Not So Much

It’s been a big week for Frédéric Arnault and LVMH Watches. Arnault took charge of LVMH Watches earlier this month, so this is his first LVMH Watch Week at the broader helm (he has spent the last few years as CEO of TAG Heuer), and I would say it has been a strong kickoff to his tenure. Wild Hublot Masterpieces, El Primero Triple Calendars from Zenith, and yellow gold Octo Finissimos are all worthy of celebration, but it wouldn’t be LVMH Watch Week without some new additions to the Chronomaster Sport lineup. The Chronomaster Sport was first introduced back in 2021, and initial reactions were very clear that it was built as a sort of “Daytona-killer.” In the now three years since, it has proven to be so much more. Built on more history than just about any chronograph on the market, the Chronomaster Sport has proven to be a fantastic modern interpretation of the longstanding El Primero. Zenith has trickled out new variants of the Chronomaster Sport since its introduction, and despite the signature multi-colored subdials that have been both a hallmark of El Primero watches across the decades and the Chronomaster Sport, these variants have been mostly sedate. Today that changes, and in a big way. Zenith has dropped two new iterations of the Chronomaster Sport, one steel, one decidedly not. Starting with the steel release, we have what essentially amounts to a steel Chronomaster Sport with a green ceramic bezel and matching dial. While the watch is striking, this isn...

TAG Heuer continues to push the boundaries of lab-grown diamonds with the Carrera Date Plasma Diamant d’Avant-Garde Time+Tide
TAG Heuer continues Jan 31, 2024

TAG Heuer continues to push the boundaries of lab-grown diamonds with the Carrera Date Plasma Diamant d’Avant-Garde

This blingy piece features a dial made from a single lab-grown polycrystalline diamond, and is the first TAG Heuer to utilise yellow lab-grown diamonds.The post TAG Heuer continues to push the boundaries of lab-grown diamonds with the Carrera Date Plasma Diamant d’Avant-Garde appeared first on Time+Tide Watches.

Introducing - The TAG Heuer Carrera Date Plasma d’Avant-Garde, In Yellow Lab-Grown Diamonds Monochrome
TAG Heuer Carrera Date Plasma d’Avant-Garde Jan 31, 2024

Introducing - The TAG Heuer Carrera Date Plasma d’Avant-Garde, In Yellow Lab-Grown Diamonds

Lab-grown diamonds are used extensively in jewellery but rarely in watchmaking. What takes nature billions of years to achieve and immense effort to mine can be pulled off in a laboratory in a matter of weeks. Embracing the technology and leading the pack, TAG Heuer is the first major Swiss brand to integrate lab-grown diamonds […]

Introducing: The TAG Heuer Carrera Chronograph Tourbillon Fratello
TAG Heuer Carrera Chronograph Tourbillon After Jan 31, 2024

Introducing: The TAG Heuer Carrera Chronograph Tourbillon

After the Carrera Dato Chronograph that we showed you on Monday, we have something a tad more complicated today. This is the teal-dial TAG Heuer Carrera Chronograph Tourbillon. And it is all in the name - well, except for the fact that this new watch is part of the very popular Glassbox collection. So you […] Visit Introducing: The TAG Heuer Carrera Chronograph Tourbillon to read the full article.

TAG Heuer’s Carrera Dato Gets a Glassbox Update and a Bright Teal Dial Worn & Wound
TAG Heuer s Carrera Dato Gets Jan 30, 2024

TAG Heuer’s Carrera Dato Gets a Glassbox Update and a Bright Teal Dial

Last year was the year of the Glassbox for TAG Heuer, and in 2024 they’ve picked up nearly where they left off in what many will agree is their key LVMH Watch Week release. The twist with the latest Carrera in the Glassbox form factor (with that gorgeous domed crystal) is that this one comes in the cult classic “Dato” format, with an uncommon date window at the 9:00 position and a sole 30 minute counter at 3:00. It’s immediately recognizable, particularly in the bold teal colorway TAG has chosen for this release.  The latest Carrera cements the Glassbox style by extending into yet another segment of the long history of TAG’s most elegant racing chronograph. Just in the last year, we’ve seen Glassbox designs in the unusual 12:00 date Carrera, a reissue of the popular Skipper, and a completely new Porsche collaboration with one of the most unusual chrono movements we’ve seen. Now we get a Dato version, giving another old favorite a new look. Note that in addition to the dramatic color, the dial also features an unusual circular brushed finish that we imagine will give this Dato a dynamism in the light that isn’t easily captured in photos.  The teal Dato comes in a case measuring 39mm in diameter and 13.86mm tall. That might seem to be on the tall side, but the Glassbox design, with its prominent crystal and the outer flange on the dial, makes everything feel just a little more compact. The design of the crystal, and the way the flange fills it, also helps l...

Introducing - The Green Tag Heuer Carrera Chronograph Tourbillon Glassbox Monochrome
TAG Heuer Carrera Chronograph Tourbillon Glassbox Jan 29, 2024

Introducing - The Green Tag Heuer Carrera Chronograph Tourbillon Glassbox

To celebrate the 60th anniversary of the iconic Carrera chronograph last year, TAG Heuer unveiled the Carrera Glassbox and a 42mm Carrera Chronograph Tourbillon, a timepiece equally characterised by seamlessly integrated domed sapphire crystal. Inspired by the domed hesalite crystals found on early Carrera models, this watch with refined ergonomics presented a distinct and clean […]

First Look - The New Dato-Inspired TAG Heuer Carrera Glassbox Chronograph Green Monochrome
TAG Heuer Carrera Glassbox Chronograph Green Jan 29, 2024

First Look - The New Dato-Inspired TAG Heuer Carrera Glassbox Chronograph Green

Jack Heuer’s chronograph designs are revered as iconic and exemplary, laying the foundation for contemporary TAG Heuer collections that adhere to his fundamental principles and approach to watchmaking. As we embark on a new year, TAG Heuer presents a new timepiece inspired by the second-generation Carrera Dato 45 ref. 3147 from 1968, showcasing the successful […]

Zenith Introduces The Brilliant Chronomaster Original Triple Calendar Fratello
TAG Heuer Jan 29, 2024

Zenith Introduces The Brilliant Chronomaster Original Triple Calendar

These are exciting times at Zenith. With former Zenith CEO Julien Tornare moving on to TAG Heuer and new CEO Benoît de Clerck taking over, it will be interesting to see what is next for the brand. What Tornare and his creative team of Romain Marietta and Sébastien Gobert achieved was quite wonderful, meaning that […] Visit Zenith Introduces The Brilliant Chronomaster Original Triple Calendar to read the full article.

Hands-On With The New TAG Heuer Carrera Dato Chronograph Fratello
TAG Heuer Carrera Dato Chronograph After Jan 29, 2024

Hands-On With The New TAG Heuer Carrera Dato Chronograph

After introducing the Carrera Glassbox models in 2023, TAG Heuer unveiled its latest addition to this collection during LVMH Watch Week in Miami. Meet the TAG Heuer Carrera Dato Chronograph with a teal dial. Based on the 1968 Heuer Carrera 45 Dato, this Carrera has a date window at 9 o’clock. In 2021, TAG Heuer […] Visit Hands-On With The New TAG Heuer Carrera Dato Chronograph to read the full article.

TAG Heuer Introduces the Aquaracer Solargraph 34 mm SJX Watches
TAG Heuer Introduces Jan 29, 2024

TAG Heuer Introduces the Aquaracer Solargraph 34 mm

Following the original Aquaracer Solargraph two years ago, the affordable solar-powered dive watch now debuts in a more compact format with the Aquaracer Professional 200 Solargraph that has a 34 mm case containing the solar-powered TH50-01. Initial thoughts The Aquaracer has long been one of TAG Heuer’s main entry-level offerings. For several years, however, the models were mostly big or bulky, until the brand released the more wearable and solar-powered 40 mm model two years ago. The new Solargraph maintains the familiar design and solar-powered movement but with a smaller case. With a diameter of 34 mm, this model leans towards being a women’s watch, so an in-between or “mid size” model of 37 mm or 38 mm is arguably still missing. Nevertheless, the vibrant dial offerings – that importantly do not reveal the solar panels – are noteworthy and hopefully indicate more variety is coming to the larger model. With prices starting at US$2,150, the value proposition  is reasonable, given the execution of the case and dial, and the innovative solar calibre (at least for a Swiss brand). As an aside, Swiss-made solar-powered movements are relatively uncommon, making this a relatively unusual proposition. While there have been a handful of solar-powered models from Cartier, they haven’t made it to the market in significant numbers, perhaps due to difficulties in mastering production on a large scale. In contrast, Japanese brands like Citizen easily produce several mil...

TAG Heuer Revisits the Carrera Dato in “Glassbox” Guise SJX Watches
TAG Heuer Revisits Jan 29, 2024

TAG Heuer Revisits the Carrera Dato in “Glassbox” Guise

TAG Heuer unveils its latest releases at LVMH Watch Week 2024 now taking place in Miami, starting off with Carrera Chronograph “Dato”. Taking its cues from the original “Dato” ref. 3147 of 1968, the new Carrera features the model’s trademark date window at nine but in the contemporary “Glassbox”, accentuated by a metallic, brushed green dial inspired by the British racing green livery of historical racing cars. Initial thoughts TAG Heuer steadily built on the success of the Carrera “Glassbox” with several vintage-inspired designs, such as the gold and black “John Player Special” and the yacht-ready Skipper. This continues with the new Carrera that retains the original “Dato” dial with its unconventional date window at nine, minutes totaliser at three, and “Swiss” seated high above six. But like its predecessors in the “Glassbox” line, the latest “Dato” is not a vintage remake, but rather a modern watch with vintage-inspired looks. And while the green dial is in tune with current fashions, it gives the design a contemporary feel, further setting it apart from the vintage original. Except for the dial, the “Dato” is still fundamentally a Carrera “Glassbox” and is priced correctly at US$6,550, which is US$100 more than the standard model. Like the other variants of the “Glassbox”, the Dato holds its own against competitors, thanks to its strong execution and high-quality, in-house movement, though it arguably has an edge over ...

Interview - Benoit de Clerck, the New CEO of Zenith, Talks about his Appointment and Future Challenges Monochrome
TAG Heuer Hublot Jan 29, 2024

Interview - Benoit de Clerck, the New CEO of Zenith, Talks about his Appointment and Future Challenges

Earlier this month, LVMH, the French luxury powerhouse, reorganized the management of its watch division. Frédéric Arnault was named CEO of LVMH Watches – overseeing TAG Heuer, Hublot and Zenith – Julien Tornare subsequently took over as CEO of TAG Heuer while a former Richemont executive, Benoit de Clerck, was recruited to run Zenith. Just […]

Delma Announces an Affordable Swiss Made Tourbillon to Celebrate their 100th Anniversary Worn & Wound
TAG Heuer Jan 17, 2024

Delma Announces an Affordable Swiss Made Tourbillon to Celebrate their 100th Anniversary

Delma is celebrating its Centennial Anniversary in 2024. Family owned and operated in Lengnau, Switzerland, Delma watches has been in continuous production since its inception in 1924. To mark this tremendous milestone, they have created something quite special. Introducing the Delma 1924 Tourbillon. Yes, you read that correctly, a Tourbillon, limited to just 100 pieces. Historically, the Tourbillon complication has been reserved for ultra high-end watch brands to flex their horological muscles, while at the same time commanding equally high prices. In recent years, however, brands like Tag Heuer and Horage have brought these prices down to the realm of relative affordability. Delma wanted to do the same, while also making sure the movement was 100% Swiss. What is the big deal with Tourbillons? Simply put, the Tourbillon places the escapement and regulator within a rotating cage that revolves 360 degrees in 60 seconds, effectively negating any positional errors. Tourbillon calibers have a reputation for being rather delicate, and are often fitted to dress watches in precious metals. With the help of their Swiss supply partners, Delma has gone the extra mile to ensure these watches are shock resistant to 5000g and antimagnetic to 2000 gauss.  This sporty 41mm hand wound watch is made of 316L stainless steel and is nearly completely brushed, except for the beveled edges lining the top of the case. There is a display back, to admire the movement and it is fitted to a matchin...

Watches, Stories, & Gear: A 13 Year Old Beats Tetris, “Succession” Props Head to Auction, and a Watch Saves a Life in New Zealand Worn & Wound
TAG Heuer would become Jan 6, 2024

Watches, Stories, & Gear: A 13 Year Old Beats Tetris, “Succession” Props Head to Auction, and a Watch Saves a Life in New Zealand

“Watches, Stories, and Gear” is a roundup of our favorite content, watch or otherwise, from around the internet. Here, we support other creators, explore interesting content that inspires us, and put a spotlight on causes we believe in. Oh, and any gear we happen to be digging on this week. We love gear. Share your story ideas or interesting finds by emailing us at info@wornandwound.com The LVMH Shakeup Yesterday saw one of the most significant executive level shakeups in the watch industry in several years, with the announcement that Frédéric Arnault, previously the CEO of TAG Heuer, would become the new CEO of LVMH Watches. Arnault, part of the family that has controlled LVMH for years, will oversee operations at TAG, Hublot, and Zenith, and report to Stephane Bianchi, CEO of LVMH Watches & Jewelry Division. As part of the change in leadership in the watch division, Julien Tornare, the CEO at Zenith since 2017, will move into Arnault’s old spot at TAG Heuer. The new Zenith CEO is Benoit de Clerck, formerly the Chief Commercial Officer at Panerai, and a Richemont veteran.  Anytime there’s a shift like this in leadership across big Swiss brands, there’s a certain amount of tea leaf reading, prognosticating, and wish-casting that is bound to happen. Arnault heading the watch division at LVMH seems like a logical move given his quick rise in the company his family owns. The more interesting question, perhaps, is what Tornare’s leadership at TAG will look like....

Business News: New Faces at LVMH Watches, with Frédéric Arnault Taking Charge SJX Watches
TAG Heuer Jan 5, 2024

Business News: New Faces at LVMH Watches, with Frédéric Arnault Taking Charge

LVMH has just made official the long expected management reshuffle at its watch and jewellery division, with Frédéric Arnault named chief executive of LVMH Watches. Taking over from Mr Arnault as chief executive of TAG Heuer is Julien Tornare, who previously had the same role at Zenith. And replacing Mr Tornare is Benoit de Clerck, who was formerly the chief commercial officer at Panerai. Effective from the start of 2024, the management reshuffle at LVMH will likely be the first of several such moves across the industry over the next 18 months resulting from long-serving bosses retiring and a slowing market. New faces and new directions? Mr Arnault takes on a newly-created role that marks the beginning of the LVMH Watch Division – watches and jewellery were previously grouped together – which might mean more activity from the luxury giant’s trio of watch brands. He will report to Stephane Bianchi, the head of the LVMH Watches & Jewelry Division that also includes Bulgari. Mr Bianchi was reputedly recruited by LVMH owner Bernard Arnault to mentor the junior Arnault, and the pair have risen through the ranks of LVMH in tandem. Though the watch division is one of the smallest in the LVMH stable, Frédéric Arnault brings clout to the job, by virtue of both his name and experience. With a technical and quantitive background – he has a degree in applied mathematics – Mr Arnault raised the level of technical and industrial capabilities at TAG Heuer. Amongst other thi...

Industry News - Reshuffle at LVMH; Frédéric Arnault Named CEO of LVMH Watches, Julien Tornare CEO of TAG Heuer Monochrome
TAG Heuer Jan 5, 2024

Industry News - Reshuffle at LVMH; Frédéric Arnault Named CEO of LVMH Watches, Julien Tornare CEO of TAG Heuer

For some months now, we’ve heard and seen evidence that things were about to change at LVMH, a reshuffling strategy that industry insiders love to call the musical chairs of management. Things are now official as Julien Tornare, ex-CEO of Zenith, becomes CEO of TAG Heuer. He’s replaced in this role by Benoit de Clerck, […]

TAG Heuer Autavia Chronometer Flyback: Celebrating the 60th Anniversary of the Autavia with Two Nostalgically Inclined Flyback Chronographs - Reprise Quill & Pad
TAG Heuer Autavia Chronometer Flyback Celebrating Dec 31, 2023

TAG Heuer Autavia Chronometer Flyback: Celebrating the 60th Anniversary of the Autavia with Two Nostalgically Inclined Flyback Chronographs - Reprise

To mark the sixtieth anniversary of the Autavia wristwatch, TAG Heuer is rolling out two executions of an automatic flyback chronograph, a textbook example of how to transform historic looks into contemporary classics: the Autavia Chronometer Flyback.

The Collector's Corner - The TAG Heuer Monza Calibre 36, Youngtimer Appeal and El Primero Power Monochrome
TAG Heuer Monza Calibre 36 Youngtimer Dec 22, 2023

The Collector's Corner - The TAG Heuer Monza Calibre 36, Youngtimer Appeal and El Primero Power

When you hear the name TAG Heuer, which watches come to mind? The Monaco, the Carrera, or perhaps the Autavia? Maybe the Aquaracer? But what about the Monza? The Monza can be considered the dark horse of TAG Heuer’s lineup, occasionally popping up over the years but never having quite the staying power as other, […]