Hands-On: the Breitling Top Time B31
By all accounts, Breitling seems to be experiencing a renaissance moment thanks to a few strong back-to-back years. Inspiration from its historical archives, contemporary trend chasing, strategic brand ambassadors, and strong culture building with storytelling elements have culminated in a change of perception in the budding enthusiast. Not too long ago, the common discourse surrounding Breitling was one of a brand that had lost its way. Now, though, they seem to have successfully flipped the script and reestablished their offerings as genuine contenders in every category of the luxury market. This year, in particular, the enthusiast market has been quick to heap praise upon each new release in stark contrast to previous release cycles. Of those new releases, the new Breitling Top Time B31 stood out to me as one that warranted a deeper discussion and full hands-on review. Part of a larger marketing push, Breitling took the opportunity to showcase three large pieces of information. First, dreamboat Austin Butler had signed on as the latest brand ambassador, clad in vintage motorcycle and mechanics attire. Second, a new collection of Top Time models would be available soon in a three-hand configuration, styled with a new design language. Third and finally, those Top Time watches would be powered by the new automatic B31 movement. While the origins of that movement are still somewhat debated, it marks a significant push by Breitling to update its entire movement lineup whil...