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Santos Cartier

The 1904 Cartier watch designed for aviator Alberto Santos-Dumont.

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Tank Cartier

Louis Cartier's 1917 rectangular design, inspired by the Renault FT tank.

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Sword Hands

Flat triangular blade hands without a central ridge. Cartier Tank, Santos, IWC Mark XI / Mark XX classical-dress and military signature.

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Richemont

Geneva luxury holding group founded 1988 by Johann Rupert. Owns Cartier, IWC, JLC, A. Lange & Söhne, Vacheron, Panerai, Piaget. Largest haute-horlogerie portfolio in the industry.

Audemars Piguet and Swatch send the watch world crazy, Cartier quietly opens a new space in Sydney, while Rolex drops a new doc instead of a watch Time+Tide
Audemars Piguet May 15, 2026

Audemars Piguet and Swatch send the watch world crazy, Cartier quietly opens a new space in Sydney, while Rolex drops a new doc instead of a watch

There’s nothing like a good Swatch release to turn the watch world upside down, and that’s exactly what we’ve seen this week. Fresh after our brilliant British Weekender in NYC, where watches were firmly on enthusiasts’ minds, Audemars Piguet and Swatch decided to bring watches into the forefront for everyone, announcing a new collaboration that everyone, … Continued

Business News: The Importance Of Being Cartier Hodinkee
Cartier Among top-level mainstream Swiss-made May 11, 2026

Business News: The Importance Of Being Cartier

Among top-level, mainstream Swiss-made watch brands, few can match Cartier's performance over the last half-decade. The Paris-based jewelry marque has vaulted ever higher to become the second biggest watch brand by sales, according to analyst estimates from both Vontobel and Morgan Stanley. While the jewelry unit of Cartier remains its primary driver, analysts say estimated sales from the watch division grew about 10% in 2025 to exceed CHF 3 billion, up from less than CHF 2 billion in 2019. What's perhaps more notable is the performance of Cartier's watch division relative to the broader market. As most brands have surfed the undulating wave of the post-COVID boom, followed by a downturn in demand, Cartier's watch unit has outpaced the market while remaining relatively affordable and accessible, with prices averaging about CHF 6,000 per watch and implementing lower price increases than most competitors, according to analysts. That has allowed Cartier to consolidate its position as one of just a handful of high-volume, long-established, and approachable-priced brands that are top choices on mainstream watch consumers' want lists, particularly among younger buyers.  Tortue Chronographe Monopoussoir with oversized "XII". At the same time, Cartier has also grown in standing among watch enthusiasts and collectors, with prices for models on the secondary market gaining 8.6% in a year, according to WatchCharts.com's Cartier index. Auction results for vintage pieces have performe...

Fratello’s Top 5 Alternatives To The Cartier Tank Louis Cartier Fratello
Cartier Tank Louis Cartier Another May 8, 2026

Fratello’s Top 5 Alternatives To The Cartier Tank Louis Cartier

Another Friday, another list. This week, we search for the best alternatives to the classic Cartier Tank Louis Cartier. This industry icon dates back to 1922 and has become one of the most imitated watches in the world. That’s more than enough reason to look at a list of five alternatives that didn’t just copy […] Visit Fratello’s Top 5 Alternatives To The Cartier Tank Louis Cartier to read the full article.

Jorg’s Favorite Watches And Wonders 2026 Releases - Cartier, Jaeger-LeCoultre, Vacheron Constantin, And More Fratello
Vacheron Constantin Apr 30, 2026

Jorg’s Favorite Watches And Wonders 2026 Releases - Cartier, Jaeger-LeCoultre, Vacheron Constantin, And More

Picking highlights from this year’s Watches and Wonders is tough, as always. Once again, it’s more a matter of abundance rather than a lack thereof. But somehow, Watches and Wonders 2026 felt different compared to last year. It was more about consolidation than big technological innovations or grand anniversaries. Nevertheless, there was an avalanche of […] Visit Jorg’s Favorite Watches And Wonders 2026 Releases — Cartier, Jaeger-LeCoultre, Vacheron Constantin, And More to read the full article.

Cartier Highlights Some Luxurious Bracelets with their Watches & Wonders Releases Worn & Wound
Cartier Highlights Some Luxurious Bracelets Apr 28, 2026

Cartier Highlights Some Luxurious Bracelets with their Watches & Wonders Releases

The Cartier appointment at Watches & Wonders this year was, as always, a dizzying experience. The incredible breadth of the collection is unlike anything you’ll see at Palexpo during Watches & Wonders week, and it always amazes me how freely these incredibly valuable, intricate creations are freely passed around a table of watch media types to handle, photograph, and try on. It would be absolutely impossible to run down everything we were shown in our meeting, but I keep coming back to a selection of releases that zero in on Cartier’s unique bracelet making capabilities.  This is not something I normally expect from Cartier, but maybe I should. I think for the most part we recognize Cartier as masters of design and shape – there have been so many great case designs over the brand’s history it’s impossible to recount them all here. Some have become genuinely iconic and some have been a bit lost to history, but their ingenuity and creativity is second to none and they have the reputation they deserve as a design first brand for good reason.  In our mind’s eye, collectively, we typically see these watches on straps. But for certain references a bracelet is key to understanding not just the visual design language, but in how these watches wear. Because a great bracelet doesn’t complete the look of a watch, it makes or breaks the experience of having it on your wrist, and can take a watch from being a beautiful design object to something you’d actually want to...

Auctions: Our Massive 2026 Geneva Spring Auctions Preview: Phillips and Antiquorum To Kick Things Off (Part 1 - Live Pics) Hodinkee
Cartier Apr 28, 2026

Auctions: Our Massive 2026 Geneva Spring Auctions Preview: Phillips and Antiquorum To Kick Things Off (Part 1 - Live Pics)

It's time for the Geneva spring auctions, the premier venue for the biggest lots and market-moving of the year. That's not to say that Hong Kong (which sometimes comes before, sometimes comes after) or New York (which rounds out the season) won't have some big lots. Sotheby's Hong Kong sale—which we covered previously—closed over the weekend with an absolutely shockingly great result, with massive prices across the board, especially for Cartier. The final total? $52,875,885, which is more than $10 million more than their previous record.  That included nearly $2 million for a Cartier London Crash, a London Tank Asymétrique went for a surprising $750,000, a skeletonized Baignoire was just shy of a million at $950,000—and that doesn't count things like the $1.96 million for a unique single-button Patek chronograph or $1.5 million for a "John Player Special" Daytona. Truly remarkable results up and down the board. Which begs the question: do we think crazy prices for Cartier will hold long term, or was it just excitement for the first round of sales? 8.3%Checking in on other results, the Monaco Legend Auction sold 98.3% of their lots for a total sale of €26,471,620. Big results include €2.106 million for a unique doré-dialed Patek 3448 “Padellone,” €1.88 million for a unique platinum Daytona, and €390,000 for a Cartier Tank à Guichets that was made in 3 examples, among some other solid results. A unique woven Cartier ”Pebble” did massively well as at...

First Look - The New, Smaller Generation of Santos de Cartier Chronograph Monochrome
Cartier Chronograph Apr 27, 2026

First Look - The New, Smaller Generation of Santos de Cartier Chronograph

In Cartier‘s current collection, the name Santos refers to the related yet distinct collections. On one side is the Santos-Dumont, a thin, elegant, shaped watch that directly connects to the origins of the name, when Cartier created what was one of the first timepieces for pilots (the emblematic 1904 Santos made for aviator Alberto Santos-Dumont). […]

Bring a Loupe: A White-Gold Vacheron Constantin, An IWC Mark XII, And A Cartier Bamboo Coussin Hodinkee
Vacheron Constantin Apr 24, 2026

Bring a Loupe: A White-Gold Vacheron Constantin, An IWC Mark XII, And A Cartier Bamboo Coussin

It was bound to happen. I've written nine Bring a Loupes, covering 38 watches (excluding Strays or Buyer Beware watches). Two weeks back, I picked a clunker of a Doxa Sub 300T, which, among other issues, had the wrong hands (I'd actually been more concerned with the dial), and in my enthusiasm for vintage Doxa divers, I screwed up and included it. My apologies, though, as Coleman Hawkins consoles, "If you aren't making mistakes, you aren't really trying." Scorekeeping the picks from two weeks ago, the Esso Breguet sold for €15,2000, the Juvenia Arithmo's still available, the Blancpain Bund sold for €15,500, the Doxa Sub 300T passed, the Chaumet sells Friday afternoon and has been bid to $12,000 at the time of writing, and the black dialed Seamaster sold for CHF 1,000. Strays A Universal Genève Railrouter. For sale on OmegaForums. A Gübelin Cioccolatone at Monaco Legend this weekend. For absolutely no reason whatsoever, here's a lovely Doxa Sub 300. As Stefon (from SNL) would say, this watch has it all: original (correct!) black hands, no-T dial, signed expandro bracelet and screw-down crown, and, of course, the OG thin case. These early thin-cased Doxa Sub 300s were made for only a year, and aside from minor paint loss on the bezel, this looks like an excellent example. If the Doxa's not your flavor and/or diving's not your bag, maybe this UG Railrouter'll do it for you. I have an overdeveloped fondness for railroad watches, which fondness is equaled by my appreciati...

First Look - Cartier Unveils a Trilogy of Santos-Dumont with Precious Metal Bracelets Monochrome
Cartier Unveils Apr 16, 2026

First Look - Cartier Unveils a Trilogy of Santos-Dumont with Precious Metal Bracelets

As they say, necessity is the mother of invention. In 1904, Brazilian aviator Alberto Santos-Dumont approached Louis Cartier, complaining that pocket watches were impractical in flight – he needed both hands on the controls. Louis Cartier’s solution not only marked the birth of an icon but is also widely considered the first purpose-built men’s wristwatch. […]

First Look - The Cartier Privé Tortue Monopoussoir Returns with CPCP-Inspired XII Dial Monochrome
Cartier Privé Tortue Monopoussoir Returns Apr 14, 2026

First Look - The Cartier Privé Tortue Monopoussoir Returns with CPCP-Inspired XII Dial

Among other watches presented in Geneva this week, Cartier unveils a new interpretation of one of the brand’s celebrated models, the Tortue Monopoussoir Chronograph, to expand its highly desirable Cartier Privé collection. Following the model’s praised return in 2024, the brand introduces a platinum edition with a dial inspired by the Collection Privée Cartier Paris […]

Cartier’s Santos-Dumont Gains a Fine Mesh-Link Bracelet SJX Watches
Cartier s Santos-Dumont Gains Apr 13, 2026

Cartier’s Santos-Dumont Gains a Fine Mesh-Link Bracelet

Cartier’s debuts at Watches & Wonders 2026 include notable crowd pleasers, with a standout being the Santos-Dumont LM with a mesh-link bracelet in matching precious metal. Inspired by watch bracelets of the 1920s, the new bracelet is 15 links across with each link just 1.15 mm high, making it supple and ergonomic. Very much catering to fad for such bracelets, it is also removable and sports a double-folding clasp. The new Santos-Dumont models themselves are cosmetic variations of the existing model, with the most unusual being the yellow gold version with a dial of obsidian, which is volanic glass. Initial thoughts The new Santos-Dumont pairs the familiar square watch with an appropriately retro mesh-link bracelet that fits the design perfectly. Like the Les Opus trio, this Santos-Dumont trio isn’t imaginative or novel, but it is executed well and has tactile appeal. Both the clasp and flush-fit end links that continue the link pattern are a pleasing touch. In some ways the bracelet is perhaps more fitting for the model given its history as an aviator’s watch, although the Santos-Dumont now is very much a dress watch in the modern sense of the term. The commercial success of 2023’s Tank Normale with a bracelet probably helped convince Cartier that such bracelets are a winner, despite the substantial cost of a precious metal bracelet today. That said, the new Santos-Dumont on a bracelet is pricey but not outrageously so. It starts at €44,400 in yellow gold and ris...

Cartier Privé Les Opus is a Trio of Greatest Hits SJX Watches
Cartier Privé Les Opus Apr 13, 2026

Cartier Privé Les Opus is a Trio of Greatest Hits

Cartier’s crowd favourite Privé line is now 10 years old and the jeweller is returning to its greatest hits for the occasion with two offerings, the first being the flagship Cartier Privé Les Opus. “Opus” is a trio of watches, all in platinum, each being of the most desirable models in the Privé collection – Tank Normale, Tortue Chronographe Monopoussoir, and Crash Squelette. Both the Tank Normale and Tortue Monopoussoir are variants of earlier models, retaining the same case and movement as before, but now with silvered dials featuring red markings. The Crash skeleton, on the other hand, is a new model powered by a new calibre, the 1967 MC, a hand-wind movement with hand hammered bridges. The Crash skeleton is limited to 150 pieces, while the other two models are regular production The second anniversary trio is Cartier Privé La Collection, yet another trio of greatest hits, but in yellow gold and not limited edition, which we’ll detail in another story. Cartier Privé La Collection made up of the Tank Cintree, Tank Normale, and Cloche Initial thoughts It is now a given that Cartier will mine its rich archive for new launches and Les Opus is exactly that. Given the strength of Cartier’s iconic designs, all three watches in the collection are appealing, with the Crash being a little more novel than its siblings in the line-up thanks to its skeleton movement. None of the three watches win any awards for imagination or innovation, but that is arguably besides...

First Look - The Comeback of the Cartier Roadster Collection Monochrome
Cartier Roadster Collection Brands are Apr 13, 2026

First Look - The Comeback of the Cartier Roadster Collection

Brands are fully aware that mechanically minded car enthusiasts tend to appreciate mechanical watches, leading to countless sponsorship gestures and collaborations. After a 14-year hiatus, Cartier is set to delight petrolheads with the return of its automotive-inspired Roadster. Renowned as the master of shaped watches, Cartier’s curvaceous, streamlined Roadster has been refined by a team […]

Cartier Turns Up The Dandy Vibes With Three Santos-Dumont Models On Bracelets Fratello
Cartier Turns Up Apr 13, 2026

Cartier Turns Up The Dandy Vibes With Three Santos-Dumont Models On Bracelets

It is no secret that we are big fans of the Cartier Santos at Fratello. Within the Santos collection, a special place is reserved for the Santos-Dumont series. Over the past few years, Cartier has shown us some amazing versions of the Santos-Dumont, featuring a wide variety of materials, colors, and finishes. The one thing […] Visit Cartier Turns Up The Dandy Vibes With Three Santos-Dumont Models On Bracelets to read the full article.

Just When I Thought It Couldn’t Get Better: Cartier Privé Tank Normale, Tortue, And Crash Squelette Fratello
Cartier Privé Tank Normale Tortue Apr 13, 2026

Just When I Thought It Couldn’t Get Better: Cartier Privé Tank Normale, Tortue, And Crash Squelette

With this year’s Cartier Privé release, the brand marks the 10th yearly Privé drop by revisiting three of its most iconic shapes. The Tank Normale, Tortue Chronographe Monopoussoir, and Crash Squelette return in a platinum execution with burgundy accents. In 2024, I spent time with the Tortue Monopoussoir Chronograph and came away genuinely impressed. That […] Visit Just When I Thought It Couldn’t Get Better: Cartier Privé Tank Normale, Tortue, And Crash Squelette to read the full article.

The Cartier Roadster Comes Roaring Back: It’s Ready To Roll In Two Sizes Fratello
Cartier Roadster Comes Roaring Back Apr 13, 2026

The Cartier Roadster Comes Roaring Back: It’s Ready To Roll In Two Sizes

Sometimes, a watch release makes you feel old. The Cartier Roadster now comes roaring back, but I couldn’t help but think it hadn’t been that long since it debuted. Well, it turns out the launch of the first Roadster was 24 years ago. Anyway, Cartier has just announced a revised collection that maintains the automotive-inspired […] Visit The Cartier Roadster Comes Roaring Back: It’s Ready To Roll In Two Sizes to read the full article.

Hands-On With The Santos De Cartier Brown Dial WatchAdvice
Cartier Brown Dial We spend Mar 31, 2026

Hands-On With The Santos De Cartier Brown Dial

We spend a week with the Santos De Cartier Large brown dial to see how this timeless piece wears in the hustle and bustle of daily life. What We Love The timeless design of the Santos Ingenious quick-change bracelet and quick-link system The slim profile on the wrist What We Don’t Lack of fine adjustment on the bracelet The brown dial may not be to everyone’s tastes A see-through caseback would be a great addition Overall Score: 8.75/10 Value for money: 9/10 Wearability: 8/10 Design: 9/10 Build quality: 9/10 This article was originally published as Reviewing The New Santos De Cartier Brown Dial As far as watch releases go, few brands garner global attention on the first day at Watches & Wonders. One of these is Cartier. The second biggest watch brand by sales in the world and a brand synonymous with luxury, Cartier always manages to surprise with both their “everyday” pieces, as well as their Cartier Privé and High Jewellery collection from their Maison Mètiers d’Arts. WATCH EDUCATION: A Look Into How Cartier Creates Its Iconic Pieces Back in 2024, I was excited to see first-hand what the Maison would bring out, and hopefully, get my hands on these, as at the time, I had not reviewed a piece from Cartier before. One of these pieces was the Santos De Cartier Large with a 70’s vibe brown gradient dial, and being something very different to what I’m used to wearing, I was keen to put it on the wrist Initial Thoughts I always write down my initial thoughts when...