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Saint-Imier watchmaker who founded Heuer (now TAG Heuer) in 1860; patented the oscillating pinion 1887.
TAG Heuer (1999), Zenith (1999), Hublot (2008), Bulgari (2011), plus Louis Vuitton in-house and Tiffany & Co. Bernard Arnault\'s Paris-based group.
The 1969 Heuer square chronograph. Worn by Steve McQueen in Le Mans.
Jack Heuer's 1963 Carrera. The template for every modern motorsport chronograph.
Monochrome
TAG Heuer’s classic Carrera Chronograph has gotten a lot of mileage since its introduction by Jack Heuer in 1963. To celebrate its 60th anniversary, TAG Heuer looked back to the original curved acrylic crystals of the 1960s and 1970s and reinterpreted them in domed sapphire crystal. Known as the Carrera Glassbox, the smooth, domed sapphire […]
SJX Watches
TAG Heuer has just revealed its third outing with Hiroshi Fujiwara, the Japanese streetwear designer who founded fashion label Fragment Design (and is a vintage watch collector himself). The TAG Heuer Carrera Chronograph x fragment is based on the watchmaker’s signature “Glassbox” chronograph powered by the TH20 movement. While it retains the same case and movement, the Fragment edition bears Mr Fujiwara’s familiar minimalist aesthetic, with the dial having undergone a monochromatic makeover that frees it of both colour and most of its numerals. Initial thoughts The new edition is the best of the three Fragment editions since it combines an excellent base in the form of the Carrera “Glassbox” with Mr Fujiwara’s aesthetic sensibility. I like the “Glassbox” design (though I wish it was slimmer), and equally appreciate the Fragment style, so the two together are an appealing combination. I was a fan of the original Carrera Fragment, though less so of the second instalment, an Autavia that was too chunky and not monochromatic enough. Unlike the first Carrera that had a vintage feel, the new edition is distinctly modern and all the better for it. I think vintage reissues, particularly for chronographs of the vintage Carrera era, are overdone, so the contemporary style is a big plus. At CHF8,150, this is priced close to the standard Carrera “Glassbox”, but definitely a more appealing proposition with the minimalist design. Monochromatic minimalism As with t...
Deployant
TAG Heuer releases their third collaboration with Japanese streetwear icon fragment. This novelty is the Carrera Chronograph x fragment.
Time+Tide
After a five-year hiatus, Japanese streetwear label fragment design teams up with TAG Heuer again on a stylish Carrera Glassbox.The post TAG Heuer & fragment return with their first collaboration in 5 years appeared first on Time+Tide Watches.
Deployant
TAG Heuer releases an addition to their iconic Monaco Chronograph capturing the glow of night racing with a display of colours on the dial and lume.
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Time+Tide
TAG Heuer's latest collab with New Balance, which pairs a Connected smart watch with running shoes, makes surprising sense.The post Why TAG Heuer is breaking new boundaries with a powerful Connected collaboration with New Balance appeared first on Time+Tide Watches.
Time+Tide
The lightest Monaco ever made, its unusually-shaped case is formed by a cutting-edge, "laser-melting" 3D printing process.The post TAG Heuer’s Monaco Split-Seconds Chronograph Air 1 is a lightweight, cutting-edge take on an icon appeared first on Time+Tide Watches.
Worn & Wound
For the second time this week, TAG Heuer has introduced a rather audacious Monaco. Yesterday we told you about the all new Air 1, a flagship of sorts that puts all of TAG’s resources to bear on a split second chronograph with no compromises. Today, TAG debuts a Monaco that’s a bit more accessible but no less specialized, a watch that is meant for F1 fans celebrating the unique experience of the circuit’s night races. Even a casual F1 observer (I count myself in this category) can appreciate the spectacle of a night race. It’s a very different aesthetic experience than a race run during daylight hours, and the new limited edition Monaco seen here really leans into that night race vibe with some dramatic applications of color throughout. To start, it’s built on a 39mm titanium case that has been DLC coated, and given a skeletonized dial treatment that we’ve seen from a bunch of earlier Monaco limited editions at this point. Where this watch really sets itself apart though a gradient effect that is layered throughout the dial and unique lume application. Multiple lume colors are employed to draw the eye to either the chronograph or time telling functions, depending use case. The chronograph totalizers at 3 and 9 are rendered in blue, with turquoise hands, while green glowing lume is found on the primary hour and minute hands. There’s also additional purple lume throughout the minute track, and the bridges themselves have been given a gradient effect that range...
Time+Tide
This neon-soaked, violet-to-blue Monaco embodies the thrills of a nighttime F1 race, released in time for the 2025 Las Vegas Grand Prix.The post TAG Heuer brings the lights of the Las Vegas Grand Prix to your wrist with latest Monaco limited edition appeared first on Time+Tide Watches.
Monochrome
With its position as Official Timekeeper of Formula 1, TAG Heuer has been hard at work delivering F1-themed watches during the entire 2025 season. Besides the Formula 1 Chronograph and special edition Carrera watches, the Monaco range is probably one of the most relevant vessels for racing-inspired models. The emblematic square chronograph, once worn by […]
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Fratello
Why not release a new range of modern motorsports-inspired watches, preferably chronographs, with the name “Las Vegas”? The limited-edition TAG Heuer Monaco Chronograph for the Las Vegas Grand Prix 2025 made me think. Just like the Monaco Grand Prix, the Las Vegas Grand Prix, held since 2023, is a street course. Another similarity is that […] Visit A Hands-On Introduction To The Limited-Edition TAG Heuer Monaco Chronograph For The Las Vegas Grand Prix 2025 to read the full article.
Worn & Wound
Dubai Watch Week is upon us, and TAG Heuer is using it as a launching pad for for a new version of what is objectively one of the most impressive watches they’ve ever made. The Monaco Split-Seconds Chronograph Air 1 builds on the Monaco Split-Seconds that was introduced at Watches & Wonders in 2024. That one, you’ll recall, had a movement fashioned largely from titanium and weighed in at just 85 grams. The retail price at the time was a head scratching CHF 135,000, but it was also an incredibly impressive caliber and feat of engineering. Rattrapante chronographs like this are indeed quite rare, and certainly one with a caliber made of titanium is unheard of and adds additional layers of complexity to whole endeavor. The new Air 1 version of the watch is still 85 grams, but it achieves that weight even with new solid gold components in the case. The design of the case, still in the iconic Monaco square, has been substantially reworked and inspired by design and manufacturing processes that are part of the Formula 1 landscape. The case has effectively been hollowed out, with intricately skeletonized case flanks designed to maximize the weight to performance ratio. TAG Heuer achieves this through a process they refer to as Selective Laser Melting (SLM). This is an additive manufacturing process that is typically applied in aerospace, medical, and automotive manufacturing, and like other forms of 3-D printing it’s essentially a cheat code in achieving otherwise impossi...
Monochrome
The TAG Heuer Monaco, along with the Carrera, has long been a platform for technical bravura, and the new Monaco Split-Seconds Chronograph Air 1 takes the idea into the next decade by marrying a rattrapante calibre with radically rethought case architecture and additive-manufacturing technology. Let’s have a look at what surely is one of the […]
SJX Watches
TAG Heuer flexes its research and development muscles again with the performance-oriented Monaco Split-Seconds Chronograph Air 1. Using the iconic square chronograph as a base, the brand’s engineers took inspiration from its Formula 1 partnership to explore new manufacturing techniques for this 30-piece limited edition that boasts an ultra-light, hollowed-out 18k gold case fabricated with laser additive manufacturing. Initial thoughts The original Monaco from Heuer remains one of the more enduring chronograph designs, with the storied past and distinctive square form. It is refreshing to see TAG Heuer using it as a base for newer, technologically-oriented pieces. This new limited edition takes the already-supercharged crystallised titanium split-seconds released earlier this year and reimagines the square case. The result is a honeycomb-patterned case that is surprisingly lightweight for the size and material. The complex and layered construction of the Air 1, here in an exploded view. The team at TAG Heuer employed a new additive manufacturing technique with the goal of a sturdy yet remarkably light chronograph. Keeping in mind that gold is a dense (thus heavy) metal, making a watch that qualifies as “lightweight” is usually incompatible with including the precious alloy. Here the engineers came up with a way to reduce the volume of gold used, while keeping the components’ sturdiness intact. The timepiece itself can be a little much in terms of styling, with the ...
Fratello
TAG Heuer is best known for its attainable racing-inspired chronographs. However, every so often, the official timekeeper of Formula 1 drops an exotic timepiece. Today’s new Monaco Split-Seconds Chronograph Air 1 debuts at Dubai Watch Week, and we’re excited to take a closer look. Avant-garde watches are a relatively normal occurrence from TAG Heuer. While […] Visit Introducing: The TAG Heuer Monaco Split-Seconds Chronograph Air 1 to read the full article.
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Time+Tide
The Hollywood star was spotted wearing TAG Heuer's quirky, complicated chronograph with a twist.The post Miles Teller hosts SNL and promotes new film “Eternity” wearing a TAG Heuer x Porsche Chronosprint appeared first on Time+Tide Watches.
Fratello
Few names are as closely linked in motorsport-themed watchmaking as TAG Heuer and Ayrton Senna. The latest TAG Heuer Ayrton Senna editions continue that relationship with two Formula 1 chronographs that pay tribute to the Brazilian driver’s legacy. Rather than chasing nostalgia, these models acknowledge Senna’s influence with a modern interpretation. Both watches - one […] Visit TAG Heuer Honors Racing Legend Ayrton Senna With Two New Formula 1 Chronographs to read the full article.
Monochrome
TAG Heuer‘s 2025 overhaul of the Formula 1 collection introduced new, shaped titanium cases, tighter proportions, integrated rubber straps, and crisper dials that pushed the line back to the front of the grid. Timely, as TAG Heuer (under LVMH) also returned as the official timekeeper of the FIA Formula 1 World Championship. Now the brand […]
Time+Tide
TAG Heuer honours 3-time F1 world champ Ayrton Senna with two chronographs, just in time for the 2025 São Paulo Grand Prix.The post TAG Heuer celebrates Ayrton Senna’s enduring legacy with a pair of new Senna-inspired Formula 1 Chronographs appeared first on Time+Tide Watches.
WatchAdvice
TAG Heuer pushes the boundaries of modern sport-luxury with the Carrera Chronograph Extreme Sport Twin-Time. A bold fusion of technical design, dual-time functionality, and everyday wearability, it’s the Carrera reimagined for a new generation. Lightweight, futuristic, and full of attitude, this is modern TAG Heuer at its best! What We Love The futuristic take on the Carrera has never looked better: the skeletonised dial is visually stunning and full of depth. The GMT functionality adds genuine, real-world practicality to the timepiece. Wrist presence is undeniable. It’s a watch you can’t take your eyes off, offering excellent value for money. What We Don’t The case thickness remains on the larger side; even with the added function, it could be refined further. It would’ve been great to see the winding rotor colour-matched to the dial, perhaps in the same teal green. The hour and minute hands can occasionally get lost within the skeletonised dial during certain lighting conditions. Overall Rating: 8.6/10 Value for money: 9/10 Wearability: 8.5/10 Design: 8.5/10 Build quality: 8.5/10 TAG Heuer launched the Carrera Chronograph Extreme Sport in late 2024 as a bold new evolution of the Carrera line, sharing much of the collection’s DNA while having a “futuristic” aesthetic look. The Chronograph Extreme Sport collection brings together the brand’s racing heritage with now a more refined, sharper, and aggressive look, all the while using new cutting-edge materia...
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Time+Tide
The latest generation of TAG Heuer's Connected smartwatch, the Calibre E5, is now wearable by a much wider range of wrists.The post TAG Heuer was wise to axe the 42mm Connected for a new 40mm size appeared first on Time+Tide Watches.
Monochrome
The Carrera Extreme Sport series by TAG Heuer returns for 2025 with three new references: a travel-ready Twin-Time chronograph that merges a true GMT into the openworked Extreme Sport template; a rose-gold chronograph that disrupts the collection’s tool aesthetic using precious metal; and a Tourbillon Extreme Sport F1 75th Anniversary limited edition that celebrates seven-and-a-half […]
Time+Tide
The 2025 Carrera Extreme Sport collection sees TAG Heuer introduce chronograph, GMT, and tourbillon novelties.The post TAG Heuer tributes 75 years of Formula 1 with a triple Carrera Extreme threat appeared first on Time+Tide Watches.
Worn & Wound
This week, TAG Heuer announced a fifth generation in its Connected watch line, a collection of smart watches that lean more towards traditional watch form factors than most. It is an attempt to appease the modern watch enthusiast while offering the conveniences brought through connected features, most notably health tracking and phone connectivity. That does mean, though, that the previous generation did tend to fall somewhere in a no-man’s land where watch enthusiasts would most likely still prefer a watch, while those seeking smart features opted for more mainstream offerings from tech-focused companies. This new generation, though, is a true generational leap for TAG Heuer Connected. It brings about many meaningful improvements that might make you reconsider your next connected watch purchase. I was able to spend a bit of hands-on time with each version, cycling through the operating system to speak on it here. Looking first at the case, TAG Heuer is now offering the Connected Calibre E5 in two diameters, the standard 45 millimeter and a new 40 millimeter version. For those scoffing at the 45mm diameter, the Apple Watch SE comes in either a 40 or 44mm case for a frame of reference. At launch, seven standard versions are available between the two sizes, with one separate collaboration special edition. The 45mm case is offered in a mix of stainless steel with ceramic bezels or an all black DLC-coated titanium if you are looking for the full stealth approach. In the 40...
Time+Tide
The 5th generation of TAG Heuer's smart watch offers more features, a new smaller 40mm size, and more customisation than ever before.The post The new TAG Heuer Connected Calibre E5 brings upgrades, more customisation, and a new size appeared first on Time+Tide Watches.
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