TAG Heuer Announces Partnership with Porsche
Collaborations between watchmakers and automobiles manufactures are common, but unsurprising given the focus on engineering and styling shared by the two industries. Despite the obvious synergies, the watch-and-car tie ups of recent years have rarely enjoyed unbridled success. Now TAG Heuer is seeking to upend the trend with a partnership with Porsche, the German marque whose 911 is the longest-lived sports car in history. The partnership is being inaugurated with the Carrera Porsche Chronograph Special Edition Calibre Heuer 02 – a thoroughly apt product given that the flagship product of each brand shares the same name inspired by the Carrera Panamericana of the 1950s. Initial thoughts The inaugural watch of the partnership has modest ambitions. On the surface, it appears to be a gentle facelift of the Carrera Sport Chronograph introduced last year. The case and movement remain the same, but the design features a few subtle elements drawn from Porsche’s racing pedigree. The execution is smart without being over-the-top, avoiding the pitfall of excess automotive elements that accompany many automotive collaborations. At US$6,050 on a bracelet, the Carrera Porsche Chronograph is priced at a small and reasonable premium of about 5% over the standard model. Compared with watches resulting from earlier automotive partnerships, the Carrera Porsche Chronograph is affordable, and remains a good value proposition, offering a little extra for Porsche and sports car enthusiasts....
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