Hodinkee
Vintage Watches: A 1988 Rolex Day-Date With 'Birch Burlwood' Dial, A 1960s Universal Genève Tri-Compax 'Evil Clapton,' And A 1960s Heuer Carrera '12'
Polarizing as they might be, watch nicknames have an undeniably positive affect on recognizability, icon status, and market appreciation.